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Heineken Experience Tickets

4.6(34.5K Ratings)

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Heineken Experience Tickets
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From happy customers

Loved by 35 million+
Henrique Dantas da Silva
ES

Henrique

Spain
May 2025
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We loved the experience. When we arrived at the boat station, we discovered that there was super flexibility in the timetable. So we visited the Heineken factory first and then took the boat trip. The boat was super comfortable and also had an outside area so we could take photos. We also bought a snack, which exceeded our expectations. There was plenty of food and it helped curb our hunger. 😅
Karen Belton
CA

Karen

Canada
Jul 2023
Great tour. The tour guides where excellent, and the tour was very informative, and fun. Head out was an easy system to book a tour , the description of the tour was well detailed.
Kaira Gowers

Kaira

Mar 2023
People there were lovely ! Such an amazing experience to do! If your in Amsterdam I highly recommend the Heineken experience
Henrietta Szabó
HU

Henrietta

Hungary
Jun 2025
Loved the games, photo points and the part where we became the beer. Was something I haven't experienced before. Loved the tasting part and that at the end we could choose what to drink twice. All the Heineken members either presenting, at the bar or at the entrance were super sweet and friendly! They elevated the experience even more.
Ciara Malone
IE

Ciara

Ireland
Mar 2025
Headout booking process was fine but the Heineken experience itself was very poor. A lot of filler put into the tour -not worth the couple of free half pints rooftop bar such a disappointment. No atmosphere
ambra maccabiti

Ambra

Jun 2025
Beautiful city! Absolutely must do city card because it makes your life easier and facilitates entry to a lot of museums and places that you would normally maybe not visit. Highly recommended! Amber
Holzer Günther
AT

Holzer

Austria
May 2025
The large selection of different ways to organize your day. I think it's a shame that many interesting sights have to be booked online in advance to get a ticket. We couldn't visit the van Gogh Museum because we didn't get a ticket.
steffani lohmann-strzelczyk

Steffani

Jun 2025
We were a family of 10 people. All adults. Everything went really well. Heineken expirience was great. The music. The screens That you could also make your own videos. The canal trip was also great. There were new headphones and we heard everything in German. We will book it again at any time. Many thanks

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Amsterdam's Heineken Experience | Discover the beauty of a 19th century brewery

Walk into the original Heineken brewery and find out how a small Dutch operation grew into a global brand. From old copper kettles to modern brewing tools, the tour is a mix of history, interactive games, and even a station where you can test your pouring skills.

Why visit the Heineken Experience in Amsterdam?

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  • Historic brewery tour: Travel back to 1867 inside Heineken’s first brewery, where restored equipment and hands-on brewing simulations guide you through the full process, complete with motion effects.
  • Interactive exhibits: Ever wondered how it feels to be part of a production line? This 4D ‘Brew Your Ride’ experience uses motion, sound, and effects to turn you into a Heineken bottle on the move.
  • Heineken Studio: Think of the Heineken Studio as a test kitchen for cool serving ideas. Expect touchscreens, futuristic taps, and systems that adjust taste or temperature at the push of a button.
  • Tasting sessions: If you think the glass shape, pouring technique, or ingredients don’t affect the flavor, then think again! These guided tasting sessions walk you through it with pro tips and sensory demos.
  • Brand history & memorabilia: The memorabilia room is a treasure trove of vintage ads, classic signage, old delivery bikes, and even the first-ever Heineken bottle design, all showing how branding and brewing grew together.

Things to know before you book your Heineken Experience tickets

  • Ticket options: Go classic with general entry, upgrade for rooftop views, or mix it up with combos, like an Amsterdam canal cruise, football stadium tour, or a modern art museum stop.
  • Cancellation policy: Heineken Experience tickets are non-refundable and non-reschedulable, so make sure you're ready to go before you click 'buy'!
  • What’s included: Your ticket covers everything from historical exhibits to the 4D experiences and the iconic ‘Best ‘Dam Bar.’ Plus, enjoy a live English talk, audio guides in six languages, and guided tasting sessions.
  • Why pick the rooftop experience: For a complete experience, head to the rooftop ! The panoramic views of Amsterdam’s skyline are unforgettable, making it a great place to pause, snap memorable pictures and enjoy your Heineken.
  • Why choose a combo: Combos are the perfect way to maximize your day and make the most of your money. Combine Heineken with a scenic canal cruise, explore the Johan Cruijff ArenA, or explore the modern art at Moco Museum!
  • Timed entry info: Entry is only allowed at your selected time, so don’t be late! The Experience is open year-round, with reduced hours on holidays like Christmas Eve and New Year’s Eve.
  • Age restrictions: Visitors must be 18 or older to enter. It’s a grown-up experience, so children and minors aren’t permitted, even with guardians.
  • Audio guide: With audio guides in Dutch, German, French, Italian, Spanish, and Portuguese, you’re free to explore each room your way, without following a group schedule.

