Do I have to do the cruise and the brewery tour on the same day?

While most travellers prefer to do them back-to-back, many combo tickets offer flexibility. Your Heineken Experience entry is tied to a specific date and time, but the canal cruise is often an open ticket that can be used once within a set period (usually 24–48 hours) from your visit.

How much time should I plan for each part of the combo?

The Heineken Experience typically takes about 1.5 hours, while the canal cruise lasts either 1 hour or 75 minutes, depending on your choice. Be sure to include extra time for check-in and boarding to keep things stress-free.

What’s the best time of day to go on the canal cruise?

Late afternoon or golden hour gives you those dreamy photo vibes. Morning cruises tend to be quieter if you’re aiming for a chill start.

Do I need to print my tickets, or can I just show them on my phone?

You can show your tickets on your phone. Just make sure your screen brightness is up and the QR code is clearly visible.

Are drinks included on the boat, too?

Your <experience type="Popup" tgid="7744" title="Heineken Experience ticket" id="MhQunFoX" /> includes two chilled Heinekens (or soft drinks). Whether the boat tour includes a drink depends on your chosen variant; for example, the <experience type="Popup" tgid="33096" title="Heineken Flagship Cruise" id="a0bUMjVb" /> often includes an additional premium drink on board, while standard 1-hour cruises may not.

Is there an option to upgrade my cruise to include drinks or snacks?

Yes, for some combos (like the <experience type="Popup" tgid="3347" title="75-min cruise" id="0nfP69jf" />), you can choose a snackbox upgrade. It includes both savoury and sweet bites plus a drink.

Is there an age limit?

The Heineken Experience is strictly 18+ only. Minors, even if accompanied by an adult, are not permitted inside the brewery. However, the canal cruises are generally family-friendly and open to all ages, though some <experience type="Popup" tgid="3347" title="Adult-Only boat tours" id="Z5mYkXSm" /> are available.

What happens if it rains?

Amsterdam is prepared for the weather! Most canal boats have glass roofs that close during rain, and the Heineken Experience is entirely indoors.

What happens if I’m late for my Heineken Experience timeslot?

Entry is strictly regulated to manage crowd levels. If you are late, entry is not guaranteed and depends on the venue's capacity at that moment. It is highly recommended to arrive at least 15 minutes early to ensure a smooth check-in.

Can I bring luggage or large bags to the Heineken Experience?

The brewery offers free lockers for small items (max 32cm x 25cm x 49cm). Large suitcases, trolleys, or bulky backpacks are not allowed inside. If you have large luggage, it is best to use a nearby Lockerpoint at Marie Heinekenplein.

Where exactly do the boats depart from?

Most combo tours depart from the Heineken Experience pier (Stadhouderskade 550), located directly across the canal from the brewery exit. Some premium cruises depart from the Rijksmuseum dock, which is a scenic 10-minute walk away. Always check your specific voucher for the exact dock location.

Is the canal cruise guided, or do I get an audio tour?

Standard glass-top canal cruises typically feature a GPS-triggered audio guide available in up to 19 languages. If you book a <experience type="Popup" tgid="33096" title="Heineken Flagship cruise" id="I3aztTL3" />, you will usually have a live guide providing local insights and answering questions in English.

Heineken Experience and Canal Cruise Combo

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Combos

Combo (Save 5%): Heineken Experience Tickets + 1-Hour Heineken Flagship Cruise

Pair Amsterdam’s original brewery tour with a social canal circuit on the only official Heineken-branded cruise.

Everything you get at the Heineken Experience: Entry to the 1867 brewery for a self-guided interactive tour with a live English introduction. Includes 4D exhibits, a multilingual audio guide, and two chilled Heinekens at the tasting bar.
Everything you get on the Heineken Flagship Cruise: A 1-hour guided tour of the UNESCO canal ring on a premium vessel. Includes live skipper commentary and an additional Heineken or soft drink served on board.
Why choose this combo: Move from the industrial heritage of the brewery to a branded cruise with a boarding point just 5 minutes away and three total included drinks across land and water.

‌

Check availability

Free cancellation

1 hr - 1 hr 30 mins

Audio guide

‌

Combos

Combo: Heineken Experience Tickets with 2 Drinks & 1-Hour Amsterdam Canal Cruise

Pair Amsterdam’s top-rated brewery tour with a scenic canal cruise for a 14% saving on individual tickets.

What you get at Heineken Experience: Fast-track entry into the original 1867 brewery with a 4D ride, live English presentation, and a tutored tasting including two chilled Heinekens.
What you get on the Amsterdam canal cruise: A 60-minute tour of the UNESCO-listed canal belt on a glass-topped boat, featuring a GPS-synced audio guide available in 19 languages.
Why choose this combo: Enjoy the most popular choices for first-time visitors, located just a 5-min walk apart. Save more compared to buying separate tickets and get the flexibility to visit on the same or different days.

