Tickets Amsterdam
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From happy customers

Loved by 51 million+
Trustpilot rating: 4.5 out of 5

Sony B

Group
2 weeks ago

+3 more

I really enjoyed the history of Netherlands, which our guide provided prior to taking us through the museum. It provided excellent context for the paintings we viewed!

Rozita M

Malaysia
Couple
2 weeks ago
#Travel & Tours staff and ticketing officer are very friendly & helpful. The bus conductor was very informative, assisted us with our cabin size luggage & the bus condition is clean. The only set back is the walking distance between the ticketing counter in Amsterdam Centraal and the bus parked outside, which is located outside, beside the canal/river.

Betty J

United States
Group
3 weeks ago

+1 more

So greatful to be able to see one of the most beautiful gardens in the world. I brought back incredible pictures to capture the beautiful colors and patterns that were created by the horticulturists that make this such a special place. These pictures are from my phone but there are lots more from my camera.

Michelle I

Solo
2 weeks ago

+4 more

I went to the Rijksmuseum at 9:00 a.m. (tip!) and headed straight to the second floor to see the masterpieces, such as *The Night Watch* and *The Milkmaid*. You can easily follow the audio tour on your phone. There’s a lot to see, so be sure to set aside at least 2.5 hours. Afterward, relax for a bit in the beautiful garden. In the afternoon, I went to the Moco Museum, just a stone’s throw from the Rijksmuseum. This completed my journey through art history (from 1000 to 2000)! You’ll be done with the Moco Museum faster; without a combo ticket, I wasn’t willing to pay the regular admission price for it. It was very impressive to see the paintings up close and recognize the brushstrokes of the Dutch masters. At the Moco Museum, you’ll see many reproductions, though the stories behind the artworks are fascinating.

Nataliia Y

Germany
Couple
3 weeks ago
It was just wow… I never expected a museum to be so impressive. From the moment you step inside, you feel the scale of it all—the huge halls, the lighting, the architecture; everything looks like a true work of art. The building itself is reason enough to visit. Each hall is like a journey through time. The paintings, the details, the lighting—everything is so vivid that sometimes it feels like you’re right inside those scenes. The works of the great artists are especially impressive—you can literally feel their energy. And another thing: you don’t just look at the paintings there; you really feel the history. The museum houses thousands of works of art and reveals the true soul of the Netherlands across the centuries. I really loved the atmosphere—calm, beautiful, inspiring. You can walk around for hours and not even notice how time flies. If you’re in Amsterdam, this is a must-visit. I left feeling like I’d touched something truly great ❤️

Sara M

Italy
Solo
3 weeks ago

+2 more

I’ll be honest — I walked into Moco Museum with fairly low expectations. Another trendy art spot trying to ride the wave of Instagram aesthetics? I was wrong, and I’m glad I was. From the moment you step into Villa Alsberg — a gorgeous 1904 townhouse right on Museumplein — the contrast between the classic architecture and the bold, rebellious art inside sets the tone perfectly. It feels intentional, almost playful, as if the museum itself is winking at you. The Banksy collection alone is worth the entry. Seeing Girl with Balloon, Flower Thrower, and Laugh Now up close — not on a screen, not on a wall somewhere in the city, but right there in front of you — hit differently than I expected. These aren’t just “cool images.” In person, they carry real weight. But what surprised me most was how well the curators balanced the permanent collection with the rest of the space. The flow from room to room felt natural, never overwhelming. Each space had its own personality, and the immersive elements kept things dynamic without feeling gimmicky. The staff were genuinely warm and helpful, and the audio guide added real depth to the experience. I ended up spending nearly two hours there — much longer than I planned. If you’re visiting Amsterdam and want something that complements the Rijksmuseum and Van Gogh Museum rather than competing with them, Moco is it. It’s vibrant, thought-provoking, and surprisingly emotional. I left wanting to come back. Don’t skip it.

Laetitia H

Belgium
Couple
3 weeks ago

+3 more

Absolutely beautiful! I was a little disappointed with the cruise—I was expecting to see a lot more windmills—but it was still pleasant and relaxing.

Lohan Y

France
Solo
3 weeks ago

+5 more

On my first day in Amsterdam, I was so amazed by the city’s beauty as I took a boat tour to go all the way around and see all of its historic sites.

Why choose a Heineken Experience tour

With a local brand expert

Explore the historic brewery with a knowledgeable Heineken representative. These experts provide a live presentation in English, offering an engaging and deep dive into the heritage of one of the world's most famous beer brands.

Without the long waits

Avoid the frustration of long ticket lines at the entrance. By booking your tour in advance, you secure a dedicated time slot, allowing you to bypass the queues and start your journey through the world of Heineken immediately.

Efficient and immersive

In approximately 1.5 hours, you will journey from the heritage of the Heineken family to the modern brewing process. The route is expertly designed to cover the historic brew room, interactive tasting sessions, and the brand's global evolution.

