From happy customers

Loved by 49 million+
Trustpilot rating: 4.5 out of 5

Alessio B

Switzerland
Couple
5 days ago


The exhibition is wonderful, with immersive settings featuring many notable figures; unfortunately, some of them are closely tied to Dutch culture and therefore may not be familiar to tourists. Overall, it’s an experience I’d recommend in any city.

Hourdeaux L

France
Couple
Feb 2026



+1 more

I caught myself talking to a statue because the realism is so uncanny. The immersion is total; you completely forget that everything is made of wax. A truly memorable experience in Amsterdam.

Sofie M

Czech Republic
Family
Last week

The Rijksmuseum is one of the most impressive museums I have ever visited. The building itself is beautiful, with a mix of historic and modern design that makes it feel both grand and welcoming. Inside, the museum has an incredible collection of art and history, including famous Dutch paintings, detailed sculptures, and fascinating exhibits about the Netherlands. The highlight for me was seeing the masterpieces by Rembrandt and Vermeer up close—they feel much more powerful in real life than in pictures. The museum is very well organized, making it easy to explore at your own pace without feeling lost. There are also interactive displays that make learning more engaging, especially for younger visitors. Overall, the Rijksmuseum offers a rich cultural experience and is definitely worth visiting if you are in Amsterdam.

Marianne P

France
Couple
Last week

A beautiful site with a very extensive collection of works A wonderful surprise: the museum’s superb and impressive library An unforgettable moment

Judy F

Couple
Last week



Pickup was efficient, the venue fabulous. There was a little confusion catching the return bus, otherwise all went well.

Haifeng M

Couple
2 weeks ago

Boat tour started 15 mins late but the experience were wonderful. Beautiful boat and lovely engaging captain. Definitely recommend

Royer M

Couple
3 weeks ago

A magnificent stadium and a top-notch guide. Clear explanations and a smooth tour. I'd love to go back someday to see an Ajax game

Maike W

Couple
Mar 2026

We were thrilled to get such a great discount for the museum. Everything went smoothly, and the visit was wonderful.

Heineken Experience tours offer a guided walk through the historic brewery, featuring a live presentation in English. Multilingual audio guides are available, making it easy for visitors from around the world to follow along and enjoy the exhibits, brand history and interactive displays at their own pace. Keep reading to know more!

Why take the Heineken Experience guided tours?

Tourists with guide at Heineken Experience, Amsterdam brewery tour.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Visitors exploring interactive exhibits at the Heineken Experience in Amsterdam.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
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Enjoy expert storytelling

Guided tours give you access to stories that don’t appear on signs or videos. These live English presentations share the brand’s journey with energy and detail, and multilingual audio guides make it easy for international visitors to stay fully engaged.

Partake in personalized tastings

During the guided tour, enjoy a tasting that’s as informative as it is flavorful. With a selection of beers and insights from your guide, the session turns into a fun, interactive learning moment where you get special tips on how to enjoy the taste profile like a true connoisseur.

Go beyond passive observation

You’ll touch, play and pour your way through the Heineken Experience. Whether it’s pouring the perfect pint, simulating the brewing process, or taking on the role of a bottle through the production process through 4D ride, the guided tour is interactive from beginning to end.

Small-group experience

The guided tour’s small group format means more one-on-one time with your guide and a less crowded atmosphere. You won’t be rushed, and you’ll be able to engage more with the stories and exhibits.

Guided tours vs. self-guided tours

Guided tours

  • Expert storytelling: With a guide (whether live or recorded) by your side, you’ll hear behind-the-scenes stories, surprising facts and cool moments from Heineken’s history you won’t get on your own.
  • Live presentations: No reading signs in tiny print. Guides lead you through each space with live English commentary, and there are audio guides for multiple languages too.
  • Interactive and engaging: Want to ask questions? Go for it. Small group tours mean more interaction, more laughs and a more personal experience every step of the way.
  • Tastings with a twist: Appreciate curated samples during an exclusive tasting led by your guide. Learn how to pour the perfect pint and what makes each beverage unique.

Self-guided tours

  • Go at your own pace: Wanna linger in the brew room or zip through the interactive zones? You’re in charge. Self-guided visits let you take it all in on your schedule.
  • Flexible entry: Pop in when it works for you. With a self-guided ticket, you choose your time and explore on your own terms, no tight schedule to follow.
  • Multilingual audio guides: Need some extra context? Just plug in your headphones. The free audio guide at Heineken Experience comes in six languages and gives you all the details at your own pace.
  • Great for solo vibes: Self-guided tours give you space to wander, reflect and enjoy the Heineken Experience your way—no group, no guide, just you and this 150+ years old brewery.

Frequently Asked Questions about Heineken Experience guided tours

Most guided tours take around 1.5 to 2 hours, depending on the group’s pace and how many questions are asked along the way.