- Expert storytelling: With a guide (whether live or recorded) by your side, you’ll hear behind-the-scenes stories, surprising facts and cool moments from Heineken’s history you won’t get on your own.
- Live presentations: No reading signs in tiny print. Guides lead you through each space with live English commentary, and there are audio guides for multiple languages too.
- Interactive and engaging: Want to ask questions? Go for it. Small group tours mean more interaction, more laughs and a more personal experience every step of the way.
- Tastings with a twist: Appreciate curated samples during an exclusive tasting led by your guide. Learn how to pour the perfect pint and what makes each beverage unique.
Select your experience
Go on an audio-guided tour through Heineken’s 158-year old brewery & age-old brewing process.
- Everything you get: Follow Heineken’s story in the 1867 Amsterdam brewery with a live English presentation and multilingual audio guide. See copper brew tanks, enjoy a 4D ‘Brew Your Ride’ experience, and snap digital keepsakes at karaoke stations and photo booths.
- Why choose this: Get full access to Heineken’s brewery tour, with expert English presentation and a self-paced audio guide in 6 languages.
- Upgrades: Add a 75-min Canal Cruise with audio in 19 languages, scenic city views from the Heineken rooftop, and fast-track entry to Heineken Experience.
Inclusions
Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 complimentary Heinekens
Rooftop access (as per option selected)
75-min canal cruise (as per option selected)
Glass-top roof boats (as per option selected)
Audio guide in 19 languages on the boat (as per option selected)
Fast-track entry to Heineken Experience (as per option selected)
3 glasses of Heineken (as per option selected)
- Ensure your entry tickets and ID are on hand for a smooth experience.
- Outside food & beverages and smoking are not allowed in this experience.
- Your pets are not permitted on this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- For your convenience, guide dogs are welcome to join you.
- Available facilities: lockers, cloakroom and restroom.
- These tickets can't be cancelled or rescheduled.
Score a 22% discount—tour Heineken’s brewery, then cruise Amsterdam’s canals for 75-min.
- Everything you get at the Heineken Experience: Save 30-mins and fast-track your entry to the Heineken brewery. Enjoy the live English walkthrough, pick your language on the audio guide, and wrap things up in the colourful buzz of the Best ‘Dam Bar.
- Everything you get on the Canal Cruise: Relax on a 75-min cruise through Amsterdam’s canals in a glass-roof boat. Spot landmarks like Rijksmuseum and Magere Brug, with an audio guide in 19 languages.
- Why choose this: Save 22% and hop on your canal cruise right across from Heineken for the easiest two-in-one Amsterdam experience.
- Upgrades: Sightseeing is better with snacks! For the cruise, pick the snack box option and enjoy sweet and savory bites, plus a beverage.
Inclusions Heineken Experience
Fast track entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
1 complimentary Heineken
75-min Canal Cruise
75-min Canal Cruise (boarding opposite Heineken Experience)
Glass-top roof boats
Audio guide in 19 languages
Snack box on the cruises (as per option selected)
Heineken Experience + 75-min Canal Cruise
- Ensure your entry tickets and ID are on hand for a smooth experience.
- Your pets are not permitted on this experience.
Heineken Experience
- Outside food & beverages and smoking are not allowed in this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- For your convenience, guide dogs are welcome to join you.
- Available facilities: lockers, cloakroom, and restroom.
75-min Canal Cruise
- This experience is not accessible to wheelchair users.
- These tickets can't be cancelled or rescheduled.
Get brewery insights, then head to the rooftop to enjoy a bird's-eye view of the city.
- Everything you get: This experience takes you through Heineken’s brewing process and brand evolution with live commentary and multilingual audio storytelling. Wrap up your visit at the rooftop terrace for sky-high views of Amsterdam and open-air photo ops.
- Why choose this: Check out old brewing rooms like Moutzolder, enjoy rooftop skyline views, and a lively finale at the Best ‘Dam Bar inside the brewery.
Inclusions
- Entry to Heineken Experience
- Rooftop access
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
- 3 complimentary Heinekens
- Ensure your entry tickets and ID are on hand for a smooth experience.
