How long should I plan to spend inside?

Most visitors spend **1.5 – 2 hours** exploring the exhibition. This allows enough time to move through all themed rooms, interact with installations, and take photos without feeling rushed.

When is the last admission allowed?

The final entry is permitted **45 minutes before closing time**. For example, on weekdays the last admission is at **6:15pm**, and on weekends it is at **7:15pm**.

Is Barbie: The Dream Experience open on public holidays?

Yes, the exhibition is generally open on public holidays. However, opening hours may differ on special dates such as **Christmas Eve, Christmas Day, or King’s Day**, so checking the schedule in advance is recommended.

What’s the least crowded time to visit?

The quietest time to visit is **weekday mornings between 10am – 12pm**. **Weekend afternoons from 1pm – 5pm** tend to be the busiest, especially during school holidays.

Do timings differ for special events?

Yes. During seasonal or themed events, such as the **Barbie Holiday Special**, extended hours may apply, sometimes keeping the exhibition open until **8pm or later**. Event-specific timings are usually announced closer to the date.

Barbie: The Dream Experience Amsterdam | Opening Hours & Timings

Barbie: The Dream Experience - Amsterdam

Barbie: The Dream Experience operates on a timed-entry basis, with sessions available throughout the day and special adults-only evenings. Be sure to check your ticket for your specific entry slot.

Jan 1 TO Dec 31 Timings Days (Jan 1 TO Dec 31)	TIMINGS	Last Admission
Monday	10:00–20:00	18:30
Tuesday	10:00–20:00	18:30
Wednesday	10:00–20:00	18:30
Thursday	10:00–20:00	18:30
Friday	10:00–20:00	18:30
Saturday (Today)	10:00–20:00	18:30
Sunday	10:00–20:00	18:30

Regular Hours: Open daily from 9:30am to 8pm, with each visit for 90 minutes

On-school visit: Open from 9:30am to 9pm

Book your tickets to Barbie: The Dream Experience

Barbie: The Dream Experience Tickets

Free cancellation

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1 hr. 30 min.

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Combo (Save 10%): WONDR Experience + Barbie: The Dream Experience Tickets

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30 min. - 1 hr. 30 min.

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Combo (Save 7%): The Upside Down Amsterdam Tickets + Barbie: The Dream Experience Tickets

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Flexible duration

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Best time to visit the Barbie: The Dream Experience - Amsterdam

Weekday vs Weekend

Weekday: Weekday visits, especially in the morning or early afternoon from Tuesday to Thursday, offer a more relaxed experience with lighter crowds. Popular photo spots are easier to access, and early time slots are ideal for families and photographers who want more time in each themed zone.
Weekend: Weekends and school holidays are typically much busier, with higher family attendance and longer waits at popular areas like the DreamHouse slide and Malibu Beach zone. Afternoon sessions tend to be the most crowded, so booking the earliest available time slot is recommended if visiting on a weekend.

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Pleasant

Crowded

Very Crowded

Closed

Peak season vs low season

Peak season: The busiest months are December and the summer months from May to September, especially weekends and holiday weeks. School holidays, including Christmas and New Year, also see higher attendance.
Low season: Quieter periods include January, particularly mid to late month on weekdays, as well as early November and most weekdays outside school breaks, offering easier access and lighter crowds.

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Off Season

Moderate Season

Peak Season

How long should I spend at Barbie: The Dream Experience in Amsterdam?

Plan to spend around 1 to 1.5 hours exploring Barbie: The Dream Experience. This gives you enough time to move through all the themed rooms, interact with installations, and take photos at a relaxed pace. If you love immersive exhibits and photography, allow up to 2 hours.

Frequently asked questions about Barbie: The Dream Experience timings

Barbie: The Dream Experience is open daily. Standard hours are 10am – 7pm on weekdays and 10am – 8pm on weekends. Operating hours may vary slightly during peak seasons or special events, so it’s a good idea to check before your visit.