Book Guided Tours in Amsterdam

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Accessibility

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.
• For your convenience, guide dogs are welcome to join you.

Additional information

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Some tours may have age or group restrictions (e.g., birthday parties for children).
• Matchday tours are only available when attending an Ajax match.
• Guides speak English and Dutch. Your language group will be assigned when you arrive at the Johan Cruijff ArenA.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Inclusions #

• Access to the Johan Cruijff ArenA

• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

• Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour (as per option selected)

• Self-guided, guided, or VIP tours with added drinks (as per option selected)

• English or Dutch guide who can customize your tour as per your group’s interest (as per option selected)

• Seating in the dugouts with a view of the field (as per option selected)

• Access exclusive areas, like Boardroom, Royal Lodge and Press Room with your VIP pass (as per option selected)

• An exclusive Ajax scarf (as per option selected)

• A drink in the Sky Lounge (as per option selected)

• 10% discount in the Ajax fanshop (as per option selected)

• Duration: 75-mins or 120-mins (as per tour selected)

Exclusions #

• Hotel pickup and drop-off

• Gratuities/tips

• Souvenir photos

• Food and beverages (unless specified in special tours)

• Personal expenses

• Parking

What to bring

Johan Cruijff ArenA + Canal Cruise

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

Johan Cruijff ArenA + Canal Cruise

• Your pets are not permitted on this experience.

Johan Cruijff ArenA

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.

Accessibility

Johan Cruijff ArenA + Canal Cruise

• For your convenience, guide dogs are welcome to join you.

Johan Cruijff ArenA

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.

Canal Cruise

• This experience is not accessible to wheelchair and pram/stroller users.

Additional information

Johan Cruijff ArenA

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Some tours may have age or group restrictions (e.g., birthday parties for children).
• Matchday tours are only available when attending an Ajax match.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Canal Cruise

• All boats are covered, allowing you to be warm and comfortable regardless of the weather.
• Available facilities: Wi-Fi and restroom

Inclusions #

Johan Cruijff ArenA

• Access to the Johan Cruijff ArenA

• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

• Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour

Canal Cruise

• 1-hour canal cruise

• Audio guide in English and Dutch onboard and in 17 additional languages via mobile app

• Free WiFi & restroom onboard

• Certified experienced captains

• Colouring page or bingo for children

Walk through Amsterdam with a guide tracing Anne Frank’s story and Jewish resistance during WWII.

• Everything you get: Hear stories of Nazi occupation and Dutch resistance efforts on a 1.5 or 2-hour small-group walking tour based on your choice of an English, Spanish, French, Italian, or German tour. Walk past major attractions like Hollandsche Schouwburg and Anne Frank House.
• Why choose this: Discover the story of Dutch resistance and other major historical events, narrated in your preferred language with personalised attention from your guide.
• Upgrades: Upgrade and learn more by visiting the sites you hear about, with entry to the Jewish Museum, Portuguese Synagogue, and more.
• Note: Entry to the Anne Frank House is not included.

Inclusions #

• 1.5-2-hour Anne Frank Story and WWII walking tour of Amsterdam

• Expert English, French, German, Spanish, or Italian-speaking tour guide (as per option selected)

• Small-group tour of max. 15 people

• Local city tax

Additional paid upgrades:

• Entry to:

  • Jewish Cultural Quarter

  • Jewish Museum

  • Children’s Museum

  • Portuguese Synagogue

  • National Holocaust Memorial

  • National Holocaust Museum

Exclusions #

• Entry to the Anne Frank House

• Food and drink

• Transportation

• Gratuities for the guide

What to bring

• Please bring weather-appropriate clothing, including an umbrella if there is rain.

Additional information

• This tour does not grant you entry into the Anne Frank House.
• If you wish to visit the Anne Frank House, you must purchase a ticket from the official website (annefrank.org) with a timeslot at least 2 hours after the tour starts.
• Your tour meeting points depend on the language of the tour. Please check your voucher carefully after booking.

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Accessibility

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.
• For your convenience, guide dogs are welcome to join you.

