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Top things to do in Amsterdam

Futuristic neon-lit tunnel at AMAZE Amsterdam experience.

AMAZE Amsterdam

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Tram number 12 on a street in Amsterdam, Netherlands, part of the GVB public transport system.

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Quick overview

  • Ways to explore: Choose between a 45-minute guided Diamond Experience, a 60-minute private Royal Experience, or a combo ticket that pairs Royal Coster Diamonds with the Rijksmuseum.
  • Additional access: The private Royal Experience includes exclusive collection rooms, dedicated one-on-one guidance, a complimentary gift, and access beyond the standard visitor route.
  • Unique experiences: Watch master polishers and goldsmiths at work, learn the 4Cs of diamond valuation, and see replicas of the Koh-i-Noor, Cullinan, and Royal 201 diamonds.
  • Combo value: Pair centuries of diamond craftsmanship with masterpieces by Rembrandt, Vermeer, and Van Gogh through the Royal Coster Diamonds and Rijksmuseum combo.
  • When to book: Guided tours run throughout the day, but private experiences have more limited availability and are best reserved several days ahead.
  • Good to know: All Royal Coster experiences are guided. The factory is not wheelchair accessible, and visits typically last between 45 and 60 minutes.
  • Best pick: The private Royal Experience offers exclusive rooms, personalised insights, extended access, and a dedicated diamond expert throughout your visit.

→ See ticket comparison ↓

Which Royal Coster Diamonds ticket is best for you?

Ticket typeAccessDurationIncludesGuideWhy pick thisCancellation policy
Guided Diamond Experience

Factory entry

45 mins

Live polishing demo, 4Cs presentation, famous diamond replicas, boutique access

Yes

• Complete introduction to diamond craftsmanship • Covers all factory highlights efficiently

Free cancellation up to 24 hours prior to the experience

Private Royal Experience

Factory access + exclusive rooms

60 mins

Private guide, exclusive collections, gift, live demo, replicas

Private guide

• Access beyond standard route • Personalised discussions and Q&A

Free cancellation up to 24 hours prior to the experience

Diamond Experience + Rijksmuseum Combo

Factory access + Rijksmuseum

Flexible

Guided factory visit plus Rijksmuseum entry

Yes (factory only)

• Two Dutch cultural icons in one booking • Better value than separate tickets

No cancellation

What to expect at Royal Coster Diamonds?

Oudezijds Voorburgwal canal with boats and historic buildings in Amsterdam.
1/6

Arrive at Amsterdam's historic diamond district

Enter a collection of elegant nineteenth-century villas where Royal Coster Diamonds has welcomed visitors for generations. The atmosphere feels refined, with historic interiors setting the stage for your visit.

Follow the journey from rough stone to finished diamond

Move through working areas as your guide explains how diamonds are cut, polished, and transformed. Along the way, you'll gain insight into techniques still used today.

Watch master craftsmen at work

Observe skilled polishers and goldsmiths working with remarkable precision. The quiet focus of the workshops reveals how even the smallest adjustments influence brilliance and symmetry.

Learn what makes a diamond valuable

Through real examples and expert explanations, discover how cut, colour, clarity, and carat weight affect a diamond's appearance, rarity, and market value.

See famous diamonds and remarkable replicas

Admire displays featuring the Royal 201 diamond alongside replicas of the Koh-i-Noor and Cullinan. These celebrated stones help illustrate centuries of diamond history.

Finish among sparkling collections

Your visit concludes inside beautifully presented collection rooms and the jewellery boutique, where you can browse exceptional diamonds and jewellery at your own pace.

Things to know before booking your Royal Coster Diamonds tickets

  • Choose your tour format carefully: All visits are guided, but the standard experience lasts 45 minutes while the private Royal Experience extends to 60 minutes with exclusive access.
  • Private tours unlock additional spaces: The Royal Experience includes collection rooms and displays not visited during the standard Diamond Experience, creating a more comprehensive visit.
  • The Rijksmuseum combo offers stronger value: If you're planning to visit both attractions, the combo ticket is usually more convenient than booking separate entries.
  • This is a working diamond factory: The highlight is watching active craftsmen and learning about diamond production rather than viewing a traditional museum collection.
  • Accessibility is limited: Royal Coster Diamonds operates within historic villas and workshop spaces that are currently not wheelchair accessible.
  • Allow extra time for browsing: Many visitors spend additional time exploring the jewellery collections and boutique after the guided portion of the experience ends.

What's inside Royal Coster Diamonds?

Historic diamond villas

Beautiful nineteenth-century villas house the experience, combining elegant interiors with centuries of diamond heritage. These rooms provide the backdrop for exhibitions, workshops, and private collections.

