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Quick Information

ADDRESS

Spaarndammerstraat 460, 1013 SZ Amsterdam, Netherlands

RECOMMENDED DURATION

2 hours

Timings

10:00–17:00

VISITORS PER YEAR

100000

TICKETS

From $14.51

EXPECTED WAIT TIME - STANDARD

30-60 mins (Peak), 0-30 mins (Off Peak)

Plan your visit

Did you know?

Highlights of Holland is located in the historic Magdalenakapel, a centuries-old chapel near Amsterdam’s city center.

The museum’s tulip room features artificial flowers up to 3.5 meters tall, creating a surreal, immersive field for visitors to explore and photograph.

Visitors can pedal real Dutch bikes connected to a DJ setup, generating music tracks in real time as they ride.

Why is Highlights of Holland a must-visit attraction?

Highlights of Holland is Amsterdam’s newest indoor experience that showcases the country’s iconic culture and history in one interactive hour. Housed in the historic Magdalenakapel near the city center, this 10-room “museum” offers a fast-paced, hands-on journey through Dutch traditions, combining education and entertainment in a way that appeals to all ages.

What makes Highlights of Holland unique is its approach to storytelling. The attraction brings Dutch culture to life through immersive themed rooms featuring windmills, tulip fields, canal houses, and bustling marketplaces. Every corner is designed to engage and inspire, allowing people to explore iconic Dutch heritage through interactive displays and playful, hands-on experiences. It’s an experience that makes learning about the Netherlands fun, engaging, and truly memorable.

What to see at Highlights of Holland?

Water Ride (Water Room)

Step into the Water Room for a virtual Dutch boat tour that brings the Netherlands’ historic battle with water to life. Board a life-size canal boat and “float” through Dutch history, experiencing dikes, floods, and waterworks.

Bikes & Beats (Cycling Room)

Celebrate the Dutch love for cycling in the Bikes & Beats room. Step onto a stationary bike, explore cycling culture through vibrant visuals, and discover how bicycles became an integral part of everyday life in the Netherlands.

Mighty Mill (Windmill Room)

Explore the iconic windmill in the Mighty Mill room. Learn how these historic structures harness wind power and understand their role in water management, grain milling, and Dutch heritage.

Tulip Trip (Tulip Room)

Step into a burst of color in the Tulip Trip room. Surrounded by vibrant tulip fields and artwork, discover the flower’s cultural and historical significance in the Netherlands.

Clogs & Chaos (Costume Corner)

This playful dress-up area features oversized Dutch items like wooden clogs, giant hats, and traditional costumes. Try on wooden shoes or a flower-adorned bonnet for photos, offering a lighthearted glimpse into Dutch folklore.

Art Room (Dutch Masters)

Step into the Art Room to see Dutch masterpieces come alive. Animated projections of Rembrandt, Vermeer, and Van Gogh provide an immersive and educational experience, blending classic art with dynamic 3D effects.

Mystic Museum

Experience the Mystic Museum, a high-tech “haunted” gallery where Dutch artifacts float or appear via hologram. This dimly lit, interactive space combines culture and creativity in an engaging finale lasting 3–5 minutes.

The Dutch Drop

End your journey on a giant orange-accented slide that doubles as a photo booth. Slide onto a beanbag while capturing fun group poses. Rapid-fire photos are taken automatically and available for purchase after the experience.

Top highlights at Highlights of Holland

Child exploring interactive controls in Water Room at Highlights of Holland exhibit.

Historic Dutch waterways

Experience detailed projections of canals, dikes, and flood defenses, featuring miniature boats and interactive waterworks that show the Netherlands’ centuries-long fight against the sea.

Guests enjoying a colorful bike ride in a vibrant, graffiti-filled space in Holland.
Interior of Windmill Room at Highlights of Holland with large wooden gears and visitors observing.
Guests exploring illuminated tulip exhibit in Holland experience.
Family in traditional Dutch attire at Clogs Room, Highlights of Holland exhibit.

Brief history of Highlights of Holland

Highlights of Holland is a brand-new interactive experience that opened at the end of 2025 in Amsterdam’s Spaarndammerbuurt, housed within the historic Magdalenakapel on Spaarndammerstraat. It was conceived as a creative way to bring Dutch culture, traditions, and iconic moments together under one roof in a fun, engaging format. The experience was developed by Dutch creators in response to the growing interest in immersive cultural attractions, transforming the chapel’s interior into ten themed rooms exploring water management, cycling, art, tulips, and more.

Who built Highlights of Holland?

Highlights of Holland was developed and brought to life by Dutch creatives and entrepreneurs Mark Wijlhuizen and Stefan Coppers, who envisioned an interactive cultural experience that goes beyond traditional museums. It opened in the historic Magdalenakapel in Amsterdam, offering a dynamic way to explore Dutch culture.

Architecture of Highlights of Holland

Highlights of Holland is housed in the Magdalenakapel, a historic chapel building located on Spaarndammerstraat in Amsterdam West. While the original religious architecture reflects the chapel’s traditional ecclesiastical design, the interior has been fully transformed to suit the interactive experience. The adaptive reuse of the space preserves the building’s heritage character while accommodating modern exhibition technology and immersive environments. The renovation focused on blending the chapel’s structure with contemporary immersive design, creating a unique fusion of old and new.

Frequently asked questions about Highlights of Holland

Highlights of Holland is housed in the historic Magdalenakapel, but the attraction itself is a new interactive experience rather than a traditional heritage site.

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