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Plan Your Visit to The Amsterdam Heineken Experience

Amsterdam

Experience the world of Heineken like never before at the Amsterdam Heineken Experience! This article will be your ultimate guide to discovering all the fun and excitement this iconic brewery has to offer. Get ready to immerse yourself in the rich history of Heineken and learn how to plan your unforgettable visit to the Amsterdam Heineken Experience.

Amsterdam Heineken Experience At A Glance

Heineken Experience
  • Opening Hours: Daily from 10:30 AM - 9 PM
  • Closed On: The Heineken Experience is open daily just like the city of Amsterdam.
  • Last Entry Time: 6:45 PM
  • Annual Visitors: Over a million beer enthusiasts from around the globe!

Know Before You Go

  • Entrances: The Amsterdam Heineken Experience has a single entrance for all visitors.
  • Facilities: Enjoy free Wi-Fi, the Heineken Flagship Store, a Rooftop Bar & Terrace, a 'Create Space' for customized souvenirs, and Restrooms during your visit.
  • Accessibility: Currently undergoing renovation, The Heineken Experience, housed in a historic monumental building, aims to enhance safety and accessibility. Unfortunately, during this period, until further notice, the establishment won't be wheelchair accessible.
  • Dress Code: There's no strict dress code; just come as you are and be ready to have a great time.

Rules and Regulations

  • Guests must be of legal drinking age (18+) to enter and enjoy beer samples.
  • No smoking is allowed inside the premises.
  • Pets are not allowed, with the exception of service animals.
  • Have a valid ID with you for age verification.
  • Follow the instructions of the friendly staff for a safe and enjoyable experience.

Plan Your Visit

Opening Hours
Getting There
Best Time to Visit
Nearby
Accomodation
Restaurants
Heineken Experience

General Timings:

  • The Amsterdam Heineken Experience is open every day from 10:30 AM to 9 PM, allowing you plenty of time to savor the experience.
  • Between December 24th – December 31st, the experience is open from 10:30 AM to 4:00 PM. The last admission is at 2:00 PM.

Last Admission:

  • The last entry is at 6:45 PM.

Closed On:

  • The Heineken Experience is closed on January 1st, so make sure to plan your visit accordingly.

Heineken Experience

Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam

Find on Map 

The Heineken Experience is located in the center of the city and is easy to reach by walking or by public transportation. Here are some of the best ways to reach the Heineken Experience:

  • By Tram: Go with tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
  • By Metro: Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.

Closest Landmarks: The Heineken Experience is within walking distance of the Museumplein, the Rijksmuseum, and the Van Gogh Museum, making it a perfect addition to your Amsterdam itinerary.

Heineken Experience

To make the most of your visit, aim to arrive early in the morning or later in the afternoon to avoid the peak hours. Weekdays are generally less crowded than weekends. Keep in mind that Amsterdam's tourist season peaks during the summer months, so consider visiting during the shoulder seasons (spring and autumn) for a more relaxed experience.

Heineken Experience

Canal Cruise: Hop on a canal cruise and view the city at its finest, from the traditional houses lined up on the banks of the water, to the impressive monuments dotted throughout the city.

Rijksmuseum: Visit the museum that is home to more than 1 million works of art and historical objects.

Van Gogh Museum: Visit the museum that houses the world’s largest collection of works by this famous Dutch painter.

Museumplein: Located a mere 10-minute walk from the Heineken Experience., this large public square is surrounded by several of the country’s most iconic museums and monuments.

Anne Frank House:Plan a visit to the famousAnne Frank Houseto learn where the famous Jewish wartime diarist Anne Frank lived and hid during the Nazi persecution.

