Does the Heineken Experience include drinks?

Yes, standard entry within these combos typically includes two chilled drinks at the Best 'Dam Bar at the end of the tour, along with a small tasting during the tour itself.

Is there an age limit for these combo tickets?

The Heineken Experience does not permit visitors under the age of 18. Therefore, any combo ticket including the brewery is strictly for adults. Be prepared to show a valid ID at the entrance.

Is the Heineken Experience suitable for children?

No. The Heineken Experience is an 18+ attraction. Minors are not permitted entry, even when accompanied by an adult. Please keep this in mind when booking combos like <experience type="Popup" tgid="35736" title="Madame Tussauds" id="R8bsgt1d" /> or the <experience type="Popup" tgid="34657" title="Rijksmuseum" id="ee8KOfZW" />, which are family-friendly.

What is the best time to visit the Heineken Experience?

The brewery is least crowded during the first two hours of opening (usually 10:30am to 12:30pm) or on weekday afternoons. Weekends and holidays are exceptionally busy. <link linkType="internal" newTab="false" url="" id="dJOvNeMA" shortCodeType="link" relationTo="pages" documentId="68381b43aabbe402eea12fab" text="Know more" uid="www.tickets-amsterdam.com.heineken-experience.timings-opening-hours" lang="en" />.

What happens if I miss my timed entry for the Heineken Experience?

Because the brewery is a high-demand attraction with limited capacity per hour, late arrivals are not guaranteed entry. It is highly recommended to arrive at least 15 minutes before your scheduled slot.

How do I get to the Johan Cruijff ArenA from the Heineken Experience?

The most efficient way is to take Metro 54 from the nearby Weesperplein station or a short tram ride to a metro connection. The journey takes approximately 20 to 25 minutes.

Do I need to book a time slot for the GVB Public Transport Pass?

No. You do not need a time slot for the transport pass. You simply collect or activate your digital pass when you are ready to start using Amsterdam's transport network.

Is the Keukenhof transport included in the combo?

Most <experience type="Popup" tgid="42676" title="Keukenhof + Heineken combos" id="ixwu88Pt" /> include both the entry ticket to the gardens and the shuttle bus transfer from Amsterdam. Always check your specific ticket inclusions to see if the all-inclusive transport option is selected.

Does the canal cruise included in the combo offer food?

Standard combo cruises usually include a multilingual audio guide and sometimes a single drink, but meals are generally not included. The <experience type="Popup" tgid="3347" title="75-min cruise" id="aV4oyofa" /> allows you to upgrade your tickets to include a sweet and savoury snack box.

Heineken Experience Combo Tickets – Save on Top Amsterdam Attractions

From happy customers

Loved by 49 million+

Trustpilot rating: 4.5 out of 5

Eve A

France

Couple

2 days ago

+3 more

It was truly wonderful to be able to discover original works by key artists from the global street art scene. And the immersive experience in the basement was also a great discovery

Kai D

United Kingdom

Couple

4 days ago

Was a brilliant experience in the upside down had lots of fun with me and my girlfriend walking through and seeing all the cock stuff , i really enjoyed the ballpit

Marian G

Ireland

Couple

4 days ago

+6 more

The Johan Cruijff Arena tour in Amsterdam is an absolute must-do! From start to finish, it’s a fantastic experience for football fans and even those just curious about the behind-the-scenes of a world-class stadium. Walking through the players’ tunnel and sitting in the dugout really makes you feel part of the action. The dressing rooms and trophy displays are incredibly interesting, especially learning about Ajax’s rich history and legendary players. Out guide, Aidan, is knowledgeable, friendly, and passionate, which makes the whole tour even more engaging. Everything is well-organized, interactive, and easy to follow.

Diana P

Moldova

Couple

4 days ago

The visit was amazing and I've never had more fun! I felt like a child for the first time in a loooong time. The vibes are amazing and the visuals even better I will surely come back every time I visit Amsterdam

Rebecca S

Canada

Solo

4 days ago

Extremely friendly bus driver. Super officiant and time-conscious! Seeing the flowers was spectacular, and I really recommend this company for transfers.

Yiran D

China

Group

Last week

+2 more

Staff are really nice as well as the bus driver! We went at 4.6 and everything is perfect, the bus, the drive, the park the flower, superb!!!

Michaela W

Group

Last week

I really liked Amsterdam anyway, and with the combo tickets I bought in advance, everything went smoothly. I’d do it again in a heartbeat.

Yumiko G

United States

Couple

Last week

+2 more

Clare our tour guide from 360 Tours was phenomenal--she was knowledgeable, a great storyteller, and kind on top of it !

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Why book Heineken Experience combo tickets?

Significant cost savings

Booking a combo is consistently more affordable than purchasing individual entry for each site. You can save up to 23% on your total ticket.

A seamless itinerary

Navigating multiple booking sites can be tedious. A combo ticket provides a streamlined process, housing your major Amsterdam highlights under a single booking reference.

Diverse Dutch experiences

These bundles allow you to transition effortlessly from the industrial history of brewing to the artistic halls of the Rijksmuseum or the scenic waters of the Canal Belt.

Guaranteed access

The Heineken Experience is one of Amsterdam's most popular attractions and often sells out days in advance. Booking a combo ensures your spot is secured alongside other high-demand activities like the Xtracold Icebar or the Johan Cruijff ArenA.

Optimised travel time

Many bundled attractions are located within a short walk or a quick tram ride of the brewery, allowing you to maximise your sightseeing time without rushing across the city.

Types of Heineken Experience combo tickets

Heineken Experience and canal cruises

Experience Amsterdam’s two most famous ‘liquids’. After learning about the brewing process, step onto a boat to see the city from its historic waterways. You can choose from a standard 1-hour cruise, a Heineken Flagship cruise, a 75-minute cruise, or a special Amsterdam Light Festival cruise during the winter months. Many of these departures are located conveniently near the Heineken building.

Heineken Experience and Xtracold Icebar

Take your refreshment to the next level. After enjoying two chilled drinks at the Heineken Experience, head to the Xtracold Icebar, where everything, including the walls and the glasses, is made of ice. This combo includes skip-the-line access to the Icebar, ensuring you don't spend your afternoon waiting in the cold.

Heineken Experience and iconic museums

Combine your brewery tour with a dose of culture. Pair your ticket with the Rijksmuseum to see masterpieces by Rembrandt and Vermeer, or choose the Moco Museum for modern and contemporary works by artists like Banksy. For those who prefer celebrity culture, the Madame Tussauds combo lets you meet lifelike wax figures in the heart of Dam Square.

Heineken Experience and Johan Cruijff ArenA

This is the ultimate package for sports fans. Begin with the history of the world’s most famous green bottle and then head to the home of AFC Ajax. The Classic Tour of the stadium takes you through the dressing rooms, the players' tunnel, and the trophy room.

Heineken Experience and seasonal specials

If you are visiting during the spring, the Keukenhof combo is essential. This allows you to explore the world’s largest flower garden in Lisse, open from mid-March to mid-May, before returning to Amsterdam for your brewery tour. During the winter months (late November to mid-January), the city transforms into an open-air light gallery. This seasonal combo pairs a brewery visit with a covered canal cruise designed specifically to view the festival’s light installations.

Heineken Experience and GVB Public Transport Pass

This combo pairs your brewery visit with a GVB Public Transport Pass, granting you unlimited travel on all GVB-operated trams, buses, metros, and ferries. You can choose a pass duration (typically 24 to 168 hours) that fits your stay, allowing you to reach the Heineken Experience from any corner of the city without worrying about individual fares.