Which Heineken Experience ticket is the best for you?

Heineken Experience Tickets

If you just want to tour the experience

Go for: Standard tickets

Duration: Flexible

Guide: Audio guide

  • Entry tickets include full access to the Heineken Experience, with a live English presentation, multilingual audio guides & extra perks like a 75-mins canal cruise, fast-track brewery entry, or access to the rooftop.

Recommended tour:

  • Heineken Experience Tickets
  • Heineken Experience Entry Tickets with Rooftop Access
Heineken Combo Tickets

If you want to explore more of Amsterdam

Go for: Combo tickets

Duration: Flexible

Guide: Audio guide

  • Whether you’re a sports fan, art lover, or a canal enthusiast, these Heineken Experience combos offer a taste of everything the city has to offer, all at an affordable price!

Recommended tours:

  • Heineken Experience Tickets + 60-Min Canal Cruise
  • Heineken Experience Tickets + Johan Cruijff ArenA Classic Tour
  • Heineken Experience + Moco Museum Tickets

What to do at the Heineken Experience?

Heineken Experience entrance in Amsterdam with visitors entering the historic brewery.
Heineken Experience tour entrance in Amsterdam with visitors entering the historic brewery.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Heineken Store interior with branded merchandise and display shelves in Amsterdam.
Heineken Experience interior with copper brewing tanks in Amsterdam.
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Heineken Experience tour entrance in Amsterdam with visitors exploring.
Amsterdam canal cruise boat with tourists, Heineken Experience building in the background.
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Learn about the Heineken story

Get a feel for how a small Amsterdam brewery grew into a global name. You’ll see early logos, old-school bottles, and learn what made this brand stand out from the start.

Explore the historic brewery

You’ll walk through the original brewhouse where the very first batches were made. Expect golden halls, vintage machinery, old copper kettles, tiled walls, and stories hidden in every corner of the 19th-century space.

Engage with interactive exhibits

Brewing gets surprisingly interactive with exhibits that let you virtually join the process. Expect scent triggers, touch-based stations, and digital games that bring the science behind Heineken to life.

Experience ‘Brew Your Ride’

More than a gimmick, this 4D ride nails the balance of fun and info. Feel what a Heineken bottle might go through, with moving floors, bursts of wind, and playful visuals.

Visit the Heineken Studio

Peek into the brand’s more experimental side. The studio highlights fresh ways to serve and present Heineken, using custom taps and smart pouring setups you won’t see elsewhere.

Learn to pour the perfect pint

There’s a bit of science and a lot of technique behind a clean pour. Experts show you how to nail the tilt, timing, foam trimming and head height, and then you get to take a shot at it.

Enjoy guided tastings

These aren’t stiff, formal tastings. They’re relaxed sessions that walk you through what you’re tasting and why, so you leave knowing a little more about the taste, texture, and how ingredients show up on your palate.

Relax at the Best ‘Dam Bar

After the simulations, tastings, and history, this bar space lets you wind down at your own pace. It’s all indoors, casual, and honestly, a great photo spot too.

Combine with a canal cruise

Add a canal cruise to your ticket and drift through Amsterdam’s historic waterways. It’s only 45 minutes, but the views and the break from walking are totally worth it.

Plan your visit to the Heineken Experience

Heineken Eperience Timings
  • General opening hours:

Sunday to Thursday: 10:30am to 7:30pm (last entry 5:15pm)

Friday & Saturday: 10:30am to 9pm (last entry 6:45pm)

  • Exception to opening hours:

December 24, December 25, and December 31: 10:30am to 4pm (last entry at 2pm)

December 26 to December 30: 10:30am to 9pm (last entry at 6:45pm)

  • Rooftop bar: 10:30am to 7pm (Sunday to Thursday) & 10:30am to 8:30pm (Friday and Saturday)

  • Duration: It will take you approximately 1.5-2 hours to complete the tour of the brewery.

