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Plan your visit to the famous This Is Holland in Amsterdam

If you’re looking for an immersive, one-of-a-kind 5D experience on your trip to Amsterdam, This Is Holland is the place to be. One of the city’s most exciting attractions, it lets you see the Netherlands from above through a thrilling 5D flight simulator, soaring over landscapes, windmills, canals, coastlines, and historic cities.

Being a popular attraction, This Is Holland can get quite busy at times. This guide has everything you need to plan your visit, including opening hours, ticket options, directions, best times to visit, and handy tips to ensure a smooth and enjoyable experience.

Navigating your way

This Is Holland is compact with a flow that takes you through the educational pre-show, the 5D flight simulator, and the post-flight exhibits. A clear plan will help you enjoy the full experience without missing highlights or waiting unnecessarily.

Exteriors of This is Holland building in Amsterdam with modern architecture.

Enter via the main entrance

👉 The primary entrance is on Overhoeksplein, next to the A’DAM Lookout building. Start here while you are directed to the pre-show area where tickets are checked and orientation begins.

Visitors enjoying the 5D Ultimate Flight Experience at This Is Holland, Amsterdam.

Follow the pre-show flow

👉 Wayfinding signs guide you through the pre-show presentations, which explain Dutch landscapes, innovation, and water management. Take 10–15 minutes to explore the interactive displays and absorb the stories.

Tourists on 5D ride at This Is Holland, Amsterdam, viewing Dutch landscape.

Proceed to the 5D flight

👉 Next, move on to the Brogent flying theatre for the 9-minute immersive flight. Boarding is done in groups, so be sure to arrive promptly at your assigned time to avoid delays.

Interiors of This is Holland with lighthouse model and interactive displays.

Explore post-flight exhibits and lounge

👉 After the flight, spend 10–15 minutes in the interactive post-flight exhibits, view photos, and revisit highlights that caught your eye. Don’t miss the This Is Holland lounge, where you can relax, enjoy refreshments, and plan your next stop in Amsterdam-Noord.

Not sure which combo to pick?

Maximize your time and experience the best of Amsterdam with the This Is Holland + A’DAM Lookout combo. Enjoy the thrilling 5D flight simulator, soaring over the Netherlands’ iconic landscapes, then take in the city’s top landmarks from the 360-degree panoramic views at the Lookout observation deck.

Visitors enjoying a flight simulation over Dutch landscapes and tasting stroopwafels at This is Holland.
Book your tickets!

How to make the most of your time?

Visit typeDurationRouteWhat you get

Snapshot visit

1 hour

Entrance → Pre-show presentations → 5D flight simulator → Post-flight exhibits

Enjoy the highlights of This Is Holland, including the immersive 5D flight, without feeling rushed.

Balanced visit

2 hours

Entrance → Pre-show presentations → 5D flight simulator → Post-flight exhibits → Lounge

A relaxed loop that lets you fully absorb the story of the Netherlands, experience the flight simulator, and unwind in the lounge, capturing both excitement and reflection.

Balanced visit

3-4 hours

Entrance → Pre-show presentations → 5D flight simulator → Post-flight exhibits → Lounge → other attractions (optional)

The complete Amsterdam-Noord experience. Enjoy interactive exhibits, a relaxing lounge break, and entry to other attractions if you opt for combo tickets.

Handy tips

Beat the queues

  • Reserve ahead: Book your This Is Holland tickets at least 2 weeks in advance online to skip the lines. On weekends or school holidays, queues can take 30 to 60 minutes, so securing your slot in advance makes your visit much smoother.
  • Pick calmer windows: Arrive early in the morning around 9 to 10:30 am or later in the afternoon to enjoy a quieter pre-show and easier boarding for the 5D flight.

Explore smarter

  • Make the most of the pre-show: Take 10 to 15 minutes to explore the interactive presentations on Dutch landscapes and water management. They add context that makes the flight even more exciting.
  • Boarding flow matters: The 5D flight runs in groups. Arriving late for your assigned time can mean waiting an extra 15 to 20 minutes, so check your boarding time carefully.
  • Relax in the lounge: After the flight, the lounge is the perfect spot to unwind, enjoy refreshments, and plan your next stop in Amsterdam-Noord without feeling rushed.
  • Combine experiences: Pair This Is Holland with A’DAM Lookout for the ultimate Amsterdam visit. Enjoy the thrilling 5D flight and then take in the 360-degree city views from the observation deck.

