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Heineken Experience Tickets with Free Drinks + Optional Cruise

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COVID-19 Safety Measures at the Heineken Experience
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  • Get fast-track entry into Heineken Experience, an interactive museum, and learn more about the world-famous lager.
  • Go on a 1.5-hour tour of the impressive old factory, where all of the brand’s beer was made until 1988.
  • Enjoy a Heineken tasting session and test your skills at crafting the perfect beer.
  • Upgrade your ticket to add a 1-hour canal cruise experience and make the best of your Amsterdam trip.
  • Set sail on the beautiful canal belt and get uninterrupted panoramic views of the city.
  • Drift past cultural highlights like Westerkerk Church and Skinny Bridge, which is steeped in heritage and folk tales.
  • The audio guide on board available in 19 languages gives you historical insight into all that you see.
  • Please note: The Heineken Experience is still closed due to COVID-19. However, you are now able to visit it on April 17th, 2021 as part of the Dutch government's COVID-proof reopening pilot. You can book your ticket here. Please note that you'll be asked to take a COVID-19 rapid test 40 hours before your visit. Get more info here. Also, bear in mind that on Apr 17, the Heineken Experience is only open for adults aged 18 and above.
  • The Heineken Experience will request proof of a negative COVID-19 test taken a maximum of 40 hours before the visit. To do this, click here.
  • If you've tested negative, go to the CoronaCheck app and convert the test results into a digital certificate.
  • Arrive at the Heineken Experience at the time slot you have chosen, and show your negative digital certificate.
  • Please bring your own mask and wear it during the tour. Of course, nobody expects you to be able to fully enjoy your Heineken beer with a mask on. You can take it off when taking a sip, but please make sure to keep a distance from others.
  • Make sure to follow the advice of the staff at all times.
  • For the cruise, children aged 11yrs and below go free. Ages 12-17yrs enjoy reduced pricing (carry a valid photo ID).
  • This ticket cannot be canceled, amended, or rescheduled.

Saver Combo - Canal Cruise & Heineken Experience Direct Entry

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  • This ticket is a brilliant combination of 2 "truly Dutch" experiences! Save time and money with a combined canal cruise and ticket to the famous Heineken Brewery - two of Amsterdam's best experiences.
  • A 75-min cruise along Amsterdam's charming canals lets you explore the Venice of the North in a calm fashion.
  • Plug in your informative audio guide (available in 14 languages) to learn more about this UNESCO World Heritage site.
  • Take in scenic views on the waterfront, from the 17th century Golden Age to the modern era of Amsterdam.
  • Enjoy access to the famous Holland Casino. To enter, visitors must be at least 18 years of age and carry a valid passport.
  • The ticket also gives you entry into the Heineken Experience; go on a 90-min self-guided tour of the gigantic brewery.
  • Find out about the ins and outs of this massive beer producer while sipping on a mug of your favorite kind of beer.

Spanish, Swedish, Thai, Chinese, Dutch, English, French, German, Indonesian, Italian, Japanese, Polish, Portuguese, and Russian.

  • Cannot be canceled, amended, or rescheduled.

I amsterdam City Card: Canal Cruise, Public Transport And Attractions Entry

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  • Explore the best of Amsterdam seamlessly with this handy I Amsterdam City Card that allows you access to 70+ fascinating attractions over the course of 24, 48, 72, 96, or 120 hours (depending on the option chosen at checkout).
  • Your card includes access to the famed Van Gogh Museum, Rijksmuseum, Stedelijk Museum, blissful hour-long canal cruise, and many more.
  • Along with entry to several attractions, you will also benefit from unlimited access to the city’s public transport (tram and bus only) to help you get around hassle-free.
  • Save up to 40% on access to attractions, discounts at cafes, bike rentals, and much more!
  • Note: Because of current safety measures you are now required to book time slots before visiting City Card venues. This also includes visits to restaurants and bars.
  • The I amsterdam City Card allows you to comfortably visit the attractions of your choice over the course of 24, 48, 72, 96, or 120 hours (depending on the option chosen at checkout).
  • Enjoy an extended ticket validity until 31 Dec 2021.
  • Most museums and attractions need to be booked via time-slots and can be checked via the official website.
  • All discounts at restaurants and cafes are valid for the calendar year of 2021.
  • Once booked, this card cannot be amended, canceled, or rescheduled.

