Select Your Experience
Skip-The-Line Tickets to Heineken® Experience with Free Drinks + Optional Cruise
- Experience the Dutch capital’s history, culture, and landscape with skip-the-line entry to the world-famous Heineken® Experience along with free drinks.
- Upgrade your ticket to include a 1-hour canal cruise, making this the perfect Amsterdam experience.
- Go on a 1.5-hour tour of the impressive 150-year-old Heineken® brewery where all of the brand’s beer was made until 1988.
- Enjoy a Heineken® tasting session and test your skills at crafting the perfect beer.
- Learn more secrets about the city's much-loved lager from beer connoisseurs.
- If you choose the cruise, set sail on a beautiful UNESCO-listed canal belt with uninterrupted panoramic views of the landscape.
- Catch notable landmarks like the Skinny Bridge, Anne Frank's House, medieval 17th-century merchant houses, and much more.
- Note: Only people aged 18 and above can participate in the Heineken® experience.
This ticket has the following options that you can choose from:
- Heineken® Experience Tickets
- Heineken® Experience Tickets + Cruise
- Entrance ticket to the Heineken® Brewery
- Self-guided visit
- Access to the original brew room
- A presentation in English
- Two chilled Heineken® beers at the Best ‘Dam Bar
- 1-hour canal cruise (optional)
- GPS audio guide in 19 languages (only aboard the cruise)
- Audio guide and live guide for the Heineken® Experience
- Additional drinks at the Heineken® Experience
- Display your mobile voucher for physical tickets at the Heineken® Experience and the Amsterdam Canal Cruise ticket redemption points to avail of your experience.
- The time slot you choose during booking is for the Heineken® Experience.
- Please look for instructions to book a time slot for the cruise on your voucher.
- Tip: Download The Heineken® Experience app, an audio and video guide having additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese, and Russian. In case, you are unable to/do not wish to use your own device, you can use the tablets available at the museum.
- These tickets can't be cancelled or rescheduled.
Skip-The-Line Tickets to Heineken® Experience with Free Drinks + 1-Hour Cruise
- Get skip-the-line access to the Heineken® Experience with a 1.5-hour self-guided tour and cruise Amsterdam's world-famous canal district on an included 1-hour canal cruise.
- Tour the historic brewery where all Heineken® lagers were made until 1988.
- Enjoy a tasting session that will teach you how to best enjoy your beer.
- Learn the secrets behind the Heineken®brewing process.
- Have a go at crafting the perfect beer in the oldest Heineken® brewery and finish off this experience with delicious drinks.
- On your relaxing cruise, admire the best views of the Dutch capital as you sail along its canals.
- Capture the beautiful merchant homes and cobblestoned pathways of the city as you listen to an engaging audioguide.
- Note: Only people aged 18 and above can participate in the Heineken® experience.
- Skip-the-line entrance ticket to the Heineken® Brewery
- Self-guided visit
- Access to the original brew room
- A presentation in English
- Two chilled Heineken® beers at the Best ‘Dam Bar
- 1-hour canal cruise
- GPS audio guide in 19 languages (only aboard the cruise)
- Audio guide and live guide for the Heineken® Experience
- Additional drinks at the Heineken® Experience
- Display your mobile voucher for physical tickets at the Heineken® Experience and the Amsterdam Canal Cruise ticket redemption points to avail of your experience.
- The time slot you choose during booking is for the Heineken® Experience.
- Please look for instructions to book a time slot for the cruise on your voucher.
- Tip: Download The Heineken® Experience app, an audio and video guide having additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese, and Russian. In case, you are unable to/do not wish to use your own device, you can use the tablets available at the museum.
- These tickets can't be cancelled or rescheduled.
- A visit to Amsterdam is not complete without a visit to the Heineken Experience.
- Located in the center of the city, this historic building is the birthplace of the iconic Heineken beer that is distributed and celebrated around the world.
- Learn about how a small family brewery expanded into a global company and get a closer look at the beer brewing process.
- See remnants of the former brewery and get a first-hand feel for the brewing process when you peek into large copper kettles, stir the water in a massive barrel and grind barley.
- Enjoy the interactive ‘Brew U’ ride, in which the process is simulated from the perspective of being inside the barrel!
- Explore the indoor stables, where you can see the horses that were integral to delivering beer throughout the country.
- Finish the tour with some beer tasting.
Your Heineken Experience Tickets Explained
Standard Entry Tickets
- With these tickets, you will be able to enjoy access to the behind-the-scenes tour of the old brewery at Heineken Experience.
- Enjoy two free beer samples so you can enjoy the trip in high spirits.
- Upgrade your ticket so that you can enjoy a relaxing 1-hour cruise of the Amsterdam canals.
Discounted tickets: Children aged 11 years and below enjoy free entry. Those between 12-17 years enjoy reduced pricing.
Cancelation Policy: Cannot be canceled, amended, or rescheduled.
Validity: The ticket is valid for the date selected during checkout.
Saver Combo
- This super saver combo ticket will allow you to enjoy two of Amsterdam's major attractions — The Heineken Experience and the Amsterdam Canal.
- Go on a 75-minute cruise down the Amsterdam canals. With the help of audio commentary in 21 languages get in-depth knowledge about the UNESCO World Heritage Site.
