Discover Heineken's rich brewing legacy at the Heineken Experience in Amsterdam. Dive into its 19th-century origins, engage in hands-on brewing simulations, and explore modern facilities with cutting-ed...
Founded On
1867
Founded By
Gerard Adriaan Heineken
ADDRESS
Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
RECOMMENDED DURATION
2 hours
Timings
10:30–19:30
VISITORS PER YEAR
1200000
TICKETS
From $29.28
EXPECTED WAIT TIME - STANDARD
0-30 mins (Peak), 0-30 mins (Off Peak)
The original brewing facility, which houses the Heineken Experience, is a historic landmark and serves as an Anchor Point on the European Route of Industrial Heritage.
Heineken's story began in 1864, not 1984, when Gerard Adriaan Heineken purchased the small brewery 'De Hooiberg' in Amsterdam.
More than 150 years after its founding, Heineken remains a significant part of Dutch culture, with the lager being a preferred drink for many people in the Netherlands.
Heineken Experience Entry Tickets
Combo (Save 5%): Heineken Experience Tickets + Johan Cruijff ArenA Classic Tour
Combo: Heineken Experience Tickets + 75-Min Canal Cruise
Rijksmuseum Entry Tickets
Housed in Heineken’s oldest brewery, the Experience includes a look at its brewing methods, the evolution of its bottles and ads, and how it became tied to major events like the Champions League. The final stop is the Best ‘Dam Bar.
Curious if it’s worth your time? Keep reading to see what to expect!
Trace Heineken’s roots in 19th-century Amsterdam and see how it grew into an international name. Early logos, packaging, and marketing tools show what shaped the brand from the very beginning.
Walk through the 1867 brewery where Heineken first operated. It’s filled with original features like vintage tanks, antique kettles, old machinery, and design details from the 19th century.
This section breaks down the brewing process into simple steps. You’ll get to smell the ingredients, touch different materials, and try digital games that explain what happens from start to finish.
Hop into the “life” of a Heineken bottle with this short ride. It shakes, sprays, and spins you through production, all in good fun with no queasiness.
Get a glimpse at Heineken’s take on future bars. Watch how their team rethinks pouring, from temperature control and modern tap systems to redesigned bar setups.
Learn how to pour a beer the right way. Experts will show you the proper technique, including tilt, timing, and foam height. Afterward, it’s your turn to give it a shot!
Enjoy a laid-back tasting session that helps you understand the different flavors in Heineken. A friendly guide walks you through the process, showing how ingredients influence taste, texture, and aroma.
Finish your tour with some downtime at the Best ‘Dam Bar. This indoor space has a great atmosphere where you can relax, have a Heineken, and enjoy some laid-back vibes.
Extend your trip with a 45-minute canal cruise. You’ll get to admire sights like the Jordaan district, the Magere Brug, and Amsterdam’s old warehouses from a peaceful, unique vantage point that’s only possible on the water.
With over 150 years of history, the Heineken Experience has been revitalized to offer an exciting and immersive journey. While the brewery is no longer operational, visitors can explore redesigned spaces like the grand entrance hall featuring brewing kettles and a striking bottle ceiling. The Heineken Flagship Store offers personalized products, and the new rooftop terrace provides sweeping views of Amsterdam, making it the perfect spot to appreciate both the brand’s history and modern charm.
Unfortunately, pets are not allowed inside the Heineken Experience, except for service animals. However, there are plenty of pet-friendly areas around the city.
There is no strict dress code, but comfortable clothing and shoes are recommended as the tour involves walking through several floors and areas.
Yes! Photography is encouraged throughout most of the Heineken Experience. Just be mindful of other guests and avoid flash photography in certain areas.
Once you enter, re-entry is not allowed. It’s best to plan your visit so you can enjoy all areas of the Experience in one go.
While there are no full restaurants, you’ll find light snacks and beverages available. The Best ‘Dam Bar offers a great place to relax after your tour.
Yes, there are lockers available for storing your bags during your visit. Small items like cameras or purses can be kept with you on the tour.
Yes! The Heineken Experience is largely accessible, but as a historic brewery, it wasn’t originally built with accessibility in mind. Some areas may be a bit challenging to navigate in a wheelchair.
The Heineken Experience is only open to visitors aged 18 and over. Unfortunately, children and visitors under 18 are not allowed entry. The focus is on adult experiences, with a strong emphasis on responsible consumption.
