- Expert storytelling: With a guide (whether live or recorded) by your side, you’ll hear behind-the-scenes stories, surprising facts and cool moments from Heineken’s history you won’t get on your own.
- Live presentations: No reading signs in tiny print. Guides lead you through each space with live English commentary, and there are audio guides for multiple languages too.
- Interactive and engaging: Want to ask questions? Go for it. Small group tours mean more interaction, more laughs and a more personal experience every step of the way.
- Tastings with a twist: Appreciate curated samples during an exclusive tasting led by your guide. Learn how to pour the perfect pint and what makes each beverage unique.
Select your experience
Go on an audio-guided tour through Heineken’s 158-year old brewery & age-old brewing process.
- Everything you get: Begin your Heineken Experience with a friendly English introduction, roam with a multilingual audio guide through copper-filled rooms, feel the jolt of the 4D ‘Brew Your Ride’ session, click playful photos, and end with two complimentary Heinekens or soft drinks.
- Why choose this: You understand the brewery better with guided context in your language, and receive two drinks without paying anything more during the visit.
- Upgrades: Add a 60-min or 75-min canal cruise with a 19-language audio guide and fast-track entry to Heineken, or opt for rooftop views with three drinks.
Inclusions #
Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens or soft drinks
Additional paid upgrades:
60-min or 75-min canal cruise (as per option selected)
Audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi on the boat
Fast-track entry to Heineken Experience
Rooftop access
3 glasses of Heineken
What to bring
- Ensure your entry tickets and ID are on hand for a smooth experience.
What’s not allowed
- Outside food & beverages and smoking are not allowed in this experience.
- Your pets are not permitted on this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
Accessibility
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- For your convenience, guide dogs are welcome to join you.
Additional information
- Available facilities: lockers, a cloakroom, and a restroom.
- These tickets can't be cancelled or rescheduled.
What to bring Heineken Experience + Moco Museum Amsterdam
- Ensure your entry tickets and ID are on hand for a smooth experience.
What’s not allowed Heineken Experience + Moco Museum Amsterdam
- Your pets are not permitted on this experience.
Moco Museum Amsterdam
- Sharp metallic tools or objects, alcohol, drones, hats, and bags are not permitted on this experience.
- Flash photography is strictly prohibited at the venue.
- For safety reasons, guests under the age of 16 years are not allowed on this experience without their guardians.
Heineken Experience
- Outside food & beverages and smoking are not permitted in this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
Accessibility Heineken Experience + Moco Museum Amsterdam
- For your convenience, guide dogs are welcome to join you.
Moco Museum Amsterdam
- This experience is not accessible by wheelchair or pram/stroller.
Heineken Experience
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Additional information Moco Museum Amsterdam
- Available facilities: Restroom and free Wi-Fi.
- Children under 7 years old do not have to pay a ticket and can visit the museum for free. However, reserve a free child (0-6) ticket for them.
Heineken Experience
- Available facilities: Lockers, cloakroom and restroom.
Inclusions #
Moco Museum Amsterdam
Entry to the Moco Museum in Amsterdam
Access to all exhibitions (including Banksy, Basquiat, Warhol, Haring, and Kusama)
Entry to immersive and interactive digital art rooms
Free audio guide available in English, Dutch, German, French, Spanish and Italian
Access to the Moco Garden
Heineken Experience
Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens or soft drinks
- These tickets can't be cancelled or rescheduled.
Combos
Combo: Heineken Experience Tickets + 75-Min Adult-Only Amsterdam Canal Cruise
What to bring Heineken Experience
- Have your entry tickets and ID ready for a seamless experience.
Amsterdam Canal Cruise
- Complimentary earphones are provided, but you are encouraged to use your own.
What’s not allowed Heineken Experience
- Outside food & beverages and smoking are not permitted on this experience.
- Due to venue restrictions, pets cannot tag along for this experience.
- Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Amsterdam Canal Cruise
- Outside food and drinks are not allowed onboard.
- Due to cruise restrictions, your pets are not allowed on board.
Accessibility Heineken Experience
- This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- Your guide dogs are welcome at the venue.
Amsterdam Canal Cruise
- This experience is wheelchair accessible. Wheelchair accessible boats only depart from the dock opposite Hard Rock Cafe at the 10:30am, 12pm, 2pm, and 3:30pm time slots.
- Your guide dogs are welcome on the cruise.
Additional information Heineken Experience + Amsterdam Canal Cruise
- Your Heineken Experience ticket has a fixed timeslot chosen during booking. You must enter the museum exactly at this specific time. Your voucher needs to be scanned at the Heineken Experience entrance first. Your canal cruise ticket is an open ticket, meaning no timeslot is pre-allocated. You must redeem your open ticket inside one of the Gray Line Amsterdam/Blue Boat Company ticket offices to be assigned a timeslot for the cruise. Once redeemed, you can board the next available boat at either of the two docks listed below:
- Dock 1: Opposite Hard Rock Cafe (Stadhouderskade 501). Take tram 1, 2, 5, 11, or 12 and stop at Leidseplein. The dock is a 2-min walk from there.