‌

Check availability

Explore at your pace

Audio guide

‌

Tickets

Combo: Heineken® Experience Tickets + 1-Hour Amsterdam Canal Cruise

Experience the two attractions nearly every first-time visitor to Amsterdam plans to see in one seamless booking.

Everything you get at the Heineken Experience: Admission to the 1867 brewery with a guided English tour and three included drinks. Includes 4D exhibits and the original brewhouse—depth and social tasting at a set pace.
Everything you get on the Amsterdam Canal Cruise: 1-hour canal cruise with an audio guide in 19 languages. Explore UNESCO-listed waterways at your own pace with a flexible departure time and panoramic views.
Why choose this combo: Booking these experiences together as a combo provides better value than separate tickets, and the logistics are coordinated for a stress-free day.

‌

Check availability

Explore at your pace

Audio guide

‌

Combos

Heineken Cruise with Drinks & Heineken Experience Tickets

What to bring

Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

Amsterdam Canal Cruise

Complimentary earphones are provided, but you are encouraged to use your own.

What’s not allowed

Heineken Experience

Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Amsterdam Canal Cruise

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food and drinks are not allowed onboard.
Due to cruise restrictions, your pets are not allowed on board.

Accessibility

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Amsterdam Canal Cruise

This experience is wheelchair accessible. Wheelchair accessible boats only depart from the dock opposite Hard Rock Cafe at the 10:30am, 12pm, 2pm, and 3:30pm time slots.
Your guide dogs are welcome on the cruise.

Additional information

Heineken Experience + Amsterdam Canal Cruise

Your Heineken Experience ticket has a fixed timeslot chosen during booking. You must enter the museum exactly at this specific time. Your voucher needs to be scanned at the Heineken Experience entrance first. Your canal cruise ticket is an open ticket, meaning no timeslot is pre-allocated. You must redeem your open ticket inside one of the Gray Line Amsterdam/Blue Boat Company ticket offices to be assigned a timeslot for the cruise. Once redeemed, you can board the next available boat at either of the two docks listed below:
- Dock 1: Opposite Hard Rock Cafe (Stadhouderskade 501). Take tram 1, 2, 5, 11, or 12 and stop at Leidseplein. The dock is a 2-min walk from there.
- Dock 2: Opposite Heineken Experience (Stadhouderskade 550). Take tram 2, 5, or 12 and stop at Rijksmuseum (5-min walk) or take Metro 52 and stop at Vijzelgracht (2-min walk).

Heineken Experience

This experience includes alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
For safety reasons, guests under the age of 18 will not be served alcoholic drinks.
Facilities: lockers, cloakroom, and restroom.

Amsterdam Canal Cruise

Most boats have a roof that closes fully and have central heating on board. So even if it is cold outside, you will be warm inside the boat. The boats mostly sail within the city centre, where the water stays very calm, so they can sail in almost any weather.
If a cruise cannot take place due to extreme weather circumstances, the company will contact you to reschedule your ticket to another date.
Please arrive 15 mins before your departure.

‌

Check availability

2 hrs 15 mins

Audio guide

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Combos

Combo (Save 5%): Amsterdam Light Festival Covered Canal Cruise and Heineken Experience Tickets

Pair the world’s most famous brewery tour with a front-row seat to Amsterdam’s annual Light Festival.

What you get on the Amsterdam Light Festival cruise: A 75-minute evening cruise through the official festival route, passing 20+ illuminated artworks with heated seating and audio commentary.
What you get at the Heineken Experience: Entry into the 1867 brewery with a 4D ride, live English presentation, and two chilled Heinekens in the social tasting room.
Why choose this combo: Booking a major seasonal highlight with the Heineken Experience saves you 5% and streamlines your planning for an afternoon at the brewery, followed by a night on the water.

‌

Check availability

Free cancellation

1 hr 15 mins - 1 hr 30 mins

Audio guide

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Feature	Separate tickets	Combo tickets
Cost	Heineken Experience from €24.95; canal cruises from €12.56	Starting from €37.50 (Save approx. 5%–10%)
Availability	Heineken slots often sell out days in advance during peak season	Combo tickets often have better last-minute availability
Timeslots	Requires two separate bookings and precise alignment	Integrated scheduling makes transitions easy
Convenience	Two vouchers, two different payment processes	One booking, one confirmation, one digital voucher
Best for	Travellers with a very specific, non-linear schedule	Visitors looking for a value-packed, hassle-free day

Making the most of your experience

Booking your Heineken Experience and canal cruise together is the smartest way to navigate Amsterdam's busy De Pijp district. Most combos include a 60 or 75-minute cruise and the standard 1.5-hour brewery tour.