Heineken Experience combo tickets vs individual tickets

Feature	Combo tickets	Individual tickets
Price	Save between 5% and 23% depending on the bundle.	Pay the full retail price for every attraction.
Booking	One transaction for two or more experiences.	Multiple bookings across different websites.
Flexibility	Predetermined pairings of popular sites.	Full freedom to choose any combination of sites.
Time management	Helps structure your day around nearby locations.	Requires manual planning to ensure sites are close by.

Visitor tips

Book your time slots immediately: The Heineken Experience operates on a strict timed-entry system. Even if your combo ticket is valid for a broad date, you must reserve your specific time slot for the brewery tour as soon as you receive your confirmation email.
Check the location of the cruise pier: If you booked a canal cruise combo, note that different boat operators have different departure points. Some leave from directly in front of the Heineken Experience, while others depart from near Central Station or the Rijksmuseum.
Plan for the ‘best of the south’: The Heineken Experience, Rijksmuseum, and Moco Museum are all located in or near the Museum Quarter. If you choose these combos, you can easily walk between them in less than 10 minutes.
Factor in ‘the chill’: If you are doing the Xtracold Icebar combo, remember that they provide thermal wear, but it is still wise to have socks and closed-toe shoes. Most visitors spend about 45 minutes inside the Icebar.
Public transport ease: If you choose the GVB Public Transport Pass combo, activate your pass on your first journey. It provides unlimited use of GVB-operated trams, buses, and metros, making it the most efficient way to get from the Heineken Experience to the Johan Cruijff ArenA or Madame Tussauds.

Frequently asked questions about Heineken Experience combos

Generally, yes. While you should check the specific terms of your voucher, most combos allow you to visit the included attractions on different days within a specified window. This prevents attraction fatigue and lets you explore at a relaxed pace.

From happy customers

Loved by 49 million+

Trustpilot rating: 4.5 out of 5

Eve A

France

Couple

2 days ago

+3 more

It was truly wonderful to be able to discover original works by key artists from the global street art scene. And the immersive experience in the basement was also a great discovery

Kai D

United Kingdom

Couple

4 days ago

Was a brilliant experience in the upside down had lots of fun with me and my girlfriend walking through and seeing all the cock stuff , i really enjoyed the ballpit

Marian G

Ireland

Couple

4 days ago

+6 more

Diana P

Moldova

Couple

4 days ago

Rebecca S

Canada

Solo

4 days ago

Extremely friendly bus driver. Super officiant and time-conscious! Seeing the flowers was spectacular, and I really recommend this company for transfers.

Yiran D

China

Group

Last week

+2 more

Staff are really nice as well as the bus driver! We went at 4.6 and everything is perfect, the bus, the drive, the park the flower, superb!!!

Michaela W

Group

Last week

I really liked Amsterdam anyway, and with the combo tickets I bought in advance, everything went smoothly. I’d do it again in a heartbeat.

Yumiko G

United States

Couple

Last week

+2 more

Clare our tour guide from 360 Tours was phenomenal--she was knowledgeable, a great storyteller, and kind on top of it !

Pair Amsterdam’s original brewery tour with a social canal circuit on the only official Heineken-branded cruise.

Everything you get at the Heineken Experience: Entry to the 1867 brewery for a self-guided interactive tour with a live English introduction. Includes 4D exhibits, a multilingual audio guide, and two chilled Heinekens at the tasting bar.
Everything you get on the Heineken Flagship Cruise: A 1-hour guided tour of the UNESCO canal ring on a premium vessel. Includes live skipper commentary and an additional Heineken or soft drink served on board.
Why choose this combo: Move from the industrial heritage of the brewery to a branded cruise with a boarding point just 5 minutes away and three total included drinks across land and water.

Inclusions #

Heineken Experience

1.5-hour tour of Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
2 complementary Heinekens at ‘Dam Bar

Heineken Flagship Cruise

1-hour canal cruise
English-speaking expert
1 beverage (water, soft drink or a cold Heineken)

Exclusions #

Heineken Experience + Heineken Flagship Cruise

Additional drinks (available for purchase)

What to bring Heineken Experience + Heineken Flagship Cruise

Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed Heineken Experience + Heineken Flagship Cruise

For safety reasons, guests under the age of 18 are not allowed on this experience.
Outside food & beverages and smoking are not allowed in this experience.
Your pets are not permitted on this experience.

Accessibility Heineken Experience + Heineken Flagship Cruise

For your convenience, guide dogs are welcome to join you.

Heineken Experience

This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Heineken Flagship Cruise

This experience is not accessible to wheelchair users.

Additional information Heineken Experience

Available facilities: lockers, cloakroom and restroom.

These tickets can't be cancelled or rescheduled.

Save 10% on Amsterdam’s premier drink-led duo by pairing a historic brewery tour with priority Icebar entry.

Everything you get at the Heineken Experience: Access the 1867 brewery for a self-guided circuit with a live English introduction. Includes interactive 4D exhibits and two chilled Heinekens in the tasting bar.
Everything you get at Xtracold Icebar Amsterdam: Skip-the-line entry to a -10°C environment with thermal gear provided. Includes three drinks served in glasses made of ice amidst 35 tons of hand-carved ice sculptures.
Why choose this combo: Secures a 10% saving and eliminates up to 45 minutes of queuing at the Icebar as you move from brewery heritage to a sub-zero lounge at your own pace across one or multiple days.

Inclusions #

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens

Xtracold Icebar Amsterdam

Skip-the-line entry to Xtracold Icebar Amsterdam
3 free beverages (alcoholic or non-alcoholic)
Thermal coat and gloves

Exclusions #

Heineken Experience & Xtracold Icebar Amsterdam

Food and additional drinks
Transport between venues
Personal expenses
Gratuities

What to bring Heineken Experience + Xtracold Icebar Amsterdam

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Heineken Experience + Xtracold Icebar Amsterdam

Safety is a priority, so this experience is restricted to guests under the age of 18 years.
Due to venue restrictions, pets cannot tag along for this experience.
Smoking is now allowed in this experience.

Heineken Experience

Outside food & beverages are not allowed in this experience.

Xtracold Icebar Amsterdam

Large bags and luggage are not allowed in this experience.

Accessibility Heineken Experience + Xtracold Icebar Amsterdam

This experience is wheelchair accessible.
Your guide dogs are welcome at the venue.

Heineken Experience

Visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Heineken Experience

Facilities: lockers, a cloakroom, and a restroom.

Xtracold Icebar Amsterdam

Management may refuse entry if guests are intoxicated, underage, or unable to verify their age.
Maximum stay inside the Icebar is 20 minutes.
Last admission is 45 minutes before closing.

These tickets can't be cancelled or rescheduled.

What to bring Johan Cruijff ArenA + Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Johan Cruijff ArenA + Heineken Experience

Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, large bags, and suitcases are not allowed on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Johan Cruijff ArenA

Tripods and luggage bags bigger than A4 size are not allowed on this experience.

Heineken Experience

Safety is a priority, so this experience is restricted to guests under the age of 18 years.

Accessibility Johan Cruijff ArenA + Heineken Experience

Your guide dogs are welcome at the venue.

Johan Cruijff ArenA

This experience is wheelchair and pram/stroller accessible, but some areas of the stadium may have limited accessibility.
Ramps and elevators are available at the venue for easy access.

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Johan Cruijff ArenA

The route and access to certain areas may vary based on availability and events.
Group tours are available for 20–50 people with discounts; check availability in advance.
Matchday tours are only available when attending an Ajax match.
Facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Heineken Experience

Facilities: lockers, cloakroom, and restroom.

Inclusions #

Johan Cruijff ArenA

Access to the Johan Cruijff ArenA
Access to the players’ tunnel, dugouts, dressing rooms, and the match-day route walked by Ajax legends
Access to the Ajax Gallery of Fame

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens

These tickets can't be cancelled or rescheduled.

