À savoir avant votre visite

Entrées : L'Amsterdam Heineken Experience dispose d'une entrée unique pour tous les visiteurs.
Infrastructures : Profitez du Wi-Fi gratuit, de la boutique Heineken Flagship, d'un bar et d'une terrasse sur le toit, d'un " espace de création " pour des souvenirs personnalisés et de toilettes pendant votre visite.
Accessibilité : Actuellement en cours de rénovation, The Heineken Experience, installé dans un bâtiment monumental historique, vise à améliorer la sécurité et l'accessibilité. Malheureusement, pendant cette période et jusqu'à nouvel ordre, l'établissement ne sera pas accessible aux fauteuils roulants.
Code vestimentaire : Il n'y a pas de code vestimentaire strict ; venez comme vous êtes et soyez prêt à passer un bon moment.

Règles et règlements

Les participants doivent avoir l'âge légal de consommer de l'alcool (18+) pour entrer et déguster des échantillons de bière.
Il est interdit de fumer à l'intérieur des locaux.
Les animaux ne sont pas autorisés, à l'exception des animaux d'assistance.
Munissez-vous d'une pièce d'identité valide pour la vérification de l'âge.
Suivez les instructions du personnel amical pour une expérience sûre et agréable.

Where is the Heineken Experience located?

Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam

The Heineken Experience is located in the heart of Amsterdam’s De Pijp district, inside the historic former brewery building, just a short walk from major attractions like Museumplein and the Albert Cuyp Market.

Closest attraction: Foam Museum (1.2 km)

Planifier votre visite

By metro: Take metro line 52 from Centraal Station. Get off at Vijzelgracht. The Heineken Experience is just a five-minute walk from there.
By tram: From Centraal Station, take tram 2, 4, or 12. You can get off at Albert Cuypstraat, which is about a seven-minute walk, or at Museumplein, around ten minutes away on foot.

By car: Follow the S100 route from Centraal Station. It is a seven-kilometer drive and takes about 20 minutes. The closest parking is APCOA Parking Heinekenplein, located just two minutes from the entrance.
On foot: If you enjoy walking, it is a 35-minute stroll from Centraal Station through some of Amsterdam’s most charming neighborhoods. The distance is around 2.6 kilometers and makes for a scenic walk.

Know before you go

Bus with wheelchair accessibility at London Victoria Coach Station.

Cloakroom: You can store your belongings for free at the cloakroom, as long as they fit within the size limit of approximately 320 x 255 x 492 mm.
Free Wi-Fi: Wi-Fi is available throughout the venue, so you can stay connected, share your visit in real time, or look up extra details during the tour.
Restrooms: Clean, accessible washrooms are located throughout the building, so you will not need to search far if nature calls mid-tour.
First aid: Trained staff are on-site to assist with medical needs. Look for posted signs or ask a team member if you need help.
Lost and found: If you lose something during your visit, the staff are quick to assist—whether it is a phone, sunglasses, or anything else.
Rooftop terrace: Enjoy panoramic views of Amsterdam from the rooftop. It is a great place to unwind and take in the city skyline.
Wheelchair accessibility: Some areas may be less accessible due to the building’s historic structure. Contact the venue in advance to ensure a smoother experience if you use a wheelchair.
Assistance dogs: Only guide dogs and service animals are allowed inside the venue.

Heineken Experience rooftop view in Amsterdam with city skyline.

Age policy: Only visitors aged 18 and over are allowed inside the Heineken Experience.
Rooftop access: To visit the rooftop terrace, you will need a Heineken Experience + Rooftop ticket. You can also check at the entrance for upgrade availability.
Pets: Animals are not allowed inside, with the exception of assistance dogs.
Luggage restrictions: Only bags that fit within 320 x 255 x 492 mm can be stored in the cloakroom. Larger luggage is not accepted.
Respect and conduct: Please treat staff with respect and follow their instructions to ensure a smooth and enjoyable experience for everyone.
Photography: Photos and videos are welcome for personal use. Commercial filming or photography is not permitted.
Guest Courtesy: Be mindful of fellow visitors, respect everyone’s space, and follow all guidelines during your time at the venue.

Amsterdam canal boat with tourists, Heineken Experience building in background.

The Heineken Flagship Store offers a wide selection of branded items including clothing, barware, accessories, and collectibles that celebrate the brand’s heritage. You can personalize bottles and glasses using interactive kiosks. The store is open daily with RFID technology and self-checkout for a smooth shopping experience.

Heineken Experience tour entrance in Amsterdam with visitors exploring.