Heineken Experience building illuminated at night, Amsterdam.
  • Best day of the week to visit: Midweek visits—especially Tuesday to Thursday—are your best bet. These days tend to be calmer than weekends, giving you more space to explore and fewer lines at popular spots inside the brewery.
  • Best time to see sunset from the rooftop: In summer, aim for a 6pm visit on a Friday or Saturday and stay until 9pm to catch the sunset. In winter, visit around 3pm for earlier sunsets, around 4:30pm.
  • If you want to avoid crowds: Early mornings between 10:30am and 11:30am are the quietest. You’ll breeze through the entry, get front-row access to interactive exhibits, and enjoy the 4D ride and tastings without shoulder-to-shoulder crowds.

Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam

​Find on Maps

  • By metro: Hop on line 5 from Centraal Station 

Closest stop: Vijzelgracht, which is 5-mins away from the brewery

  • By tram: Get on line 2, 4 or 12 from Centraal Station

Closest stop: Albert Cuypstraat (7-mins from Heineken Experience) and Museumplein (10-mins away from the brewery)

  • By car: Follow the S100 route from Centraal Station to reach the brewery in about 20 minutes. The entire journey is just over 7 km.

Closest parking: APCOA Parking Heinekenplein, 2-mins away from the brewery

  • By walking: Take a 35-minute stroll from Centraal Station to the Heineken Experience. The distance between the two is around 2.6 km.
Locker facility available
  • Cloakroom facility: You can leave your belongings free of charge at the cloakroom, as long as they fit within the size limit of approximately 320 x 255 x 492 mm (HxWxD).
  • Free Wi-Fi: You’ll have access to free Wi-Fi across the venue, perfect for uploading photos, messaging friends, or checking out extra info during the tour.
  • Washrooms: Clean and accessible restrooms are located throughout the brewery, so you won’t have to go hunting mid-tour. 
  • First aid: If something comes up, trained staff are on-site to handle medical situations. Signs are clearly posted, and help is always nearby if you need it.
  • Lost & found: Lost something? Staff are helpful and responsive, whether it’s a missing phone or sunglasses. 
  • Rooftop bar & terrace: The rooftop terrace offers great city views. It’s a relaxed space where you can sit back with a refreshment and enjoy the Amsterdam skyline
  • Wheelchair accessibility: The historic brewery wasn’t built with accessibility in mind, so there may be a few tricky spots to navigate in your wheelchair. Let the venue operators know ahead of time for a smoother visit!
  • Guide dogs: Only assistance dogs are welcome in the premises.
Photography not allowed sign at a tourist attraction entrance.
  • Age restrictions: Visitors under 18 are not permitted inside the Heineken Experience.
  • General conduct: Drink alcoholic beverages responsibly and respect the privacy of other guests.
  • Rooftop access: Visiting the rooftop requires a special Heineken Experience + Rooftop ticket, or you can request access at the entrance hall.
  • No animals: Pets are not allowed on the premises.
  • Luggage restrictions: Only bags up to 320 x 255 x 492 mm can be stored in the cloakroom.
  • Respectful behaviour: Please treat Heineken Ambassadors with respect and follow their guidelines throughout your visit.
  • Photography policy: Photography and videography are allowed for personal use only, not for commercial purposes.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
  • Exclusive Heineken merchandise: The Heineken Flagship Store offers a wide range of branded products, including barware, clothing, accessories, and collectibles, all reflecting the brand’s iconic legacy.
  • Personalized souvenirs: You can create custom Heineken bottles and glasses using interactive kiosks, making for a unique and memorable souvenir.
  • Themed shopping spaces: Divided into three distinct areas—bar materials, heritage, and textiles—the store provides an engaging and enjoyable shopping experience for all.
  • Open to all: You don’t need a Heineken Experience ticket to shop at the flagship store. It’s open daily, even for those who are not part of the tour.
  • Modern shopping technology: With RFID and self-checkout options, the store ensures a smooth and efficient shopping experience, making it easier than ever to pick up your favorite Heineken gear.
Dutch Sandwich
  • Best ‘Dam Bar (on the premises): Wrap up your Heineken Experience at the Best ‘Dam Bar, where you can enjoy freshly poured Heineken with light bar snacks. The bar has a buzzing vibe, perfect for relaxing and socializing.
  • Poké Bowl Olakino Amsterdam (100m): Strategically located near the renowned Heineken Experience, Poké Bowl is celebrated for its distinctive Hawaiian poké bowls, recognized for their delicious flavors and health-conscious composition.
  • Taj Indian Restaurant (130m): A short walk from the Heineken Experience, Taj Indian Restaurant is distinguished by its offering of traditional South Indian cuisine, including mushroom bhaji, cheese and garlic naan, kulfi, chicken tikka masala, and more.
Stay in Amsterdam
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  • Museumplein (750m): Just a short walk away, Museumplein is a must-see. It’s home to Amsterdam’s most iconic museums, including the Van Gogh Museum and Rijksmuseum, perfect for art lovers.
  • ​Van Gogh Museum (950m): Just a short stroll away, the Van Gogh Museum showcases the incredible work of the iconic artist. A must-visit for art fans who want to immerse in his world.
  • Foam Museum (850m): If you’re into contemporary photography, Foam Museum is a hidden gem. It’s a cool spot to explore some stunning exhibitions and get inspired by local and international photographers.
  • Diamant Museum Amsterdam (850m): This museum jumps into Amsterdam's diamond history. It’s a great place to learn about the city’s sparkling past and the artistry behind diamond cutting.
Combo tour
  • Arrive 15-mins early: Make sure to arrive ahead of your time slot to ensure smooth entry. Late arrivals might not be accommodated for later sessions.
  • Bring a charged phone: Many exhibits feature multimedia content, so having a charged phone ensures you can engage with the interactive displays and snap as many photos as you’d like!
  • Download the app: Get the Heineken Experience app ahead of time to access fun facts, additional info, and an interactive guide in your preferred language throughout your visit.
  • Engage with ambassadors: Heineken Ambassadors are stationed throughout the brewery to answer your questions, share behind-the-scenes details, and teach you about the brewing process during your self-guided tour.
  • Comfortable footwear is key: The tour involves a fair amount of walking across 6 floors, so wear comfortable shoes to ensure you can fully enjoy without any discomfort.