Plan your combo day: Start with the Heineken Experience in the morning (around 11am) to avoid the largest crowds. After your two complimentary drinks, head across the street to the Heineken Experience pier for a 1:30pm cruise. Total duration: approx. 3 hours. Heineken Experience timings
Upgrade your experience: Look for the Heineken Flagship Cruise combo. Unlike standard glass-topped boats, this often features an open-air sloop and a live guide for a more intimate, premium feel, plus an additional drink on the water.

Heineken Experience: Open daily from 10:30 am. It stays open until 9pm on Fridays and Saturdays and till 7:30pm on other days. The last entry is always 2 hours before closing. Detailed timings
Canal cruises: Boats generally depart every 30 minutes from 9am to 10pm in the summer and from 10am to 8pm in the winter. Best time to go
The Golden Hour: Aim for a late afternoon brewery tour so your canal cruise coincides with sunset. Watching the city lights flicker on from the water is the perfect end to the day.

The Heineken Experience is located at Stadhouderskade 78, 1072 AE Amsterdam | Find on Maps

To the cruise: Most combo cruises depart from the dock directly opposite the Heineken Experience (Stadhouderskade 550).

Get directions

Heineken Experience: The historic building is wheelchair accessible via elevators, though some areas have slightly narrow paths. It is recommended to notify the venue in advance.
Canal cruises: Not all boats are wheelchair accessible. If you require a lift, ensure you book a departure from the Blue Boat pier (Stadhouderskade 501), which is a 5-minute walk from the brewery.
Service animals: Both the brewery and major cruise operators permit certified service animals.

Download the app: Use the Heineken Experience app for an interactive audio guide in several languages during your tour.
Check the pier: Verify if your boat departs from the Heineken Experience pier or another dock to avoid a last-minute dash.
Dress for the water: Even in summer, the breeze on the canals can be chilly. Bring a light jacket for the boat portion of your trip.
Avoid large bags: There are limited lockers at the brewery; travel light to skip the bag-check queue.

Plan your visit

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Combos

Combo (Save 5%): Heineken Experience Tickets + 1-Hour Heineken Flagship Cruise

Pair Amsterdam’s original brewery tour with a social canal circuit on the only official Heineken-branded cruise.

Everything you get at the Heineken Experience: Entry to the 1867 brewery for a self-guided interactive tour with a live English introduction. Includes 4D exhibits, a multilingual audio guide, and two chilled Heinekens at the tasting bar.
Everything you get on the Heineken Flagship Cruise: A 1-hour guided tour of the UNESCO canal ring on a premium vessel. Includes live skipper commentary and an additional Heineken or soft drink served on board.
Why choose this combo: Move from the industrial heritage of the brewery to a branded cruise with a boarding point just 5 minutes away and three total included drinks across land and water.

‌

Check availability

Free cancellation

1 hr - 1 hr 30 mins

Audio guide

Pair Amsterdam’s original brewery tour with a social canal circuit on the only official Heineken-branded cruise.

Everything you get at the Heineken Experience: Entry to the 1867 brewery for a self-guided interactive tour with a live English introduction. Includes 4D exhibits, a multilingual audio guide, and two chilled Heinekens at the tasting bar.
Everything you get on the Heineken Flagship Cruise: A 1-hour guided tour of the UNESCO canal ring on a premium vessel. Includes live skipper commentary and an additional Heineken or soft drink served on board.
Why choose this combo: Move from the industrial heritage of the brewery to a branded cruise with a boarding point just 5 minutes away and three total included drinks across land and water.

Inclusions #

Heineken Experience

1.5-hour tour of Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
2 complementary Heinekens at ‘Dam Bar

Heineken Flagship Cruise

1-hour canal cruise
English-speaking expert
1 beverage (water, soft drink or a cold Heineken)

Exclusions #

Heineken Experience + Heineken Flagship Cruise

Additional drinks (available for purchase)

What to bring Heineken Experience + Heineken Flagship Cruise

Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed Heineken Experience + Heineken Flagship Cruise

For safety reasons, guests under the age of 18 are not allowed on this experience.
Outside food & beverages and smoking are not allowed in this experience.
Your pets are not permitted on this experience.

Accessibility Heineken Experience + Heineken Flagship Cruise

For your convenience, guide dogs are welcome to join you.

Heineken Experience

This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Heineken Flagship Cruise

This experience is not accessible to wheelchair users.

Additional information Heineken Experience

Available facilities: lockers, cloakroom and restroom.

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

‌

Combos

Combo: Heineken Experience Tickets with 2 Drinks & 1-Hour Amsterdam Canal Cruise

Pair Amsterdam’s top-rated brewery tour with a scenic canal cruise for a 14% saving on individual tickets.