Pair Amsterdam’s top-rated brewery tour with a scenic canal cruise for a 14% saving on individual tickets.

What you get at Heineken Experience: Fast-track entry into the original 1867 brewery with a 4D ride, live English presentation, and a tutored tasting including two chilled Heinekens.
What you get on the Amsterdam canal cruise: A 60-minute tour of the UNESCO-listed canal belt on a glass-topped boat, featuring a GPS-synced audio guide available in 19 languages.
Why choose this combo: Enjoy the most popular choices for first-time visitors, located just a 5-min walk apart. Save more compared to buying separate tickets and get the flexibility to visit on the same or different days.

Inclusions #

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
3 complimentary Heinekens or soft drinks at the Heineken Bar

Amsterdam canal cruise

1-hour Amsterdam canal cruise
Free audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi
Glass-top roof boats

Exclusions #

Transport to and from the meeting points
Food and drinks other than the 3 included drinks
Personal expenses
Hotel pickup and drop-off

What to bring Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Heineken Experience

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Accessibility Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Amsterdam canal cruise

Only guide dogs (which must be recognisable as such) are allowed on the boat.

Additional information Heineken Experience

Facilities: lockers, cloakroom, and restroom.

Amsterdam canal cruise

Check in 15 minutes before departure.

These tickets can't be cancelled or rescheduled.

What to bring

Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

Amsterdam Canal Cruise

Complimentary earphones are provided, but you are encouraged to use your own.

What’s not allowed

Heineken Experience

Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Amsterdam Canal Cruise

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food and drinks are not allowed onboard.
Due to cruise restrictions, your pets are not allowed on board.

Accessibility

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Amsterdam Canal Cruise

This experience is wheelchair accessible. Wheelchair accessible boats only depart from the dock opposite Hard Rock Cafe at the 10:30am, 12pm, 2pm, and 3:30pm time slots.
Your guide dogs are welcome on the cruise.

Additional information

Heineken Experience + Amsterdam Canal Cruise

Your Heineken Experience ticket has a fixed timeslot chosen during booking. You must enter the museum exactly at this specific time. Your voucher needs to be scanned at the Heineken Experience entrance first. Your canal cruise ticket is an open ticket, meaning no timeslot is pre-allocated. You must redeem your open ticket inside one of the Gray Line Amsterdam/Blue Boat Company ticket offices to be assigned a timeslot for the cruise. Once redeemed, you can board the next available boat at either of the two docks listed below:
- Dock 1: Opposite Hard Rock Cafe (Stadhouderskade 501). Take tram 1, 2, 5, 11, or 12 and stop at Leidseplein. The dock is a 2-min walk from there.
- Dock 2: Opposite Heineken Experience (Stadhouderskade 550). Take tram 2, 5, or 12 and stop at Rijksmuseum (5-min walk) or take Metro 52 and stop at Vijzelgracht (2-min walk).

Heineken Experience

This experience includes alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
For safety reasons, guests under the age of 18 will not be served alcoholic drinks.
Facilities: lockers, cloakroom, and restroom.

Amsterdam Canal Cruise

Most boats have a roof that closes fully and have central heating on board. So even if it is cold outside, you will be warm inside the boat. The boats mostly sail within the city centre, where the water stays very calm, so they can sail in almost any weather.
If a cruise cannot take place due to extreme weather circumstances, the company will contact you to reschedule your ticket to another date.
Please arrive 15 mins before your departure.

Inclusions #

Heineken Experience

Entry to the Heineken Experience
1.5-hour self-guided tour of the Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens

Amsterdam Canal Cruise

75-min Amsterdam canal cruise
Boarding opposite Hard Rock Cafe or Heineken Experience
Audioguide in English, French, Russian, Spanish, German, Chinese, Dutch, Italian, Portuguese, Arabic, Japanese, Turkish, Polish, Czech, Croatian, Indonesian, Cantonese, Korean, and Hindi
Kids audioguide and activity package
Complimentary earphones
Closed, heated boat

Additional paid upgrades:

Amsterdam Canal Cruise

Snackbox (chips, popcorn, stroopwafels, nuts, and water or soft drink of your choice)

Exclusions #

Heineken Experience + Amsterdam Canal Cruise

Transfers
Food and additional beverages

These tickets can't be cancelled or rescheduled.

What’s not allowed Rijksmuseum

Due to venue restrictions, pets cannot tag along for this experience.
Flash photography is strictly prohibited at the venue.
Cash payment is not accepted at the museum's cafes and shops.
Only handbags no larger than A4 size are allowed inside. Larger bags, umbrellas, and similar items must be stored in the cloakroom.

Heineken Experience

For safety reasons, guests under the age of 18 are not allowed on this experience.
Outside food, drinks and smoking are not permitted at the venue.
Due to venue restrictions, pets cannot tag along for this experience.

Accessibility Rijksmuseum and Heineken Experience

This experience is accessible to wheelchair and pram/stroller users.
For your convenience, your guide dogs are welcome to join you.

Additional information Rijksmuseum

Entry is permitted up to 15 minutes after the time shown on your ticket. You may remain inside the museum until closing.
Visitors who need assistance navigating the museum may bring one companion free of charge. A companion ticket can be collected at cash register 1.
Tickets are valid only for the selected date and time slot and cannot be changed. Late arrivals or no-shows may forfeit entry, refunds, or rescheduling.
If you expect to arrive late, please speak with the Rijksmuseum staff at the entrance. While entry cannot be guaranteed, assistance may be provided subject to availability.

Heineken Experience

This experience may include alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
Facilities: lockers, cloakroom, and restroom.

Inclusions #

Rijksmuseum

Entry to Rijksmuseum
Access to all exhibitions
Multimedia tour in 10+ languages

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens

These tickets can't be cancelled or rescheduled.

What to bring

Heineken Experience + Moco Museum Amsterdam

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Heineken Experience + Moco Museum Amsterdam

Due to venue restrictions, pets cannot tag along for this experience.

Heineken Experience

For safety reasons, guests under the age of 18 are not allowed on this experience.
Outside food & beverages and smoking are not allowed in this experience.

Moco Museum Amsterdam

For safety reasons, guests under the age of 16 years are not allowed on this experience without their guardians.
Sharp metallic tools or objects, alcohol, drones, hats, and bags are not allowed on this experience.
Flash photography is strictly prohibited at the venue.

Accessibility

Heineken Experience + Moco Museum Amsterdam

Your guide dogs are welcome at the venue.

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Moco Museum Amsterdam

This experience is not wheelchair and pram/stroller accessible.

Additional information

Heineken Experience

Facilities: Lockers, cloakroom and restroom.

Moco Museum Amsterdam

Children under 7 years old do not have to pay a ticket and can visit the museum for free. However, reserve a free child (0-6) ticket for them.
Facilities: Restroom and free Wi-Fi.

Inclusions #

Moco Museum Amsterdam

Entry to Moco Museum Amsterdam
Access to all exhibitions (including Banksy, Basquiat, Warhol, Haring, and Kusama)
Free audio guide available in English, Dutch, German, French, Spanish and Italian
Access to the Moco Garden

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens or soft drinks

These tickets can't be cancelled or rescheduled.

Save 9% on two of Amsterdam’s most popular social landmarks located within a 20-minute walk of each other.

Everything you get at Madame Tussauds Amsterdam: Entry to the wax museum via a reserved time slot. Explore multiple themed zones, including film, music, and sports, at your own pace.
Everything you get at the Heineken Experience: Access to the 1867 brewery with a live English introduction, interactive industrial exhibits, and two included Heinekens in the tasting bar.
Why choose this combo: These attractions are located less than 2km apart, making it easy to transition from Dam Square to the Museum District in one afternoon while saving 9%.
Upgrades: Upgrade to include a 1-hour canal cruise with an additional Heineken and a multilingual audio guide to extend your sightseeing after the brewery tour.