Additional information

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Some tours may have age or group restrictions (e.g., birthday parties for children).
• Matchday tours are only available when attending an Ajax match.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Inclusions #

• Guided tour of the Johan Cruijff ArenA

• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

• Access other exclusive areas, like Boardroom, Royal Lodge & Press Room

• An exclusive Ajax scarf

• A drink in the Sky Lounge

• 10% discount in the Ajax fanshop

What’s not allowed

Madame Tussauds Amsterdam

• Due to venue restrictions, pets cannot tag along.

Amsterdam Canal Cruise

• Due to cruise restrictions, your pets are not allowed on board.
• Outside food and drinks, and large items, such as a suitcase or pram, are not allowed onboard.
• Strollers are not allowed onboard for safety reasons as the aisle must be kept clear. You can leave your stroller at the store before boarding.

Accessibility

Madame Tussauds Amsterdam

• This experience is wheelchair and pram/stroller accessible.
• Your guide dogs are welcome at the venue.

Amsterdam Canal Cruise

• This experience is not wheelchair accessible.
• Your guide dogs are welcome on the cruise.

Additional information

Madame Tussauds Amsterdam

• Some figures may be temporarily maintained at the Studios and may not be visible at Madame Tussauds during your visit.

Amsterdam Canal Cruise

• Children up to and including 3 years old may board for free. Children between the ages of 4 and 13 years can board with discounted tickets. Children older than 13 pay the same price as adults.
• Please arrive 15 mins before your departure.
• All boats are covered, allowing you to be warm and comfortable regardless of the weather.
• The route may vary due to municipal work, offering new highlights on each cruise.
• Facilities: Free Wi-Fi, restrooms onboard

Inclusions #

Madame Tussauds Amsterdam

• Entry to Madame Tussauds Amsterdam

Amsterdam Canal Cruise

• 60-min Amsterdam canal cruise

• Boarding from Centraal Station or Damrak Pier (as per option selected)

• Onboard multilingual audioguide

• Heated panoramic glass-top roof boats

Exclusions #

Amsterdam Canal Cruise

• Earphones

• Food and drinks

• Live guide

What to bring Johan Cruijff ArenA + Heineken Experience

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed Johan Cruijff ArenA + Heineken Experience

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, large bags, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Johan Cruijff ArenA

• Tripods and luggage bags bigger than A4 size are not permitted on this experience.

Heineken Experience

• For safety reasons, guests under the age of 18 years are not allowed on this experience.

Accessibility Johan Cruijff ArenA + Heineken Experience

• For your convenience, guide dogs are welcome to join you.

Johan Cruijff ArenA

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.

Heineken Experience

• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Johan Cruijff ArenA

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Matchday tours are only available when attending an Ajax match.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Heineken Experience

• Available facilities: lockers, a cloakroom, and a restroom.

Inclusions #

Johan Cruijff ArenA

• Access to the Johan Cruijff ArenA

• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

• Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens

Visit four Dutch villages by bus in just half a day with an English or Spanish guide.

• Half-day tour to iconic Dutch towns—Zaanse Schans, Volendam, Edam & Marken—offering windmill views, cheese samples, historic streets & authentic crafts.
• You'll get a guided tour in English or Spanish, bus travel from Amsterdam to four villages, and admission to both cheese farm and clog-making workshop.
• Zaanse Schans & Volendam: See traditional windmills at Zaanse Schans still in use today, then sample Dutch cheese and watch clog-making demos at Volendam.
• Edam and Marken: Tour Edam’s famous cheese market, then continue to Marken to see well-preserved wooden houses and a slower pace of village life.
• Upgrades: Go an extra mile and choose a full-day 8-hour experience for relaxed sightseeing and more time to enjoy each spot in detail.

Inclusions #

• Half-day guided tour to Zaanse Schans, Volendam, Edam & Marken (6.5 hours)

• Spanish or English-speaking tour guide (as per option selected)

• Round-trip bus transportation

• Entry to the cheese farm at Volendam

• Cheese tasting

• Entry to the wooden clog workshop

• Visit to Marken fishing village

Additional paid upgrade:

• Extended 8-hours day trip

What to bring

• Have your entry tickets and ID ready for a seamless experience.