What you get at Heineken Experience: Fast-track entry into the original 1867 brewery with a 4D ride, live English presentation, and a tutored tasting including two chilled Heinekens.
What you get on the Amsterdam canal cruise: A 60-minute tour of the UNESCO-listed canal belt on a glass-topped boat, featuring a GPS-synced audio guide available in 19 languages.
Why choose this combo: Enjoy the most popular choices for first-time visitors, located just a 5-min walk apart. Save more compared to buying separate tickets and get the flexibility to visit on the same or different days.

‌

Check availability

Explore at your pace

Audio guide

Pair Amsterdam’s top-rated brewery tour with a scenic canal cruise for a 14% saving on individual tickets.

What you get at Heineken Experience: Fast-track entry into the original 1867 brewery with a 4D ride, live English presentation, and a tutored tasting including two chilled Heinekens.
What you get on the Amsterdam canal cruise: A 60-minute tour of the UNESCO-listed canal belt on a glass-topped boat, featuring a GPS-synced audio guide available in 19 languages.
Why choose this combo: Enjoy the most popular choices for first-time visitors, located just a 5-min walk apart. Save more compared to buying separate tickets and get the flexibility to visit on the same or different days.

Inclusions #

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
3 complimentary Heinekens or soft drinks at the Heineken Bar

Amsterdam canal cruise

1-hour Amsterdam canal cruise
Free audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi
Glass-top roof boats

Exclusions #

Transport to and from the meeting points
Food and drinks other than the 3 included drinks
Personal expenses
Hotel pickup and drop-off

What to bring Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Heineken Experience

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Accessibility Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Amsterdam canal cruise

Only guide dogs (which must be recognisable as such) are allowed on the boat.

Additional information Heineken Experience

Facilities: lockers, cloakroom, and restroom.

Amsterdam canal cruise

Check in 15 minutes before departure.

These tickets can't be cancelled or rescheduled.

‌

Tickets

Combo: Heineken® Experience Tickets + 1-Hour Amsterdam Canal Cruise

Experience the two attractions nearly every first-time visitor to Amsterdam plans to see in one seamless booking.

Everything you get at the Heineken Experience: Admission to the 1867 brewery with a guided English tour and three included drinks. Includes 4D exhibits and the original brewhouse—depth and social tasting at a set pace.
Everything you get on the Amsterdam Canal Cruise: 1-hour canal cruise with an audio guide in 19 languages. Explore UNESCO-listed waterways at your own pace with a flexible departure time and panoramic views.
Why choose this combo: Booking these experiences together as a combo provides better value than separate tickets, and the logistics are coordinated for a stress-free day.

‌

Check availability

Explore at your pace

Audio guide

Experience the two attractions nearly every first-time visitor to Amsterdam plans to see in one seamless booking.

Everything you get at the Heineken Experience: Admission to the 1867 brewery with a guided English tour and three included drinks. Includes 4D exhibits and the original brewhouse—depth and social tasting at a set pace.
Everything you get on the Amsterdam Canal Cruise: 1-hour canal cruise with an audio guide in 19 languages. Explore UNESCO-listed waterways at your own pace with a flexible departure time and panoramic views.
Why choose this combo: Booking these experiences together as a combo provides better value than separate tickets, and the logistics are coordinated for a stress-free day.

Inclusions #

Heineken Experience

Entry to the Heineken Experience
Live English presentation
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
Three chilled Heinekens or soft drinks

Amsterdam Canal Cruise

1-hour Amsterdam canal cruise
GPS audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi

Exclusions #

Heineken Experience

Additional drinks or food
Transfers to/from the venue
Optional upgrades (rooftop access, personalised bottle labels)

What to bring

Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Heineken Experience

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Accessibility

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Amsterdam canal cruise

Only guide dogs (which must be recognisable as such) are allowed on the boat.

Additional information

Heineken Experience + Amsterdam canal cruise

Display your mobile voucher for physical tickets at the Heineken Experience and the Amsterdam canal cruise ticket redemption points to avail of your experience. The time slot you choose during booking is for the Heineken Experience.

Heineken Experience

Make sure to be there 15 minutes before your Heineken Experience time slot.
Facilities: lockers, cloakroom, and restroom.

Amsterdam canal cruise

To guarantee a specific time slot, we recommend reserving your cruise in advance. You can do this by visiting any Tours & Tickets shop to secure your spot, including the locations at Damrak 26 and Paulus Potterstraat 3B. The LOVERS departure points of the canal cruise are:
- Prins Hendrikkade (opposite Amsterdam Central Station): Prins Hendrikkade 20B
- Anne Frank House: Leliegracht 51
- Leidseplein: Leidsekade 97
- Europakade (at the Rijksmuseum): Stadhouderskade 511
Make sure to check in at the boarding point 30 mins before departure.

