Experience only the best of Heineken Experience

Go on an audio-guided tour through Heineken’s 158-year-old brewery & age-old brewing process.

• Everything you get: Begin your Heineken Experience with a friendly English introduction, roam with a multilingual audio guide through copper-filled rooms, feel the jolt of the 4D ‘Brew Your Ride’ session, click playful photos, and end with two complimentary Heinekens or soft drinks.
• Why choose this: You understand the brewery better with guided context in your language, and receive two drinks without paying anything more during the visit.
• Upgrades: Add a 60-min cruise with a 19-language audio guide onboard the boat, or opt for rooftop views with three drinks.

Inclusions #

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens or soft drinks

Additional paid upgrades:

• 60-min Amsterdam canal cruise

• Audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi on the boat

• Rooftop access

• 3 glasses of Heineken

What to bring

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

• Outside food & beverages and smoking are not permitted on this experience.
• Due to venue restrictions, pets cannot tag along for this experience.
• Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Accessibility

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Your guide dogs are welcome at the venue.

Additional information

• Facilities: lockers, cloakroom, and restroom.

What’s not allowed Rijksmuseum

• Due to venue restrictions, pets cannot tag along for this experience.
• Flash photography is strictly prohibited at the venue.
• Cash payment is not accepted at the museum's cafes and shops.
• Only handbags no larger than A4 size are allowed inside. Larger bags, umbrellas, and similar items must be stored in the cloakroom.

Heineken Experience

• For safety reasons, guests under the age of 18 are not allowed on this experience.
• Outside food, drinks and smoking are not permitted at the venue.
• Due to venue restrictions, pets cannot tag along for this experience.

Accessibility Rijksmuseum and Heineken Experience

• This experience is accessible to wheelchair and pram/stroller users.
• For your convenience, your guide dogs are welcome to join you.

Additional information Rijksmuseum

• Entry is permitted up to 15 minutes after the time shown on your ticket. You may remain inside the museum until closing.
• Visitors who need assistance navigating the museum may bring one companion free of charge. A companion ticket can be collected at cash register 1.
• Tickets are valid only for the selected date and time slot and cannot be changed. Late arrivals or no-shows may forfeit entry, refunds, or rescheduling.
• If you expect to arrive late, please speak with the Rijksmuseum staff at the entrance. While entry cannot be guaranteed, assistance may be provided subject to availability.

Heineken Experience

• This experience may include alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
• Facilities: lockers, cloakroom, and restroom.

Inclusions #

Rijksmuseum

• Entry to Rijksmuseum

• Access to all exhibitions

• Multimedia tour in 10+ languages

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens

Learn the brewery secrets before heading up for expansive rooftop views over Amsterdam’s canals.

• Everything you get: This experience takes you through Heineken’s brewing process and brand evolution with live English commentary & multilingual audio storytelling. End on the rooftop terrace with three included Heinekens, enjoying gorgeous Amsterdam views and open-air photo ops.
• Why choose this: Climb to the rooftop for panoramic city views, from winding canals to terracotta rooftops, and celebrate the scenery with chilled Heinekens.

Inclusions #

• Entry to Heineken Experience

• Rooftop access

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 3 complimentary Heinekens

What to bring

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

• Outside food & beverages and smoking are not permitted on this experience.
• Due to venue restrictions, pets cannot tag along for this experience.
• Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Accessibility

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Your guide dogs are welcome at the venue.

Additional information

• Facilities: lockers, cloakroom, and restroom.

What to bring Red Light Secrets Museum + Heineken Experience

• Ensure your entry tickets and ID is on hand for a smooth experience.

What’s not allowed Red Light Secrets Museum + Heineken Experience

• Your pets are not permitted on this experience.

Red Light Secrets Museum

• For safety reasons, guests under the age of 16 years are not allowed on this museum experience.

Heineken Experience

• Outside food & beverages and smoking are not permitted on this experience.
• For safety reasons, guests under the age of 18 years are not allowed on this museum experience.

Accessibility Red Light Secrets Museum + Heineken Experience

• For your convenience, guide dogs are welcome to join you.

Red Light Secrets Museum

• This experience is not recommended for people requiring wheelchair and pram/strollers accessibility.

Heineken Experience

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Heineken Experience

• Available facilities: lockers, cloakroom, and restroom.

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Inclusions #

Red Light Secrets Museum

• Entry into Red Light Secrets

• Audio guide at the museum, available in English, Dutch, German, Spanish and French

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens or soft drinks

Save 9% on two of Amsterdam’s most popular social landmarks located within a 20-minute walk of each other.

