Book Guided Tours in Amsterdam

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Accessibility

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.
• For your convenience, guide dogs are welcome to join you.

Additional information

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Some tours may have age or group restrictions (e.g., birthday parties for children).
• Matchday tours are only available when attending an Ajax match.
• Guides speak English and Dutch. Your language group will be assigned when you arrive at the Johan Cruijff ArenA.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Inclusions #

• Access to the Johan Cruijff ArenA

• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

• Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour (as per option selected)

• Self-guided, guided, or VIP tours with added drinks (as per option selected)

• English or Dutch guide who can customize your tour as per your group’s interest (as per option selected)

• Seating in the dugouts with a view of the field (as per option selected)

• Access exclusive areas, like Boardroom, Royal Lodge and Press Room with your VIP pass (as per option selected)

• An exclusive Ajax scarf (as per option selected)

• A drink in the Sky Lounge (as per option selected)

• 10% discount in the Ajax fanshop (as per option selected)

• Duration: 75-mins or 120-mins (as per tour selected)

Exclusions #

• Hotel pickup and drop-off

• Gratuities/tips

• Souvenir photos

• Food and beverages (unless specified in special tours)

• Personal expenses

• Parking

Experience the ultimate Dutch spring with a day of floral immersion at Keukenhof paired with a scenic cruise through Warmond.

• Full day out to Keukenhof and Warmond from Amsterdam on a luxury bus, with live commentary and on-ground hosts to manage every detail.
• You'll get reserved seating on a premium coach, pre-booked Keukenhof admission, a 60-minute guided cruise, multilingual live commentary, and friendly host assistance.
• Keukenhof: Wander through 32 hectares and immerse yourself in a sea of 7 million tulips, daffodils, and hyacinths, exploring themed pavilions and art installations at your own pace.
• Warmond: Discover the secrets of Dutch water management as you glide past historic, working windmills set below sea level on a 60-min windmill cruise.
• Upgrades: Elevate your tour with a behind-the-scenes visit to a family-run tulip farm. Meet the farmers, walk among fields, and enjoy homemade apple pie.

Inclusions #

• Full-day tour to Keukenhof and Warmond

• Round-trip transport by luxury bus from Amsterdam

• Boarding near This is Holland

• Entry ticket to Keukenhof

• 60-minute windmill cruise in Warmond

• Live commentary on board in English, German, and Dutch

• Free information leaflet with tips from locals and Keukenhof gardeners in English, Spanish, Italian, French, and German

• Experienced and hospitable driver

• Friendly hosts in Amsterdam, at Keukenhof, and on the boat

Additional paid upgrades:

• Entry to a tulip farm

Exclusions #

• Food and drinks

Accessibility

• This experience is not wheelchair accessible.

Additional information

• Redeem your voucher at This is Holland, Overhoeksplein 51, to receive your bus, boat, and Keukenhof tickets.
• Check-in hours are from 7:45am to 3:15pm.

What to bring

• Have your entry tickets and ID ready for a seamless experience.

What’s now allowed

• Your pets are not permitted on this experience.

Accessibility

• This experience is not accessible to wheelchair and pram/strollers users.

Additional information

• If travelling with young kids, you need to bring your own baby seats.

Inclusions #

• 5.5 to 8 hours of guided tour to Zaanse Schans, Volendam, Marken and Edam

• Round-trip transportation in a bus

• Cheese experience (farm visit, live demo, or tasting)

• Clog-making experience

Additional paid upgrades

• English-speaking or Spanish-speaking guide

• 1-hour canal cruise with audio guide

• 30 minute boat tour between Volendam & Marken

• Audio guide on the bus with 16 languages and free earphones

• Traditional stroopwafel making demonstration

• Visit a working windmill

• Visit a traditional wooden house in Marken

Exclusions #

• Hotel pick-up and drop-off

• Lunch

Experience a curated day trip that combines Keukenhof, a tulip farm visit, and a cruise through historic windmill landscapes.

• Day out to Keukenhof and a local tulip farm with seamless round-trip bus transfers, featuring a dedicated host to guide your departure from Amsterdam and entry into the park.
• You'll get entry to Keukenhof, exclusive access to a working bulb farm, and a relaxing 1-hour windmill cruise beginning in Kagerplassen.
• Keukenhof: Explore 32 hectares of floral artistry at your own pace, wandering through millions of tulips, daffodils, and hyacinths in one of the world’s most famous spring gardens.
• Tulip Farm: Take an authentic 'behind-the-scenes' look at tulip cultivation, featuring a walk directly through vibrant flower fields and a taste of famous homemade apple pie.
• Windmill cruise: Unwind on a 1-hour boat tour through Kagerplassen, where you’ll sail past authentic, functioning Dutch windmills and picturesque villages.

