Book Heineken Experience Tickets

4.3(10.6K Ratings)

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Tickets
4.0(4K)

Heineken Experience Tickets

from
€23
Mobile ticket
Flexible Duration
Audio Guide
Guided Tour
  • Take an immersive journey at Heineken®’s original brewery, diving deep into its beer-making legacy and iconic branding.
  • Engage with a live presentation in English unveiling Heineken’s storied past, complemented by an enlightening audio guide in 6 languages.
  • Walk through the monumental old building to see the copper tanks that were used to brew the original Heineken beer.
  • Taste 2 refreshing Heineken beers, served as a testament to the brand's mastery in brewing.
  • Don't miss out on the rare opportunity to marvel at Max Verstappen's RB14 car, also known as "excellence on wheels", displayed at the Heineken Experience.
  • Take an immersive journey at Heineken®’s original brewery, diving deep into its beer-making legacy and iconic branding.
  • Engage with a live presentation in English unveiling Heineken’s storied past, complemented by an enlightening audio guide in 6 languages.
  • Walk through the monumental old building to see the copper tanks that were used to brew the original Heineken beer.
  • Taste 2 refreshing Heineken beers, served as a testament to the brand's mastery in brewing.
  • Don't miss out on the rare opportunity to marvel at Max Verstappen's RB14 car, also known as "excellence on wheels", displayed at the Heineken Experience.

Inclusions

  • Entry to Heineken Experience, the first built Heineken brewery
  • 2 perfectly chilled Heineken beers
  • Self-guided tour with presentation in English
  • Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
  • Rooftop view with access to Rooftop bar & garden (optional)
  • Tip: Don't miss out on discovering how ingredients were transported via city canals and the role of the "Moutzolder" (malt attic) on the top floor.
  • Guide dogs are allowed for this experience.
  • Minors are restricted from participating in this experience.
  • These tickets can't be cancelled or rescheduled.
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Sightseeing Cruises
4.4(2.3K)

Combo: Heineken Experience Direct Entry + Amsterdam Canal Cruise Tickets

from
€36.50
Instant confirmation
2 hr. 15 min.
Guided Tour
  • This ticket is a brilliant combination of 2 truly Dutch experiences! Save time and money with this combo with a canal cruise and entry to the Heineken Brewery.
  • Enjoy a 75-min cruise along Venice of the North and learn more about this UNESCO World Heritage site with an audio guide available in 14 languages.
  • You can choose to upgrade your cruise to include a snackbox, which you'll receive before boarding the cruise.
  • The ticket also gives you entry into the Heineken Experience; go on a 90-min self-guided tour of the gigantic brewery.
  • Find out about the ins and outs of this massive beer producer while sipping on 2 complimentary drinks!
  • This ticket is a brilliant combination of 2 truly Dutch experiences! Save time and money with this combo with a canal cruise and entry to the Heineken Brewery.
  • Enjoy a 75-min cruise along Venice of the North and learn more about this UNESCO World Heritage site with an audio guide available in 14 languages.
  • You can choose to upgrade your cruise to include a snackbox, which you'll receive before boarding the cruise.
  • The ticket also gives you entry into the Heineken Experience; go on a 90-min self-guided tour of the gigantic brewery.
  • Find out about the ins and outs of this massive beer producer while sipping on 2 complimentary drinks!

Inclusions

  • 75-minute cruise down the Amsterdam Canal
  • Skip-the-line Heineken Experience ticket
  • 90-minute self-guided tour of the Heineken brewery
  • A snackbox containing chips, popcorn, cheese biscuits, salted peanuts, and a soft drink of your choice (optional)

Heineken Experience Pier

  • 1-min walk from Heineken Experience and Amsterdam, Weteringcircuit

Hard Rock Cafe

  • 1-min walk from Rembrandts Amsterdam Experience

Click here for a detailed map of the boarding points.

