Why book Heineken Experience combo tickets?

Significant cost savings

Booking a combo is consistently more affordable than purchasing individual entry for each site. You can save up to 23% on your total ticket.

A seamless itinerary

Navigating multiple booking sites can be tedious. A combo ticket provides a streamlined process, housing your major Amsterdam highlights under a single booking reference.

Diverse Dutch experiences

These bundles allow you to transition effortlessly from the industrial history of brewing to the artistic halls of the Rijksmuseum or the scenic waters of the Canal Belt.

Guaranteed access

The Heineken Experience is one of Amsterdam's most popular attractions and often sells out days in advance. Booking a combo ensures your spot is secured alongside other high-demand activities like the Xtracold Icebar or the Johan Cruijff ArenA.

Optimised travel time

Many bundled attractions are located within a short walk or a quick tram ride of the brewery, allowing you to maximise your sightseeing time without rushing across the city.

Types of Heineken Experience combo tickets

Heineken Experience and canal cruises

Experience Amsterdam’s two most famous ‘liquids’. After learning about the brewing process, step onto a boat to see the city from its historic waterways. You can choose from a standard 1-hour cruise, a Heineken Flagship cruise, a 75-minute cruise, or a special Amsterdam Light Festival cruise during the winter months. Many of these departures are located conveniently near the Heineken building.

Heineken Experience and Xtracold Icebar

Take your refreshment to the next level. After enjoying two chilled drinks at the Heineken Experience, head to the Xtracold Icebar, where everything, including the walls and the glasses, is made of ice. This combo includes skip-the-line access to the Icebar, ensuring you don't spend your afternoon waiting in the cold.

Heineken Experience and iconic museums

Combine your brewery tour with a dose of culture. Pair your ticket with the Rijksmuseum to see masterpieces by Rembrandt and Vermeer, or choose the Moco Museum for modern and contemporary works by artists like Banksy. For those who prefer celebrity culture, the Madame Tussauds combo lets you meet lifelike wax figures in the heart of Dam Square.

Heineken Experience and Johan Cruijff ArenA

This is the ultimate package for sports fans. Begin with the history of the world’s most famous green bottle and then head to the home of AFC Ajax. The Classic Tour of the stadium takes you through the dressing rooms, the players' tunnel, and the trophy room.

Heineken Experience and seasonal specials

If you are visiting during the spring, the Keukenhof combo is essential. This allows you to explore the world’s largest flower garden in Lisse, open from mid-March to mid-May, before returning to Amsterdam for your brewery tour. During the winter months (late November to mid-January), the city transforms into an open-air light gallery. This seasonal combo pairs a brewery visit with a covered canal cruise designed specifically to view the festival’s light installations.

Heineken Experience and GVB Public Transport Pass

This combo pairs your brewery visit with a GVB Public Transport Pass, granting you unlimited travel on all GVB-operated trams, buses, metros, and ferries. You can choose a pass duration (typically 24 to 168 hours) that fits your stay, allowing you to reach the Heineken Experience from any corner of the city without worrying about individual fares.

Heineken Experience combo tickets vs individual tickets

FeatureCombo ticketsIndividual tickets

Price

Save between 5% and 23% depending on the bundle.

Pay the full retail price for every attraction.

Booking

One transaction for two or more experiences.

Multiple bookings across different websites.

Flexibility

Predetermined pairings of popular sites.

Full freedom to choose any combination of sites.

Time management

Helps structure your day around nearby locations.

Requires manual planning to ensure sites are close by.

Visitor tips

  • Book your time slots immediately: The Heineken Experience operates on a strict timed-entry system. Even if your combo ticket is valid for a broad date, you must reserve your specific time slot for the brewery tour as soon as you receive your confirmation email.
  • Check the location of the cruise pier: If you booked a canal cruise combo, note that different boat operators have different departure points. Some leave from directly in front of the Heineken Experience, while others depart from near Central Station or the Rijksmuseum.
  • Plan for the ‘best of the south’: The Heineken Experience, Rijksmuseum, and Moco Museum are all located in or near the Museum Quarter. If you choose these combos, you can easily walk between them in less than 10 minutes.
  • Factor in ‘the chill’: If you are doing the Xtracold Icebar combo, remember that they provide thermal wear, but it is still wise to have socks and closed-toe shoes. Most visitors spend about 45 minutes inside the Icebar.
  • Public transport ease: If you choose the GVB Public Transport Pass combo, activate your pass on your first journey. It provides unlimited use of GVB-operated trams, buses, and metros, making it the most efficient way to get from the Heineken Experience to the Johan Cruijff ArenA or Madame Tussauds.

Frequently asked questions about Heineken Experience combos

Generally, yes. While you should check the specific terms of your voucher, most combos allow you to visit the included attractions on different days within a specified window. This prevents attraction fatigue and lets you explore at a relaxed pace.