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A comprehensive guide on getting to the Heineken Experience

Where is Heineken Experience located?

The Heineken Experience is nestled in the vibrant De Pijp neighbourhood, housed within the company's original 19th-century brewery. Its red-brick facade stands prominently along the Singelgracht canal, marking a historic corner of Amsterdam’s ‘Old South’ district.

Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands | Find on Maps

Situated in the lively De Pijp district, the brewery overlooks the water and is just a short stroll from the famous Albert Cuyp Market. It sits at the intersection of the city’s historic canal belt and the museum-heavy Oud-Zuid area.

Closest landmark: Rijksmuseum, 600 m away.

A quick comparison

ModeBest forTravel time (from Centraal)CostPro tip

Metro 52

Speed

8–10 mins

€1.60 - €3.40

Fastest option; use the Weteringcircuit exit.

Tram 24

Convenience

12–15 mins

€1.60 - €3.40

Drops you almost at the door (Marie Heinekenplein).

Tram 2

Sightseeing

15–18 mins

€1.60 - €3.40

Voted one of the world's most beautiful tram routes.

Walking

Budget

25–30 mins

Free

Great for seeing the historic canal belt.

Cycling

Local vibe

10 mins

Rental fees vary

Plenty of bike racks are available at Marie Heinekenplein.

Getting to the Heineken Experience by public transport

Amsterdam’s public transport network is exceptionally efficient, making it the preferred choice for most visitors. Whether you prefer the underground speed of the metro or the scenic routes of the city's iconic blue-and-white trams, reaching the brewery is straightforward.

  • Best for: Saving time and avoiding traffic
  • Travel time: 8–10 minutes from Amsterdam Centraal
  • Closest stop: Vijzelgracht Station
  • Timings: 6am to 12:30am daily

Take the North-South line (Metro 52) from Centraal Station toward Zuid. Hop off at Vijzelgracht and take the Exit marked ‘Weteringcircuit’. From there, it is a brief, 300-meter walk south to the entrance.

  • Best for: Sightseeing while you travel
  • Travel time: 12–15 minutes from Amsterdam Centraal
  • Closest stop: Vijzelgracht or Marie Heinekenplein
  • Timings: 6am to 12:30am daily

Trams 2, 12, and 24 stop at Vijzelgracht, while trams 1, 7, and 19 stop nearby at Spiegelgracht or Weteringcircuit. Tram 24 is particularly convenient as it drops you very close to the Marie Heinekenplein, just behind the brewery building.

Getting to the Heineken Experience by car

Driving in central Amsterdam can be challenging due to narrow streets and limited street parking. However, if you are arriving from outside the city or travelling in a private group, there are secure facilities nearby.

  • Best for: Visitors travelling from outside the city or those with mobility needs
  • Travel time: 15–20 minutes from Amsterdam Centraal (depending on traffic)
  • Distance: Approximately 3 km

From the city centre, follow the S100 (Stadhouderskade) beltway. The brewery is located right on this main artery. Be mindful of the many cyclists and trams that share these busy intersections.

Parking facilities

  • APCOA Parking Heinekenplein: Located at Eerste van der Helststraat 6, this is the most convenient option, just a 2-minute walk from the entrance. Rates are approximately €7.50 per hour. The APCOA Heinekenplein garage also offers dedicated accessible spaces. Find on Maps
  • Several street spots on Stadhouderskade are reserved for Blue Badge holders, though these fill up quickly.

Cycling/Walking to Heineken Experience

Walking or cycling is the most ‘Amsterdamer’ way to reach the brewery, allowing you to enjoy the city’s historic architecture and canal views at your own pace.

  • Best for: Budget travel and soaking in the local atmosphere
  • Travel time: 30 minutes walking/10 minutes cycling
  • Distance: 2.7 km from Dam Square

Starting from Dam Square, head south on the Rokin, continuing past the Flower Market and onto the Vijzelstraat. This straight path leads you directly to the brewery. If you are cycling, plenty of bike racks are available on the Marie Heinekenplein side of the building.

What is the best way to get to Heineken Experience?

Fastest route

The Metro 52 is unbeatable. It bypasses all city traffic, getting you from the main station to the brewery's doorstep in under 10 minutes.

Budget-friendly

Walking is free and highly recommended if the weather is clear. Alternatively, a single GVB tram/metro ticket is quite affordable.

To sightsee

Take Tram 2. It has been voted one of the most beautiful tram routes in the world, passing the Royal Palace, the Flower Market, and the Rijksmuseum before you arrive for your free drinks.

​Plan your visit

Frequently asked questions about getting to Heineken Experience

The Heineken Experience is located at Stadhouderskade 78, in the De Pijp neighbourhood of Amsterdam. It sits right on the edge of the city’s famous 17th-century canal ring and the Museum Quarter.