Explore This Is Holland

Flying theater ride over Dutch landscape at This is Holland.

Dutch Land Creation Pre-show

Begin your adventure in the first theatre and explore Holland’s epic battle with the sea. See how dikes, windmills, and polders shaped the country, brought to life with interactive displays and engaging videos.

  • What to look out for: Delta Works, Afsluitdijk, Kinderdijk windmills
Tulip fields in Amsterdam at sunrise, showcasing vibrant rows of pink and orange flowers.

Interactive Pre-shows

Enjoy two immersive pre-shows, where subtitles and optional audio guides introduce the landscapes you’re about to fly over. Animated visuals and commentary spotlight tulip fields, Amsterdam’s canals, and Rotterdam harbour, setting the stage for the 5D flight.

  • What to look out for: Tulip fields, canals, harbour regions
Aerial view of Delta Works canals and islands in Holland.

The Ultimate 5D Flight

Now for the highlight: the 9-minute 5D flight simulator. Feel yourself soar over tulip fields, windmills, historic cities, and UNESCO sites under a massive domed screen.

  •  What to look out for: Amsterdam canal ring, Kinderdijk windmills, North Sea coastline
Tourists pointing at map during 5D ride at This Is Holland Ultimate Flight Experience.

Green-Screen Photo Booth

Stop by the Holland Lounge lobby to capture a fun souvenir photo with yourself flying over Dutch landscapes. This is the perfect playful keepsake of your adventure.

  • What to look out for: Personalized flight photos, iconic Dutch scenes
Children interacting with a display at This Is Holland 5D Ultimate Flight Experience.

Holland Lounge Informational Gallery

Finally, relax in the lounge while exploring models, videos, and interactive displays about Dutch culture, architecture, and agriculture. It’s a calm way to end your visit and soak in everything you’ve just experienced.

  • What to look out for: Interactive exhibits, Dutch highlights, panoramic views

Before you get there

Tourists enjoying 5D ride at This Is Holland in Amsterdam.

About

Get a sneak peek of what’s in store at This Is Holland, from the thrilling 5D flight to the engaging interactive exhibits.

Tourists enjoying 5D ride at This Is Holland with aerial view of Amsterdam canal.

Timings

Check peak hours, seasonal closures, and the best times to visit This Is Holland for a more relaxed experience.

Tourists exploring interactive map at This Is Holland 5D Ultimate Flight Experience.

Directions

Discover the easiest way to reach This Is Holland by metro, bus, ferry, or on foot and arrive comfortably.

Know before you book your This Is Holland tickets

  • Decision-making: Choosing the right ticket for This Is Holland depends on how much you want to see, how you plan to explore Amsterdam, and how seamless you want your experience to be. Set aside at least 60–90 minutes to enjoy the attraction at your own pace. This includes the pre-shows, the 5D flight, the Holland Lounge, and a chance to browse the on-site shop.
  • Standard Entry: If the 5D flight is your main focus, the standard tickets are perfect. It includes the thrilling 9-minute flight simulator, interactive pre-shows, and access to the Holland Lounge afterward. You’ll experience the full adventure from start to finish without any extras.
  • Combo Tickets: Want to make the most of your day? Combo tickets let you pair your 5D flight with other top Amsterdam attractions. Options include a 75-minute canal cruise, a visit to the NEMO Science Museum or the Rijksmusuem or an interesting Dutch Syrup Waffle-Making Workshop.
  • City Cards: Planning to explore multiple attractions? The IAmsterdam City Card covers entry to over 70 attractions—including This Is Holland—plus a canal cruise and unlimited public transport.

Your tickets explained

Ticket typeWhat's includedBest forPrice range

5D Ultimate Flight Experience

Entry to This Is Holland, 9-min 5D flight, 2 pre-shows, Holland Lounge

Thrilling solo flight over Dutch landscapes

€24

With Rijksmuseum

This Is Holland entry + 5D flight + pre-shows + Holland Lounge + Rijksmuseum access

Combining iconic art and history in one day

€46.55

With A’DAM Lookout

This Is Holland entry + 5D flight + pre-shows + Holland Lounge + fast-track Lookout + 2 drinks

Adrenaline flight plus panoramic city views

€42.28

With Dutch Waffle Workshop

This Is Holland entry + 5D flight + pre-shows + Holland Lounge + 45-min waffle workshop + certificate

Hands-on Dutch food and culture experience

€46.08

With 75-min Canal Cruise

This Is Holland entry + 5D flight + pre-shows + Holland Lounge + guided canal cruise with audio commentary

Two contrasting experiences in one day

€34.88

With NEMO Science Museum

This Is Holland entry + 5D flight + pre-shows + Holland Lounge + NEMO entry + interactive labs + rooftop

Adventure-filled, hands-on science day

€43.22

This Is Holland opening hours

DayTimings

Monday – Sunday

10 am – 5 pm

This Is Holland is normally open year-round from 10 am to 5 pm. Occasionally, it may extend to 7 pm, so be sure to check the official website for the latest updates.

