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Everything You Need To Know About The Amsterdam Heineken Experience

Discover Heineken's rich brewing legacy at the Heineken Experience in Amsterdam. Dive into the 19th-century origins, engage in hands-on brewing simulations, and explore the modern facilities with cutting-edge technology. Immerse yourself in state-of-the-art multimedia exhibits, offering a dynamic and informative journey. Purchase tickets now for an unforgettable brewery adventure!


Quick information


Stadhouderskade 78, 1072 AE Amsterdam, Netherlands

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Fun facts

The original brewing facility, which houses the Heineken Experience, is an historic landmark and serves as an Anchor Point on the European Route of Industrial Heritage.

Heineken's story began in 1864, not 1984, when Gerard Adriaan Heineken purchased the small brewery 'De Hooiberg' in Amsterdam.

More than 150 years after its founding, Heineken remains a significant part of Dutch culture, with the lager being a preferred drink for many people in the Netherlands.

How to Buy Tickets to The Heineken Experience?

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Saver Combo: Canal Cruise + Heineken Experience Direct Entry
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What is The Amsterdam Heineken Experience?

The Amsterdam Heineken Experience is not your ordinary brewery tour; it's an immersive journey through the history of Heineken beer! Discover the origins of this iconic Dutch brew, witness the brewing process, and even get the chance to taste freshly brewed beer straight from the source. Housed in the former Heineken brewery, this experience combines fun, education, and lots of beer, making it a must-visit destination in Amsterdam. As a friend who loves to travel, I can confidently say this is an experience you won't want to miss!

A Quick Guide to The Amsterdam Heineken Experience

Amsterdam Heineken Experience
  • Official Name: Amsterdam Heineken Experience
  • Location/Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
  • Date of Opening: 2001
  • Timings: Open daily from 10:30 AM to 9 PM (last entry 6:45 PM)
  • Number of visitors per year: Over 1 million
  • Function: Brewery tour and interactive museum

Things To Do At Amsterdam Heineken Experience

Amsterdam Heineken Experience

Brewery Tour

Embark on a captivating brewery tour where you'll learn about the brewing process, from raw ingredients to the final product. Explore the historic brewing rooms and see how Heineken beer has been crafted since the 19th century.

Amsterdam Heineken Experience

Beer Tasting

Indulge in a memorable beer tasting session, where you'll savor the authentic taste of Heineken straight from the brewery. Enjoy the aroma, flavor, and perfect pour of this world-famous beer.

Amsterdam Heineken Experience

Interactive Exhibits

Engage with interactive exhibits that showcase the brand's rich history and global presence. From vintage commercials to virtual experiences, you'll be entertained while learning about Heineken's iconic green bottle and red star.

Amsterdam Heineken Experience

Heineken Store

Don't forget to visit the Heineken Store, where you can find exclusive merchandise and souvenirs to take home. From clothing to unique beer accessories, it's a beer lover's paradise.

Plan Your Visit

Getting There
Best Time to Visit
Amsterdam Heineken Experience

The Amsterdam Heineken Experience is open every day from 10:30 AM to 9 PM. It's best to arrive early to avoid the crowds, and don't forget that the last entry is at 6:45 PM. Plan for at least 1.5 to 2 hours to fully enjoy the experience.

Amsterdam Heineken Experience

Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam

Find on Map 

The Heineken Experience is located in the center of the city and is easy to reach by walking or by public transportation. Here are some of the best ways to reach the Heineken Experience:

  • By Tram: Go with tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
  • By Metro: Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.
Amsterdam Heineken Experience

Currently undergoing renovation, The Heineken Experience, housed in a historic monumental building, aims to enhance safety and accessibility. Unfortunately, during this period, until further notice, the establishment won't be wheelchair accessible.

Amsterdam Heineken Experience

Best Time to Visit: The ideal time to experience The Heineken Experience in Amsterdam is during the shoulder seasons of spring (April to May) and autumn (September to October). The weather is pleasant, and the tourist crowds are relatively smaller, allowing for a more immersive and enjoyable tour.

