When you visit Amsterdam, nothing captures the city's spirit quite like the combination of its historic brewing heritage and its world-famous waterways. Pairing a visit to the original Heineken brewery with a relaxing boat tour offers a seamless way to see the best of the city while saving both time and money. Book your combo now for the ultimate Dutch experience.

Why combine the Heineken Experience and a canal cruise?

✔️ Proximity

The Heineken Experience is located right on the water, with several canal cruise docks, including the Heineken Experience pier, directly across the street for an effortless transition.

✔️ Dutch culture 101

These are Amsterdam’s two most essential activities. Combining them gives you a complete overview of the city’s industrial history and its UNESCO-protected 17th-century Golden Age architecture.

✔️ Value for money

Purchasing these tickets as a combo typically offers a 5% to 10% discount compared to buying them separately, leaving you with more to spend on souvenirs at the Heineken Flagship Store.

✔️ Stress-free planning

Forget juggling multiple bookings and entrance times. A combo ticket streamlines your itinerary into one digital voucher, ensuring your day flows as smoothly as a perfectly poured pint.

What’s the best way to go about it?

FeatureSeparate ticketsCombo tickets

Cost

Heineken Experience from €24.95; canal cruises from €12.56

Starting from €37.50 (Save approx. 5%–10%)

Availability

Heineken slots often sell out days in advance during peak season

Combo tickets often have better last-minute availability

Timeslots

Requires two separate bookings and precise alignment

Integrated scheduling makes transitions easy

Convenience

Two vouchers, two different payment processes

One booking, one confirmation, one digital voucher

Best for

Travellers with a very specific, non-linear schedule

Visitors looking for a value-packed, hassle-free day

Making the most of your experience

Booking your Heineken Experience and canal cruise together is the smartest way to navigate Amsterdam's busy De Pijp district. Most combos include a 60 or 75-minute cruise and the standard 1.5-hour brewery tour.

  • Plan your combo day: Start with the Heineken Experience in the morning (around 11am) to avoid the largest crowds. After your two complimentary drinks, head across the street to the Heineken Experience pier for a 1:30pm cruise. Total duration: approx. 3 hours. Heineken Experience timings
  • Upgrade your experience: Look for the Heineken Flagship Cruise combo. Unlike standard glass-topped boats, this often features an open-air sloop and a live guide for a more intimate, premium feel, plus an additional drink on the water.
  • Heineken Experience: Open daily from 10:30 am. It stays open until 9pm on Fridays and Saturdays and till 7:30pm on other days. The last entry is always 2 hours before closing. Detailed timings
  • Canal cruises: Boats generally depart every 30 minutes from 9am to 10pm in the summer and from 10am to 8pm in the winter. Best time to go
  • The Golden Hour: Aim for a late afternoon brewery tour so your canal cruise coincides with sunset. Watching the city lights flicker on from the water is the perfect end to the day.

The Heineken Experience is located at Stadhouderskade 78, 1072 AE Amsterdam | Find on Maps

To the cruise: Most combo cruises depart from the dock directly opposite the Heineken Experience (Stadhouderskade 550).

Get directions

  • Heineken Experience: The historic building is wheelchair accessible via elevators, though some areas have slightly narrow paths. It is recommended to notify the venue in advance.
  • Canal cruises: Not all boats are wheelchair accessible. If you require a lift, ensure you book a departure from the Blue Boat pier (Stadhouderskade 501), which is a 5-minute walk from the brewery.
  • Service animals: Both the brewery and major cruise operators permit certified service animals.
  • Download the app: Use the Heineken Experience app for an interactive audio guide in several languages during your tour.
  • Check the pier: Verify if your boat departs from the Heineken Experience pier or another dock to avoid a last-minute dash.
  • Dress for the water: Even in summer, the breeze on the canals can be chilly. Bring a light jacket for the boat portion of your trip.
  • Avoid large bags: There are limited lockers at the brewery; travel light to skip the bag-check queue.

Plan your visit

Frequently asked questions about Heineken Experience and canal cruise combo tickets

While most travellers prefer to do them back-to-back, many combo tickets offer flexibility. Your Heineken Experience entry is tied to a specific date and time, but the canal cruise is often an open ticket that can be used once within a set period (usually 24–48 hours) from your visit.