A visit to Amsterdam is not complete without a visit to the Heineken Experience. Located in the centre of the city, this historic building is the birthplace of the iconic Heineken beer that is distributed and celebrated around the world. The former brewery, which was in use until 1988, has been transformed into a beer lover’s paradise, where visitors can go on an interactive journey to learn all about the history of Heineken, get a closer look into the beer brewing process, and, of course, taste the world-famous pilsener. This guide gives you a quick overview of what you can expect when you visit the Heineken Experience, some tips on how to make the most out of your visit, and suggestions for additional activities in the area to round off a perfect day in Amsterdam.

A Brief History Of Heineken

Heineken’s story began in 1984 when Gerard Adriaan Heineken bought the small brewery ‘De Hooiberg’ in the heart of Amsterdam. Over the course of 4 generations, what started as a small family brewery evolved into an international company that owns more than 170 beer brands worldwide. Available in almost every country, Heineken is undoubtedly one of the most recognizable Dutch brands. However, Heineken is not just popular abroad: more than 150 years after the company was founded, the lager continues to be the drink of choice for many people in the Netherlands.

When visiting Amsterdam, you can order Heineken or Amstel (which is owned by Heineken) in almost every café. As a sponsor of countless events in Amsterdam, from sporting events to festivals, the green Heineken logo with its signature red star adorns nearly every corner of the city. Today, the former Heineken brewery in the centre of the city provides visitors with a chance to gain more insight into Heineken’s history and learn how the brand continues to play an important role in Dutch culture.

Heineken Experience Deconstructed

The Heineken Experience is a 1.5-hour self-guided tour that consists of 4 stories of historical and interactive exhibits. Learn about how a small family brewery expanded into a global company that continues to set the bar for success in international branding and distribution.

See remnants of the former brewery and get a first-hand feel for the brewing process when you peek into large copper kettles, stir the water in a massive barrel and grind barley. Enjoy the interactive ‘Brew U’ ride, in which the process is simulated from the perspective of being inside the barrel!

One of the most remarkable parts of the tour is a visit to the indoor stables, where you can see the horses that were integral to delivering beer throughout the country. Once you have been to the stables, you may even recognize one of these horse-drawn Heineken carriages pulling through the streets of Amsterdam during your stay in the city!

What would a visit to a brewery be without a beer tasting? In addition to a small taster provided during your tour, your ticket includes two free beers at the “Best ‘Dam Bar.” After your tour, you can hang out in the bar for as long as you like. Don’t forget to check out the souvenir shop, where you can customize your own Heineken bottle or glass to remember your visit to one of the most famous breweries in the world.

Make the Most Out of Your Heineken Amsterdam Visit

Most people only visit the Heineken Experience once in their lives. So get the most out of your visit by reading up on these tips and tricks before you go.

Buy Your Heineken Experience Tickets Beforehand

Due to its popularity, the lines to get into the Heineken Amsterdam are notoriously long. Avoid queuing up for hours on the small sidewalk outside the brewery by purchasing your tickets beforehand. Simply scan your ticket at the entrance and begin exploring the world of Heineken!

Download the Heineken Experience App

The Heineken Experience has designed a digital app that provides extra information and fun facts as you explore the brewery. Unlock the app when you enter the Heineken Experience to get the most out of your visit. While the exhibitions throughout the brewery are in English, the app is available in 9 different languages (English, Dutch, Portuguese, Russian, Italian, Chinese, German, French, and Spanish), giving you the comfort of enjoying the Heineken Experience in your native tongue.

Local Ambassadors to Enrich Your Heineken Experience

While your visit will be a self-guided tour, Heineken Experience Ambassadors are stationed throughout the brewery to answer any questions you may have and share additional information about the brewing process. They will also teach you how to pour the perfect beer and how to properly taste and drink one! Since most of them are Amsterdam locals, they can tell you all about how the legacy of Heineken is embedded in the city’s history and culture.

Practical Information

Heineken Amsterdam Opening Hours

The Heineken Experience is open every day and the opening hours are as follows:

  • Monday – Thursday: 10:30 AM to 7:30 PM. The last admission is at 5:30 PM.
  • Friday – Saturday: 10:30 AM to 9:00 PM. The last admission is at 7:00 PM.
  • December 24th – December 31st: 10:30 AM to 4:00 PM. The last admission is at 2:00 PM.