  • Wheelchairs will be provided at the Heineken Experience once a reimbursable €100 fee is deposited.
  • The cruise is also wheelchair accessible.
  • These tickets can't be cancelled or rescheduled.
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Combos
4.2(6.2K)

Combo (Save 5%): Heineken Experience + Johan Cruijff ArenA Classic Tour Tickets

from €43
€40.85

5% off

Free Cancellation

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

Instant confirmation
Mobile ticket
Audio Guide
  • Score a combo ticket to the Heineken Experience and Johan Cruijff ArenA Classic Tour, exploring Amsterdam's beer heritage and football passion.
  • Learn how Heineken brews its iconic beer and perfect your pouring technique with 2 complimentary drinks at the Heineken Experience.
  • Get the inside scoop on Heineken's history and brewing process with a live presentation and a multilingual audio guide.
  • Access the Ajax dressing room, pitch, and more usually off-limits areas on the Johan Cruijff ArenA Classic Tour.
  • Explore the Johan Cruijff ArenA with an audio guide, unlocking secrets and feeling the atmosphere where legends were made.
  • Score a combo ticket to the Heineken Experience and Johan Cruijff ArenA Classic Tour, exploring Amsterdam's beer heritage and football passion.
  • Learn how Heineken brews its iconic beer and perfect your pouring technique with 2 complimentary drinks at the Heineken Experience.
  • Get the inside scoop on Heineken's history and brewing process with a live presentation and a multilingual audio guide.
  • Access the Ajax dressing room, pitch, and more usually off-limits areas on the Johan Cruijff ArenA Classic Tour.
  • Explore the Johan Cruijff ArenA with an audio guide, unlocking secrets and feeling the atmosphere where legends were made.

Inclusions

Heineken Experience

  • Heineken Experience tour
  • Entry to the first built Heineken brewery
  • Live presentation in English
  • Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
  • 2 perfectly chilled Heineken beers

Johan Cruijff ArenA Classic Tour

  • Self-guided tour of Johan Cruijff ArenA Classic Tour
  • Entry to the Johan Cruijff ArenA Stadium
  • Entry to Ajax dressing room
  • Entry to dressing room opponent
  • Entry to the mixed zone
  • Access to players' tunnel
  • Entry to the pitch
  • Entry to the manager's dug-out
  • Entry to the press room
  • Entry to Ajax Gallery of Fame
  • Audio guide in Dutch, English, French, German, Italian, and Spanish

Heineken Experience

  • Tip: After savoring your complimentary Heinekens, head to De Pizzakamer, located just a few blocks away on Tweede Jan Stienstraat for fresh pizzas.
  • Safety is a priority so this experience is restricted for guests under the age of 18 years.
  • Due to venue restrictions, pets cannot tag along for this experience.
  • This experience is wheelchair accessible. As it is a historic building, it is recommended to visit on weekdays with fewer crowds for easier mobility.
  • Your guide dogs are welcome at the venue.

Johan Cruijff ArenA Classic Tour

  • Tip: If you have extra time, take a stroll through the nearby Amsterdam Arena Park for scenic views of the stadium's exterior.
  • This experience is wheelchair and pram/stroller accessible.
  • Your guide dogs are welcome at the venue.
  • Due to venue restrictions, pets cannot tag along for this experience.
  • Access to the Ajax dressing room may be restricted on days when the team has a home or away match.
  • The route can change due to operational reasons.
  • You can cancel these tickets up to 24 hours before the experience begins and get a full refund.
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City Cards
4.4(2K)

I Amsterdam City Card: 70+ Attractions

from
€60
Free Cancellation

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

Instant confirmation
Mobile ticket
Flexible Duration
  • Explore Amsterdam seamlessly with this all-inclusive Amsterdam city card and gain access to over 70 museums and attractions.
  • The card offers a flexible validity of 24-hr, 48-hr, 72-hr, 96-hr, or 120-hr to choose from.
  • Enjoy free entrance to the Rijksmuseum, a national museum dedicated to Dutch arts and history, H'ART, Moco Museum, and more!
  • Enjoy 25% discounts at select cafes & attractions such as the Heineken Experience along with a 24-hour bicycle rental.
  • Navigate the city with unlimited free access to Amsterdam’s efficient public transport system (GVB), including trams and buses.
  • Admire the city’s iconic architecture, picturesque bridges, and waterfront views during a blissful 1-hour canal cruise.
  • Explore Amsterdam seamlessly with this all-inclusive Amsterdam city card and gain access to over 70 museums and attractions.
  • The card offers a flexible validity of 24-hr, 48-hr, 72-hr, 96-hr, or 120-hr to choose from.
  • Enjoy free entrance to the Rijksmuseum, a national museum dedicated to Dutch arts and history, H'ART, Moco Museum, and more!
  • Enjoy 25% discounts at select cafes & attractions such as the Heineken Experience along with a 24-hour bicycle rental.
  • Navigate the city with unlimited free access to Amsterdam’s efficient public transport system (GVB), including trams and buses.
  • Admire the city’s iconic architecture, picturesque bridges, and waterfront views during a blissful 1-hour canal cruise.