If hunger strikes you at the brewery, you can check out the on-site bar:

Best ‘Dam Bar: Finish your visit at the Best ‘Dam Bar, where you can relax with a freshly poured Heineken and enjoy light snacks. The lively atmosphere makes it a great spot to unwind and connect with friends.

There are a handful of restaurants nearby as well. Let’s take a look at them!

Poké Bowl Olakino Amsterdam (100m): Just a short walk from the Heineken Experience, Poké Bowl Olakino offers flavorful Hawaiian-inspired bowls known for their fresh ingredients and healthy options, making it a popular choice nearby.
Taj Indian Restaurant (130m): A quick stroll brings you to Taj Indian Restaurant, famous for authentic South Indian dishes. Enjoy specialties like mushroom bhaji, garlic naan, kulfi, and chicken tikka masala in a warm, welcoming setting.

Mid-range hotel room with bed, desk, and window view in a city setting.

Luxury hotels: Commune suites (950m I €301), Prinsenhuis (1.1 km I €230), Hotel Okura Amsterdam (2.2 km I €338)
Mid-budget hotels: Golden Mansion Aparthotel (1.1 km I €120), Hotel Nicolaas Witsen (1.2 km I €123), Hotel Asterisk (1.3 km I €156)
Low-budget hotels: Blossoms City Hotel (63 m I €53), Hotel Atlantis Amsterdam (1.4 km I €67), Hotel Max (1.5 km I €68)

Van Gogh Museum entrance with visitors in Amsterdam, showcasing iconic art exhibits.

Museumplein (750m): A brief walk takes you to Museumplein, home to Amsterdam’s top museums like the Rijksmuseum and Van Gogh Museum. It’s a perfect spot for anyone wanting to dive into world-class art and culture.
Foam Museum (850m): For lovers of contemporary photography, Foam Museum is a fantastic find. It features inspiring exhibitions from both local and international photographers, making it a great stop for creative minds.
Diamant Museum Amsterdam (850m): Explore Amsterdam’s glittering diamond heritage at the Diamant Museum. Discover the city’s rich history and craftsmanship behind the art of diamond cutting.
Van Gogh Museum (950m):** Just a short walk away, the Van Gogh Museum offers an intimate look at the legendary artist’s work. It’s a must-see for anyone eager to experience his life and masterpieces up close.

Visitor tips & guidelines

Arrive early: Plan to arrive at least 15 minutes before your scheduled time to avoid any delays. Late arrivals may not be allowed to join later sessions.
Download the app: Before your visit, download the Heineken Experience app. It offers fun facts, extra information, and an interactive guide in your preferred language to enhance your tour.
Connect with ambassadors: Heineken Ambassadors are available throughout the venue to answer questions, share insider stories, and explain the brewing process during your self-guided visit.
Wear comfortable shoes: The tour covers six floors and involves plenty of walking. Comfortable footwear will help you enjoy the experience without any discomfort.
Bring a charged phone: Many exhibits include multimedia features, so a fully charged phone lets you interact with displays and capture plenty of photos during your visit.

Qu'est-ce que la Heineken Experience ?

La Heineken Experience est une célèbre visite interactive d'une brasserie à Amsterdam, offrant un aperçu du processus de brassage et de l'histoire de Heineken.

Quelles sont les heures d'ouverture ?

La Heineken Experience est ouverte tous les jours de 10h30 à 21h. L'heure de la dernière entrée horodatée est fixée à 18 h 45. Il est fermé le 1er janvier.

Combien de temps dois-je prévoir pour la visite ?

Prévoyez environ 1 h 30 à 2 heures pour profiter pleinement de la visite interactive et de toutes les attractions de la Heineken Experience.

La Heineken Experience convient-elle à tous les âges ?

Heineken Experience prend très au sérieux son engagement à encourager une consommation responsable et n'autorise pas les visiteurs de moins de 18 ans.

Qu'est-ce qui est inclus dans le prix du billet ?

Le billet comprend une visite autonome, des expositions interactives, une dégustation de bière Heineken (pour les adultes) et l'accès à la boutique de souvenirs.

Puis-je prendre des photos pendant la visite ?

Absolument ! La photographie est autorisée et encouragée tout au long de la visite, afin que vous puissiez immortaliser vos moments mémorables à la Heineken Experience.

Y a-t-il des attractions à visiter dans les environs ?

Oui, le Heineken Experience se trouve à proximité de plusieurs monuments populaires comme le Rijksmuseum et le Musée Van Gogh, parfaits pour poursuivre votre exploration d'Amsterdam.

Quel est le meilleur moyen de se rendre à la Heineken Experience ?

Le meilleur moyen est d'emprunter les transports en commun, en utilisant les tramways ou les bus. L'arrêt Weteringcircuit se trouve à quelques pas de la Heineken Experience.