Trace Heineken’s roots in 19th-century Amsterdam and see how it grew into an international name. Early logos, packaging, and marketing tools show what shaped the brand from the very beginning.

Walk through the 1867 brewery where Heineken first operated. It’s filled with original features like vintage tanks, antique kettles, old machinery, and design details from the 19th century.

This section breaks down the brewing process into simple steps. You’ll get to smell the ingredients, touch different materials, and try digital games that explain what happens from start to finish.

Hop into the “life” of a Heineken bottle with this short ride. It shakes, sprays, and spins you through production, all in good fun with no queasiness.

Get a glimpse at Heineken’s take on future bars. Watch how their team rethinks pouring, from temperature control and modern tap systems to redesigned bar setups.

Learn how to pour a beer the right way. Experts will show you the proper technique, including tilt, timing, and foam height. Afterward, it’s your turn to give it a shot!

Enjoy a laid-back tasting session that helps you understand the different flavors in Heineken. A friendly guide walks you through the process, showing how ingredients influence taste, texture, and aroma.

Finish your tour with some downtime at the Best ‘Dam Bar. This indoor space has a great atmosphere where you can relax, have a Heineken, and enjoy some laid-back vibes.

Extend your trip with a 45-minute canal cruise. You’ll get to admire sights like the Jordaan district, the Magere Brug, and Amsterdam’s old warehouses from a peaceful, unique vantage point that’s only possible on the water.