Worst Time to Visit: The worst time to visit The Heineken Experience is during the peak summer months (June to August) when Amsterdam attracts a large influx of tourists. Long queues and crowded spaces may hinder the full enjoyment of the interactive tour.

Amsterdam Heineken Experience

Canal Cruise: Hop on a canal cruise and view the city at its finest, from the traditional houses lined up on the banks of the water, to the impressive monuments dotted throughout the city.

Rijksmuseum: Visit the museum that is home to more than 1 million works of art and historical objects.

Van Gogh Museum: Visit the museum that houses the world’s largest collection of works by this famous Dutch painter.

Museumplein: Located a mere 10-minute walk from the Heineken Experience., this large public square is surrounded by several of the country’s most iconic museums and monuments.

Know More About The Heineken Experience

Amsterdam Heineken Experience

History of The Heineken Experience

The Amsterdam Heineken Experience was once a thriving brewery that dates back to 1867 when Gerard Adriaan Heineken founded it. In 1988, the brewery moved to a larger location, and the original brewery was transformed into the immersive Heineken Experience we know today. This transformation was a brilliant idea to give visitors a taste of Heineken's heritage and brewing process in an interactive and fun way. Now, it's one of Amsterdam's top attractions and a must-see for beer aficionados!

Amsterdam Heineken Experience

Architecture of The Heineken Experience

The Amsterdam Heineken Experience's architectural style is a blend of industrial and neo-Gothic elements, reflecting the era when it was built. The building, designed by Jacques de Clérq, was completed in 1867. It stands as a symbol of Amsterdam's brewing heritage and has evolved over the years to become a unique and engaging attraction. From the original copper brewing tanks to the state-of-the-art interactive exhibits, the architecture perfectly marries the past and present providing an enriching experience.

Amsterdam Heineken Experience

The New Heineken Experience

Discover the renovated Heineken Experience! The historic building now features four redesigned spaces, including an inviting entrance hall showcasing brewing kettles and a stunning bottle ceiling. The revamped Heineken® Flagship Store offers personalized products and a Create Space. Accessible without a ticket, it mesmerizes with three themed product areas. Explore the new rooftop terrace and bar with breathtaking views of Amsterdam. The Heineken Experience delivers an immersive journey through time!

Who Built Amsterdam Heineken Experience?

The Amsterdam Heineken Experience owes its architectural charm to Jacques de Clérq, the original architect of the brewery building. His design embraced the industrial character of the late 19th century, creating a space where beer brewing became an art form. Today, the Heineken Experience maintains its historical essence while incorporating modern elements to captivate visitors of all ages.

Sustainability Efforts:

The Amsterdam Heineken Experience takes sustainability seriously. As part of their commitment to reducing their ecological footprint, the attraction uses renewable energy sources, recycles water, and employs energy-efficient technologies. So, not only will you have an amazing time, but you'll also be supporting an eco-conscious establishment.

Frequently Asked Questions

What is the Amsterdam Heineken Experience?

The Amsterdam Heineken Experience is a former brewery turned interactive museum, offering an immersive journey through the history and brewing process of Heineken beer.

Why is Amsterdam Heineken Experience famous?

It's famous for providing an exciting and educational experience about one of the world's most renowned beers. Whether you're a beer enthusiast or just curious, it's a fun and unforgettable adventure.

What can I do at Amsterdam Heineken Experience?

You can enjoy a brewery tour, explore interactive exhibits, indulge in beer tasting, and shop for exclusive Heineken merchandise.

How do I book tickets to visit Amsterdam Heineken Experience?

You can purchase tickets online.

Can I visit Amsterdam Heineken Experience with kids?

The Heineken Experience takes its commitment to encouraging responsible consumption very seriously and does not allow visitors under the age of 18.

Is photography allowed inside the Amsterdam Heineken Experience?

Absolutely! Capture your favorite moments throughout the experience and share them with friends and family.

Are there any discounts available for students?

No, visitors under 18 are not allowed to enter. Don't forget to bring a valid ID.

Is there a parking facility available for visitors?

Parking space is limited in the city center, so it's recommended to use public transportation or walk to the Heineken Experience.