Inclusions

  • 24/48/72/96/120-hour validity
  • Access to attractions: Heineken Experience, Artis Royal Zoo, Canal Cruise & more
  • Access to outdoor activities: City Canal Cruise Blue Boat Company, Klimbos Fun Forest, Amsterdam Walking tour & more
  • Unlimited use of GVB public transport (bus, tram & metro)
  • Giveaways & discounts on concerts, theatres, rentals & more
  • Tip: Amsterdam is full of interesting things to buy as souvenirs for friends back home but don’t miss out on buying wooden clogs from Zaanse Schans, or blue and white pottery from Delft.
  • Note: By booking this City Card you save big as buying tickets to these attractions separately would cost you a lot.
  • Order your City Card online.
  • Transport to/from the Schipol airport is not included in this pass.
  • I amsterdam City Card is now a digital product accessible via the City Card app.
  • Activate your card using the instructions on your post-booking voucher. You choose when to activate your City Card. The card is activated when you first use it.
  • Use your card to visit City Card locations, simply show your card on your phone at the entrance. Scan your card when entering any bus, tram, or metro.
  • Click here to view the map.
  • You can cancel these tickets up to 24 hours before the experience begins and get a full refund.
AmsterdamAmsterdam Heineken Experience Tickets

The Heineken Experience | A Glimpse into the Iconic World of Beer

Amsterdam, the capital of the Netherlands, captivates everyone with its picturesque canals, historic architecture, and vibrant cultural scene. To make the most of your trip to the Venice of the North, visit the brewing brilliance at the Heineken Experience. Here, you will discover the rich heritage of the iconic Dutch beer through interactive exhibits, brewing insights, and a sensory journey. It's a must-visit for any craft beer lover wanting to uncover the secrets behind Heineken's craftsmanship and understand the art of brewing. Read on to learn about the tickets, timings, how to reach the site, and more.

Why Visit Heineken Experience in Amsterdam?

  • Unique Brewery Heritage: Embark on a captivating journey through Heineken's illustrious brewing history, tracing its origins back to the 19th century.
  • Interactive Brewing Experience: Immerse yourself in a hands-on tour, witnessing the beer-making process firsthand, and even try your hand at virtual brewing simulations.
  • Fascinating Behind-the-Scenes Tour: Gain an exclusive peek into Heineken's modern brewing facilities, exploring the cutting-edge technology and innovation that defines its production today.
  • Engaging Multimedia Exhibits: Experience state-of-the-art displays that combine multimedia elements, sensory enhancements, and compelling storytelling, offering a dynamic and informative exploration of Heineken's legacy.
  • Fun-Filled Activities and Tastings: Indulge in a lively tasting session, savoring the distinctive flavors of freshly brewed Heineken beers. Make sure to participate in interactive activities that promise to create lasting and enjoyable memories.

Things To Know Before Booking Your Heineken Experience Tickets

  • You cannot bring children and young adults under 18 to this experience.
  • To make the most of your day, combine the Heineken Experience with a Dutch Canal Cruise experience by getting a combo ticket.
  • For a more convenient and well-rounded visit to Amsterdam, consider buying an 'I Amsterdam City Card.' It will allow you access to over 70 attractions, including the Heineken Experience, at a reasonable price. A great purchase, especially if you are on a tight budget and want to maximize your time in Amsterdam!
  • The Heineken Experience tickets cannot be canceled or rescheduled, so keep that in mind before buying the ticket.

Which Heineken Experience Ticket is Best for You?

Heineken Experience Tickets

If You Are on a Budget

Go for: Access tickets
Duration: Flexible
Guide: Audio guide

  • With these tickets, you will be able to enjoy access to the behind-the-scenes tour of the old brewery at Heineken Experience.
  • Enjoy two free beer samples so you can enjoy the trip in high spirits.
  • Experience a live presentation in English, complemented by an audio guide available in Dutch, German, French, Italian, Spanish, and Portuguese for a multilingual and immersive exploration at its best.