Inclusions #

Madame Tussauds Amsterdam

Entry to Madame Tussauds Amsterdam

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens

Additional paid upgrades:

Heineken Experience

Fast-track entry to Heineken Experience

Amsterdam Canal Cruise

1-hour canal cruise (boarding opposite Heineken Experience)
Glass-top roof boats
Audio guide in 19 languages (on the boat)
Heineken onboard

Exclusions #

Heineken Experience

Rooftop access

What to bring Madame Tussauds Amsterdam + Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Madame Tussauds Amsterdam + Heineken Experience

Due to venue restrictions, pets cannot tag along for this experience.

Heineken Experience

Safety is a priority, so this experience is restricted to guests under the age of 18 years.
Outside food & beverages and smoking are not allowed in this experience.

Accessibility Madame Tussauds Amsterdam + Heineken Experience

This experience is wheelchair accessible.
Your guide dogs are welcome at the venue.

Heineken Experience

Visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Madame Tussauds Amsterdam

Some figures may be temporarily maintained at the Studios and may not be visible at Madame Tussauds during your visit.

Heineken Experience

Facilities: lockers, a cloakroom, and a restroom.

These tickets can't be cancelled or rescheduled.

Download the GVB app.
This digital pass lets you tap and ride any public transport in Amsterdam. Simply add it to your GVB app or Apple Wallet on your mobile phone for a convenient, digital travel companion.
You can change between public transport lines as many times as you want.

Validity:

Before activation: Valid for 60 days from the date of purchase.
After activation: Your pass is activated as soon as you use it for the first time and is valid for the number of 24-hour periods chosen. For example, if you select a 48-hour pass and take any public transport at 3pm on a Monday afternoon, your pass is valid till Wednesday 3pm.

Inclusions #

Amsterdam GVB Pass

Validity: Pass valid for 24/48/72/96/120/144/168 hours (as per option selected)
Access to:
- Unlimited travel on all GVB trams, GVB (night) buses, GVB metros, and GVB ferries
- Bus 369 from Sloterdijk to Schiphol Airport (every 15 mins)

Heineken® Experience

Entry to Heineken® Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens® or soft drinks

Exclusions #

Amsterdam GVB Pass

Access to regional buses (Connexxion, EBS, and Syntus) or the train (NS/Dutch railway)
Round-trip transfers from Amsterdam Schiphol Airport on the regional train (NS/Dutch railway)

What to bring Heineken® Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Heineken® Experience

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Accessibility Amsterdam GVB Pass

This experience is wheelchair and pram/stroller accessible.

Heineken® Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken® Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Additional information Amsterdam GVB Pass

Children up to 4 years old travel for free on public transport.
For questions about bookings, visit the Help Centre.

Heineken® Experience

Facilities: lockers, cloakroom, and restroom.

Download the GVB app.
This digital pass lets you tap and ride any public transport in Amsterdam. Simply add it to your GVB app or Apple Wallet on your mobile phone for a convenient, digital travel companion.
You can change between public transport lines as many times as you want.

Validity:

Your pass is activated at the timeslot chosen on the check-out page and is valid for the number of 24-hour periods chosen. For example, if you select a 48-hour pass and take any public transport at 3pm on a Monday afternoon, your pass is valid till Wednesday 3pm.

These tickets can't be cancelled or rescheduled.

What to bring Keukenhof

Ensure your entry tickets and ID are on hand for a smooth experience.
Bring comfortable walking shoes and weather-appropriate clothing.
Please note that Keukenhof is a cash-free site, so carry your cards to make any extra payments not included in the experience.

Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What's not allowed Keukenhof

Drones are not permitted on this experience.
Due to venue restrictions, your pets cannot tag along.

Heineken Experience

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Accessibility Keukenhof

This experience is accessible to wheelchair and pram/stroller users.
You can rent a wheelchair via www.keukenhof.nl.

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Additional information Keukenhof

Exchange your voucher for the bus tour to receive your official entry ticket.
The ticket is only valid for the day stamped on it.
Typical travel time is approximately 35–50 minutes each way, depending on traffic.
Plan around 6–8 hours for your visit, but you may stay as long as you like at Keukenhof until closing time.
Buses back to Amsterdam depart between 11am and 6:30pm, with the last bus leaving Keukenhof at 6:30pm.
Facilities: Free Wi-Fi, small lockers, left luggage facility, dining outlets, parking, charging stations for electric vehicles, and bike rental.

Heineken Experience

Facilities: lockers, cloakroom, and restroom.

Inclusions #

Keukenhof

Full-day tour to Keukenhof
Round-trip shuttle transfer from Amsterdam
Boarding from A'DAM Tower
Transfers on a luxury, air-conditioned bus with guaranteed seating
Entry ticket to Keukenhof
Free detailed Keukenhof map and practical leaflet with tips from locals in English, Spanish, Italian, French, and German
Friendly hosts to assist at departure and arrival

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens or soft drinks

Additional paid upgrades:

Heineken Experience

Fast-track entry to Heineken Experience
Rooftop access
3 glasses of Heineken

Exclusions #

Keukenhof

Food and drinks

These tickets can't be cancelled or rescheduled.

Pair Amsterdam’s original brewery tour with a social canal circuit on the only official Heineken-branded cruise.

Everything you get at the Heineken Experience: Entry to the 1867 brewery for a self-guided interactive tour with a live English introduction. Includes 4D exhibits, a multilingual audio guide, and two chilled Heinekens at the tasting bar.
Everything you get on the Heineken Flagship Cruise: A 1-hour guided tour of the UNESCO canal ring on a premium vessel. Includes live skipper commentary and an additional Heineken or soft drink served on board.
Why choose this combo: Move from the industrial heritage of the brewery to a branded cruise with a boarding point just 5 minutes away and three total included drinks across land and water.

Inclusions #

Heineken Experience

1.5-hour tour of Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
2 complementary Heinekens at ‘Dam Bar

Heineken Flagship Cruise

1-hour canal cruise
English-speaking expert
1 beverage (water, soft drink or a cold Heineken)

Exclusions #

Heineken Experience + Heineken Flagship Cruise

Additional drinks (available for purchase)

What to bring Heineken Experience + Heineken Flagship Cruise

Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed Heineken Experience + Heineken Flagship Cruise

For safety reasons, guests under the age of 18 are not allowed on this experience.
Outside food & beverages and smoking are not allowed in this experience.
Your pets are not permitted on this experience.

Accessibility Heineken Experience + Heineken Flagship Cruise

For your convenience, guide dogs are welcome to join you.

Heineken Experience

This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Heineken Flagship Cruise

This experience is not accessible to wheelchair users.

Additional information Heineken Experience

Available facilities: lockers, cloakroom and restroom.

These tickets can't be cancelled or rescheduled.

Save 10% on Amsterdam’s premier drink-led duo by pairing a historic brewery tour with priority Icebar entry.

Everything you get at the Heineken Experience: Access the 1867 brewery for a self-guided circuit with a live English introduction. Includes interactive 4D exhibits and two chilled Heinekens in the tasting bar.
Everything you get at Xtracold Icebar Amsterdam: Skip-the-line entry to a -10°C environment with thermal gear provided. Includes three drinks served in glasses made of ice amidst 35 tons of hand-carved ice sculptures.
Why choose this combo: Secures a 10% saving and eliminates up to 45 minutes of queuing at the Icebar as you move from brewery heritage to a sub-zero lounge at your own pace across one or multiple days.

