- Immersive experience: The exhibitions are a multi-sensory journey. Giant projections on 17-meter-high walls, floors, and ceilings surround you, transforming the space into a moving canvas. Paired with a powerful soundtrack, the art comes to life in a way you've never seen before.
- Experience art in a new way: Instead of viewing art on a wall from a distance, you can walk through it, sit in it, and watch as it changes and evolves around you. This freedom allows for a personal and dynamic connection with the masterpieces.
- Blend of old and new: The exhibitions showcase a fascinating mix of classic masterpieces by artists like Van Gogh and Vermeer, alongside modern and contemporary digital art, as seen in the Mondriaan exhibit. This makes the exhibitions appealing to both seasoned art lovers and those new to the art world.
- Spectacular venue: The exhibitions are housed in a former gasworks factory, the Westergasfabriek. The vast, industrial space provides a perfect backdrop for the large-scale projections, adding to the unique atmosphere of your visit.