Book Guided Tours in Amsterdam

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Accessibility

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.
• For your convenience, guide dogs are welcome to join you.

Additional information

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Some tours may have age or group restrictions (e.g., birthday parties for children).
• Matchday tours are only available when attending an Ajax match.
• Guides speak English and Dutch. Your language group will be assigned when you arrive at the Johan Cruijff ArenA.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Inclusions #

• Access to the Johan Cruijff ArenA

• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

• Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour (as per option selected)

• Self-guided, guided, or VIP tours with added drinks (as per option selected)

• English or Dutch guide who can customize your tour as per your group’s interest (as per option selected)

• Seating in the dugouts with a view of the field (as per option selected)

• Access exclusive areas, like Boardroom, Royal Lodge and Press Room with your VIP pass (as per option selected)

• An exclusive Ajax scarf (as per option selected)

• A drink in the Sky Lounge (as per option selected)

• 10% discount in the Ajax fanshop (as per option selected)

• Duration: 75-mins or 120-mins (as per tour selected)

Exclusions #

• Hotel pickup and drop-off

• Gratuities/tips

• Souvenir photos

• Food and beverages (unless specified in special tours)

• Personal expenses

• Parking

Walk through Amsterdam with a guide tracing Anne Frank’s story and Jewish resistance during WWII.

• Everything you get: Hear stories of Nazi occupation and Dutch resistance efforts on a 1.5 or 2-hour small-group walking tour based on your choice of an English, Spanish, French, Italian, or German tour. Walk past major attractions like Hollandsche Schouwburg and Anne Frank House.
• Why choose this: Discover the story of Dutch resistance and other major historical events, narrated in your preferred language with personalised attention from your guide.
• Upgrades: Upgrade and learn more by visiting the sites you hear about, with entry to the Jewish Museum, Portuguese Synagogue, and more.
• Note: Entry to the Anne Frank House is not included.

Inclusions #

• 1.5-2-hour Anne Frank Story and WWII walking tour of Amsterdam

• Expert English, French, German, Spanish, or Italian-speaking tour guide (as per option selected)

• Small-group tour of max. 15 people

• Local city tax

Additional paid upgrades:

• Entry to:

  • Jewish Cultural Quarter

  • Jewish Museum

  • Children’s Museum

  • Portuguese Synagogue

  • National Holocaust Memorial

  • National Holocaust Museum

Exclusions #

• Entry to the Anne Frank House

• Food and drink

• Transportation

• Gratuities for the guide

What to bring

• Please bring weather-appropriate clothing, including an umbrella if there is rain.

Additional information

• This tour does not grant you entry into the Anne Frank House.
• If you wish to visit the Anne Frank House, you must purchase a ticket from the official website (annefrank.org) with a timeslot at least 2 hours after the tour starts.
• Your tour meeting points depend on the language of the tour. Please check your voucher carefully after booking.

What to bring

Johan Cruijff ArenA + Canal Cruise

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

Johan Cruijff ArenA + Canal Cruise

• Your pets are not permitted on this experience.

Johan Cruijff ArenA

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.

Accessibility

Johan Cruijff ArenA + Canal Cruise

• For your convenience, guide dogs are welcome to join you.

Johan Cruijff ArenA

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.

Canal Cruise

• This experience is not accessible to wheelchair and pram/stroller users.

Additional information

Johan Cruijff ArenA

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Some tours may have age or group restrictions (e.g., birthday parties for children).
• Matchday tours are only available when attending an Ajax match.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Canal Cruise

• All boats are covered, allowing you to be warm and comfortable regardless of the weather.
• Available facilities: Wi-Fi and restroom

Inclusions #

Johan Cruijff ArenA

• Access to the Johan Cruijff ArenA

• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

• Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour

Canal Cruise

• 1-hour canal cruise

• Audio guide in English and Dutch onboard and in 17 additional languages via mobile app

• Free WiFi & restroom onboard

• Certified experienced captains

• Colouring page or bingo for children

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Accessibility

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.
• For your convenience, guide dogs are welcome to join you.