Inclusions #

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens

Xtracold Icebar Amsterdam

Skip-the-line entry to Xtracold Icebar Amsterdam
3 free beverages (alcoholic or non-alcoholic)
Thermal coat and gloves

Exclusions #

Heineken Experience & Xtracold Icebar Amsterdam

Food and additional drinks
Transport between venues
Personal expenses
Gratuities

What to bring Heineken Experience + Xtracold Icebar Amsterdam

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Heineken Experience + Xtracold Icebar Amsterdam

Safety is a priority, so this experience is restricted to guests under the age of 18 years.
Due to venue restrictions, pets cannot tag along for this experience.
Smoking is now allowed in this experience.

Heineken Experience

Outside food & beverages are not allowed in this experience.

Xtracold Icebar Amsterdam

Large bags and luggage are not allowed in this experience.

Accessibility Heineken Experience + Xtracold Icebar Amsterdam

This experience is wheelchair accessible.
Your guide dogs are welcome at the venue.

Heineken Experience

Visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Heineken Experience

Facilities: lockers, a cloakroom, and a restroom.

Xtracold Icebar Amsterdam

Management may refuse entry if guests are intoxicated, underage, or unable to verify their age.
Maximum stay inside the Icebar is 20 minutes.
Last admission is 45 minutes before closing.

These tickets can't be cancelled or rescheduled.

What to bring Johan Cruijff ArenA + Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Johan Cruijff ArenA + Heineken Experience

Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, large bags, and suitcases are not allowed on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Johan Cruijff ArenA

Tripods and luggage bags bigger than A4 size are not allowed on this experience.

Heineken Experience

Safety is a priority, so this experience is restricted to guests under the age of 18 years.

Accessibility Johan Cruijff ArenA + Heineken Experience

Your guide dogs are welcome at the venue.

Johan Cruijff ArenA

This experience is wheelchair and pram/stroller accessible, but some areas of the stadium may have limited accessibility.
Ramps and elevators are available at the venue for easy access.

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Johan Cruijff ArenA

The route and access to certain areas may vary based on availability and events.
Group tours are available for 20–50 people with discounts; check availability in advance.
Matchday tours are only available when attending an Ajax match.
Facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Heineken Experience

Facilities: lockers, cloakroom, and restroom.

Inclusions #

Johan Cruijff ArenA

Access to the Johan Cruijff ArenA
Access to the players’ tunnel, dugouts, dressing rooms, and the match-day route walked by Ajax legends
Access to the Ajax Gallery of Fame

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens

These tickets can't be cancelled or rescheduled.

Pair Amsterdam’s top-rated brewery tour with a scenic canal cruise for a 14% saving on individual tickets.

What you get at Heineken Experience: Fast-track entry into the original 1867 brewery with a 4D ride, live English presentation, and a tutored tasting including two chilled Heinekens.
What you get on the Amsterdam canal cruise: A 60-minute tour of the UNESCO-listed canal belt on a glass-topped boat, featuring a GPS-synced audio guide available in 19 languages.
Why choose this combo: Enjoy the most popular choices for first-time visitors, located just a 5-min walk apart. Save more compared to buying separate tickets and get the flexibility to visit on the same or different days.

Inclusions #

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
3 complimentary Heinekens or soft drinks at the Heineken Bar

Amsterdam canal cruise

1-hour Amsterdam canal cruise
Free audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi
Glass-top roof boats

Exclusions #

Transport to and from the meeting points
Food and drinks other than the 3 included drinks
Personal expenses
Hotel pickup and drop-off

What to bring Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Heineken Experience

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Accessibility Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Amsterdam canal cruise

Only guide dogs (which must be recognisable as such) are allowed on the boat.

Additional information Heineken Experience

Facilities: lockers, cloakroom, and restroom.

Amsterdam canal cruise

Check in 15 minutes before departure.

These tickets can't be cancelled or rescheduled.

What to bring

Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

Amsterdam Canal Cruise

Complimentary earphones are provided, but you are encouraged to use your own.

What’s not allowed

Heineken Experience

Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Amsterdam Canal Cruise

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food and drinks are not allowed onboard.
Due to cruise restrictions, your pets are not allowed on board.

Accessibility

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Amsterdam Canal Cruise

This experience is wheelchair accessible. Wheelchair accessible boats only depart from the dock opposite Hard Rock Cafe at the 10:30am, 12pm, 2pm, and 3:30pm time slots.
Your guide dogs are welcome on the cruise.

Additional information

Heineken Experience + Amsterdam Canal Cruise

Your Heineken Experience ticket has a fixed timeslot chosen during booking. You must enter the museum exactly at this specific time. Your voucher needs to be scanned at the Heineken Experience entrance first. Your canal cruise ticket is an open ticket, meaning no timeslot is pre-allocated. You must redeem your open ticket inside one of the Gray Line Amsterdam/Blue Boat Company ticket offices to be assigned a timeslot for the cruise. Once redeemed, you can board the next available boat at either of the two docks listed below:
- Dock 1: Opposite Hard Rock Cafe (Stadhouderskade 501). Take tram 1, 2, 5, 11, or 12 and stop at Leidseplein. The dock is a 2-min walk from there.
- Dock 2: Opposite Heineken Experience (Stadhouderskade 550). Take tram 2, 5, or 12 and stop at Rijksmuseum (5-min walk) or take Metro 52 and stop at Vijzelgracht (2-min walk).

Heineken Experience

This experience includes alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
For safety reasons, guests under the age of 18 will not be served alcoholic drinks.
Facilities: lockers, cloakroom, and restroom.

Amsterdam Canal Cruise

Most boats have a roof that closes fully and have central heating on board. So even if it is cold outside, you will be warm inside the boat. The boats mostly sail within the city centre, where the water stays very calm, so they can sail in almost any weather.
If a cruise cannot take place due to extreme weather circumstances, the company will contact you to reschedule your ticket to another date.
Please arrive 15 mins before your departure.

Inclusions #

Heineken Experience

Entry to the Heineken Experience
1.5-hour self-guided tour of the Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens

Amsterdam Canal Cruise

75-min Amsterdam canal cruise
Boarding opposite Hard Rock Cafe or Heineken Experience
Audioguide in English, French, Russian, Spanish, German, Chinese, Dutch, Italian, Portuguese, Arabic, Japanese, Turkish, Polish, Czech, Croatian, Indonesian, Cantonese, Korean, and Hindi
Kids audioguide and activity package
Complimentary earphones
Closed, heated boat

Additional paid upgrades:

Amsterdam Canal Cruise

Snackbox (chips, popcorn, stroopwafels, nuts, and water or soft drink of your choice)

Exclusions #

Heineken Experience + Amsterdam Canal Cruise

Transfers
Food and additional beverages

These tickets can't be cancelled or rescheduled.

What’s not allowed Rijksmuseum

Due to venue restrictions, pets cannot tag along for this experience.
Flash photography is strictly prohibited at the venue.
Cash payment is not accepted at the museum's cafes and shops.
Only handbags no larger than A4 size are allowed inside. Larger bags, umbrellas, and similar items must be stored in the cloakroom.

Heineken Experience

For safety reasons, guests under the age of 18 are not allowed on this experience.
Outside food, drinks and smoking are not permitted at the venue.
Due to venue restrictions, pets cannot tag along for this experience.

Accessibility Rijksmuseum and Heineken Experience

This experience is accessible to wheelchair and pram/stroller users.
For your convenience, your guide dogs are welcome to join you.

