The complete guide to shopping at the Heineken Experience

Yes, both the Flagship Store and The Kiosk are accessible to the public. You do not need to purchase a tour ticket to enter the shopping areas.

Personalised bottles are available at the Flagship Store. You can input your name or a custom message at the designated kiosks and have your bottle created on-site.

The personalization process is quite fast. After you enter your details at the kiosk, your bottle is usually ready within minutes. However, during peak hours (especially Saturday afternoons), there may be a short wait of 15–20 minutes at the collection point.

The physical store does not offer international shipping on-site, but the official online store via Beerwulf ships to the Netherlands, UK, Germany, Belgium, and Austria.

The Heineken Experience is a cashless venue. All shops accept major credit cards, debit cards, and contactless payment methods for your convenience.

While the Heineken Experience tour is strictly for those aged 18 and older, the Flagship Store and The Kiosk are accessible to all. However, you must be 18+ to purchase any alcoholic products, including the personalized bottles.

Yes, the Heineken Experience offers a free cloakroom and lockers for guests. Please note that lockers have a size limit of 320 x 255 x 492 mm. For larger shopping hauls or suitcases, you should use the nearby Lockerpoint Luggage Storage at Marie Heinekenplein.

Items purchased at the Flagship Store can generally be exchanged or returned with a valid receipt, provided they are in original, unused condition. Note that personalized bottles are custom-made and are typically non-refundable unless there is a defect in the product.

If you are a non-EU resident, you may be eligible for a VAT refund on your souvenirs if your total spend exceeds a certain threshold (typically €50 in the Netherlands). Ask the shop staff for a ‘Tax-Free Form’ at the time of purchase to claim your refund at the airport.