- Enjoy fast-track access to the Heineken Experience, and head on to a 90-minute self-guided tour.
Cancelation Policy: The pass can be canceled anytime, as long as it has not been activated.
Validity: Your pass is valid for up to 2 years. The pass is activated when used at the first attraction, after which it is valid for the days specified by your choice of pass.
What is the Best Way to Buy Heineken Tickets? Book Online
The best way to purchase your Heineken tickets is to buy them online. This also allows for a safe and contactless transaction. It also provides these additional benefits:
- Advance booking: Plan your tip in advance and choose tickets for a date and time of your choice and avoid the disappointment of tickets selling out.
- Convenience: Skip the long queues and book your ticket with just a click. We are also available on phone, chat, and email 24/7 to answer all queries.
- Great discounts: Avail of some of the best discounts offered by our platform.
Download the Heineken Experience App
The Heineken Experience has designed a digital app that provides extra information and fun facts as you explore the brewery. Unlock the app when you enter the Heineken Experience to get the most out of your visit. While the exhibitions throughout the brewery are in English, the app is available in 9 different languages (English, Dutch, Portuguese, Russian, Italian, Chinese, German, French, and Spanish), giving you the comfort of enjoying the Heineken Experience in your native tongue.
Local Ambassadors to Enrich Your Heineken Experience
While your visit will be a self-guided tour, Heineken Experience Ambassadors are stationed throughout the brewery to answer any questions you may have and share additional information about the brewing process. They will also teach you how to pour the perfect beer and how to properly taste and drink one! Since most of them are Amsterdam locals, they can tell you all about how the legacy of Heineken is embedded in the city’s history and culture.
Heineken Experience Highlights
The Heineken Story
Take a walk down memory lane as you walk through this 150-year old brewery. Learn how a small family-run Dutch brewery grew to become one of the world’s most premium brands of beer. You will be able to feel the hops, taste the wort and smell the scents of the brewery, as you learn about all the processes involved, from collecting water to bottling the beer.
Heineken Collection
The brewery is today a that houses old photographs, decorations, and brass beer tanks, and more, which will help you delve deep into the history of the brewery. View the yeast vats, old advertisement prints, and other items of an extensive collection of memorabilia collected over 150 years.
Beer Tasting
A trip to a brewery would not be complete without trying out some beer. Finish your tour with some nice, chilled beer at the Best ‘Dam Bar, a nightclub-style bar located under the building. Dance the night away as you gulp down a few cold ones.
Plan Your Visit To Heineken Experience
The Heineken Experience is open every day and the opening hours are as follows:
Monday to Sunday: 12 PM to 9 PM (last entry 6:45 PM)
Duration: It will take you approximately 1 hour 30 minutes to complete the tour of the house.
Best time to visit: Amsterdam is a great city to visit all year around, with Spring offering the best weather and views of the city. When planning a visit to the Heineken Experience book your tickets for the morning hours on a weekday to avoid crowds.
Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam
The Heineken Experience is located in the center of the city and is easy to reach by walking or by public transportation. Here are some of the best ways to reach the Heineken Experience:
- By Tram: Go with tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
- By Metro: Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.
- The Heineken Experience is wheelchair accessible.
- There is one wheelchair available upon reservation. Please contact sales.experience@heineken.com to make a reservation.
Canal Cruise: Hop on a canal cruise and view the city at its finest, from the traditional houses lined up on the banks of the water, to the impressive monuments dotted throughout the city.
Rijksmuseum: Visit the museum that is home to more than 1 million works of art and historical objects.
Van Gogh Museum: Visit the museum that houses the world’s largest collection of works by this famous Dutch painter.
Museumplein: Located a mere 10-minute walk from the Heineken Experience., this large public square is surrounded by several of the country’s most iconic museums and monuments.
Visitor Tips and Guidelines
- Book tickets online in advance to avoid the long queues.
- The Heineken Experience is only open for those aged 18 and above.
- Make sure to be there 15 minutes before your Heineken Experience time slot.
All Your Questions About Heineken Experience Tickets Answered
A. Yes, you can purchase Heineken Experience tickets online.
A. Heineken Experience ticket price start at €19.50. You can find all tours and tickets for Heineken Experience here.
A. Yes the Heineken Experience tours reopened on 3 June 2020 following a closure due the Covid-19 pandemic.
A. Yes, it is safe to visit Heineken Experience. They have put in place several safety protocols including mandatory mask-wearing, and reducing the number of visitors to ensure the safety of their visitors.
A. The Heineken Experience tickets cannot be canceled, amended, or rescheduled.
Q. Children up to 11 years can go for free and students, youth aged 12-17 enjoy reduced ticket pricing on the Heineken Experience tickets.
A. The best way to buy Heineken Experience tickets is to purchase them online as it allows you to book your tickets for the day of your choice, avoid the long lines, avail great discounts, and more importantly, enjoy cashless transactions.
A. The Heineken Experience tickets cannot be canceled, amended, or rescheduled.
A. To avoid the crowds, visit Heineken Experience during the early hours on a weekday.
A. Yes, the attraction is wheelchair-accessible. You can also borrow a wheelchair from the attraction on request.