Johan Cruijff Arena VIP Tours | Exclusive Access & Insights

Hear from our guests: Customer reviews & testimonials

Loved by 47 million+

Kaspar

Estonia

Jan 2026

5/5

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+2 more

The building looks amazing. Very easily accessible and the staff is very friendly and helpful. A lot of artwork to see an everything is divided into logical sections according to different periods and origins of art.

Frank

Germany

Jan 2026

5/5

‌

+2 more

The building is very beautiful, the paintings and artworks are fantastic, and the Mesum app helps you find your way around.

Chatain

France

Jan 2026

5/5

‌

The canal cruise is a highlight of any stay in Amsyerdam. I appreciated the French explanations of the city's development over the centuries. A stroll along the water's edge, which quickly shows you around the city and counterbalances the euphoria of the center. Amaze, a great experience for electro music fans.

Jenna

United Kingdom

Dec 2025

5/5

‌

We went to a few attractions during our visit but I would say this is the one we spoke about the most. It was enjoyable from start to finish, we really loved the mirror maze where our images came up! We managed to snap them all and make a collage of them. Thanks so much Amaze!

Massimo

Italy

Dec 2025

5/5

‌

Beautiful guided tour . Nice , knowledgeable and sociable guide . He explained us a lot about the structure of the stadium and the 'use of spaces . Nice L ' entrance to the field as for the players , the benches on the sidelines , locker rooms and VIP areas with lounges and skyboxes where we were also offered a drink . Highly recommended !

Marcin

Poland

Dec 2025

4/5

‌

It was kind of standard stadium tour with all the things you should see during such a tour. The guide was nice and energetic but I think self guided tour would be enough if you are not a huge fan of Ajax, just regular footbal fan :)

Emanuel

Portugal

Dec 2025

5/5

‌

+1 more

The house is stunning, and the urban art really resonated with me. Seeing works by Banksy and KAWS was incredible, and the immersive Studio Irma installation made the experience truly magical.

Kitija

Latvia

Dec 2025

5/5

‌

I didn’t really know what to expect from the Heineken Experience, but it completely exceeded my expectations. It was fun, interactive, and surprisingly engaging — I would definitely visit again. The Moco Museum was also great, especially the digital art rooms. I loved the colors and the overall atmosphere, although it did feel a bit crowded at times with too many people in the same rooms. Overall, a really enjoyable experience and a great combo to do in Amsterdam.

Which Johan Cruijff Stadium tour is best for you

Visitors seated in Johan Cruijff ArenA, Amsterdam, during VIP tour with scarves.

VIP tours

Duration: 2 hours
Best for: Die-hard football fans, corporate groups, and those seeking an in-depth, personalized, and exclusive experience

Why go for it?

Gain exclusive access to areas not typically seen on standard tours, such as the Boardroom, Sky Lounge, Royal Lodge & Press Room.
Benefit from a dedicated English or Dutch expert guide who provides deeper insights into the stadium's operations, history, and anecdotes.
Enjoy a more intimate tour experience with smaller group sizes, allowing for personalized interaction.

Recommended ticket:

Johan Cruijff ArenA Stadium VIP Tour with a Drink and Scarf

Visitors on a VIP tour at Johan Cruijff ArenA, Amsterdam, viewing football memorabilia.

Classic tours

Duration: 60-75 mins (at your own pace)
Best for: Visitors who prefer to explore at their leisure, families, and those on a tighter budget.

Why go for it?

Explore the stadium at your own pace with a multilingual audioguide, pausing and replaying information as desired.
This tour allows for a more flexible and independent touring experience.
This is also generally a more budget-friendly option than a VIP guided tour.

Recommended ticket:

Johan Cruijff ArenA Stadium Tour

Why go on a Johan Cruijff ArenA VIP tour

Heineken Experience tour in Amsterdam showcasing beer brewing process.