Additional information

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Some tours may have age or group restrictions (e.g., birthday parties for children).
• Matchday tours are only available when attending an Ajax match.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Inclusions #

• Guided tour of the Johan Cruijff ArenA

• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

• Access other exclusive areas, like Boardroom, Royal Lodge & Press Room

• An exclusive Ajax scarf

• A drink in the Sky Lounge

• 10% discount in the Ajax fanshop

What’s not allowed

Madame Tussauds Amsterdam

• Due to venue restrictions, pets cannot tag along.

Amsterdam Canal Cruise

• Due to cruise restrictions, your pets are not allowed on board.
• Outside food and drinks, and large items, such as a suitcase or pram, are not allowed onboard.
• Strollers are not allowed onboard for safety reasons as the aisle must be kept clear. You can leave your stroller at the store before boarding.

Accessibility

Madame Tussauds Amsterdam

• This experience is wheelchair and pram/stroller accessible.
• Your guide dogs are welcome at the venue.

Amsterdam Canal Cruise

• This experience is not wheelchair accessible.
• Your guide dogs are welcome on the cruise.

Additional information

Madame Tussauds Amsterdam

• Some figures may be temporarily maintained at the Studios and may not be visible at Madame Tussauds during your visit.

Amsterdam Canal Cruise

• Children up to and including 3 years old may board for free. Children between the ages of 4 and 13 years can board with discounted tickets. Children older than 13 pay the same price as adults.
• Please arrive 15 mins before your departure.
• All boats are covered, allowing you to be warm and comfortable regardless of the weather.
• The route may vary due to municipal work, offering new highlights on each cruise.
• Facilities: Free Wi-Fi, restrooms onboard

Inclusions #

Madame Tussauds Amsterdam

• Entry to Madame Tussauds Amsterdam

Amsterdam Canal Cruise

• 60-min Amsterdam canal cruise

• Boarding from Centraal Station or Damrak Pier (as per option selected)

• Onboard multilingual audioguide

• Heated panoramic glass-top roof boats

Exclusions #

Amsterdam Canal Cruise

• Earphones

• Food and drinks

• Live guide

Visit four Dutch villages by bus in just half a day with an English or Spanish guide.

• Half-day tour to iconic Dutch towns—Zaanse Schans, Volendam, Edam & Marken—offering windmill views, cheese samples, historic streets & authentic crafts.
• You'll get a guided tour in English or Spanish, bus travel from Amsterdam to four villages, and admission to both cheese farm and clog-making workshop.
• Zaanse Schans & Volendam: See traditional windmills at Zaanse Schans still in use today, then sample Dutch cheese and watch clog-making demos at Volendam.
• Edam and Marken: Tour Edam’s famous cheese market, then continue to Marken to see well-preserved wooden houses and a slower pace of village life.
• Upgrades: Go an extra mile and choose a full-day 8-hour experience for relaxed sightseeing and more time to enjoy each spot in detail.

Inclusions #

• Half-day guided tour to Zaanse Schans, Volendam, Edam & Marken (6.5 hours)

• Spanish or English-speaking tour guide (as per option selected)

• Round-trip bus transportation

• Entry to the cheese farm at Volendam

• Cheese tasting

• Entry to the wooden clog workshop

• Visit to Marken fishing village

Additional paid upgrade:

• Extended 8-hours day trip

What to bring

• Have your entry tickets and ID ready for a seamless experience.

What’s now allowed

• Due to venue restrictions, pets cannot tag along for this experience.

Accessibility

• This experience is not wheelchair accessible.

Additional information

• If travelling with young kids, you need to bring your own baby seats.

What to bring Johan Cruijff ArenA + Heineken Experience

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed Johan Cruijff ArenA + Heineken Experience

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, large bags, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Johan Cruijff ArenA

• Tripods and luggage bags bigger than A4 size are not permitted on this experience.