Access: Yes

Diamond polishing 

Watch professional polishers transform rough stones into brilliant diamonds using specialised equipment and techniques refined over generations of craftsmanship.

Access: Yes

Goldsmith studios

See artisans creating jewellery settings and finishing intricate pieces by hand. These workshops reveal how diamonds and precious metals come together.

Access: Yes

Royal 201 diamond display

Learn about Royal Coster's patented Royal 201 cut, created with 201 facets to maximise brilliance and light reflection beyond traditional diamond cuts.

Access: Yes

Koh-i-Noor and Cullinan replicas

Examine detailed replicas of some of the world's most famous diamonds while learning about their histories, ownership, and enduring cultural significance.

Access: Yes

Private collection rooms

Elegant rooms showcase exceptional diamonds and jewellery collections beyond the standard route. These spaces offer a quieter, more exclusive viewing experience.

Access: Yes (Private Royal Experience only)

Jewellery collection boutique

Browse finished jewellery pieces, loose diamonds, and exclusive collections while receiving guidance from Royal Coster specialists if desired.

Access: Yes

Plan your visit to Royal Coster Diamonds

Group touring Royal Coster Diamonds showroom with world map display.
  • Daily opening hours: Royal Coster Diamonds welcomes visitors throughout the week, from 9am to 5pm, with guided experiences scheduled regularly across the day.
  • Tour duration: Standard Diamond Experiences last approximately 45 minutes, while Private Royal Experiences run for around 60 minutes.
  • Best time to visit: Morning departures generally offer quieter workshops, allowing clearer views of craftsmen and a more relaxed atmosphere.
  • Best season: Spring and autumn combine comfortable weather with moderate visitor numbers, making them excellent periods for pairing nearby attractions.

Address: Paulus Potterstraat 2 Amsterdam, Nederland 1071 CZ

Royal Coster Diamonds is located in Amsterdam's Museum Quarter, within walking distance of several major cultural landmarks.

  • By bus: If you are in Jordaan, walk 10 minutes to Elandsgracht, take bus 357 for two stops to Museumplein, then walk 2 minutes to Royal Coster Diamonds.
  • By tram: Walk 6 minutes from Jordaan to Bloemgracht, take tram 5 for four stops to Museumplein, then walk 2 minutes to Royal Coster Diamonds.
  • By car: Drive via S100 from Jordaan, following Prinsengracht, Elandsgracht, Nassaukade, and Hobbemastraat to reach Royal Coster Diamonds in about 10 minutes.
Tour group learning about diamonds at Royal Coster Diamonds showroom.
  • Guided experiences: Every visit includes expert guidance, ensuring visitors understand both the craftsmanship and history behind the displays.
  • Jewellery boutique: The on-site boutique showcases finished jewellery, loose diamonds, and exclusive collections available for browsing.
  • Visitor services: Staff members are available throughout the visit to answer questions and provide additional information about diamonds.
  • Historic building limitations: Due to the layout of the historic villas, the experience is currently not wheelchair accessible.
Visitors examining diamonds at Coster Diamonds, Amsterdam's historic factory.
  • Diamond jewellery collections: Browse rings, earrings, necklaces, and bracelets featuring a wide variety of diamond cuts and settings.
  • Loose diamond selection: View certified loose diamonds while learning more about grading, quality, and value from specialists.
  • Exclusive Royal Coster pieces: Discover collections inspired by the company's long history and expertise in diamond craftsmanship.
  • Tax-free shopping benefits: Eligible non-EU visitors may qualify for tax-free purchases on selected jewellery and diamond products.

Visitor tips

  • Compare diamonds before the explanation: Spend a few minutes observing display cases beforehand; the 4Cs presentation becomes far easier to understand afterward.
  • Pay attention during polishing demonstrations: Craftsmen often reveal subtle details about symmetry and brilliance that aren't always highlighted in standard explanations.
  • Choose the private tour for specific interests: If you're curious about investment, jewellery design, or diamond grading, personalised discussions add substantial value.
  • Pair with nearby museums strategically: Visiting Royal Coster before the Rijksmuseum creates an interesting contrast between artistic and technical craftsmanship.
  • Look beyond the largest stones: Smaller diamonds often demonstrate cut quality more clearly than larger display pieces with complex histories.
  • Ask questions throughout the tour: Guides regularly interact with diamond professionals and can provide insights unavailable in exhibition displays.
  • Spend time in the collection rooms: Many visitors rush through these spaces, yet they contain some of the experience's most impressive pieces.
  • Observe the workshop atmosphere: The concentration, tools, and workflow often reveal as much about diamond craftsmanship as the formal presentation.

Frequently asked questions about Royal Coster Diamonds tickets

All tickets include entry to Royal Coster Diamonds, a guided experience, live craftsmanship demonstrations, diamond displays, and access to the boutique.