What’s now allowed

• Due to venue restrictions, pets cannot tag along for this experience.

Accessibility

• This experience is not wheelchair accessible.

Additional information

• If travelling with young kids, you need to bring your own baby seats.

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Accessibility

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.
• For your convenience, guide dogs are welcome to join you.

Additional information

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Some tours may have age or group restrictions (e.g., birthday parties for children).
• Matchday tours are only available when attending an Ajax match.
• The guided tour runs in English and Dutch. You can’t select a language when booking, but on arrival you’ll get to join your preferred group.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Inclusions #

• Guided tour of Johan Cruijff ArenA

• An expert English or Dutch guide that can customize your tour as per your group’s interest

• 10% discount in the Ajax fanshop

• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

• Seating in the dugouts with a view of the field (as per option selected)

• Access exclusive areas like Boardroom, Royal Lodge & Press Room (as per option selected)

• An exclusive Ajax scarf (as per option selected)

• A drink in the Sky Lounge (as per option selected)

• Duration: 75-mins or 120-mins (as per the tour selected)

Exclusions #

• Transportation to and from the stadium

• Food and beverages (unless specified in special tours)

• Personal expenses

• Parking fees

Explore Keukenhof, the world-famous flower garden, and the Tulip Experience, offering a Dutch spring experience.

• Fancy a day surrounded by millions of flower bulbs? This ticket is your passport to the most beautiful Spring garden – Keukenhof, as well as the Tulip Experience!
• With round-trip luxury coach transfers, sit back, relax, and take in the Dutch countryside views during the journey.
• Upgrade for a windmill cruise at Warmond, VIP seating at the Flower Parade, a trip to a real tulip farm, or an Amsterdam canal cruise.

Inclusions #

• Full-day tour of Keukenhof and Tulip Experience Amsterdam

• Entry tickets to Keukenhof

• Entrance ticket to the Tulip Experience Amsterdam

• Access to the Show Garden and Tulip Museum

• Round-trip luxury coach transfers from Amsterdam

• 5 tulips per person from the Indoor Picking Garden

• Friendly multilingual hosts/guides on the bus

Additional paid upgrades:

• 1-hour windmill cruise in Warmond

• Entry to a tulip farm

• Entry to Flower Parade

• VIP grandstand seating at the parade

• Amsterdam canal cruise

What’s not allowed

• Due to venue restrictions, pets cannot tag along for this experience.
• Please note that Keukenhof is a cash-free site, so cash payments will not be accepted.
• Touching or walking into the flower fields at the Tulip Experience is strictly prohibited.

Accessibility

• This experience is not wheelchair accessible.

Additional information

• Tulips and other bulb flowers are natural products, and even though Keukenhof has advanced growing methods, the course of nature depends mainly on the weather. Therefore, it cannot be guaranteed how many flowers and flower fields can be visited and seen during your tour.
• Infants must sit on laps during bus transfers.
• Check-in: Please arrive at the meeting point at least 30 minutes before departure.

What to bring

• Have your entry tickets and ID ready for a seamless experience.

What's not allowed

• Due to venue restrictions, pets cannot tag along for this experience.

Accessibility

• This experience is not wheelchair and pram/strollers accessible.

Additional information

• Arrive 10 minutes early to meet your guide—the bus leaves on time, no exceptions!
• For safety reasons, the visit to Marken may be replaced if the weather takes a turn.

Inclusions #

• 5.5-hour guided tour of Zaanse Schans, Volendam, Marken & Edam

• Round-trip transportation by luxury coach

• See historic windmills at Zaanse Schans

• Walking tour through the village of Marken

• Stroll through the historic town of Edam and see Grote Kerk

• Cheese tasting and demonstration in Volendam

• Entrance to a clog factory and live clog-making demonstration

• English or Spanish-speaking guide

• Audio guide in 14 languages

Additional paid upgrades:

• 30-min boat trip between Marken & Volendam (Marken Express)

• Entry to a working windmill at Zaanse Schans

Exclusions #

• Lunch