• Everything you get at Madame Tussauds Amsterdam: Entry to the wax museum via a reserved time slot. Explore multiple themed zones, including film, music, and sports, at your own pace.
• Everything you get at the Heineken Experience: Access to the 1867 brewery with a live English introduction, interactive industrial exhibits, and two included Heinekens in the tasting bar.
• Why choose this combo: These attractions are located less than 2km apart, making it easy to transition from Dam Square to the Museum District in one afternoon while saving 9%.
• Upgrades: Upgrade to include a 1-hour canal cruise with an additional Heineken and a multilingual audio guide to extend your sightseeing after the brewery tour.

Inclusions #

Madame Tussauds Amsterdam

• Entry to Madame Tussauds Amsterdam

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens

Additional paid upgrades:

Heineken Experience

• Fast-track entry to Heineken Experience

Amsterdam Canal Cruise

• 1-hour canal cruise (boarding opposite Heineken Experience)

• Glass-top roof boats

• Audio guide in 19 languages (on the boat)

• Heineken onboard

Exclusions #

Heineken Experience

• Rooftop access

What to bring Madame Tussauds Amsterdam + Heineken Experience

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Madame Tussauds Amsterdam + Heineken Experience

• Due to venue restrictions, pets cannot tag along for this experience.

Heineken Experience

• Safety is a priority, so this experience is restricted to guests under the age of 18 years.
• Outside food & beverages and smoking are not allowed in this experience.

Accessibility Madame Tussauds Amsterdam + Heineken Experience

• This experience is wheelchair accessible.
• Your guide dogs are welcome at the venue.

Heineken Experience

• Visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Madame Tussauds Amsterdam

• Some figures may be temporarily maintained at the Studios and may not be visible at Madame Tussauds during your visit.

Heineken Experience

• Facilities: lockers, a cloakroom, and a restroom.

Experience Amsterdam’s most iconic 360-degree skyline views from this exclusive rooftop atop the Heineken Experience.

• Everything you get: Elevate your visit with exclusive access to the high-altitude Heineken Rooftop. This ticket includes two perfectly chilled Heinekens or soft drinks to enjoy as you soak in the panoramic city vistas and vibrant atmosphere from one of the city's highest vantage points.
• Why choose this: Skip the Heineken Experience tour and head straight to the summit. It’s the perfect choice for those seeking a sophisticated, scenic social spot and a refreshing drink.

Inclusions #

• Heineken rooftop access

• 2 complimentary Heinekens or soft drinks

Exclusions #

• Entry to Heineken Experience

What to bring

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

• Outside food & beverages and smoking are not permitted on this experience.
• Due to venue restrictions, pets cannot tag along for this experience.
• Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Accessibility

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Your guide dogs are welcome at the venue.

Additional information

• This is a rooftop-only ticket and does not include a Heineken® tour. Upon arrival, you can head directly to the elevator that'll lead you to the rooftop.
• Facilities: lockers, cloakroom, and restroom.

Pair Amsterdam’s original brewery tour with a social canal circuit on the only official Heineken-branded cruise.

• Everything you get at the Heineken Experience: Entry to the 1867 brewery for a self-guided interactive tour with a live English introduction. Includes 4D exhibits, a multilingual audio guide, and two chilled Heinekens at the tasting bar.
• Everything you get on the Heineken Flagship Cruise: A 1-hour guided tour of the UNESCO canal ring on a premium vessel. Includes live skipper commentary and an additional Heineken or soft drink served on board.
• Why choose this combo: Move from the industrial heritage of the brewery to a branded cruise with a boarding point just 5 minutes away and three total included drinks across land and water.

Inclusions #

Heineken Experience

• 1.5-hour tour of Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish and Portuguese

• 2 complementary Heinekens at ‘Dam Bar

Heineken Flagship Cruise

• 1-hour canal cruise

• English-speaking expert

• 1 beverage (water, soft drink or a cold Heineken)

Exclusions #

Heineken Experience + Heineken Flagship Cruise

• Additional drinks (available for purchase)

What to bring Heineken Experience + Heineken Flagship Cruise

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed Heineken Experience + Heineken Flagship Cruise

• For safety reasons, guests under the age of 18 are not allowed on this experience.
• Outside food & beverages and smoking are not allowed in this experience.
• Your pets are not permitted on this experience.

Accessibility Heineken Experience + Heineken Flagship Cruise

• For your convenience, guide dogs are welcome to join you.

Heineken Experience

• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Heineken Flagship Cruise

• This experience is not accessible to wheelchair users.

Additional information Heineken Experience

• Available facilities: lockers, cloakroom and restroom.

