Select Your Experience
Choose from multiple tickets, tours and combo options by verified operators

I amsterdam City Card: Canal Cruise, Public Transport And Attractions Entry

Best Safety
Mobile Tickets
Instant Confirmation
Super: 5% Saver
Transport Included
Cancellation Policy
  • Explore the best of Amsterdam seamlessly with this handy I Amsterdam City Card that allows you access to 70+ fascinating attractions over the course of 24, 48, 72, 96, or 120 hours (depending on the option chosen at checkout).
  • Your card includes access to the famed Van Gogh Museum, Rijksmuseum, Stedelijk Museum, blissful hour-long canal cruise, and many more.
  • Along with entry to several attractions, you will also benefit from unlimited access to the city’s public transport (tram and bus only) to help you get around hassle-free.
  • Save up to 40% on access to attractions, discounts at cafes, bike rentals, and much more!
  • Note: Because of current safety measures you are now required to book time slots before visiting City Card venues. This also includes visits to restaurants and bars.
  • The I amsterdam City Card allows you to comfortably visit the attractions of your choice over the course of 24, 48, 72, 96, or 120 hours (depending on the option chosen at checkout).
  • Enjoy an extended ticket validity until 31 Dec 2021.
  • All discounts at restaurants and cafes are valid for the calendar year of 2021.
  • Once booked, this card cannot be amended, canceled, or rescheduled.

Heineken Experience Reopens Post-COVID-19

Heineken reopened its door to the public on 3 June 2020. They have put a host of measures in place to ensure the safety of the visitors. If you plan to visit the venue, ensure that you familiarise yourself with the safety protocols in place.

COVID-19 Safety Measures and Guidelines at Heineken Experience

  • All visitors have to keep a safe distance of 1.5 m between each other.
  • Follow the many signages in place so following the safety instructions is easier.
  • Only a limited number of visitors will be allowed at a time.
  • Hand sanitizers all around the tour for visitors to use.
  • Visitors will have to show a COVID-19 QR code Certificate, with a negative test result, proof of vaccination, or proof of recovery.
  • Book your tickets online, and in advance.
  • Mask wearing is mandatory while you're inside our building.
  • Only online transactions are accepted.

Why Visit The Heineken Experience

Heineken Experience Tickets
  • A visit to Amsterdam is not complete without a visit to the Heineken Experience.
  • Located in the center of the city, this historic building is the birthplace of the iconic Heineken beer that is distributed and celebrated around the world.
  • Learn about how a small family brewery expanded into a global company and get a closer look at the beer brewing process.
  • See remnants of the former brewery and get a first-hand feel for the brewing process when you peek into large copper kettles, stir the water in a massive barrel and grind barley.
  • Enjoy the interactive ‘Brew U’ ride, in which the process is simulated from the perspective of being inside the barrel!
  • Explore the indoor stables, where you can see the horses that were integral to delivering beer throughout the country.
  • Finish the tour with some beer tasting.

Your Heineken Experience Tickets Explained

Heineken Experience Tickets

Standard Entry Tickets

  • With these tickets, you will be able to enjoy access to the behind-the-scenes tour of the old brewery at Heineken Experience.
  • Enjoy two free beer samples so you can enjoy the trip in high spirits.
  • Upgrade your ticket so that you can enjoy a relaxing 1-hour cruise of the Amsterdam canals.

Discounted tickets: Children aged 11 years and below enjoy free entry. Those between 12-17 years enjoy reduced pricing.

Cancelation Policy: Cannot be canceled, amended, or rescheduled.

Validity: The ticket is valid for the date selected during checkout.

Heineken Combo Tickets

Saver Combo

  • This super saver combo ticket will allow you to enjoy two of Amsterdam's major attractions — The Heineken Experience and the Amsterdam Canal.
  • Go on a 75-minute cruise down the Amsterdam canals. With the help of audio commentary in 21 languages get in-depth knowledge about the UNESCO World Heritage Site.
  • Enjoy fast-track access to the Heineken Experience, and head on to a 90-minute self-guided tour.

Cancelation Policy: The pass can be canceled anytime, as long as it has not been activated.

Validity: Your pass is valid for up to 2 years. The pass is activated when used at the first attraction, after which it is valid for the days specified by your choice of pass.

What is the Best Way to Buy Heineken Tickets? Book Online 

The best way to purchase your Heineken tickets is to buy them online. This also allows for a safe and contactless transaction. It also provides these additional benefits:

  • Advance booking: Plan your tip in advance and choose tickets for a date and time of your choice and avoid the disappointment of tickets selling out. 
  • Convenience: Skip the long queues and book your ticket with just a click. We are also available on phone, chat, and email 24/7 to answer all queries. 
  • Great discounts: Avail of some of the best discounts offered by our platform. 

Download the Heineken Experience App

The Heineken Experience has designed a digital app that provides extra information and fun facts as you explore the brewery. Unlock the app when you enter the Heineken Experience to get the most out of your visit. While the exhibitions throughout the brewery are in English, the app is available in 9 different languages (English, Dutch, Portuguese, Russian, Italian, Chinese, German, French, and Spanish), giving you the comfort of enjoying the Heineken Experience in your native tongue.