Best time to visit

Exteriors of This is Holland with colorful illuminated glass facade and interior staircase.

Weekday vs weekend

  • For the smoothest experience, visit on weekdays (Tuesday–Thursday) when people are more likely at work or school. Early morning sessions around 10 am–12 pm and later afternoon slots after 3 pm are typically quieter.
  • Weekends, especially mid‑day, see larger queues for the 5D flight and pre‑show areas as families and tourists arrive.
Visitors seated inside This is Holland experience.

Peak season vs low season

  • Summer months (June–August) and school holidays attract the highest crowds, meaning fuller boarding groups and busier lounge spaces.
  • Off‑peak months (November–March) are quieter and easier to navigate, though daylight is shorter. Spring and autumn strike the best balance of mild weather and moderate crowd levels, making for a more relaxed visit overall.
  • For the best experience, aim for early weekday visits in spring or autumn for shorter queues and a more comfortable flight experience.

Where is This Is Holland located?

Address: Overhoeksplein 51, 1031 KS Amsterdam

This Is Holland sits in Amsterdam’s vibrant Overhoeks district, right on the banks of the IJ river. From here, you get lovely water views and easy access to the city centre. Just a short walk from the Eye Film Museum and other nearby attractions, it’s a convenient and scenic stop while exploring Amsterdam.

Closest landmark: Eye Film Museum, 200 m away

How to get there?

Closest stop: Amsterdam Centraal Station

  • Take a train to Amsterdam Centraal Station (15–20 minutes from Schiphol Airport). Exit on the IJ river side, catch the free F3 ferry to Buiksloterweg, then walk 2–3 minutes to This Is Holland

Closest stop: Any GVB tram arriving at Amsterdam Centraal Station

  • From Centraal Station, walk to the IJ river ferry terminal, take the F3 ferry to Buiksloterweg, then walk 2–3 minutes to the attraction

Closest stop: Centraal Station bus stop

  • Use GVB buses stopping at Centraal Station, walk to the IJ ferry terminal, board the F3 ferry, and then walk 2–3 minutes to This Is Holland

Closest stop: F3 Buiksloterweg ferry terminal

  • This is the fastest and most scenic route. The ferry ride takes ~3 minutes, then a 2–3 minute walk to the entrance
  • Note: Only the F3 Buiksloterweg stops at This Is Holland.

Facilities

  • Free lockers – Lockers are available to store small bags and personal belongings securely during your visit.
  • Photo services – An on-site photo service allows you to view and purchase souvenir photos taken at the attraction entrance.
  • Restrooms – Washrooms are available on-site, including baby-changing facilities.
  • Holland Lounge coffee corner – The coffee corner in the Holland Lounge serves light snacks and beverages after the experience.
  • Gift shop – A gift shop near the exit offers Dutch-themed souvenirs and keepsakes.
  • Seating areas – Seating is available in the pre-show theatres and Holland Lounge for short breaks.

Accessibility

Visitors enjoying the immersive experience at This Is Holland.

General accessibility

The attraction is fully accessible, with step-free entry and lifts connecting all public levels. Staff assistance is available on request.

Person standing in an elevator looking at the control panel.

Physical disabilities

Wheelchairs are permitted throughout the building, including access to pre-show theaters and the Holland Lounge. Elevators connect all floors, and accessible restrooms are available near the main entrance.

Hearing aid on a person's ear, highlighting accessibility at Orsay Museum.

Hearing impairments

Pre-show films include clear visual storytelling, and staff can assist with seating and orientation if needed.

Blind man with walking stick and glasses sitting on a bench outside a museum.

Visual impairments

The experience relies heavily on motion, sound, and narration. Staff are available to assist with navigation through the attraction. Registered guide and assistance dogs are also allowed inside the attraction with valid documentation.