- Outside food & beverages and smoking are not allowed in this experience.
- Your pets are not permitted on this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- For your convenience, guide dogs are welcome to join you.
- Available facilities: lockers, cloakroom, and restroom.
- These tickets are valid until 31 December, 2025.
Combos
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Combo (Save 5%): Heineken Experience Tickets + Johan Cruijff ArenA Classic Tour
From Heineken’s Best 'Dam Bar to Johan Cruijff ArenA’s famous pitch—all in one ticket!
- Everything you get at Heineken Experience: Take a peek inside the original brewery, ride through a bottle’s journey in 4D, go on a self-guided tour with a multilingual audio guide, or catch a live English session & finish at the Best ‘Dam Bar hangout.
- Everything you get at Johan Cruijff ArenA: Go behind the scenes at Johan Cruijff ArenA, and visit the dressing rooms, dugout, pitch, players’ tunnel, and Ajax Gallery of Fame on your own!
- Why choose this combo: One hassle-free booking gets you into Heineken Experience and Johan Cruijff ArenA—explore brewing culture and football history at your pace!
Inclusions Heineken Experience
Entry to the Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 Heinekens at Best 'Dam Bar
Johan Cruijff ArenA
Entry to Johan Cruijff ArenA
Access to: Players' Dressing Rooms, Mixed Zone, Players' Tunnel, Pitch, Manager’s Dug-out, Ajax Gallery of Fame
Heineken Experience + Johan Cruijff ArenA
- Ensure your entry tickets and ID are on hand for a smooth experience.
- Outside food & beverages and smoking are not allowed in this experience.
- Your pets are not permitted on this experience.
- For your convenience, guide dogs are welcome to join you.
- Available facilities: Restrooms
Heineken Experience
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- Available facilities: lockers and cloakroom.
Johan Cruijff ArenA
- Helmets, suitcases, or bags bigger than 30 cm x 21 cm x 10 cm are not allowed on this experience.
- This experience is accessible to wheelchair and pram/stroller users.
- For your convenience, escalators and elevators are available throughout the venue.
- Access to the Ajax dressing room may be restricted on days when the team has a home or away match.
- These tickets can't be cancelled or rescheduled.
Skip the long entry queues at Moco Museum, then tour Heineken with an audio guide.
- Everything you get at Heineken Experience: Walk through Heineken’s old brewing rooms, listen to stories with a multilingual audio guide, catch a live English demo, and get interactive with photo booths and karaoke stations.
- Everything you get at Moco Museum: Why wait? Skip the lines and get straight to Moco’s iconic art—Banksy, modern masterpieces, immersive digital exhibits, and an outdoor garden to explore.
- Why choose this combo: Get 10% discount, skip the queues & explore both Moco Museum’s art scene and Heineken’s brewing legacy. They’re just 10-mins apart!
Inclusions Heineken Experience
Entry to Heineken Experience
Live presentation in English
Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
2 Heinekens
Moco Museum Amsterdam
Skip-the-line entry to Moco Museum
Access to all exhibitions
Audio tour via your smartphone in Dutch, English, French, German, Italian, Portuguese & Spanish
Heineken Experience + Moco Museum Amsterdam
- Ensure your entry tickets and ID are on hand for a smooth experience.
- Your pets are not permitted on this experience.
- For your convenience, guide dogs are welcome to join you.
Heineken Experience
- Outside food & beverages and smoking are not permitted on this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- Available facilities: lockers, cloakroom and restroom.
Moco Museum Amsterdam
- Sharp metallic tools or objects, alcohol, drones, hats, and bags are not permitted in this experience.
- Flash photography is strictly prohibited at the venue
- This experience is not accessible by wheelchair and pram/strollers.
- Facilities: restroom and free Wi-Fi.
- For safety reasons, guests under the age of 16 years are not allowed on this experience without their guardians.
- Children under 7 years old do not have to pay a ticket and can visit the museum for free. However, reserve a free child (0-6) ticket for them.
- These tickets can't be cancelled or rescheduled.