Additional information Rijksmuseum

Entry is permitted up to 15 minutes after the time shown on your ticket. You may remain inside the museum until closing.
Visitors who need assistance navigating the museum may bring one companion free of charge. A companion ticket can be collected at cash register 1.
Tickets are valid only for the selected date and time slot and cannot be changed. Late arrivals or no-shows may forfeit entry, refunds, or rescheduling.
If you expect to arrive late, please speak with the Rijksmuseum staff at the entrance. While entry cannot be guaranteed, assistance may be provided subject to availability.

Heineken Experience

This experience may include alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
Facilities: lockers, cloakroom, and restroom.

Inclusions #

Rijksmuseum

Entry to Rijksmuseum
Access to all exhibitions
Multimedia tour in 10+ languages

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens

These tickets can't be cancelled or rescheduled.

What to bring

Heineken Experience + Moco Museum Amsterdam

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Heineken Experience + Moco Museum Amsterdam

Due to venue restrictions, pets cannot tag along for this experience.

Heineken Experience

For safety reasons, guests under the age of 18 are not allowed on this experience.
Outside food & beverages and smoking are not allowed in this experience.

Moco Museum Amsterdam

For safety reasons, guests under the age of 16 years are not allowed on this experience without their guardians.
Sharp metallic tools or objects, alcohol, drones, hats, and bags are not allowed on this experience.
Flash photography is strictly prohibited at the venue.

Accessibility

Heineken Experience + Moco Museum Amsterdam

Your guide dogs are welcome at the venue.

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Moco Museum Amsterdam

This experience is not wheelchair and pram/stroller accessible.

Additional information

Heineken Experience

Facilities: Lockers, cloakroom and restroom.

Moco Museum Amsterdam

Children under 7 years old do not have to pay a ticket and can visit the museum for free. However, reserve a free child (0-6) ticket for them.
Facilities: Restroom and free Wi-Fi.

Inclusions #

Moco Museum Amsterdam

Entry to Moco Museum Amsterdam
Access to all exhibitions (including Banksy, Basquiat, Warhol, Haring, and Kusama)
Free audio guide available in English, Dutch, German, French, Spanish and Italian
Access to the Moco Garden

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens or soft drinks

These tickets can't be cancelled or rescheduled.

Save 9% on two of Amsterdam’s most popular social landmarks located within a 20-minute walk of each other.

Everything you get at Madame Tussauds Amsterdam: Entry to the wax museum via a reserved time slot. Explore multiple themed zones, including film, music, and sports, at your own pace.
Everything you get at the Heineken Experience: Access to the 1867 brewery with a live English introduction, interactive industrial exhibits, and two included Heinekens in the tasting bar.
Why choose this combo: These attractions are located less than 2km apart, making it easy to transition from Dam Square to the Museum District in one afternoon while saving 9%.
Upgrades: Upgrade to include a 1-hour canal cruise with an additional Heineken and a multilingual audio guide to extend your sightseeing after the brewery tour.

Inclusions #

Madame Tussauds Amsterdam

Entry to Madame Tussauds Amsterdam

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens

Additional paid upgrades:

Heineken Experience

Fast-track entry to Heineken Experience

Amsterdam Canal Cruise

1-hour canal cruise (boarding opposite Heineken Experience)
Glass-top roof boats
Audio guide in 19 languages (on the boat)
Heineken onboard

Exclusions #

Heineken Experience

Rooftop access

What to bring Madame Tussauds Amsterdam + Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Madame Tussauds Amsterdam + Heineken Experience

Due to venue restrictions, pets cannot tag along for this experience.

Heineken Experience

Safety is a priority, so this experience is restricted to guests under the age of 18 years.
Outside food & beverages and smoking are not allowed in this experience.

Accessibility Madame Tussauds Amsterdam + Heineken Experience

This experience is wheelchair accessible.
Your guide dogs are welcome at the venue.

Heineken Experience

Visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Madame Tussauds Amsterdam

Some figures may be temporarily maintained at the Studios and may not be visible at Madame Tussauds during your visit.

Heineken Experience

Facilities: lockers, a cloakroom, and a restroom.

These tickets can't be cancelled or rescheduled.

Download the GVB app.
This digital pass lets you tap and ride any public transport in Amsterdam. Simply add it to your GVB app or Apple Wallet on your mobile phone for a convenient, digital travel companion.
You can change between public transport lines as many times as you want.

Validity:

Before activation: Valid for 60 days from the date of purchase.
After activation: Your pass is activated as soon as you use it for the first time and is valid for the number of 24-hour periods chosen. For example, if you select a 48-hour pass and take any public transport at 3pm on a Monday afternoon, your pass is valid till Wednesday 3pm.

Inclusions #

Amsterdam GVB Pass

Validity: Pass valid for 24/48/72/96/120/144/168 hours (as per option selected)
Access to:
- Unlimited travel on all GVB trams, GVB (night) buses, GVB metros, and GVB ferries
- Bus 369 from Sloterdijk to Schiphol Airport (every 15 mins)

Heineken® Experience

Entry to Heineken® Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens® or soft drinks

Exclusions #

Amsterdam GVB Pass

Access to regional buses (Connexxion, EBS, and Syntus) or the train (NS/Dutch railway)
Round-trip transfers from Amsterdam Schiphol Airport on the regional train (NS/Dutch railway)

What to bring Heineken® Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Heineken® Experience

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Accessibility Amsterdam GVB Pass

This experience is wheelchair and pram/stroller accessible.

Heineken® Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken® Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Additional information Amsterdam GVB Pass

Children up to 4 years old travel for free on public transport.
For questions about bookings, visit the Help Centre.

Heineken® Experience

Facilities: lockers, cloakroom, and restroom.

Download the GVB app.
This digital pass lets you tap and ride any public transport in Amsterdam. Simply add it to your GVB app or Apple Wallet on your mobile phone for a convenient, digital travel companion.
You can change between public transport lines as many times as you want.

Validity:

Your pass is activated at the timeslot chosen on the check-out page and is valid for the number of 24-hour periods chosen. For example, if you select a 48-hour pass and take any public transport at 3pm on a Monday afternoon, your pass is valid till Wednesday 3pm.

These tickets can't be cancelled or rescheduled.

What to bring Keukenhof

Ensure your entry tickets and ID are on hand for a smooth experience.
Bring comfortable walking shoes and weather-appropriate clothing.
Please note that Keukenhof is a cash-free site, so carry your cards to make any extra payments not included in the experience.

Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What's not allowed Keukenhof

Drones are not permitted on this experience.
Due to venue restrictions, your pets cannot tag along.

Heineken Experience

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Accessibility Keukenhof

This experience is accessible to wheelchair and pram/stroller users.
You can rent a wheelchair via www.keukenhof.nl.

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Additional information Keukenhof

Exchange your voucher for the bus tour to receive your official entry ticket.
The ticket is only valid for the day stamped on it.
Typical travel time is approximately 35–50 minutes each way, depending on traffic.
Plan around 6–8 hours for your visit, but you may stay as long as you like at Keukenhof until closing time.
Buses back to Amsterdam depart between 11am and 6:30pm, with the last bus leaving Keukenhof at 6:30pm.
Facilities: Free Wi-Fi, small lockers, left luggage facility, dining outlets, parking, charging stations for electric vehicles, and bike rental.

Heineken Experience

Facilities: lockers, cloakroom, and restroom.

Inclusions #

Keukenhof

Full-day tour to Keukenhof
Round-trip shuttle transfer from Amsterdam
Boarding from A'DAM Tower
Transfers on a luxury, air-conditioned bus with guaranteed seating
Entry ticket to Keukenhof
Free detailed Keukenhof map and practical leaflet with tips from locals in English, Spanish, Italian, French, and German
Friendly hosts to assist at departure and arrival

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens or soft drinks

Additional paid upgrades:

Heineken Experience

Fast-track entry to Heineken Experience
Rooftop access
3 glasses of Heineken

Exclusions #

Keukenhof

Food and drinks

These tickets can't be cancelled or rescheduled.