Getting To Heineken Amsterdam

The Heineken Experience is located in the centre of the city and is easy to reach by walking or by public transportation. Here are some of the best ways to reach the Heineken Experience:

  • By Tram: Go with tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
  • By Metro: Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.


The Heineken Experience is wheelchair accessible. There is one wheelchair available upon reservation (please contact to make a reservation).

Things to Do After Your Heineken Experience

Your visit to the Heineken Experience is bound to leave you in good spirits, so why stop the fun there? The Heineken Experience is located in the centre of Amsterdam, with plenty of noteworthy attractions and experiences within hand’s reach.


Hop On A Canal Cruise

Locals and tourists alike would agree that the best way to spend an afternoon in Amsterdam is on the water. As you navigate your way through Amsterdam’s intricate canal system, you will see the city at its finest: the traditional houses lined up on the banks of the water, an endless stream of bikers passing over the bridges, and impressive monuments dotted throughout the city, from the Anne Frank Museum to the Westerkerk.


Visit The Museumplein

Amsterdam’s famous Museumplein is located a mere 10-minute walk from the Heineken Experience. This large public square is surrounded by several of the country’s most iconic museums and monuments, including the Rijksmuseum, Van Gogh Museum, Stedelijk Museum, and the royal ‘Concertgebouw’ (concert hall). Whether you seek to admire the works of classic Dutch painters in the Rijksmuseum or Van Gogh Museum, discover intriguing exhibitions in the Stedelijk modern art museum or simply admire the stunning architecture of these world-famous buildings, a visit to the Museumplein is a must for anyone planning a trip to Amsterdam.


Explore ‘De Pijp’

Spend your afternoon like the locals by discovering one of the city’s most beloved neighbourhoods: De Pijp. The Heineken Experience borders this lively district, filled with cafés, boutique shops and plenty of restaurants that feature both traditional Dutch and international cuisines. The Albert Cuyp Market, the largest daily market in Europe, is a favourite destination in De Pijp. A mere six-minute walk from the Heineken Experience, this outdoor market sells everything, from clothes to fruits and vegetables to Dutch cheese and snacks. Open every day from 9:00 am until 5:00 pm, the market is a great way to catch a glimpse of the laid back atmosphere and no-nonsense humour that Amsterdam is known for. If the Heineken Experience leaves you thirsty for more, duck into in one of the many typical brown bars in De Pijp for another Heineken and some ‘bitterballen’ or ‘kaasstengels’ - traditional Dutch bar food. Proost!

Museums Around Heineken Amsterdam

The Heineken Experience is located in the centre of Amsterdam and is surrounded by plenty of other attractions that are worth a visit. Here are the top 5 noteworthy museums near the Heineken Experience:



Rijksmuseum is home to more than 1 million works of art and historical objects, including a vast collection of works from classic Dutch painters such as Rembrandt, Frans Hals and Vermeer. Don’t miss your chance to see Rembrandt van Rijn’s iconic ‘De Nachtwacht’ (the Night Watch), along with countless other Dutch masterpieces from the Golden Age, at the Rijksmuseum.


Van Gogh Museum

The Van Gogh Museum houses the world’s largest collection of works by this famous Dutch painter. Step into the world of the man known as ‘the painter of Sunflowers,’ admire both his most famous and lesser-known works, and learn more about Van Gogh’s personal life and artistic development.


Stedelijk Museum

Recognized as one of Europe’s most impressive modern art museums, the Stedelijk houses an impressive collection of works by some of the most renowned artists from the 19th, 20th and 21st centuries, including Matisse, Mondrian, and Warhol. The sleek, modern architecture of the museum, a stark contrast to the traditional buildings surrounding it, is reason enough to pay a visit to the Stedelijk Museum.


Museum van Loon

Discover the luxurious lifestyle of regent Dutch families in the Golden Age by visiting the home of the Van Loon family, whose heritage dates back to the early 1600s. The elegant canal house features an impressive collection of paintings, furniture, silver and porcelain. Step back in time to the Golden Age as you explore the dining room, kitchen and private quarters, stroll through the peaceful gardens and visit the coach house.


Foam Photography Museum

At Foam, an international photography organisation located in the centre of Amsterdam, you can admire the works of both famous and up-and-coming photographers. The museum, which focuses mainly on contemporary photography and is recognized worldwide known for its exceptionally curated exhibitions, is the most visited photography museum in the Netherlands.