What are the qualifications of my guide?

Your hosts are Heineken brand ambassadors. They undergo specific training in the history of the Heineken family, the science of brewing, and the 'Perfect Pour' technique to ensure they provide accurate and engaging information.

In what language is the live presentation conducted?

All live presentations and guided segments of the tour are conducted exclusively in English. The brand ambassadors are fluent speakers who ensure the <link linkType="internal" newTab="false" url="" id="dOBquLfw" shortCodeType="link" relationTo="pages" documentId="69dcbc527cd975615b00a606" text="history" uid="www.tickets-amsterdam.com.heineken-experience.history" lang="en" /> and brewing process are communicated clearly and engagingly for an international audience.

Can I ask questions during the tour?

Absolutely. Guides encourage questions and make space for conversations, so feel free to engage and learn more about what interests you.

What languages are supported by the audio guides?

Audio guides are available in several major languages, including Dutch, German, French, Italian, Spanish, and Portuguese.

How do I access the audio guide?

If you prefer to follow the tour in a language other than English, a multilingual audio guide is available via the Heineken Experience app. You can access content in Dutch, German, French, Italian, Spanish, and Portuguese to complement the visual exhibits.

Do I need to bring my own headphones for the audio guide?

It is highly recommended to bring your own smartphone and headphones to use the audio guide app comfortably. This allows you to listen to the curated stories and brewery secrets at your own pace while moving through the <link linkType="internal" newTab="false" url="" id="5m8wwgbS" shortCodeType="link" relationTo="pages" documentId="68652d57003426097baa81ea" text="various interactive rooms" uid="www.tickets-amsterdam.com.heineken-experience.inside" lang="en" />.

Can I explore on my own after the tour?

Once the guided presentation and tasting are complete, you are free to spend more time in the interactive zones or visit the <link linkType="internal" newTab="false" url="" id="0vFtzRsA" shortCodeType="link" relationTo="pages" documentId="69dcd7911d4cc486b733f14a" text="souvenir shop" uid="www.tickets-amsterdam.com.heineken-experience.shop" lang="en" />. However, most visitors find the 1.5 to 2-hour window sufficient to see everything.

How long does a guided tour usually last?

Most guided tours take around 1.5 to 2 hours, depending on the group’s pace and how many questions are asked along the way.

Is the tour suitable for kids?

No, the Heineken Experience is strictly for visitors aged 18 and older. Because the tour centers around beer production, children and minors are not allowed to enter the premises, regardless of whether they are accompanied by a parent or guardian.

How much walking is involved?

The tour covers several floors of a large historic building. You should expect to be on your feet for about 90 minutes. There are elevators available, but the route involves moving through various themed rooms and corridors.

How big are the tour groups?

Group sizes are usually kept small to allow for a more personal experience, smoother flow through exhibits and direct interaction with your guide.

Heineken Experience Tours Amsterdam: Book Brewery Tours & Rooftop Access

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Tickets

Heineken Experience Tickets with 2 Drinks

Book now, pay later

Explore at your pace

Audio guide

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Go on an audio-guided tour through Heineken’s 158-year-old brewery & age-old brewing process.

Everything you get: Begin your Heineken Experience with a friendly English introduction, roam with a multilingual audio guide through copper-filled rooms, feel the jolt of the 4D ‘Brew Your Ride’ session, click playful photos, and end with two complimentary Heinekens or soft drinks.
Why choose this: You understand the brewery better with guided context in your language, and receive two drinks without paying anything more during the visit.
Upgrades: Add a 60-min cruise with a 19-language audio guide onboard the boat, or opt for rooftop views with three drinks.

Inclusions #

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens or soft drinks

Additional paid upgrades:

60-min Amsterdam canal cruise
Audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi on the boat
Rooftop access
3 glasses of Heineken

What to bring

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.
Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Accessibility

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Additional information

Facilities: lockers, cloakroom, and restroom.

These tickets can't be cancelled or rescheduled.

‌

Tickets

Heineken Experience Tickets with Rooftop Access and 3 Drinks

Flexible cancellation

Book now, pay later

Extended validity

Explore at your pace

Audio guide

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Check availability

Learn the brewery secrets before heading up for expansive rooftop views over Amsterdam’s canals.

Everything you get: This experience takes you through Heineken’s brewing process and brand evolution with live English commentary & multilingual audio storytelling. End on the rooftop terrace with three included Heinekens, enjoying gorgeous Amsterdam views and open-air photo ops.
Why choose this: Climb to the rooftop for panoramic city views, from winding canals to terracotta rooftops, and celebrate the scenery with chilled Heinekens.

Inclusions #

Entry to Heineken Experience
Rooftop access
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
3 complimentary Heinekens

What to bring

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.
Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Accessibility

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Additional information

Facilities: lockers, cloakroom, and restroom.

Get full refund if you cancel 24 hours before the experience start time.
These tickets are valid until October 31, 2026.

Why choose a Heineken Experience tour

With a local brand expert

Explore the historic brewery with a knowledgeable Heineken representative. These experts provide a live presentation in English, offering an engaging and deep dive into the heritage of one of the world's most famous beer brands.

Without the long waits

Avoid the frustration of long ticket lines at the entrance. By booking your tour in advance, you secure a dedicated time slot, allowing you to bypass the queues and start your journey through the world of Heineken immediately.

Efficient and immersive

In approximately 1.5 hours, you will journey from the heritage of the Heineken family to the modern brewing process. The route is expertly designed to cover the historic brew room, interactive tasting sessions, and the brand's global evolution.

Enriching and interactive

This is not a passive museum visit. You will engage with multi-sensory exhibits, participate in a mini-tasting, and learn the ‘Heineken way’ of pouring a perfect draught, making the experience both educational and social.

What to expect on a Heineken Experience tour

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Meet your host at the historic brewery

Your journey begins at the monumental Heineken brewery in Amsterdam's city center. After a quick scan of your digital ticket, you will be greeted by an English-speaking host who introduces you to the brewery’s 19th-century architecture. The atmosphere is vibrant, setting the stage for an immersive exploration of brewing history.

Discover the heritage in the brew room

Step into the heart of the original brewery. Your guide will explain the significance of the massive copper brewing tanks and the four natural ingredients that define Heineken's flavor. You will learn about the Heineken family’s legacy and how a small Amsterdam brewery grew into a global icon through innovation and branding.

The brewing process and the stable walk

Follow the transformation from hops and barley to the final bottled product through interactive displays. Along the route, you will visit the famous Heineken stables, home to the Shire horses that still represent the brand's tradition in the streets of Amsterdam today.

Interactive tasting and the 'Perfect Pour'

The highlight for many is the tasting room. Here, a beer specialist leads a short session on how to properly taste and appreciate the subtle notes of the pilsner. You will also learn the art of the 'Perfect Pour,' ensuring the foam sits at exactly the right height for maximum freshness.

Optional: Amsterdam from above at the Rooftop

If you choose the rooftop access option, your tour concludes with an elevator ride to the top of the building. This exclusive area offers a 360-degree panoramic view of Amsterdam’s canals and historic skyline. It is the ideal spot to enjoy your included drinks while soaking in the city atmosphere.

Book rooftop access

The final toast and souvenir shop

The tour concludes in the modern tasting bar where you can enjoy two perfectly chilled drinks (Heinekens or soft drinks). Afterward, you are free to browse the boutique for personalized bottles and exclusive merchandise. The entire experience is designed to leave you with a deeper appreciation for the craft behind the green bottle.

Which guided tour is best for you?