Discover Heineken's rich brewing legacy at the Heineken Experience in Amsterdam. Dive into the 19th-century origins, engage in hands-on brewing simulations, and explore the modern facilities with cutting-edge technology. Immerse yourself in state-of-the-art multimedia exhibits, offering a dynamic and informative journey. Purchase tickets now for an unforgettable brewery adventure!
The original brewing facility, which houses the Heineken Experience, is an historic landmark and serves as an Anchor Point on the European Route of Industrial Heritage.
Heineken's story began in 1864, not 1984, when Gerard Adriaan Heineken purchased the small brewery 'De Hooiberg' in Amsterdam.
More than 150 years after its founding, Heineken remains a significant part of Dutch culture, with the lager being a preferred drink for many people in the Netherlands.
Embark on a captivating brewery tour where you'll learn about the brewing process, from raw ingredients to the final product. Explore the historic brewing rooms and see how Heineken beer has been crafted since the 19th century.
Indulge in a memorable beer tasting session, where you'll savor the authentic taste of Heineken straight from the brewery. Enjoy the aroma, flavor, and perfect pour of this world-famous beer.
Engage with interactive exhibits that showcase the brand's rich history and global presence. From vintage commercials to virtual experiences, you'll be entertained while learning about Heineken's iconic green bottle and red star.
Don't forget to visit the Heineken Store, where you can find exclusive merchandise and souvenirs to take home. From clothing to unique beer accessories, it's a beer lover's paradise.
The Amsterdam Heineken Experience is open every day from 10:30 AM to 9 PM. It's best to arrive early to avoid the crowds, and don't forget that the last entry is at 6:45 PM. Plan for at least 1.5 to 2 hours to fully enjoy the experience.
Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam
The Heineken Experience is located in the center of the city and is easy to reach by walking or by public transportation. Here are some of the best ways to reach the Heineken Experience:
Currently undergoing renovation, The Heineken Experience, housed in a historic monumental building, aims to enhance safety and accessibility. Unfortunately, during this period, until further notice, the establishment won't be wheelchair accessible.
Best Time to Visit: The ideal time to experience The Heineken Experience in Amsterdam is during the shoulder seasons of spring (April to May) and autumn (September to October). The weather is pleasant, and the tourist crowds are relatively smaller, allowing for a more immersive and enjoyable tour.
Worst Time to Visit: The worst time to visit The Heineken Experience is during the peak summer months (June to August) when Amsterdam attracts a large influx of tourists. Long queues and crowded spaces may hinder the full enjoyment of the interactive tour.
Canal Cruise: Hop on a canal cruise and view the city at its finest, from the traditional houses lined up on the banks of the water, to the impressive monuments dotted throughout the city.
Rijksmuseum: Visit the museum that is home to more than 1 million works of art and historical objects.
Van Gogh Museum: Visit the museum that houses the world’s largest collection of works by this famous Dutch painter.
Museumplein: Located a mere 10-minute walk from the Heineken Experience., this large public square is surrounded by several of the country’s most iconic museums and monuments.
The Amsterdam Heineken Experience was once a thriving brewery that dates back to 1867 when Gerard Adriaan Heineken founded it. In 1988, the brewery moved to a larger location, and the original brewery was transformed into the immersive Heineken Experience we know today. This transformation was a brilliant idea to give visitors a taste of Heineken's heritage and brewing process in an interactive and fun way. Now, it's one of Amsterdam's top attractions and a must-see for beer aficionados!
The Amsterdam Heineken Experience's architectural style is a blend of industrial and neo-Gothic elements, reflecting the era when it was built. The building, designed by Jacques de Clérq, was completed in 1867. It stands as a symbol of Amsterdam's brewing heritage and has evolved over the years to become a unique and engaging attraction. From the original copper brewing tanks to the state-of-the-art interactive exhibits, the architecture perfectly marries the past and present providing an enriching experience.
Discover the renovated Heineken Experience! The historic building now features four redesigned spaces, including an inviting entrance hall showcasing brewing kettles and a stunning bottle ceiling. The revamped Heineken® Flagship Store offers personalized products and a Create Space. Accessible without a ticket, it mesmerizes with three themed product areas. Explore the new rooftop terrace and bar with breathtaking views of Amsterdam. The Heineken Experience delivers an immersive journey through time!
The Amsterdam Heineken Experience is a former brewery turned interactive museum, offering an immersive journey through the history and brewing process of Heineken beer.
It's famous for providing an exciting and educational experience about one of the world's most renowned beers. Whether you're a beer enthusiast or just curious, it's a fun and unforgettable adventure.
You can enjoy a brewery tour, explore interactive exhibits, indulge in beer tasting, and shop for exclusive Heineken merchandise.
You can purchase tickets online.
The Heineken Experience takes its commitment to encouraging responsible consumption very seriously and does not allow visitors under the age of 18.
Absolutely! Capture your favorite moments throughout the experience and share them with friends and family.
No, visitors under 18 are not allowed to enter. Don't forget to bring a valid ID.
Parking space is limited in the city center, so it's recommended to use public transportation or walk to the Heineken Experience.