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Why is This Is Holland a must-visit attraction?

Sky-high views

This Is Holland lets you experience the Netherlands from a whole new angle with an immersive 5D flight that lets you soar above tulip fields, windmills and coastlines, making it a truly thrilling flight simulator experience.

Immersive special effects

Feel what it’s like to fly as you are suspended in front of a massive domed screen, with your feet dangling freely and realistic effects such as wind, mist, and scents that bring the journey to life.

High-end technology

What’s more, you can step into a high-tech attraction powered by advanced simulation systems, ultra-high-definition visuals, and surround sound, all designed to keep the experience smooth, comfortable, and incredibly realistic.

Storytelling and learning

That’s not it! You also get to enjoy pre-show presentations that explore the Netherlands’ relationship with water and engineering, all without feeling like a traditional museum visit.

What to see at This Is Holland?

Pre-show experiences

Kick off your visit with engaging multimedia presentations that introduce how the Netherlands has been shaped by water and clever engineering. These pre-shows set the context and make the flight experience even more meaningful.

5D Flight Experience

This is the highlight of the attraction! The immersive 5D flight lets you soar above the Netherlands, offering stunning views of Amsterdam’s canals, windmills, tulip fields and coastlines, all brought to life with wind, mist, sound, and scent effects.

Holland Lounge

After the flight, take some time to explore the Holland Lounge. Here, you can revisit the places you have just flown over through interactive displays and visual storytelling that dive deeper into Dutch culture, geography, and innovation.

Photo and souvenir area

Before you leave, stop by the photo and souvenir area to capture a fun memory of your flight and browse a small selection of Dutch-themed gifts and keepsakes to remember the experience.

All you can see on the 5D flight simulator at This Is Holland

Tourists enjoying 5D ride at This Is Holland with aerial view of Amsterdam canal.

Amsterdam canal ring

Fly over Amsterdam’s famous canal belt, spotting elegant bridges, narrow waterways, and historic buildings laid out beneath you.

Zaanse Schans windmills along the river in the Netherlands.
Windmill in Kinderdijk, Netherlands, surrounded by greenery and water.
Aerial view of Delta Works canals and islands in Holland.
Tourists enjoying 5D ride at This Is Holland Ultimate Flight Experience, Amsterdam.

Brief history of This Is Holland

This Is Holland opened in 2017 in Amsterdam’s Overhoeks district as an immersive flight simulator attraction. It was developed as the first panoramic flying theatre in the Benelux region, designed to give visitors the sensation of flying over the Netherlands. The attraction uses a giant domed screen to display aerial footage of Dutch landscapes, including cities, canals, tulip fields, windmills, and coastlines. Since March 2022, This Is Holland has been managed by Merlin Entertainments, the company behind other major visitor attractions in the Netherlands.

Who built This Is Holland?

This Is Holland was created through a collaboration of creative and technical teams led by creative director Dennis Bots, who oversaw the selection and direction of the aerial film footage used in the experience. The original music for the film was composed by René Merkelbach and performed by a symphonic orchestra. The flying theatre itself uses a Brogent i‑Ride platform, the motion system that suspends visitors in front of the giant domed screen.

The overall design, concept development, technical integration, and visitor flow were handled by Leisure Expert Group, a team experienced in creating immersive attractions. The project also involved collaboration with partner companies such as Brogent Technologies for the flying theatre mechanics, and the production took place with special permissions to film from helicopters across the Netherlands.

Architecture of This Is Holland

The attraction is housed in a modern cylindrical building in Amsterdam’s Overhoeks district, near the IJ river. The structure was specifically designed to accommodate the Brogent i-Ride flying theatre system and a large domed screen. Its circular layout allows visitors to be fully surrounded visually and physically during the 9-minute flight. The interior also integrates sensory effects such as wind, mist, and sound in sync with the aerial footage, making the architecture an essential part of the immersive storytelling experience.

Frequently asked questions about This Is Holland

The main flight lasts approximately 9 minutes, but including pre-show presentations and post-flight areas, you should plan around 45–60 minutes to fully enjoy the immersive experience.