These tickets can't be cancelled or rescheduled.

‌

Combos

Heineken Cruise with Drinks & Heineken Experience Tickets

What to bring

Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

Amsterdam Canal Cruise

Complimentary earphones are provided, but you are encouraged to use your own.

What’s not allowed

Heineken Experience

Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Amsterdam Canal Cruise

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food and drinks are not allowed onboard.
Due to cruise restrictions, your pets are not allowed on board.

Accessibility

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Amsterdam Canal Cruise

This experience is wheelchair accessible. Wheelchair accessible boats only depart from the dock opposite Hard Rock Cafe at the 10:30am, 12pm, 2pm, and 3:30pm time slots.
Your guide dogs are welcome on the cruise.

Additional information

Heineken Experience + Amsterdam Canal Cruise

Your Heineken Experience ticket has a fixed timeslot chosen during booking. You must enter the museum exactly at this specific time. Your voucher needs to be scanned at the Heineken Experience entrance first. Your canal cruise ticket is an open ticket, meaning no timeslot is pre-allocated. You must redeem your open ticket inside one of the Gray Line Amsterdam/Blue Boat Company ticket offices to be assigned a timeslot for the cruise. Once redeemed, you can board the next available boat at either of the two docks listed below:
- Dock 1: Opposite Hard Rock Cafe (Stadhouderskade 501). Take tram 1, 2, 5, 11, or 12 and stop at Leidseplein. The dock is a 2-min walk from there.
- Dock 2: Opposite Heineken Experience (Stadhouderskade 550). Take tram 2, 5, or 12 and stop at Rijksmuseum (5-min walk) or take Metro 52 and stop at Vijzelgracht (2-min walk).

Heineken Experience

This experience includes alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
For safety reasons, guests under the age of 18 will not be served alcoholic drinks.
Facilities: lockers, cloakroom, and restroom.

Amsterdam Canal Cruise

Most boats have a roof that closes fully and have central heating on board. So even if it is cold outside, you will be warm inside the boat. The boats mostly sail within the city centre, where the water stays very calm, so they can sail in almost any weather.
If a cruise cannot take place due to extreme weather circumstances, the company will contact you to reschedule your ticket to another date.
Please arrive 15 mins before your departure.

‌

Check availability

2 hrs 15 mins

Audio guide

What to bring

Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

Amsterdam Canal Cruise

Complimentary earphones are provided, but you are encouraged to use your own.

What’s not allowed

Heineken Experience

Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Amsterdam Canal Cruise

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food and drinks are not allowed onboard.
Due to cruise restrictions, your pets are not allowed on board.

Accessibility

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Amsterdam Canal Cruise

This experience is wheelchair accessible. Wheelchair accessible boats only depart from the dock opposite Hard Rock Cafe at the 10:30am, 12pm, 2pm, and 3:30pm time slots.
Your guide dogs are welcome on the cruise.

Additional information

Heineken Experience + Amsterdam Canal Cruise

Your Heineken Experience ticket has a fixed timeslot chosen during booking. You must enter the museum exactly at this specific time. Your voucher needs to be scanned at the Heineken Experience entrance first. Your canal cruise ticket is an open ticket, meaning no timeslot is pre-allocated. You must redeem your open ticket inside one of the Gray Line Amsterdam/Blue Boat Company ticket offices to be assigned a timeslot for the cruise. Once redeemed, you can board the next available boat at either of the two docks listed below:
- Dock 1: Opposite Hard Rock Cafe (Stadhouderskade 501). Take tram 1, 2, 5, 11, or 12 and stop at Leidseplein. The dock is a 2-min walk from there.
- Dock 2: Opposite Heineken Experience (Stadhouderskade 550). Take tram 2, 5, or 12 and stop at Rijksmuseum (5-min walk) or take Metro 52 and stop at Vijzelgracht (2-min walk).

Heineken Experience

This experience includes alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
For safety reasons, guests under the age of 18 will not be served alcoholic drinks.
Facilities: lockers, cloakroom, and restroom.

Amsterdam Canal Cruise

Most boats have a roof that closes fully and have central heating on board. So even if it is cold outside, you will be warm inside the boat. The boats mostly sail within the city centre, where the water stays very calm, so they can sail in almost any weather.
If a cruise cannot take place due to extreme weather circumstances, the company will contact you to reschedule your ticket to another date.
Please arrive 15 mins before your departure.