Heineken Experience

• For safety reasons, guests under the age of 18 years are not allowed on this experience.

Accessibility Johan Cruijff ArenA + Heineken Experience

• For your convenience, guide dogs are welcome to join you.

Johan Cruijff ArenA

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.

Heineken Experience

• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Johan Cruijff ArenA

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Matchday tours are only available when attending an Ajax match.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Heineken Experience

• Available facilities: lockers, a cloakroom, and a restroom.

Inclusions #

Johan Cruijff ArenA

• Access to the Johan Cruijff ArenA

• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

• Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Accessibility

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.
• For your convenience, guide dogs are welcome to join you.

Additional information

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Some tours may have age or group restrictions (e.g., birthday parties for children).
• Matchday tours are only available when attending an Ajax match.
• The guided tour runs in English and Dutch. You can’t select a language when booking, but on arrival you’ll get to join your preferred group.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Inclusions #

• Guided tour of Johan Cruijff ArenA

• An expert English or Dutch guide that can customize your tour as per your group’s interest

• 10% discount in the Ajax fanshop

• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

• Seating in the dugouts with a view of the field (as per option selected)

• Access exclusive areas like Boardroom, Royal Lodge & Press Room (as per option selected)

• An exclusive Ajax scarf (as per option selected)

• A drink in the Sky Lounge (as per option selected)

• Duration: 75-mins or 120-mins (as per the tour selected)

Exclusions #

• Transportation to and from the stadium

• Food and beverages (unless specified in special tours)

• Personal expenses

• Parking fees

What to bring

• Have your entry tickets and ID ready for a seamless experience.

What's not allowed

• Due to venue restrictions, pets cannot tag along for this experience.

Accessibility

• This experience is not wheelchair and pram/strollers accessible.

Additional information

• Arrive 10 minutes early to meet your guide—the bus leaves on time, no exceptions!
• For safety reasons, the visit to Marken may be replaced if the weather takes a turn.

Inclusions #

• 5.5-hour guided tour of Zaanse Schans, Volendam, Marken & Edam

• Round-trip transportation by luxury coach

• See historic windmills at Zaanse Schans

• Walking tour through the village of Marken

• Stroll through the historic town of Edam and see Grote Kerk

• Cheese tasting and demonstration in Volendam

• Entrance to a clog factory and live clog-making demonstration

• English or Spanish-speaking guide

• Audio guide in 14 languages

Additional paid upgrades:

• 30-min boat trip between Marken & Volendam (Marken Express)

• Entry to a working windmill at Zaanse Schans

Exclusions #

• Lunch

Get personalized attention and learn about the tulip varieties on this Keukenhof guided tour.

• Save your time and energy with these convenient round-trip transfers from Amsterdam on a guided tour of Keukenhof. 
• Learn about Keukenhof’s 15th-century roots and the cultural significance of Dutch horticulture, with your audioguide, or an English or Spanish-speaking guide.
• Allow more than 7 million flower bulbs to engulf you as you explore the vibrant flower farms and the picturesque tulip fields of Keukenhof.
• If you are visiting with kids, facilities like a maze, a petting farm, a playground, and a surprise scavenger hunt will keep them entertained.
• Upgrade your tickets to enjoy a 1-hour windmill cruise at Warmond, one of the lowest places in the Netherlands, and cruise through the Dutch countryside.

Inclusions #

• Entry tickets to Keukenhof 

• Round-trip transfers via an AC coach from Amsterdam

• 45-min guided tour of Keukenhof (as per option selected)

• Audio guide in 15 languages: Dutch, English, German, French, Spanish, Italian, Portuguese, Turkish, Greek, Polish, Russian, Japanese, Chinese, Arabic & Hebrew (as per option selected)

• English or Spanish-speaking guide (as per option selected)

• 1-hour windmill cruise (as per option selected)

• Live commentary on bus in English, German, or Dutch (as per option selected)