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Studio Irma at Moco Museum Amsterdam

At Moco Museum Amsterdam, Studio Irma Moco brings a vibrant digital world to life through immersive projections, shifting colors, and interactive light. This large scale installation blends technology with emotion, inviting you to move, participate, and become part of the artwork itself inside one of Amsterdam’s most talked about contemporary museums.

What is Studio Irma at Moco?

  • The artist: Studio Irma is led by Dutch artist Irma de Vries, who creates large scale digital environments blending art, technology, science, and human interaction.
  • Core concept: The installation is built around connection, showing how individual movements and choices contribute to a shared digital world shaped by collective presence.
  • Digital identity: It reflects on how people exist both physically and online, translating ideas of avatars, data, and virtual selves into light, color, and motion.
  • Collective energy: Sensors and projections respond to visitors in real time, turning personal gestures into shared visual effects that fill the entire room.
  • Beyond traditional art: Unlike static paintings behind glass, Studio Irma Moco places visitors inside the artwork, where participation changes what everyone else sees.

What to expect inside the experience

Room and atmosphere

You walk into a dark, enclosed space where walls and floors glow with shifting color. The room feels open yet intimate, with mirrored surfaces multiplying the light so it seems endless. Music and ambient sound add to the sense of being inside a living digital environment.

Light and visual effects

High resolution projections ripple across every surface, creating waves of pinks, blues, and cosmic patterns that constantly evolve. Reflections bounce between mirrors, making the visuals feel layered and three dimensional rather than flat screens placed around a room.

Interactive elements

Subtle sensors respond to movement, so walking, turning, or raising a hand can shift the visuals around you. The artwork reacts in real time, meaning no two visits look exactly the same, especially when multiple visitors move together.

Time and who it’s for

Most visitors spend around 10 to 20 minutes inside, depending on crowd levels and how long they engage. It works well for children, couples, and solo visitors, especially anyone curious about digital art or immersive installations.

Why Studio Irma fits perfectly at Moco

At Moco Museum Amsterdam, Studio Irma strengthens the museum’s focus on contemporary voices by translating digital culture into a physical, walk-in environment. While other galleries present framed works and street art statements, this installation turns technology itself into the medium.

Placed along the main visitor route, it shifts the rhythm of the museum journey from looking at art to actively shaping it. The mirrored projections and responsive visuals naturally draw cameras, making it one of the most photographed and widely shared rooms inside the building.

Visitor tips to make the most of Studio Irma at Moco

  • Midday strategy: Late mornings and early afternoons are typically busiest, especially on weekends and holidays, so expect shorter viewing windows and shared space.
  • Photo positioning: Stand near the center of the room for symmetrical mirrored reflections that create fuller backgrounds rather than cropped light patterns.
  • Camera settings: Use night mode or low light settings on your phone and avoid flash, which flattens colors and disrupts projections.
  • Time planning: Set aside 15 minutes minimum, but allow up to 25 minutes if you want to observe how visuals shift with different groups.
  • Movement matters: Walk slowly and change directions occasionally, as sensors respond more clearly to deliberate movements rather than quick steps.
  • Crowd awareness: If the room feels full, wait a few minutes near the entrance since visitor flow rotates quickly and space opens up naturally.
  • Accessibility notes: The installation is wheelchair accessible, with flat flooring and open space, though light sensitivity may affect visitors sensitive to bright projections.
  • Combine smartly: Visit this room after viewing busier galleries, as it offers seating ledges along the walls where you can pause before continuing.

Frequently asked questions about Studio Irma Moco

Yes, studio irma moco is included with a standard ticket to Moco Museum Amsterdam. No separate reservation or additional fee is required to enter the installation.