Exclusive behind-the-scenes access: Go beyond the usual visitor routes. In addition to the press room, players' dressing rooms, and the mixed zone, the VIP tour offers exclusive access to the Boardroom, lounges, and the Skybox, offering a true insider's view.
Expert-narrated insights: Learn the secrets and stories of this world-class stadium from an experienced guide. They'll share fascinating facts about its architecture, its role in major football events, and the rich history of AFC Ajax.
VIP perks: As part of your VIP experience, enjoy a free drink in the Skybox and receive an exclusive branded scarf to commemorate your visit. Plus, enjoy a 10% discount on Dutch snacks at FEBO Boulevard.
Interactive and immersive experience: From walking through the players' tunnel to standing pitchside, a VIP tour provides an immersive experience that brings the excitement of match day to life, allowing for unique photo opportunities.
Deeper understanding of football culture: Gain a profound appreciation for Dutch football culture and the legacy of Johan Cruijff, a true legend of the sport, as you explore the stadium named in his honor.

Frequently Asked Questions about the Johan Cruijff ArenA VIP tour

Which is the best Johan Cruijff ArenA tour?

For an exclusive and in-depth experience, the Johan Cruijff ArenA VIP Tour is considered the best option. It offers privileged access to areas not available on standard tours and is led by expert guides providing unique insights.

Why should I opt for a guided tour of the Johan Cruijff ArenA?

A VIP guided tour offers an unparalleled behind-the-scenes look at the stadium, including exclusive access to areas like the Sky Lounge and the Royal Lounge. It includes fascinating commentary from an expert guide, bringing the stadium's history and iconic moments to life. Plus, you get a complimentary drink in the Skybox and a branded scarf to take home.

How long does a Johan Cruijff ArenA guided tour last?

A typical Johan Cruijff ArenA VIP tour lasts approximately 2 hours. This duration allows for a comprehensive exploration of key areas and ample time for questions with your guide.

What languages are Johan Cruijff ArenA guided tours available in?

Johan Cruijff ArenA VIP tours are available in Dutch and English.

What parts of the Johan Cruijff ArenA can I access with a VIP tour?

With a VIP guided tour, you can expect to access exclusive areas such as the Boardroom, Sky Lounge, Royal Lodge & Press Room, in addition to the dressing rooms (home and away), the mixed zone, and pitchside (though not on the pitch itself).

Are the Johan Cruijff ArenA VIP guided tours suitable for children?

Yes, the Johan Cruijff ArenA VIP guided tours are generally suitable for children, especially those with an interest in football. They offer an engaging and educational experience for all ages, though younger children should be accompanied by an adult.

Is food and drink available during the VIP tour?

While the tour itself does not typically include food or drink, there are various catering facilities and restaurants available within the Johan Cruijff ArenA complex where you can purchase refreshments before or after your tour.

What to bring

Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
Your pets are not permitted on this experience.

Accessibility

This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
For your convenience, ramps and elevators are available throughout the venue.
For your convenience, guide dogs are welcome to join you.

Additional information

The route and access to certain areas may vary based on availability and events.
Group tours are available for 20-50 people with discounts; check availability in advance.
Some tours may have age or group restrictions (e.g., birthday parties for children).
Matchday tours are only available when attending an Ajax match.
Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Inclusions #

Guided tour of the Johan Cruijff ArenA
Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends
Access to the Ajax Gallery of Fame
Access other exclusive areas, like Boardroom, Royal Lodge & Press Room
An exclusive Ajax scarf
A drink in the Sky Lounge
10% discount in the Ajax fanshop

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

What to bring

Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
Your pets are not permitted on this experience.

Accessibility

This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
For your convenience, ramps and elevators are available throughout the venue.
For your convenience, guide dogs are welcome to join you.

Additional information

The route and access to certain areas may vary based on availability and events.
Group tours are available for 20-50 people with discounts; check availability in advance.
Some tours may have age or group restrictions (e.g., birthday parties for children).
Matchday tours are only available when attending an Ajax match.
Guides speak English and Dutch. Your language group will be assigned when you arrive at the Johan Cruijff ArenA.
Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Inclusions #

Access to the Johan Cruijff ArenA
Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends
Access to the Ajax Gallery of Fame
Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour (as per option selected)
Self-guided, guided, or VIP tours with added drinks (as per option selected)
English or Dutch guide who can customize your tour as per your group’s interest (as per option selected)
Seating in the dugouts with a view of the field (as per option selected)
Access exclusive areas, like Boardroom, Royal Lodge and Press Room with your VIP pass (as per option selected)
An exclusive Ajax scarf (as per option selected)
A drink in the Sky Lounge (as per option selected)
10% discount in the Ajax fanshop (as per option selected)
Duration: 75-mins or 120-mins (as per tour selected)

Exclusions #

Hotel pickup and drop-off
Gratuities/tips
Souvenir photos
Food and beverages (unless specified in special tours)
Personal expenses
Parking

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

What to bring

Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
Your pets are not permitted on this experience.