What to bring

Heineken Experience + Moco Museum Amsterdam

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Heineken Experience + Moco Museum Amsterdam

• Due to venue restrictions, pets cannot tag along for this experience.

Heineken Experience

• For safety reasons, guests under the age of 18 are not allowed on this experience.
• Outside food & beverages and smoking are not allowed in this experience.

Moco Museum Amsterdam

• For safety reasons, guests under the age of 16 years are not allowed on this experience without their guardians.
• Sharp metallic tools or objects, alcohol, drones, hats, and bags are not allowed on this experience.
• Flash photography is strictly prohibited at the venue.

Accessibility

Heineken Experience + Moco Museum Amsterdam

• Your guide dogs are welcome at the venue.

Heineken Experience

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Moco Museum Amsterdam

• This experience is not wheelchair and pram/stroller accessible.

Additional information

Heineken Experience

• Facilities: Lockers, cloakroom and restroom.

Moco Museum Amsterdam

• Children under 7 years old do not have to pay a ticket and can visit the museum for free. However, reserve a free child (0-6) ticket for them.
• Facilities: Restroom and free Wi-Fi.

Inclusions #

Moco Museum Amsterdam

• Entry to Moco Museum Amsterdam

• Access to all exhibitions (including Banksy, Basquiat, Warhol, Haring, and Kusama)

• Free audio guide available in English, Dutch, German, French, Spanish and Italian

• Access to the Moco Garden

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens or soft drinks

What to bring Johan Cruijff ArenA + Heineken Experience

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Johan Cruijff ArenA + Heineken Experience

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, large bags, and suitcases are not allowed on this experience.
• Due to venue restrictions, pets cannot tag along for this experience.

Johan Cruijff ArenA

• Tripods and luggage bags bigger than A4 size are not allowed on this experience.

Heineken Experience

• Safety is a priority, so this experience is restricted to guests under the age of 18 years.

Accessibility Johan Cruijff ArenA + Heineken Experience

• Your guide dogs are welcome at the venue.

Johan Cruijff ArenA

• This experience is wheelchair and pram/stroller accessible, but some areas of the stadium may have limited accessibility.
• Ramps and elevators are available at the venue for easy access.

Heineken Experience

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Johan Cruijff ArenA

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20–50 people with discounts; check availability in advance.
• Matchday tours are only available when attending an Ajax match.
• Facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Heineken Experience

• Facilities: lockers, cloakroom, and restroom.

Inclusions #

Johan Cruijff ArenA

• Access to the Johan Cruijff ArenA

• Access to the players’ tunnel, dugouts, dressing rooms, and the match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens

Save 10% on Amsterdam’s premier drink-led duo by pairing a historic brewery tour with priority Icebar entry.

• Everything you get at the Heineken Experience: Access the 1867 brewery for a self-guided circuit with a live English introduction. Includes interactive 4D exhibits and two chilled Heinekens in the tasting bar.
• Everything you get at Xtracold Icebar Amsterdam: Skip-the-line entry to a -10°C environment with thermal gear provided. Includes three drinks served in glasses made of ice amidst 35 tons of hand-carved ice sculptures.
• Why choose this combo: Secures a 10% saving and eliminates up to 45 minutes of queuing at the Icebar as you move from brewery heritage to a sub-zero lounge at your own pace across one or multiple days.

Inclusions #

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens

Xtracold Icebar Amsterdam

• Skip-the-line entry to Xtracold Icebar Amsterdam

• 3 free beverages (alcoholic or non-alcoholic)

• Thermal coat and gloves

Exclusions #

Heineken Experience & Xtracold Icebar Amsterdam

• Food and additional drinks

• Transport between venues

• Personal expenses

• Gratuities

What to bring Heineken Experience + Xtracold Icebar Amsterdam

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Heineken Experience + Xtracold Icebar Amsterdam

• Safety is a priority, so this experience is restricted to guests under the age of 18 years.
• Due to venue restrictions, pets cannot tag along for this experience.
• Smoking is now allowed in this experience.

Heineken Experience

• Outside food & beverages are not allowed in this experience.

Xtracold Icebar Amsterdam

• Large bags and luggage are not allowed in this experience.

Accessibility Heineken Experience + Xtracold Icebar Amsterdam

• This experience is wheelchair accessible.
• Your guide dogs are welcome at the venue.

Heineken Experience

• Visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Heineken Experience

• Facilities: lockers, a cloakroom, and a restroom.

Xtracold Icebar Amsterdam

• Management may refuse entry if guests are intoxicated, underage, or unable to verify their age.
• Maximum stay inside the Icebar is 20 minutes.
• Last admission is 45 minutes before closing.