‌

Combos

Combo (Save 5%): Heineken Experience Tickets + 1-Hour Heineken Flagship Cruise

Pair Amsterdam’s original brewery tour with a social canal circuit on the only official Heineken-branded cruise.

Everything you get at the Heineken Experience: Entry to the 1867 brewery for a self-guided interactive tour with a live English introduction. Includes 4D exhibits, a multilingual audio guide, and two chilled Heinekens at the tasting bar.
Everything you get on the Heineken Flagship Cruise: A 1-hour guided tour of the UNESCO canal ring on a premium vessel. Includes live skipper commentary and an additional Heineken or soft drink served on board.
Why choose this combo: Move from the industrial heritage of the brewery to a branded cruise with a boarding point just 5 minutes away and three total included drinks across land and water.

‌

Check availability

1 hr. - 1 hr. 30 min.

Audio guide

‌

Combos

Combo (Save 10%): Heineken Experience + Xtracold Icebar Amsterdam Skip-the-Line Tickets

Save 10% on Amsterdam’s premier drink-led duo by pairing a historic brewery tour with priority Icebar entry.

Everything you get at the Heineken Experience: Access the 1867 brewery for a self-guided circuit with a live English introduction. Includes interactive 4D exhibits and two chilled Heinekens in the tasting bar.
Everything you get at Xtracold Icebar Amsterdam: Skip-the-line entry to a -10°C environment with thermal gear provided. Includes three drinks served in glasses made of ice amidst 35 tons of hand-carved ice sculptures.
Why choose this combo: Secures a 10% saving and eliminates up to 45 minutes of queuing at the Icebar as you move from brewery heritage to a sub-zero lounge at your own pace across one or multiple days.

‌

Check availability

Flexible duration

Audio guide

‌

Combos

Combo (Save 21%): Johan Cruijff ArenA Classic Tour + Heineken Experience Tickets

What to bring Johan Cruijff ArenA + Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Johan Cruijff ArenA + Heineken Experience

Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, large bags, and suitcases are not allowed on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Johan Cruijff ArenA

Tripods and luggage bags bigger than A4 size are not allowed on this experience.

Heineken Experience

Safety is a priority, so this experience is restricted to guests under the age of 18 years.

Accessibility Johan Cruijff ArenA + Heineken Experience

Your guide dogs are welcome at the venue.

Johan Cruijff ArenA

This experience is wheelchair and pram/stroller accessible, but some areas of the stadium may have limited accessibility.
Ramps and elevators are available at the venue for easy access.

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Johan Cruijff ArenA

The route and access to certain areas may vary based on availability and events.
Group tours are available for 20–50 people with discounts; check availability in advance.
Matchday tours are only available when attending an Ajax match.
Facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Heineken Experience

Facilities: lockers, cloakroom, and restroom.

‌

Check availability

Flexible duration

Audio guide

‌

Combos

Combo: Heineken Experience Tickets with 2 Drinks & 1-Hour Amsterdam Canal Cruise

Pair Amsterdam’s top-rated brewery tour with a scenic canal cruise for a 14% saving on individual tickets.

What you get at Heineken Experience: Fast-track entry into the original 1867 brewery with a 4D ride, live English presentation, and a tutored tasting including two chilled Heinekens.
What you get on the Amsterdam canal cruise: A 60-minute tour of the UNESCO-listed canal belt on a glass-topped boat, featuring a GPS-synced audio guide available in 19 languages.
Why choose this combo: Enjoy the most popular choices for first-time visitors, located just a 5-min walk apart. Save more compared to buying separate tickets and get the flexibility to visit on the same or different days.

‌

Check availability

Flexible duration

Audio guide

‌

Combos

Combo: Heineken Experience Tickets + 75-Min Adult-Only Amsterdam Canal Cruise

What to bring

Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

Amsterdam Canal Cruise

Complimentary earphones are provided, but you are encouraged to use your own.

What’s not allowed

Heineken Experience

Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Amsterdam Canal Cruise

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food and drinks are not allowed onboard.
Due to cruise restrictions, your pets are not allowed on board.

Accessibility

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Amsterdam Canal Cruise

This experience is wheelchair accessible. Wheelchair accessible boats only depart from the dock opposite Hard Rock Cafe at the 10:30am, 12pm, 2pm, and 3:30pm time slots.
Your guide dogs are welcome on the cruise.

Additional information

Heineken Experience + Amsterdam Canal Cruise

Your Heineken Experience ticket has a fixed timeslot chosen during booking. You must enter the museum exactly at this specific time. Your voucher needs to be scanned at the Heineken Experience entrance first. Your canal cruise ticket is an open ticket, meaning no timeslot is pre-allocated. You must redeem your open ticket inside one of the Gray Line Amsterdam/Blue Boat Company ticket offices to be assigned a timeslot for the cruise. Once redeemed, you can board the next available boat at either of the two docks listed below:
- Dock 1: Opposite Hard Rock Cafe (Stadhouderskade 501). Take tram 1, 2, 5, 11, or 12 and stop at Leidseplein. The dock is a 2-min walk from there.
- Dock 2: Opposite Heineken Experience (Stadhouderskade 550). Take tram 2, 5, or 12 and stop at Rijksmuseum (5-min walk) or take Metro 52 and stop at Vijzelgracht (2-min walk).

Heineken Experience

This experience includes alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
For safety reasons, guests under the age of 18 will not be served alcoholic drinks.
Facilities: lockers, cloakroom, and restroom.

Amsterdam Canal Cruise

Most boats have a roof that closes fully and have central heating on board. So even if it is cold outside, you will be warm inside the boat. The boats mostly sail within the city centre, where the water stays very calm, so they can sail in almost any weather.
If a cruise cannot take place due to extreme weather circumstances, the company will contact you to reschedule your ticket to another date.
Please arrive 15 mins before your departure.

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Check availability

2 hr. 15 min.

Audio guide

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Combos

Combo (Save 5%): Rijksmuseum & Heineken Experience Tickets

What’s not allowed Rijksmuseum

Due to venue restrictions, pets cannot tag along for this experience.
Flash photography is strictly prohibited at the venue.
Cash payment is not accepted at the museum's cafes and shops.
Only handbags no larger than A4 size are allowed inside. Larger bags, umbrellas, and similar items must be stored in the cloakroom.

Heineken Experience

For safety reasons, guests under the age of 18 are not allowed on this experience.
Outside food, drinks and smoking are not permitted at the venue.
Due to venue restrictions, pets cannot tag along for this experience.

Accessibility Rijksmuseum and Heineken Experience

This experience is accessible to wheelchair and pram/stroller users.
For your convenience, your guide dogs are welcome to join you.

Additional information Rijksmuseum

Entry is permitted up to 15 minutes after the time shown on your ticket. You may remain inside the museum until closing.
Visitors who need assistance navigating the museum may bring one companion free of charge. A companion ticket can be collected at cash register 1.
Tickets are valid only for the selected date and time slot and cannot be changed. Late arrivals or no-shows may forfeit entry, refunds, or rescheduling.
If you expect to arrive late, please speak with the Rijksmuseum staff at the entrance. While entry cannot be guaranteed, assistance may be provided subject to availability.

Heineken Experience

This experience may include alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
Facilities: lockers, cloakroom, and restroom.

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Check availability

Flexible duration

Audio guide

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Combos

Combo (Save 23%): Moco Museum Amsterdam + Heineken Experience Tickets

What to bring

Heineken Experience + Moco Museum Amsterdam

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Heineken Experience + Moco Museum Amsterdam

Due to venue restrictions, pets cannot tag along for this experience.