Local Ambassadors to Enrich Your Heineken Experience

While your visit will be a self-guided tour, Heineken Experience Ambassadors are stationed throughout the brewery to answer any questions you may have and share additional information about the brewing process. They will also teach you how to pour the perfect beer and how to properly taste and drink one! Since most of them are Amsterdam locals, they can tell you all about how the legacy of Heineken is embedded in the city’s history and culture.

Heineken Experience Highlights

Heineken Experience Ticket Highlights

The Heineken Story

Take a walk down memory lane as you walk through this 150-year old brewery. Learn how a small family-run Dutch brewery grew to become one of the world’s most premium brands of beer. You will be able to feel the hops, taste the wort and smell the scents of the brewery, as you learn about all the processes involved, from collecting water to bottling the beer.

Heineken Experience Highlights

Heineken Collection

The brewery is today a that houses old photographs, decorations, and brass beer tanks, and more, which will help you delve deep into the history of the brewery. View the yeast vats, old advertisement prints, and other items of an extensive collection of memorabilia collected over 150 years.

Heinken Experience Highlights

Beer Tasting

A trip to a brewery would not be complete without trying out some beer. Finish your tour with some nice, chilled beer at the Best ‘Dam Bar, a nightclub-style bar located under the building. Dance the night away as you gulp down a few cold ones.

Plan Your Visit To Heineken Experience

Getting There
Heineken Eperience Timings

The Heineken Experience is open every day and the opening hours are as follows:

Monday to Sunday: 12 PM to 9 PM (last entry 6:45 PM)

Duration: It will take you approximately 1 hour 30 minutes to complete the tour of the house. 

Best time to visit: Amsterdam is a great city to visit all year around, with Spring offering the best weather and views of the city. When planning a visit to the Heineken Experience book your tickets for the morning hours on a weekday to avoid crowds.

Heineken Experience Tickets Getting There

Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam

Find on Map 

The Heineken Experience is located in the center of the city and is easy to reach by walking or by public transportation. Here are some of the best ways to reach the Heineken Experience:

  • By Tram: Go with tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
  • By Metro: Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.
Heineken Experience accessibility
  • The Heineken Experience is wheelchair accessible.
  • There is one wheelchair available upon reservation. Please contact to make a reservation.
Rijksmuseum- Near Heineken Experience
Wikimedia Commons

Canal Cruise: Hop on a canal cruise and view the city at its finest, from the traditional houses lined up on the banks of the water, to the impressive monuments dotted throughout the city.

Rijksmuseum: Visit the museum that is home to more than 1 million works of art and historical objects.

Van Gogh Museum: Visit the museum that houses the world’s largest collection of works by this famous Dutch painter.

Museumplein: Located a mere 10-minute walk from the Heineken Experience., this large public square is surrounded by several of the country’s most iconic museums and monuments.

Visitor Tips and Guidelines

  • Book tickets online in advance to avoid the long queues. 
  • The Heineken Experience is only open for those aged 18 and above.
  • Make sure to be there 15 minutes before your Heineken Experience time slot.

All Your Questions About Heineken Experience Tickets Answered

Q. Are Heineken Experience tickets available online?

A. Yes, you can purchase Heineken Experience tickets online.

Q. How much do the Heineken Experience tickets cost?

A. Heineken Experience ticket price start at €19.50. You can find all tours and tickets for Heineken Experience here.

Q. Is the Heineken Experience open post Covid-19?

A. Yes the Heineken Experience tours reopened on 3 June 2020 following a closure due the Covid-19 pandemic.

Q. Is it safe to go to Heineken Experience post COVID-19?

A. Yes, it is safe to visit Heineken Experience. They have put in place several safety protocols including mandatory mask-wearing, and reducing the number of visitors to ensure the safety of their visitors.

Q. Are Heineken Experience tickets refundable?

A. The Heineken Experience tickets cannot be canceled, amended, or rescheduled.

Q. Are discounts available on Heineken Experience tickets?

Q. Children up to 11 years can go for free and students, youth aged 12-17 enjoy reduced ticket pricing on the Heineken Experience tickets.

Q. What is the best way to buy tickets to Heineken Experience?

A. The best way to buy Heineken Experience tickets is to purchase them online as it allows you to book your tickets for the day of your choice, avoid the long lines, avail great discounts, and more importantly, enjoy cashless transactions.

Q. What is the cancellation policy for Heineken Experience tickets?

A. The Heineken Experience tickets cannot be canceled, amended, or rescheduled.

Q. What is the best time to go for the Heineken Experience tour?

 A. To avoid the crowds, visit Heineken Experience during the early hours on a weekday.

Q. Is Heineken Experience wheelchair accessible?

A. Yes, the attraction is wheelchair-accessible. You can also borrow a wheelchair from the attraction on request.