- Dock 2: Opposite Heineken Experience (Stadhouderskade 550). Take tram 2, 5, or 12 and stop at Rijksmuseum (5-min walk) or take Metro 52 and stop at Vijzelgracht (2-min walk).
Heineken Experience
- This experience includes alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
- For safety reasons, guests under the age of 18 years will not be served alcoholic drinks.
- Facilities: lockers, cloakroom, and restroom.
Amsterdam Canal Cruise
- Children up to and including 3 years old may board for free. Children between the ages of 4 and 12 years can board with discounted tickets. Children older than 12 pay the same price as adults.
- Children must be accompanied by an adult.
- Most boats have a roof that closes fully and have central heating on board. So even if it is cold outside, you will be warm inside the boat. The boats mostly sail within the city centre, where the water stays very calm, so they can sail in almost any weather.
- If a cruise cannot take place due to extreme weather circumstances, the company will contact you to reschedule your ticket to another date.
- Please arrive 15 mins before your departure.
Inclusions #
Heineken Experience
Entry to the Heineken Experience
1.5-hour self-guided tour of the Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens
Amsterdam Canal Cruise
75-Min Amsterdam canal cruise
Boarding opposite Hard Rock Cafe or Heineken Experience
Audioguide in English, French, Russian, Spanish, German, Chinese, Dutch, Italian, Portuguese, Arabic, Japanese, Turkish, Polish, Czech, Croatian, Indonesian, Cantonese, Korean, and Hindi
Kids audioguide and activity package
Complimentary earphones
Closed heated boat
Additional paid upgrades:
Amsterdam Canal Cruise
- Snackbox (chips, popcorn, stroopwafels, nuts, and water or soft drink of your choice)
Exclusions #
Heineken Experience + Amsterdam Canal Cruise
Transfers
Food and additional beverages
- These tickets can't be cancelled or rescheduled.
Combos
Combo (Save 5%): Heineken Experience + Icebar Amsterdam Skip-the-Line Tickets
From historic brewery halls to frozen Icebar cocktails, experience Amsterdam’s coolest duo together.
- Everything you get at Heineken Experience: See towering copper tanks, historic brewing rooms, and hands-on exhibits, catch a live English presentation, follow a six-language audio guide, and wrap up with two refreshing Heinekens.
- Everything you get at Icebar Amsterdam: Get skip-the-line priority entry to Icebar, bundle up in thermal clothing, and enjoy three chilling drinks while marveling at 35 tons of carved ice forming walls, tables, and shimmering frozen art at -10°C.
- Why choose this: Combine brewery heritage with Icebar chill, enjoy drinks at both while skipping queues at Icebar that typically add 15-45 mins.
Inclusions #
Heineken Experience
Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens
Icebar Amsterdam
Skip-the-line entry to the Xtracold Icebar
3 free beverages (alcoholic or non-alcoholic)
Thermal coat and gloves
Exclusions #
Icebar Amsterdam
Food and additional drinks
Transport between venues
Personal expenses
Gratuities
What to bring Heineken Experience + Icebar Amsterdam
- Ensure your entry tickets and ID are on hand for a smooth experience.
What’s not allowed Heineken Experience + Icebar Amsterdam
- Your pets are not permitted on this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
- Smoking is not permitted in this experience.
Heineken Experience
- Outside food & beverages are not permitted in this experience.
Icebar Amsterdam
- Large bags and luggage are not permitted in this experience.
Accessibility Heineken Experience + Icebar Amsterdam
- This experience is accessible to wheelchair users.
- For your convenience, guide dogs are welcome to join you.
Heineken Experience
- Visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Additional information Heineken Experience
- Available facilities: lockers, a cloakroom, and a restroom.
Icebar Amsterdam
- Management may refuse entry if guests are intoxicated, underage, or unable to verify their age.
- Maximum stay inside the Icebar is 20 minutes.
- Last admission is 45 minutes before closing.
- These tickets can't be cancelled or rescheduled.
Learn the brewery secrets before heading up for expansive rooftop views over Amsterdam’s canals.
- Everything you get: This experience takes you through Heineken’s brewing process and brand evolution with live English commentary & multilingual audio storytelling. End on the rooftop terrace with three included Heinekens, enjoying gorgeous Amsterdam views and open-air photo ops.
- Why choose this: Climb to the rooftop for panoramic city views, from winding canals to terracotta rooftops, and celebrate the scenery with chilled Heinekens
Inclusions #
Entry to Heineken Experience
Rooftop access
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
3 complimentary Heinekens
What to bring
- Ensure your entry tickets and ID are on hand for a smooth experience.
What’s not allowed
- Outside food & beverages and smoking are not allowed in this experience.
- Your pets are not permitted on this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
Accessibility
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- For your convenience, guide dogs are welcome to join you.
Additional information
- Available facilities: lockers, a cloakroom, and a restroom.
- These tickets are valid until 1 July, 2026.