Inclusions #

• Full-day tour of Keukenhof and Tulip Farm

• Entry tickets to Keukenhof

• Entry to a tulip farm

• 1-hour windmill cruise in Kagerplassen

• Round-trip luxury coach transfers from Amsterdam

• Friendly multilingual hosts/guides on the bus

Exclusions #

• Food and drinks

• Hotel pick-up/drop-off

What to bring

• Bring comfortable walking shoes, a camera, and a packed lunch (food options at Keukenhof may be limited).

What’s not allowed

• Due to venue restrictions, pets cannot tag along for this experience.
• Please note that Keukenhof is a cash-free site, so cash payments will not be accepted.
• Touching or walking into the flower fields at the Tulip Experience is strictly prohibited.

Accessibility

• This experience is not wheelchair accessible.

Additional information

• Tulips and other bulb flowers are natural products, and even though Keukenhof has advanced growing methods, the course of nature depends mainly on the weather. Therefore, it cannot be guaranteed how many flowers and flower fields can be visited and seen during your tour.
• Infants must sit on laps during bus transfers.
• Check-in: Please arrive at the meeting point at least 20 minutes before departure.

Connect Anne Frank’s story to key WWII sites and the city's hidden history on this expert-led small-group walk.

• Everything you get: Join a 1.5–2-hour guided walking tour through Amsterdam’s Jewish Quarter with a multilingual expert (English, French, German, Spanish, or Italian). Tour in a small group of up to 15 guests for clear narration and time for questions as you hear stories of Dutch resistance.
• Why choose this: Walk past WWII landmarks and gain context about Anne Frank’s life in your preferred language with personalised attention from your guide in a small group.
• Upgrades: Add entry to the Jewish Cultural Quarter: Jewish Museum, Children’s Museum, Portuguese Synagogue, National Holocaust Memorial, and National Holocaust Museum.

Inclusions #

• Anne Frank Story and WWII walking tour of Amsterdam

• Expert English, French, German, Spanish, or Italian-speaking guide (as per option selected)

• Small-group tour of max 15 people

• Local city tax

Additional paid upgrades:

• Entry to:

  • Jewish Cultural Quarter

  • Jewish Museum

  • Children’s Museum

  • Portuguese Synagogue

  • National Holocaust Memorial

  • National Holocaust Museum

Exclusions #

• Entry to the Anne Frank House

• Food and drink

• Transportation

• Gratuities for the guide

What to bring

• Wear weather-appropriate clothing; bring an umbrella if rain is forecast.
• Comfortable walking shoes are recommended for city streets.

Additional information

• This tour does not include entry to the Anne Frank House.
• To visit the Anne Frank House, purchase tickets at annefrank.org with a time slot at least 2 hours after the tour starts.
• Your tour meeting points depend on the language of the tour. Please check your voucher carefully after booking for the exact details.

What to bring Madame Tussauds Amsterdam + Amsterdam Canal Cruise

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed Madame Tussauds Amsterdam + Amsterdam Canal Cruise

• Your pets are not permitted on this experience.

Amsterdam Canal Cruise

• Outside food and drinks, and large items, such as a suitcase or pram, are not allowed onboard.
• Strollers are not allowed onboard for safety reasons as the aisle must be kept clear. You can leave your stroller at the store before boarding.

Accessibility Madame Tussauds Amsterdam + Amsterdam Canal Cruise

• For your convenience, guide dogs are welcome to join you.

Madame Tussauds Amsterdam

• This experience is wheelchair and pram/stroller accessible.

Amsterdam Canal Cruise

• This experience is not wheelchair accessible.

Additional information Madame Tussauds Amsterdam

• Some figures may be temporarily maintained at the Studios and may not be visible at Madame Tussauds during your visit.

Amsterdam Canal Cruise

• Children up to and including 3 years old may board for free. Children between the ages of 4 and 13 years can board with discounted tickets. Children older than 13 pay the same price as adults.
• Please arrive 15 mins before your departure.
• All boats are covered, allowing you to be warm and comfortable regardless of the weather.
• The route may vary due to municipal work, offering new highlights on each cruise.
• Facilities: Free Wi-Fi, restrooms onboard

Inclusions #

Madame Tussauds Amsterdam

• Entry to Madame Tussauds Amsterdam

Amsterdam Canal Cruise

• 60-min Amsterdam canal cruise

• Boarding from Centraal Station or Damrak Pier (as per option selected)

• Onboard multilingual audioguide

• Heated panoramic glass-top roof boats

Exclusions #

Amsterdam Canal Cruise

• Earphones

• Food and drinks

• Live guide

See Giethoorn on a multilingual guided tour from Amsterdam for insights, and an included scenic boat ride.