Enriching and interactive

This is not a passive museum visit. You will engage with multi-sensory exhibits, participate in a mini-tasting, and learn the ‘Heineken way’ of pouring a perfect draught, making the experience both educational and social.

What to expect on a Heineken Experience tour

Tourists with guide at Heineken Experience, Amsterdam brewery tour.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Visitors exploring interactive exhibits at the Heineken Experience in Amsterdam.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Rooftop view from Heineken Experience in Amsterdam with cityscape and canal.
Tourists smiling and pointing at Heineken Experience in Amsterdam.
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Meet your host at the historic brewery

Your journey begins at the monumental Heineken brewery in Amsterdam's city center. After a quick scan of your digital ticket, you will be greeted by an English-speaking host who introduces you to the brewery’s 19th-century architecture. The atmosphere is vibrant, setting the stage for an immersive exploration of brewing history.

Discover the heritage in the brew room

Step into the heart of the original brewery. Your guide will explain the significance of the massive copper brewing tanks and the four natural ingredients that define Heineken's flavor. You will learn about the Heineken family’s legacy and how a small Amsterdam brewery grew into a global icon through innovation and branding.

The brewing process and the stable walk

Follow the transformation from hops and barley to the final bottled product through interactive displays. Along the route, you will visit the famous Heineken stables, home to the Shire horses that still represent the brand's tradition in the streets of Amsterdam today.

Interactive tasting and the 'Perfect Pour'

The highlight for many is the tasting room. Here, a beer specialist leads a short session on how to properly taste and appreciate the subtle notes of the pilsner. You will also learn the art of the 'Perfect Pour,' ensuring the foam sits at exactly the right height for maximum freshness.

Optional: Amsterdam from above at the Rooftop

If you choose the rooftop access option, your tour concludes with an elevator ride to the top of the building. This exclusive area offers a 360-degree panoramic view of Amsterdam’s canals and historic skyline. It is the ideal spot to enjoy your included drinks while soaking in the city atmosphere.

Book rooftop access

The final toast and souvenir shop

The tour concludes in the modern tasting bar where you can enjoy two perfectly chilled drinks (Heinekens or soft drinks). Afterward, you are free to browse the boutique for personalized bottles and exclusive merchandise. The entire experience is designed to leave you with a deeper appreciation for the craft behind the green bottle.

Which guided tour is best for you?

Heineken Experience tour

  • Duration: 1.5 hours
  • Languages: Live English presentation; Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
  • Highlights: Historic brew room, interactive exhibits.

This is the classic way to see the brewery. You get the full historical context from a live presenter and plenty of time to enjoy the interactive zones. It is perfect for those who want the essential brewery story.

Popular option: Heineken Experience tickets

Heineken Experience & rooftop access

  • Duration: 2 hours
  • Languages: Live English presentation; Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
  • Highlights: Access to the rooftop, panoramic city views, and all standard tour features.

This upgraded option includes everything from the standard tour but adds a visit to the spectacular rooftop. This is highly recommended for travellers looking for the best photo opportunities in Amsterdam alongside their tasting.

Popular option: Heineken Experience + Rooftop access tickets

Highlights covered on the tour

Heineken Experience tour entrance in Amsterdam with iconic green branding.

The historic Brew Room

Admire the original 19th-century copper kettles where the very first batches of Heineken beer were brewed decades ago.

Lipizzaner horse peering out of stable in Vienna.
Guests wearing 3D glasses enjoying a 4D experience at the International Antarctic Centre, Christchurch.
People pouring beer at Heineken brewery in Amsterdam.
Tourists exploring interactive exhibits at Heineken Experience, Amsterdam.

Things to keep in mind when you go on a Heineken Experience tour

  • Cloakroom: A free cloakroom is available at the entrance. For safety reasons, large bags and suitcases are not permitted inside the experience.
  • Accessibility: The brewery is fully accessible for wheelchair users. Elevators are available to navigate the different levels of the historic building.
  • Shop: The Heineken Flagship Store is located at the end of the tour, offering personalized beer bottles and exclusive apparel.

​Plan your visit

  • Strict age limit: The Heineken Experience is an adults-only attraction. Due to Dutch law and the nature of the experience, minors under the age of 18 are not permitted to enter, even if accompanied by an adult.
  • Conduct: Intoxicated visitors will be refused entry or asked to leave. The atmosphere is designed to be educational and social, not a pub crawl.
  • Smoking: The entire facility, including the rooftop terrace, is a non-smoking area.
  • Timing: Midweek mornings are generally quieter. If you visit on a weekend, expect a much livelier and busier atmosphere. Best time to visit.
  • Language: While the live presentation is in English, download the Heineken Experience app beforehand to access the audio guide in your preferred language (Dutch, German, French, Italian, Spanish, or Portuguese).

Frequently asked questions about Heineken Experience tours

Your hosts are Heineken brand ambassadors. They undergo specific training in the history of the Heineken family, the science of brewing, and the 'Perfect Pour' technique to ensure they provide accurate and engaging information.