Recommended Tours:

Heineken Combo Tickets

If You Want to Explore Beyond

Go for: Combo tickets
Duration: Flexible
Guide: Self-guided

  • This super-saver combo ticket will allow you to enjoy two of Amsterdam's major attractions — The Heineken Experience and the Amsterdam Canal.
  • Go on a 75-minute cruise down the Amsterdam canals. With the help of audio commentary in 21 languages, get in-depth knowledge about the UNESCO World Heritage Site.
  • Enjoy fast-track access to the Heineken Experience, and head on to a 90-minute self-guided tour.

Recommended Tours

Download the Heineken Experience App

The Heineken Experience has designed a digital app that provides extra information and fun facts as you explore the brewery. Unlock the app when you enter the Heineken Experience to get the most out of your visit. While the exhibitions throughout the brewery are in English, the app is available in 9 different languages (English, Dutch, Portuguese, Russian, Italian, Chinese, German, French, and Spanish), giving you the comfort of enjoying the Heineken Experience in your native tongue.

Local Ambassadors to Enrich Your Heineken Experience

While your visit will be a self-guided tour, Heineken Experience Ambassadors are stationed throughout the brewery to answer any questions you may have and share additional information about the brewing process. They will also teach you how to pour the perfect beer and how to properly taste and drink one! Since most of them are Amsterdam locals, they can tell you all about how the legacy of Heineken is embedded in the city’s history and culture.

What to Do at the Heineken Experience?

Heineken Experience Ticket Highlights

Learn about the Heineken story

Experience history as you walk through this 150-year-old brewery. Learn how a small family-run Dutch brewery grew to become one of the world’s most famous beers. You will be able to feel the hops, taste the wort and smell the scents of the brewery as you learn about all the processes involved, from collecting water to bottling the beer.

Heineken Experience Highlights

Explore the Heineken collection

Today, the brewery houses old photographs, decorations, brass beer tanks, and more, which will help you delve deep into the history of the institution. View the yeast vats, old advertisement prints, and other items of an extensive collection of memorabilia collected over 150 years.

Heinken Experience Highlights

Enjoy beer tasting

A trip to a brewery would not be complete without trying out some beer. Finish your tour with some nice, chilled beer at the Best ‘Dam Bar,' a nightclub-style bar located under the building. Dance the night away as you gulp down a few cold ones.

Check out Max Verstappen's RB14 car

The illustrious Max Verstappen's RB14 car is up for display at Heinkein Experience. This exhibition unveils the Oracle Red Bull Racing F1 car, so you can witness its racing prowess up close. Crafted for the 2018 Formula One season, the RB14, piloted by Verstappen and Daniel Ricciardo, made a powerful mark on the track, debuting triumphantly at the Australian Grand Prix!

Plan Your Visit To Heineken Experience

Timings
Getting There
Facilities
Accessibility
Rules
Eat
Stay
Nearby
Visitor Tips
Heineken Eperience Timings

The Heineken Experience is open every day and the opening hours are as follows:

  • Timings:
    Sunday to Thursday: 10:30 AM to 7:30 PM (last entry 5:15 PM)
    Friday & Saturday: 10:30 AM to 9:00 PM (last entry 6:45 PM)
  • Note: Please take note of the special timings for the last week of December:
    December 24th, December 25th, and December 31st: 10:30 AM to 4:00 PM (last entry at 2:00 PM)
    December 26th to December 30th: 10:30 AM to 9:00 PM (last entry at 6:45 PM)
  • Duration: It will take you approximately 1 hour and 30 minutes to complete the tour of the house. 
  • Best time to visit: Amsterdam is a great city to visit all year around, with Spring offering the best weather and views of the city. When planning a visit to the Heineken Experience book your tickets for the morning hours on a weekday to avoid crowds.
Heineken Experience Tickets Getting There

Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam

Find on Map 

The Heineken Experience is located in the center of the city and is easy to reach by walking or by public transportation. Here are some of the best ways to reach the Heineken Experience:

  • By Tram: Go with tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
  • By Metro: Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.
Locker facility available
  • There is a cloakroom and lockers on the site for the visitors to store their possessions.
  • Audio-guide is offered in 6 languages, including Dutch, French, German, Italian, Portuguese and Spanish.
  • There is a Heineken Flagship store on site.
  • The Heineken Experience is equipped with free Wi-Fi.
Heineken Experience accessibility
  • The Heineken Experience is housed in its original brewery, an old historical building, making it a bit tough for wheelchair accessibility. If you are visiting the brewery anyway, inform them beforehand so they can prepare for your smooth visit.
  • Additionally, visit before 1 PM on weekdays for fewer crowds, allowing you to tour more freely.
  • Visitors under the age of 18 are not allowed inside.
  • To access the rooftop at Heineken Experience, you would either need a Heineken Experience + Rooftop ticket or contact the staff in the entrance hall for the same.
  • Pets are not allowed on the premises except for guide dogs.
  • Bags bigger than 320 x 255 x 492 mm will not be kept in the cloakroom.
  • Please respect the Heineken Ambassadors with respect and follow their guidelines.
  • Photography and videography are only allowed for non-commercial purposes.
  • Consume alcoholic beverages responsibly and maintain the privacy of fellow visitors.
Dutch Sandwich
  • Poké Bowl Olakino Amsterdam (100 m): Strategically located near the renowned Heineken Experience, Poké Bowl is celebrated for its distinctive Hawaiian poké bowls, recognized for their robust flavors and health-conscious composition.
  • Taj Indian Restaurant (130 m): A short walk away from Heineken Experience, Taj Indian Restaurant stands as a captivating Indian culinary destination, distinguished by its offering of traditional South Indian cuisine within an exceptional dining ambiance.
  • Broodje Bert (3 km): One of the most popular Amsterdam eatery, Broodje Bert is acclaimed for its inviting ambiance and delectable sandwiches. It offers a diverse menu with salads and traditional Dutch cuisine in affordable prices.
Rijksmuseum- Near Heineken Experience
Wikimedia Commons
  • Canal Cruise: Hop on a canal cruise and view the city at its finest, from the traditional houses lined up on the banks of the water, to the impressive monuments dotted throughout the city.
  • Rijksmuseum: Visit the museum that is home to more than 1 million works of art and historical objects.
  • Van Gogh Museum: Visit the museum that houses the world’s largest collection of works by this famous Dutch painter.
  • Museumplein: Located a mere 10-minute walk from the Heineken Experience., this large public square is surrounded by several of the country’s most iconic museums and monuments.
Combo tour
  • Book tickets online in advance to avoid the long queues. 
  • The Heineken Experience is only open for those aged 18 and above.
  • Make sure to be there 15 minutes before your Heineken Experience time slot.
  • Download the Heineken Experience app beforehand so you can enjoy additional information and fun facts about the brewery in your choice of language.
  • Pair your Heineken brewery visit with a Dutch cruise to make the most of your day.

All Your Questions About Heineken Experience Tickets Answered

Are Heineken Experience tickets available online?

Yes, you can purchase Heineken Experience tickets online.

How much do the Heineken Experience tickets cost?

Heineken Experience ticket price start at €19.50. You can find all tours and tickets for Heineken Experience here.

Are Heineken Experience tickets refundable?

The Heineken Experience tickets cannot be canceled, amended, or rescheduled.

Are discounts available on Heineken Experience tickets?

Children up to 11 years can go for free and students and youth aged 12-17 enjoy reduced ticket pricing on the Heineken Experience tickets.

What is the best way to buy tickets to Heineken Experience?

The best way to buy Heineken Experience tickets is to purchase them online as it allows you to book your tickets for the day of your choice, avoid the long lines, avail great discounts, and more importantly, enjoy cashless transactions.

Where is the Heineken Experience located?

The Heineken Experience is located at Heineken Experience Stadhouderskade 78 1072 AE Amsterdam.

What are the Heineken Experience opening hours?

The Heineken Experience opening hours are as follows: Sunday to Thursday: 10:30 AM to 7:30 PM (last entry 5:15 PM) and Friday & Saturday: 10:30 AM to 9:00 PM (last entry 6:45 PM).

What is the cancellation policy for Heineken Experience tickets?

The Heineken Experience tickets cannot be canceled, amended, or rescheduled.

What is the best time to go for the Heineken Experience tour?

To avoid the crowds, visit Heineken Experience during the early hours on a weekday.

Is Heineken Experience wheelchair accessible?

Yes, the attraction is wheelchair-accessible. You can also borrow a wheelchair from the attraction on request.