Inclusions #

Heineken Experience

Entry to the Heineken Experience
1.5-hour self-guided tour of the Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens

Amsterdam Canal Cruise

45-mins or 75-mins Amsterdam canal cruise (as per option selected)
1 or 2 Heineken or soft drink on board (as per option selected)
Savoury snacks on the cruise
Live English or Dutch-speaking host

Exclusions #

Heineken Experience + Amsterdam Canal Cruise

Transfers
Food and additional beverages

These tickets can't be cancelled or rescheduled.

‌

Combos

Combo (Save 5%): Amsterdam Light Festival Covered Canal Cruise and Heineken Experience Tickets

Pair the world’s most famous brewery tour with a front-row seat to Amsterdam’s annual Light Festival.

What you get on the Amsterdam Light Festival cruise: A 75-minute evening cruise through the official festival route, passing 20+ illuminated artworks with heated seating and audio commentary.
What you get at the Heineken Experience: Entry into the 1867 brewery with a 4D ride, live English presentation, and two chilled Heinekens in the social tasting room.
Why choose this combo: Booking a major seasonal highlight with the Heineken Experience saves you 5% and streamlines your planning for an afternoon at the brewery, followed by a night on the water.

‌

Check availability

Free cancellation

1 hr 15 mins - 1 hr 30 mins

Audio guide

Pair the world’s most famous brewery tour with a front-row seat to Amsterdam’s annual Light Festival.

What you get on the Amsterdam Light Festival cruise: A 75-minute evening cruise through the official festival route, passing 20+ illuminated artworks with heated seating and audio commentary.
What you get at the Heineken Experience: Entry into the 1867 brewery with a 4D ride, live English presentation, and two chilled Heinekens in the social tasting room.
Why choose this combo: Booking a major seasonal highlight with the Heineken Experience saves you 5% and streamlines your planning for an afternoon at the brewery, followed by a night on the water.

Inclusions #

Amsterdam Light Festival Cruise

75-minute canal cruise on official Light Festival route
Boarding from Prins Hendrikkade
Audio guide in English & Dutch about art and artists
Heated, closed boat seating
Free WiFi on board
Restroom on board

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens or soft drinks

Exclusions #

Amsterdam Light Festival Cruise

Meals and drinks (hot chocolate and gluhwein available for purchase)
Hotel pickup and drop-off
Tips/gratuities
Transfers to/from departure point

What to bring Amsterdam Light Festival Cruise + Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

Heineken Experience

Carry your earphones for an immersive audio guide experience.

What’s not allowed Amsterdam Light Festival Cruise + Heineken Experience

Outside food & beverages and smoking are not allowed on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Amsterdam Light Festival Cruise

Sharp metallic tools or objects, vaping, and large bags and luggage are not allowed on this experience.

Heineken Experience

Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Accessibility Amsterdam Light Festival Cruise + Heineken Experience

Your guide dogs are welcome at the venue.

Amsterdam Light Festival Cruise

The experience may not be fully wheelchair accessible. Please check with the operator in advance if you have specific accessibility needs.

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Amsterdam Light Festival Cruise

Hot chocolate and gluhwein are available for purchase.
The boat is heated and covered, but outdoor areas may still be cold during the winter months.

Heineken Experience

Facilities: lockers, a cloakroom, and a restroom.

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

Pair Amsterdam’s original brewery tour with a social canal circuit on the only official Heineken-branded cruise.

Everything you get at the Heineken Experience: Entry to the 1867 brewery for a self-guided interactive tour with a live English introduction. Includes 4D exhibits, a multilingual audio guide, and two chilled Heinekens at the tasting bar.
Everything you get on the Heineken Flagship Cruise: A 1-hour guided tour of the UNESCO canal ring on a premium vessel. Includes live skipper commentary and an additional Heineken or soft drink served on board.
Why choose this combo: Move from the industrial heritage of the brewery to a branded cruise with a boarding point just 5 minutes away and three total included drinks across land and water.

Inclusions #

Heineken Experience

1.5-hour tour of Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
2 complementary Heinekens at ‘Dam Bar

Heineken Flagship Cruise

1-hour canal cruise
English-speaking expert
1 beverage (water, soft drink or a cold Heineken)

Exclusions #

Heineken Experience + Heineken Flagship Cruise

Additional drinks (available for purchase)

What to bring Heineken Experience + Heineken Flagship Cruise

Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed Heineken Experience + Heineken Flagship Cruise

For safety reasons, guests under the age of 18 are not allowed on this experience.
Outside food & beverages and smoking are not allowed in this experience.
Your pets are not permitted on this experience.

Accessibility Heineken Experience + Heineken Flagship Cruise

For your convenience, guide dogs are welcome to join you.

Heineken Experience

This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Heineken Flagship Cruise

This experience is not accessible to wheelchair users.

Additional information Heineken Experience

Available facilities: lockers, cloakroom and restroom.