Heineken Experience

For safety reasons, guests under the age of 18 are not allowed on this experience.
Outside food & beverages and smoking are not allowed in this experience.

Moco Museum Amsterdam

For safety reasons, guests under the age of 16 years are not allowed on this experience without their guardians.
Sharp metallic tools or objects, alcohol, drones, hats, and bags are not allowed on this experience.
Flash photography is strictly prohibited at the venue.

Accessibility

Heineken Experience + Moco Museum Amsterdam

Your guide dogs are welcome at the venue.

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Moco Museum Amsterdam

This experience is not wheelchair and pram/stroller accessible.

Additional information

Heineken Experience

Facilities: Lockers, cloakroom and restroom.

Moco Museum Amsterdam

Children under 7 years old do not have to pay a ticket and can visit the museum for free. However, reserve a free child (0-6) ticket for them.
Facilities: Restroom and free Wi-Fi.

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Check availability

1 hr. - 1 hr. 30 min.

Audio guide

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Combos

Combo (Save 9%): Madame Tussauds Amsterdam + Heineken Experience Tickets

Save 9% on two of Amsterdam’s most popular social landmarks located within a 20-minute walk of each other.

Everything you get at Madame Tussauds Amsterdam: Entry to the wax museum via a reserved time slot. Explore multiple themed zones, including film, music, and sports, at your own pace.
Everything you get at the Heineken Experience: Access to the 1867 brewery with a live English introduction, interactive industrial exhibits, and two included Heinekens in the tasting bar.
Why choose this combo: These attractions are located less than 2km apart, making it easy to transition from Dam Square to the Museum District in one afternoon while saving 9%.
Upgrades: Upgrade to include a 1-hour canal cruise with an additional Heineken and a multilingual audio guide to extend your sightseeing after the brewery tour.

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Flexible duration

Audio guide

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Combos

Combo (Save 10%): Amsterdam GVB Public Transport Pass + Heineken® Experience Tickets

Download the GVB app.
This digital pass lets you tap and ride any public transport in Amsterdam. Simply add it to your GVB app or Apple Wallet on your mobile phone for a convenient, digital travel companion.
You can change between public transport lines as many times as you want.

Validity:

Before activation: Valid for 60 days from the date of purchase.
After activation: Your pass is activated as soon as you use it for the first time and is valid for the number of 24-hour periods chosen. For example, if you select a 48-hour pass and take any public transport at 3pm on a Monday afternoon, your pass is valid till Wednesday 3pm.

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Flexible duration

Audio guide

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Combos

Combo (Save 11%): Keukenhof + Heineken Experience Tickets with 2 Drinks

What to bring Keukenhof

Ensure your entry tickets and ID are on hand for a smooth experience.
Bring comfortable walking shoes and weather-appropriate clothing.
Please note that Keukenhof is a cash-free site, so carry your cards to make any extra payments not included in the experience.

Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What's not allowed Keukenhof

Drones are not permitted on this experience.
Due to venue restrictions, your pets cannot tag along.

Heineken Experience

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Accessibility Keukenhof

This experience is accessible to wheelchair and pram/stroller users.
You can rent a wheelchair via www.keukenhof.nl.

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Additional information Keukenhof

Exchange your voucher for the bus tour to receive your official entry ticket.
The ticket is only valid for the day stamped on it.
Typical travel time is approximately 35–50 minutes each way, depending on traffic.
Plan around 6–8 hours for your visit, but you may stay as long as you like at Keukenhof until closing time.
Buses back to Amsterdam depart between 11am and 6:30pm, with the last bus leaving Keukenhof at 6:30pm.
Facilities: Free Wi-Fi, small lockers, left luggage facility, dining outlets, parking, charging stations for electric vehicles, and bike rental.

Heineken Experience

Facilities: lockers, cloakroom, and restroom.

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Flexible duration

Audio guide

Transfers available

Heineken Experience Combo Tickets

From happy customers

Top attractions

Why book Heineken Experience combo tickets?

Significant cost savings

A seamless itinerary

Diverse Dutch experiences

Guaranteed access

Optimised travel time

Types of Heineken Experience combo tickets

Heineken Experience and canal cruises

Heineken Experience and Xtracold Icebar

Heineken Experience and iconic museums

Heineken Experience and Johan Cruijff ArenA

Heineken Experience and seasonal specials

Heineken Experience and GVB Public Transport Pass

Heineken Experience combo tickets vs individual tickets

Visitor tips

Frequently asked questions about Heineken Experience combos

From happy customers

Top attractions

Heineken Experience Combo Tickets

Combo (Save 5%): Heineken Experience Tickets + 1-Hour Heineken Flagship Cruise

Combo (Save 10%): Heineken Experience + Xtracold Icebar Amsterdam Skip-the-Line Tickets

Combo (Save 21%): Johan Cruijff ArenA Classic Tour + Heineken Experience Tickets

Combo: Heineken Experience Tickets with 2 Drinks & 1-Hour Amsterdam Canal Cruise

Combo: Heineken Experience Tickets + 75-Min Adult-Only Amsterdam Canal Cruise

Combo (Save 5%): Rijksmuseum & Heineken Experience Tickets

Combo (Save 23%): Moco Museum Amsterdam + Heineken Experience Tickets

Combo (Save 9%): Madame Tussauds Amsterdam + Heineken Experience Tickets

Combo (Save 10%): Amsterdam GVB Public Transport Pass + Heineken® Experience Tickets

Combo (Save 11%): Keukenhof + Heineken Experience Tickets with 2 Drinks

Heineken Experience Combo Tickets

From happy customers

Top attractions

Why book Heineken Experience combo tickets?

Significant cost savings

A seamless itinerary

Diverse Dutch experiences

Guaranteed access

Optimised travel time

Types of Heineken Experience combo tickets

Heineken Experience and canal cruises

Heineken Experience and Xtracold Icebar

Heineken Experience and iconic museums

Heineken Experience and Johan Cruijff ArenA

Heineken Experience and seasonal specials

Heineken Experience and GVB Public Transport Pass

Heineken Experience combo tickets vs individual tickets

Visitor tips

Frequently asked questions about Heineken Experience combos

Can I visit the attractions on different days?

Does the Heineken Experience include drinks?

Is there an age limit for these combo tickets?

Is the Heineken Experience suitable for children?

What is the best time to visit the Heineken Experience?

What happens if I miss my timed entry for the Heineken Experience?

How do I get to the Johan Cruijff ArenA from the Heineken Experience?

Do I need to book a time slot for the GVB Public Transport Pass?

Is the Keukenhof transport included in the combo?

Does the canal cruise included in the combo offer food?

From happy customers

Top attractions

Heineken Experience Combo Tickets

Combo (Save 5%): Heineken Experience Tickets + 1-Hour Heineken Flagship Cruise

Combo (Save 10%): Heineken Experience + Xtracold Icebar Amsterdam Skip-the-Line Tickets

Combo (Save 21%): Johan Cruijff ArenA Classic Tour + Heineken Experience Tickets

Combo: Heineken Experience Tickets with 2 Drinks & 1-Hour Amsterdam Canal Cruise

Combo: Heineken Experience Tickets + 75-Min Adult-Only Amsterdam Canal Cruise

Combo (Save 5%): Rijksmuseum & Heineken Experience Tickets

Combo (Save 23%): Moco Museum Amsterdam + Heineken Experience Tickets

Combo (Save 9%): Madame Tussauds Amsterdam + Heineken Experience Tickets

Combo (Save 10%): Amsterdam GVB Public Transport Pass + Heineken® Experience Tickets

Combo (Save 11%): Keukenhof + Heineken Experience Tickets with 2 Drinks