Efteling features over a dozen themed souvenir shops spread across its distinct realms, offering park-goers a magical way to take home a piece of fairytale magic. From charming plushies of beloved characters like Jokie and Jet to enchanted fairytale books, apparel, intricate ornaments, and ride-themed collectables, there is something for every visitor. Many shops directly support Efteling's rich storytelling heritage, preserving classic designs created by legendary illustrator Anton Pieck. A visit to these shops is a must to capture lasting memories, made effortless by the park's free Souvenir Delivery Express service.
The complete guide to shopping at the Efteling shops
At Efteling, shopping is part of the magic. With a main gift shop at the park entrance and themed outlets across the park, this guide covers merchandise, prices, online shopping, and practical tips for planning your browsing.
Visiting an Efteling shop
Top Efteling shops
Efteldingen
- What’s available: As the main and largest souvenir shop at the park entrance, Efteldingen offers the widest selection of Efteling merchandise, including apparel, plush toys, pins, home decor, and fairytale storybooks.
- Timings: Open daily from park opening until park closing (typically 10am – 6pm or later seasonally).
- Location: Near the Main Entrance (Huis van de Vijf Zintuigen).
- Average price: €5 – €50
Arcadeau
- What’s available: A spacious, enchanting store showcasing a curated selection of premier souvenirs, exclusive gift sets, fine collectibles, and high-end park keepsakes.
- Timings: Open daily during regular park operating hours.
- Location: Efteling Grand Hotel/Entrance area.
- Average price: €10 – €75
In den Ouden Marskramer
- What’s available: Offers classic Fairytale Forest (Sprookjesbos) merchandise, including Sprookjesboom figures, storybooks, themed toys, and traditional Dutch keepsakes.
- Timings: Open daily during park operating hours.
- Location: Near the entrance of the Fairytale Forest (Marerijk).
- Average price: €5 – €35
Jokies Wereld
- What’s available: Bright and colourful shop tailored for young children, packed with plush toys, games, clothing, and accessories featuring Jokie and his companion Jet.
- Timings: Open daily during park operating hours.
- Location: Near Carnival Festival (Reizenrijk).
- Average price: €5 – €30
Symbolica
- What’s available: Magical souvenirs inspired by the Palace of Fantasy, including Pardoes the Magic Jester plushies, glowing wands, regal costumes, and royal home decor.
- Timings: Open daily during park operating hours.
- Location: At the exit of the Symbolica attraction (Fantasierijk).
- Average price: €8 – €45
Cascada
- What’s available: South American and Aztec-themed souvenirs inspired by the Piraña river rapids ride, including themed merchandise, colourful apparel, and tropical keepsakes.
- Timings: Open daily during regular park operating hours.
- Location: At the exit of Piraña (Anderrijk).
- Average price: €5 – €35
Spiegeltje, Spiegeltje...
- What’s available: A fairytale costume and dress-up boutique featuring princess gowns, knight armour, costumes, and fashion accessories.
- Timings: Open daily during regular park operating hours.
- Location: Anton Pieckplein (Marerijk).
- Average price: €10 – €60
Dr. Charlatans Kwalycke Zaken
- What’s available: Creepy and mysterious souvenirs, lucky charms, courage boosters, and Danse Macabre-themed collectibles set in the Huyverwoud forest.
- Timings: Open daily during regular park operating hours.
- Location: Huyverwoud/Danse Macabre area (Anderrijk).
- Average price: €5 – €40
't Boeghbeeld
- What’s available: Nautical and pirate-themed keepsakes, miniature ships, apparel, and souvenirs from the ghost ship legend of De Vliegende Hollander.
- Timings: Open daily during regular park operating hours.
- Location: Exit of De Vliegende Hollander (Ruigrijk).
- Average price: €5 – €35
De Bazaar
- What’s available: Middle Eastern-inspired shop featuring 1001 Nights items, Fata Morgana souvenirs, exotic lamps, trinkets, and oriental gifts.
- Timings: Open daily during regular park operating hours.
- Location: Exit of Fata Morgana (Anderrijk).
- Average price: €5 – €45
Dromerijen
- What’s available: Enchanted fairy-themed store filled with elf wings, plushies, magical dresses, and Droomvlucht ride keepsakes.
- Timings: Open daily during regular park operating hours.
- Location: Exit of Droomvlucht (Marerijk).
- Average price: €5 – €40
Fabula
- What’s available: Animal plush toys, fancy dress costumes, tableware, and keyrings themed around the 3D cinema attraction Fabula and the Savannebar.
- Timings: Open daily during regular park operating hours.
- Location: Next to the Fabula attraction (Fantasierijk).
- Average price: €4 – €30
De Gevoelighe Plaet
- What’s available: Golden-age mine souvenirs, photo moments, and Industrial Revolution-themed memorabilia from the Baron 1898 dive coaster.
- Timings: Open daily during regular park operating hours.
- Location: At the exit of Baron 1898 (Ruigrijk).
- Average price: €5 – €35
Frequently asked questions about Efteling shops
No, most shops are located inside the park boundaries, requiring a valid park admission ticket. However, external guests staying at Efteling accommodations can access selected hotel retail outlets.
Yes, all souvenir stores accept major debit/credit cards and contactless payments. While cash is accepted at park registers, digital or card payments are highly preferred throughout Efteling.
Yes, Efteling regularly releases limited-edition anniversary pins, special seasonal merchandise, numbered ride collectables, and exclusive Anton Pieck artwork prints across dedicated shops like Efteldingen and Arcadeau.
Yes, the free Souvenir Delivery Express delivers all your shop purchases directly to the main exit cloakroom or straight to your Efteling hotel reception for easy evening pickup.
Plush toys often cost €15–€40, mugs €8–€25, and apparel €20–€60, while rarer collectibles are priced higher.
Most visitors spend around €15 to €40 per person on mid-range items like plushies, pins, or storybooks, though high-end collectibles and apparel can range up to €75 or more.
Early park opening and late afternoon on weekdays are quieter shopping windows than busy weekend peaks.