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

Pair Amsterdam’s top-rated brewery tour with a scenic canal cruise for a 14% saving on individual tickets.

What you get at Heineken Experience: Fast-track entry into the original 1867 brewery with a 4D ride, live English presentation, and a tutored tasting including two chilled Heinekens.
What you get on the Amsterdam canal cruise: A 60-minute tour of the UNESCO-listed canal belt on a glass-topped boat, featuring a GPS-synced audio guide available in 19 languages.
Why choose this combo: Enjoy the most popular choices for first-time visitors, located just a 5-min walk apart. Save more compared to buying separate tickets and get the flexibility to visit on the same or different days.

Inclusions #

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
3 complimentary Heinekens or soft drinks at the Heineken Bar

Amsterdam canal cruise

1-hour Amsterdam canal cruise
Free audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi
Glass-top roof boats

Exclusions #

Transport to and from the meeting points
Food and drinks other than the 3 included drinks
Personal expenses
Hotel pickup and drop-off

What to bring Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed Heineken Experience

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Accessibility Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Amsterdam canal cruise

Only guide dogs (which must be recognisable as such) are allowed on the boat.

Additional information Heineken Experience

Facilities: lockers, cloakroom, and restroom.

Amsterdam canal cruise

Check in 15 minutes before departure.

These tickets can't be cancelled or rescheduled.

Experience the two attractions nearly every first-time visitor to Amsterdam plans to see in one seamless booking.

Everything you get at the Heineken Experience: Admission to the 1867 brewery with a guided English tour and three included drinks. Includes 4D exhibits and the original brewhouse—depth and social tasting at a set pace.
Everything you get on the Amsterdam Canal Cruise: 1-hour canal cruise with an audio guide in 19 languages. Explore UNESCO-listed waterways at your own pace with a flexible departure time and panoramic views.
Why choose this combo: Booking these experiences together as a combo provides better value than separate tickets, and the logistics are coordinated for a stress-free day.

Inclusions #

Heineken Experience

Entry to the Heineken Experience
Live English presentation
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
Three chilled Heinekens or soft drinks

Amsterdam Canal Cruise

1-hour Amsterdam canal cruise
GPS audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi

Exclusions #

Heineken Experience

Additional drinks or food
Transfers to/from the venue
Optional upgrades (rooftop access, personalised bottle labels)

What to bring

Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Heineken Experience

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Accessibility

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Amsterdam canal cruise

Only guide dogs (which must be recognisable as such) are allowed on the boat.

Additional information

Heineken Experience + Amsterdam canal cruise

Display your mobile voucher for physical tickets at the Heineken Experience and the Amsterdam canal cruise ticket redemption points to avail of your experience. The time slot you choose during booking is for the Heineken Experience.

Heineken Experience

Make sure to be there 15 minutes before your Heineken Experience time slot.
Facilities: lockers, cloakroom, and restroom.

Amsterdam canal cruise

To guarantee a specific time slot, we recommend reserving your cruise in advance. You can do this by visiting any Tours & Tickets shop to secure your spot, including the locations at Damrak 26 and Paulus Potterstraat 3B. The LOVERS departure points of the canal cruise are:
- Prins Hendrikkade (opposite Amsterdam Central Station): Prins Hendrikkade 20B
- Anne Frank House: Leliegracht 51
- Leidseplein: Leidsekade 97
- Europakade (at the Rijksmuseum): Stadhouderskade 511
Make sure to check in at the boarding point 30 mins before departure.

These tickets can't be cancelled or rescheduled.

What to bring

Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

Amsterdam Canal Cruise

Complimentary earphones are provided, but you are encouraged to use your own.

What’s not allowed

Heineken Experience

Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Amsterdam Canal Cruise

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food and drinks are not allowed onboard.
Due to cruise restrictions, your pets are not allowed on board.

Accessibility

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Amsterdam Canal Cruise

This experience is wheelchair accessible. Wheelchair accessible boats only depart from the dock opposite Hard Rock Cafe at the 10:30am, 12pm, 2pm, and 3:30pm time slots.
Your guide dogs are welcome on the cruise.

Additional information

Heineken Experience + Amsterdam Canal Cruise

Your Heineken Experience ticket has a fixed timeslot chosen during booking. You must enter the museum exactly at this specific time. Your voucher needs to be scanned at the Heineken Experience entrance first. Your canal cruise ticket is an open ticket, meaning no timeslot is pre-allocated. You must redeem your open ticket inside one of the Gray Line Amsterdam/Blue Boat Company ticket offices to be assigned a timeslot for the cruise. Once redeemed, you can board the next available boat at either of the two docks listed below:
- Dock 1: Opposite Hard Rock Cafe (Stadhouderskade 501). Take tram 1, 2, 5, 11, or 12 and stop at Leidseplein. The dock is a 2-min walk from there.
- Dock 2: Opposite Heineken Experience (Stadhouderskade 550). Take tram 2, 5, or 12 and stop at Rijksmuseum (5-min walk) or take Metro 52 and stop at Vijzelgracht (2-min walk).