Beyond Heineken Experience

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Hop on a canal cruise to glide through Amsterdam’s picturesque waterways. You’ll pass iconic spots like the Anne Frank House, the Rijksmuseum, and the beautiful Jordaan district.

Visitors viewing contemporary art exhibits at Moco Museum, Amsterdam.

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If you love contemporary art, the Moco Museum is a must-visit! It’s home to a mix of modern artists, including Banksy and Warhol, along with some digital and immersive exhibitions.

Johan Cruijff ArenA exterior view in Amsterdam, Netherlands.

Johan Cruijff ArenA

Sports fans, don’t miss the Johan Cruijff ArenA! You’ll get a peek into the heart of Ajax FC, from the locker rooms to the pitch, all with fascinating football history along the way.

Frequently Asked Questions about Heineken Experience tickets

Can I bring children to the Heineken Experience?

No, the Heineken Experience is restricted to visitors aged 18 and older, so children and young adults under 18 are not allowed​.

Can I visit the Heineken rooftop with general entry tickets?

Unfortunately, general entry tickets do not grant access to the rooftop. To enjoy the stunning views from the Heineken Experience rooftop, you'll need a Heineken Experience Entry Tickets with Rooftop Access. These tickets offer exclusive access to the rooftop, so be sure to select the right option when booking your visit!

Do I need to book a separate timeslot for the rooftop?

No, if you have Heineken Experience Entry Tickets with Rooftop Access, there’s no need for a separate timeslot. You can visit the rooftop about 90 minutes after your tour starts.

Can I visit the rooftop before the Heineken® tour?

No, with the Heineken Experience Entry Tickets with Rooftop Access, you must start the tour first, then head to the rooftop afterward.

Is beer still brewed in the building?

No, brewing stopped in 1988. The building is now a brand experience, but you can still visit the original brew room and enjoy freshly served Heinekens.

Do I need an ID to visit the Heineken Experience?

You may be asked to present a valid ID during your visit.

How long can I stay at the Heineken Experience with a timeslot ticket?

Your visit duration is flexible. While the self-guided tour usually takes around 2 hours, you can take as much time as you need after your scheduled start time.

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Headout is an authorized and trusted partner of the venue, offering curated experiences to enjoy this attraction. This is not the venue's website.