Visiting with family

This Is Holland is designed to be engaging for families, with short, immersive segments that keep children interested without long walking distances.

  • Baby-changing facilities are available in the restrooms.
  • Strollers are allowed inside but may need to be parked during the 5D flight experience.
  • The Holland Lounge offers a comfortable space to sit, relax, and regroup after the flight.
  • The 5D flight has age and height restrictions, so some experiences may not be suitable for very young children.

Rules and restrictions

  • Entry to the attraction is permitted only with a valid ticket for the selected time slot.
  • Children under 12 years must be accompanied by an adult, whereas children under 4 are not permitted on the 5D flight.
  • Participation in the flight is restricted for pregnant visitors and guests with heart, circulatory, back, neck, or neurological conditions, including epilepsy.
  • Photography and filming are permitted in the Holland Lounge but not during pre-shows or the 5D flight.
  • Food and beverages are not allowed inside the ride and pre-show areas.
  • Loose clothing and unsecured items are not permitted during the flight experience.
  • Pets and animals are not allowed inside the attraction, except certified assistance dogs.
  • Sharp objects, alcohol, smoking materials, and illegal substances are prohibited throughout the venue.

Where to shop

Woman browsing colorful souvenir clogs and windmills in a shop.

This Is Holland Gift Shop (exit area)

On-site shop focusing on Netherlands-themed souvenirs, postcards, and keepsakes inspired by the attraction’s landscapes.

Fashion store display at Val d’Europe Shopping Center with clothing and accessories.

Winkelcentrum Boven 't Y

Large shopping mall in Amsterdam-Noord with a variety of stores including fashion, gifts, and everyday essentials.

Person receiving a shopping bag at Lake Powell gift shop.

Kringloop Re-circle

Popular thrift store with curated second-hand items and vintage finds, perfect for quirky gifts and sustainable shopping.

Where to eat

Burger with lettuce, tomato, cheese, and bacon at Annette’s Diner, Disneyland Paris.

THE BUTCHER Social Club

Stylish burger and grill spot at Overhoeksplein, serving high-quality burgers, salads, and drinks near This Is Holland.

Scrambled eggs, bacon, and biscuit breakfast near Empire State Building, New York.

Bunk Restaurant Amsterdam

Laid-back all-day café and eatery serving breakfast, brunch, and casual meals close to the attraction.

Cheese vendor at Amsterdam market during New Year festivities.

Café ONS

Casual restaurant with a varied menu of Dutch and international dishes, ideal for lunch or dinner after your visit.

Where to stay

Luxury hotel room with king-size bed, modern decor, and large window.

YOTEL Amsterdam

Modern, compact rooms with good ferry connections, popular with value-focused travelers.

Modern hotel room with double bed, desk, and seating area.

Sir Adam Hotel

Stylish stay in the A’DAM Tower at Overhoeksplein, just steps from This Is Holland.

Luxurious hotel room with a king-size bed, modern decor, and city view through large windows.

NH Collection Amsterdam Barbizon Palace

Elegant city-centre hotel, ideal for combining This Is Holland with wider Amsterdam sightseeing.

Frequently asked questions about visiting This Is Holland

Do I need to book This Is Holland tickets in advance?

Booking in advance is recommended, especially on weekends and holidays, as time slots are limited and can sell out.

Can I buy tickets on the day of my visit?

Yes, on-site tickets are available, but entry depends on remaining time slots and availability that day.

How long does the This Is Holland experience take?

The full experience lasts about 1 hour, including introductory shows and the 5D flight.

Can I re-enter This Is Holland with the same ticket?

No. Tickets allow single entry only; re-entry is not permitted once you leave.

Is there a height or age restriction for the flight experience?

Yes. The 5D flight has minimum height and age requirements, so some children may not be eligible to participate.

Is This Is Holland suitable for people afraid of heights or motion?

The flight simulates flying with movement and visuals. Visitors sensitive to motion or heights may prefer to skip the flight.

Is This Is Holland wheelchair accessible?

Yes. The building is wheelchair accessible, but wheelchair users cannot participate in the flight itself.

Are strollers allowed inside This Is Holland?

Strollers are allowed inside the venue but must be parked before entering the flight experience.

Can I bring bags or backpacks inside?

Small bags are allowed. Larger items may need to be stored in the free on-site lockers.

Is photography allowed inside This Is Holland?

Photography is allowed in most areas, but recording during the flight experience is restricted.