• Full day out to Giethoorn, the “Little Venice” of the Netherlands, with round-trip bus transfers from Amsterdam Central Station.
• You’ll get Guided bus transfers in English and Spanish, a 1-hour Giethoorn canal cruise, and free time to explore the village.
• Giethoorn: Wander a fairy-tale village famous for its peaceful canals, wooden bridges, and thatched-roof farmhouses—no cars, just pure Dutch charm.
• Canal cruise: Glide through Giethoorn’s waterways on a traditional canal boat and admire thatched-roof cottages, arched wooden bridges, and gardens.

Inclusions #

• 7.5-hour guided day tour of Giethoorn

• Round-trip luxury coach transfers from Amsterdam

• Insights from an English & Spanish-speaking guide

• 1-hour boat tour through Giethoorn’s canals

• Explore at your own pace with plenty of free time

Exclusions #

• Hotel transfers

• Food and drink

What’s not allowed

• Due to venue restrictions, your pets cannot tag along.

Additional information

• Children aged 3 years or younger go free of charge as long as they do not occupy their own seats.
• Children between the ages of 4 and 13 can go on this experience with a child ticket.
• Please note that the weather conditions can have an impact on the boat trip.

Explore Dutch villages with windmills, cheese tasting, and traditional craft demonstrations.

• Day out to: Zaanse Schans with windmills, Volendam’s waterfront harbor, and Marken’s village known for wooden houses and traditional coastal charm.
• You’ll get: Transport between villages, guided insights, and interactive stops featuring cheese making and clog crafting that bring Dutch traditions to life.
• Zaanse Schans & Volendam: See working windmills and traditional workshops, then walk Volendam’s harbor lined with fishing boats, shops, and waterfront views.
• Marken: Discover Marken’s wooden houses and village layout, then explore its quiet streets and scenic coastal setting nearby.
• Upgrades: Enhance your trip by adding an English or Spanish guide, a boat ride, visit to Edam, multilingual audio guides on bus, visit with windmill access, stroopwafel demonstration & wooden house entry.

Inclusions #

• 6-8 hours guided tour to Zaanse Schans, Volendam, and Marken

• Round-trip transportation by bus

• Cheese making demonstration and tasting

• Clog-making demonstration

• Guided experience with a live guide

Additional paid upgrades:

• English or Spanish-speaking guide

• Visit to Edam

• Multilingual audio guide on the bus with free earphones

• 30-minute boat tour between Volendam and Marken

• Traditional stroopwafel making demonstration

• Visit to a working windmill

• Visit to a traditional wooden in Marken

Exclusions #

• Lunch

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Your pets are not permitted on this experience.

Accessibility

• This experience is not accessible to wheelchair users.

Additional information

• Arrive 10 minutes early to meet your guide, because the bus leaves on time, no exceptions!
• For safety reasons, the visit to Marken may be replaced if the weather takes a turn.

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Accessibility

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.
• For your convenience, guide dogs are welcome to join you.

Additional information

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts: check availability in advance.
• Some tours may have age or group restrictions (e.g., birthday parties for children).
• Matchday tours are only available when attending an Ajax match.
• The guided tour runs in English and Dutch. You can’t select a language when booking, but on arrival you’ll get to join your preferred group.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Inclusions #

• Guided tour of Johan Cruijff ArenA

• An expert English or Dutch guide that can customize your tour as per your group’s interest

• 10% discount in the Ajax fanshop

• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

• Seating in the dugouts with a view of the field (as per option selected)

• Access exclusive areas like Boardroom, Royal Lodge & Press Room (as per option selected)

• An exclusive Ajax scarf (as per option selected)

• A drink in the Sky Lounge (as per option selected)

• Duration: 75-mins or 120-mins (as per the tour selected)

Exclusions #

• Transportation to and from the stadium

• Food and beverages (unless specified in special tours)

• Personal expenses

• Parking fees

What to bring

• Bring a credit or debit card for any on-site purchases, as cash is not accepted at the museum’s cafés and shops.

What’s not allowed

• Pets are not permitted during this experience.
• Flash photography and the use of tripods are strictly prohibited inside the museum.

Accessibility

• The Rijksmuseum is wheelchair and pram/stroller accessible.
• Guide dogs are allowed on this experience.

Inclusions #

• Entry to Rijksmuseum

• 2- or 2.5-hour guided tour of the Rijksmuseum

• Access to all exhibitions

• English, Spanish or Italian-speaking guide

• 2.5-hour Hidden Gems private tour of the Rijksmuseum (as per option selected)

• English-speaking art historian guide (as per option selected)

Exclusions #

• Temporary paid exhibitions

• Food and drink

• Tips and gratuities

• Hotel pick-up or drop-off