Accessibility

This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
For your convenience, ramps and elevators are available throughout the venue.
For your convenience, guide dogs are welcome to join you.

Additional information

The route and access to certain areas may vary based on availability and events.
Group tours are available for 20-50 people with discounts; check availability in advance.
Some tours may have age or group restrictions (e.g., birthday parties for children).
Matchday tours are only available when attending an Ajax match.
Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Inclusions #

Guided tour of the Johan Cruijff ArenA
Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends
Access to the Ajax Gallery of Fame
Access other exclusive areas, like Boardroom, Royal Lodge & Press Room
An exclusive Ajax scarf
A drink in the Sky Lounge
10% discount in the Ajax fanshop

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

What to bring

Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
Your pets are not permitted on this experience.

Accessibility

This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
For your convenience, ramps and elevators are available throughout the venue.
For your convenience, guide dogs are welcome to join you.

Additional information

The route and access to certain areas may vary based on availability and events.
Group tours are available for 20-50 people with discounts; check availability in advance.
Some tours may have age or group restrictions (e.g., birthday parties for children).
Matchday tours are only available when attending an Ajax match.
Guides speak English and Dutch. Your language group will be assigned when you arrive at the Johan Cruijff ArenA.
Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Inclusions #

Access to the Johan Cruijff ArenA
Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends
Access to the Ajax Gallery of Fame
Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour (as per option selected)
Self-guided, guided, or VIP tours with added drinks (as per option selected)
English or Dutch guide who can customize your tour as per your group’s interest (as per option selected)
Seating in the dugouts with a view of the field (as per option selected)
Access exclusive areas, like Boardroom, Royal Lodge and Press Room with your VIP pass (as per option selected)
An exclusive Ajax scarf (as per option selected)
A drink in the Sky Lounge (as per option selected)
10% discount in the Ajax fanshop (as per option selected)
Duration: 75-mins or 120-mins (as per tour selected)

Exclusions #

Hotel pickup and drop-off
Gratuities/tips
Souvenir photos
Food and beverages (unless specified in special tours)
Personal expenses
Parking

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

Guided Tours

NaN

Johan Cruijff ArenA Stadium VIP Tour with a Drink and Scarf

What to bring

Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
Your pets are not permitted on this experience.

Accessibility

This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
For your convenience, ramps and elevators are available throughout the venue.
For your convenience, guide dogs are welcome to join you.

Additional information

The route and access to certain areas may vary based on availability and events.
Group tours are available for 20-50 people with discounts; check availability in advance.
Some tours may have age or group restrictions (e.g., birthday parties for children).
Matchday tours are only available when attending an Ajax match.
Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

‌

Check availability

Free cancellation

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

Book now, pay later

Book now without paying anything. Cancel for free if your plans change.

2 hr.

Guided Tours

NaN

Johan Cruijff ArenA Stadium Tour

What to bring

Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not permitted on this experience.
Your pets are not permitted on this experience.

Accessibility

This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
For your convenience, ramps and elevators are available throughout the venue.
For your convenience, guide dogs are welcome to join you.

Additional information

The route and access to certain areas may vary based on availability and events.
Group tours are available for 20-50 people with discounts; check availability in advance.
Some tours may have age or group restrictions (e.g., birthday parties for children).
Matchday tours are only available when attending an Ajax match.
Guides speak English and Dutch. Your language group will be assigned when you arrive at the Johan Cruijff ArenA.
Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

‌

Check availability

Free cancellation

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

Book now, pay later

Book now without paying anything. Cancel for free if your plans change.

Flexible duration