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Highlights of Holland is Amsterdam’s newest indoor experience, known for its fast-paced, interactive exploration of Dutch culture and history. Housed in the historic Magdalenakapel, the attraction is compact yet engaging, with ten themed rooms that combine education and entertainment. Most visits take about 1 hour, but without planning the route, it’s easy to miss key interactive exhibits. This guide covers everything you need to plan your visit, from getting there to picking tickets and making the most of your time inside.

Essential info at a glance

  • Hours: Sunday–Friday, 10 am–5 pm; Saturday, 10 am–6 pm. The last entry is typically 15 minutes before closing.
  • Book ahead: Advance booking is recommended, especially on weekends and holidays, to secure your preferred time slot.
  • Arrive early: Plan to arrive 10–15 minutes before your entry time. The main entrance is at Magdalenakapel, Spaarndammerstraat.
  • Visit duration: Most visits take around 65–75 minutes.
  • What most people miss: Multilingual audio guides add valuable context to each themed room, making the cultural storytelling more engaging.
  • Best times: Weekday mornings before 11 a.m. are noticeably quieter than midday or late afternoon. Being fully indoors, the attraction is ideal in any weather.
  • Is a guide worth it? The experience is self-guided, with audio guides available in multiple languages. No guided tours are offered.
  • Tickets: Standard entry starts at €17.46; combo options range from €30 to €40.
  • Tip: Opt for a combo ticket to make the most of your day in Amsterdam and explore additional experiences included in the package.

Which Highlights of Holland ticket is best for you?

Ticket typeWhat’s includedBest forPrice
Standard entry

Access to all ten immersive themed rooms, plus a multilingual audio guide

Ideal for a self-paced visit where you want to explore Dutch culture at your own speed without following a fixed schedule

From €17.46

With Moco Museum

Entry to Highlights of Holland and Moco Museum, including all exhibits, Moco Garden, and audio guide

Perfect for combining interactive Dutch culture with modern and contemporary art in one seamless visit

From €30.43

With The Upside Down

Entry to Highlights of Holland and The Upside Down, plus printed and digital photos, café & shop access, and parking discount

Best for pairing immersive exhibits with a playful, photo-focused experience, including digital keepsakes

From €40.01

With a canal cruise

Entry to Highlights of Holland and a 1-hour canal cruise with glass roof seating, multilingual audio guide, and kids' activity sheet

Great for adding a relaxing canal cruise to your visit and seeing Amsterdam from the water

From €30.31

With Barbie Experience

Entry to Highlights of Holland and the Barbie Experience, including all 12 themed zones, café & shop access, optional adults-only ticket with a drink

Perfect for combining Dutch culture with a themed interactive experience across multiple zones

From €40.34

Practical tips

  • Book and arrive early: Highlights of Holland uses timed entry slots, so plan to arrive at least 15 minutes before your scheduled time. This gives you time to check in calmly and start your experience on time.
  • Pace your visit: The experience lasts about 65–75 minutes and moves through ten themed rooms. Take extra time in spaces like the Water Ride and Tulip Trip to fully absorb the immersive visuals and details instead of rushing to the next room.
  • Best time for crowds: Weekday mornings, especially near opening time (around 10 am), are noticeably quieter than weekend afternoons. This allows a more relaxed experience, particularly in the interactive rooms.
  • Pack smart: There are no large lockers or cloakrooms, so bring a small bag only. Large backpacks need to be held or left outside, which can slow entry and make moving through rooms less comfortable.
  • Eat and drink planning: Small snacks and drinks are available on site, but there is no full café. For a substantial meal, plan to eat before or after at one of the nearby cafés and restaurants around Spaarndammerstraat.

Frequently asked questions about visiting Highlights of Holland

Most visits last 60–90 minutes. Time can extend if you linger in interactive rooms, try all activities, or take photos in the themed zones.