Heineken Experience

This experience includes alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
For safety reasons, guests under the age of 18 will not be served alcoholic drinks.
Facilities: lockers, cloakroom, and restroom.

Amsterdam Canal Cruise

Most boats have a roof that closes fully and have central heating on board. So even if it is cold outside, you will be warm inside the boat. The boats mostly sail within the city centre, where the water stays very calm, so they can sail in almost any weather.
If a cruise cannot take place due to extreme weather circumstances, the company will contact you to reschedule your ticket to another date.
Please arrive 15 mins before your departure.

Inclusions #

Heineken Experience

Entry to the Heineken Experience
1.5-hour self-guided tour of the Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens

Amsterdam Canal Cruise

45-mins or 75-mins Amsterdam canal cruise (as per option selected)
1 or 2 Heineken or soft drink on board (as per option selected)
Savoury snacks on the cruise
Live English or Dutch-speaking host

Exclusions #

Heineken Experience + Amsterdam Canal Cruise

Transfers
Food and additional beverages

These tickets can't be cancelled or rescheduled.

Pair the world’s most famous brewery tour with a front-row seat to Amsterdam’s annual Light Festival.

What you get on the Amsterdam Light Festival cruise: A 75-minute evening cruise through the official festival route, passing 20+ illuminated artworks with heated seating and audio commentary.
What you get at the Heineken Experience: Entry into the 1867 brewery with a 4D ride, live English presentation, and two chilled Heinekens in the social tasting room.
Why choose this combo: Booking a major seasonal highlight with the Heineken Experience saves you 5% and streamlines your planning for an afternoon at the brewery, followed by a night on the water.

Inclusions #

Amsterdam Light Festival Cruise

75-minute canal cruise on official Light Festival route
Boarding from Prins Hendrikkade
Audio guide in English & Dutch about art and artists
Heated, closed boat seating
Free WiFi on board
Restroom on board

Heineken Experience

Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens or soft drinks

Exclusions #

Amsterdam Light Festival Cruise

Meals and drinks (hot chocolate and gluhwein available for purchase)
Hotel pickup and drop-off
Tips/gratuities
Transfers to/from departure point

What to bring Amsterdam Light Festival Cruise + Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

Heineken Experience

Carry your earphones for an immersive audio guide experience.

What’s not allowed Amsterdam Light Festival Cruise + Heineken Experience

Outside food & beverages and smoking are not allowed on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Amsterdam Light Festival Cruise

Sharp metallic tools or objects, vaping, and large bags and luggage are not allowed on this experience.

Heineken Experience

Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Accessibility Amsterdam Light Festival Cruise + Heineken Experience

Your guide dogs are welcome at the venue.

Amsterdam Light Festival Cruise

The experience may not be fully wheelchair accessible. Please check with the operator in advance if you have specific accessibility needs.

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Amsterdam Light Festival Cruise

Hot chocolate and gluhwein are available for purchase.
The boat is heated and covered, but outdoor areas may still be cold during the winter months.

Heineken Experience

Facilities: lockers, a cloakroom, and a restroom.

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

Heineken Experience & Cruise Combo Tickets

Combo (Save 5%): Heineken Experience Tickets + 1-Hour Heineken Flagship Cruise

Combo: Heineken Experience Tickets with 2 Drinks & 1-Hour Amsterdam Canal Cruise

Combo: Heineken® Experience Tickets + 1-Hour Amsterdam Canal Cruise

Heineken Cruise with Drinks & Heineken Experience Tickets

Combo (Save 5%): Amsterdam Light Festival Covered Canal Cruise and Heineken Experience Tickets

Why combine the Heineken Experience and a canal cruise?

✔️ Proximity

✔️ Dutch culture 101

✔️ Value for money

✔️ Stress-free planning

What’s the best way to go about it?

Making the most of your experience

Frequently asked questions about Heineken Experience and canal cruise combo tickets

Heineken Experience & Cruise Combo Tickets

Combo (Save 5%): Heineken Experience Tickets + 1-Hour Heineken Flagship Cruise

Combo: Heineken Experience Tickets with 2 Drinks & 1-Hour Amsterdam Canal Cruise

Combo: Heineken® Experience Tickets + 1-Hour Amsterdam Canal Cruise

Heineken Cruise with Drinks & Heineken Experience Tickets

Combo (Save 5%): Amsterdam Light Festival Covered Canal Cruise and Heineken Experience Tickets