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Find out the operating hours for the Amsterdam Heineken Experience

Today

Open 10:30–21:00

Last Admission

18:45

Heineken Experience

The Heineken Experience is open every day from 10:30am to 9pm.

Jan 1 TO Dec 31 Timings

Days (Jan 1 TO Dec 31)

TIMINGS

Last Admission

Monday10:30–19:3017:15
Tuesday10:30–19:3017:15
Wednesday10:30–19:3017:15
Thursday10:30–19:3017:15
Friday10:30–21:0018:45
Saturday (Today)10:30–21:0018:45
Sunday10:30–19:3017:15
Find Out the Amsterdam Heineken Experience Opening Hours

How to buy tickets to the Heineken Experience

Heineken Experience Entry Tickets

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Mobile ticket
Flexible duration
Audio guide

Combo (Save 5%): Heineken Experience Tickets + Johan Cruijff ArenA Classic Tour

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Mobile ticket
Audio guide

Combo (Save 5%): Heineken Experience + Icebar Amsterdam Tickets

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Audio guide

Combo: Heineken Experience Tickets + 75-Min Canal Cruise

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Mobile ticket
2 hr. 15 min.
Audio guide

Best time to visit the Heineken Experience

Weekday vs Weekend

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Pleasant
Crowded
Very Crowded
Closed

Peak season vs low season

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Off Season
Moderate Season
Peak Season

How long should I spend at the Heineken Experience?

Most visitors spend between 1.5 and 2 hours at the Heineken Experience. This gives you enough time to explore the former brewery at a relaxed pace, take part in hands-on activities, and enjoy the immersive exhibits spread across multiple floors.

Visitors exploring Heineken brewery in Amsterdam with drinks in hand.

Under 1 hour

If you are short on time, you can still experience the core of the tour. Walk through the brewing rooms, see the original copper tanks, and enjoy interactive exhibits that explain the production process, packaging innovations, and historical milestones.

Heineken Experience Amsterdam tour with drinks and 24hr hop-on hop-off boat.

1-2 hours

You can follow the entire self-guided route without feeling rushed and spend more time engaging with Heineken Ambassadors who share behind-the-scenes insights into how the brand operates today. You will also have time to check out the 4D ride and snap a few memorable photos along the way.

Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.

More than 2 hours

If you are someone who enjoys reading every panel, testing every digital activity, and really absorbing the evolution of the brewing craft and branding, you may want to stay longer. You can take breaks in the lounges, revisit favorite exhibits, and explore the gift shop at the end without hurrying through.

Frequently Asked Questions about the Heineken Experience opening hours

What time should I arrive before my scheduled slot?

Arriving 15 minutes early is ideal. It gives you time to check in smoothly, store your belongings, and avoid missing your designated entry.

What happens if I arrive late for my time slot?

Late arrivals may not be accommodated. Entry is based on a strict schedule to manage flow, so it’s best to be on time to avoid missing your visit.

Can I enter the Heineken Experience before my booked time?

Entry is typically granted only at your chosen slot. Arriving early may give you extra time to explore the gift shop or relax in the entrance hall before your visit starts

Is the Heineken Experience open on public holidays?

Yes, the Heineken Experience is open almost all year round, including many public holidays. However, hours may be shorter on dates like December 24, 25, and 31.

Can I book a late evening slot?

Late evening slots are available on Fridays and Saturdays, with extended hours to enjoy the full experience even after the usual daytime rush.

How long before closing should I plan my visit?

Plan to start your visit at least two hours before closing. This gives you enough time to explore all exhibits without feeling rushed.

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