Accommodation in Amsterdam
Here are some Luxury Stays:
  • Hotel Okura Amsterdam: A luxurious 5-star superior hotel located in the trendy district of De Pijp. The rooms and suites overlook the Amsterdam skyline for unparalleled city views. The hotel also has the onsite Nagomi Gym & Wellness, swimming pool, and treatment rooms.
  • Conservatorium Hotel: A luxury hotel located in the Museum District of Amsterdam. The hotel features a wellness center, fitness facilities, and a restaurant.
  • Pulitzer Amsterdam: A luxury hotel located in the heart of Amsterdam’s historic city center. The hotel features a restaurant, bar, and garden terrace.
Here are some Mid-Budget Stays:
  • Hotel Vondel: A boutique hotel located in the heart of Amsterdam’s city center. The hotel features a restaurant, bar, and garden terrace.
  • NH Amsterdam Museum Quarter: A modern hotel located in the Museum District of Amsterdam. The hotel features a restaurant, bar, and fitness center.
  • The ED Amsterdam: A modern hotel located in the heart of Amsterdam’s city center. The hotel features a restaurant and bar.
Here are some Low-Budget Stays:
  • Quentin England Hotel: A budget-friendly hotel located in the heart of Amsterdam’s city center. The hotel features a bar and lounge area.
  • Stayokay Amsterdam Stadsdoelen: A budget-friendly hostel located in the heart of Amsterdam’s city center. The hostel features a bar and lounge area.
  • The Flying Pig Downtown: A budget-friendly hostel located in the heart of Amsterdam’s city center. The hostel features a bar and lounge area.
Here are some Luxury Restaurants:
  • Brasserie Ambassade: A French restaurant located in the heart of Amsterdam. The restaurant features a bar and terrace.
  • Bridges Dining: A seafood restaurant located in the heart of Amsterdam. The restaurant features a bar and terrace.
  • Vinkeles: A French restaurant located in the heart of Amsterdam. The restaurant features a bar and terrace.
Here are some Mid-Budget Restaurants:
  • Cannibale Royale: A steakhouse located in the heart of Amsterdam’s city center. The restaurant features a bar and terrace.
  • De Foodhallen: A food hall located in the heart of Amsterdam’s city center. The food hall features a variety of food vendors.
  • The Seafood Bar: A seafood restaurant located in the heart of Amsterdam’s city center. The restaurant features a bar and terrace.
Here are some Low-Budget Restaurants:
  • Vleminckx the Sausmeester: A fast food restaurant located in the heart of Amsterdam’s city center. The restaurant specializes in fries and snacks.
  • Foodhallen: A food hall located in the heart of Amsterdam’s city center. The food hall features a variety of food vendors.
  • Bakers & Roasters: A cafe located in the heart of Amsterdam’s city center. The cafe features a variety of breakfast and brunch options.

Visitor Tips & Guidelines

  • Arrive early or later in the afternoon for a more relaxed experience.
  • Visit on weekdays to avoid larger crowds.
  • Take advantage of the audio guide to enhance your understanding of the brewing process.
  • Have your ID with you for age verification if you wish to sample the beer.
  • Respect the no-smoking policy inside the premises.
  • Explore the nearby attractions, as they are easily accessible and offer diverse experiences.
  • Follow the instructions of the friendly staff to ensure a safe and enjoyable visit.
  • Don't forget to take home some Heineken memorabilia from the gift shops!



How to Buy Tickets to The Heineken Experience?

Tickets to Heineken Experience with Free Drinks
Instant Confirmation
Mobile Ticket
Flexible Duration
Audio Guide
More details
I Amsterdam City Card: 70+ Attractions
Free Cancellation
Instant Confirmation
Mobile Ticket
Flexible Duration
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Saver Combo: Canal Cruise + Heineken Experience Direct Entry
Instant Confirmation
Mobile Ticket
2 hr. 15 min.
Guided Tour
More details
What is the Heineken Experience?

The Heineken Experience is a famous interactive brewery tour in Amsterdam, offering a glimpse into the world of Heineken's brewing process and history.

What are the opening hours?

The Heineken Experience is open daily from 10:30 AM to 9 PM. The last entry time is at 6:45 PM. It is closed on January 1st.

How much time should I allocate for the visit?

Plan for about 1.5 to 2 hours to fully enjoy the interactive tour and all the attractions at the Heineken Experience.

Is the Heineken Experience suitable for all ages?

The Heineken Experience takes its commitment to encouraging responsible consumption very seriously and does not allow visitors under the age of 18.

What is included in the ticket price?

The ticket includes a self-guided tour, interactive exhibits, a Heineken beer tasting session (for adults), and access to the gift shop.

Can I take photos during the tour?

Absolutely! Photography is allowed and encouraged throughout the tour, so you can capture your memorable moments at the Heineken Experience.

Are there any nearby attractions to visit afterward?

Yes, the Heineken Experience is close to several popular landmarks like the Rijksmuseum and Van Gogh Museum, perfect for continuing your Amsterdam exploration.

What is the best way to get to the Heineken Experience?

The best way is by public transport, using trams or buses. The Weteringcircuit stop is a short walk away from the Heineken Experience.