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Heineken Experience Tickets & Tours

Headout is an authorized and trusted partner of the venue, offering curated experiences to enjoy this attraction.

Heineken Experience guide demonstrating beer pouring in Amsterdam.
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From happy customers

Loved by 47 million+
Trustpilot rating: 4.5 out of 5
Kaspar Mooses
EE

Kaspar

Estonia
Jan 2026
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+2 more

The building looks amazing. Very easily accessible and the staff is very friendly and helpful. A lot of artwork to see an everything is divided into logical sections according to different periods and origins of art.
Frank Vitt
DE

Frank

Germany
Jan 2026
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+2 more

The building is very beautiful, the paintings and artworks are fantastic, and the Mesum app helps you find your way around.
Dragic Mihael

Dragic

Jan 2026
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Great service. Boat tour moved forward by an hour without any problems. Even though we had bought tickets for 3 p.m., it was easily moved forward by an hour.
André Mauricio Catanho Correa
NL

André

Netherlands
Jan 2026
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Well organized, easy to arrive and easy to board. Guide with good humor and providing good information about buildings and sightseeings. My only frustration is that I was expecting more from the light festival in Amsterdam. The monuments could be more illuminated.
Ana Claudia Jorge do Carmo Santos
BR

Ana

Brazil
Dec 2025
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Comfortable and warm for the cold Dutch winter The tour gives us a spectacular view of Amsterdam. The guide uses both Dutch and English to show you some of the city's sights and curiosities.
Marcos Moreno Valle
ES

Marcos

Spain
Dec 2025
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Great tour at the Johan Cruyff Arena. Well organized, informative and inspiring. A must for football fans visiting Amsterdam.
Lapierre Thierry
BE

Lapierre

Belgium
Dec 2025
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A visit to the magnificent stadium of a legendary team...memories...thrills... Reading the names of the various players who have taken part in the club's history brings back incredible moments.
Emanuel Fernando Alves Duque Monteiro Pinto
PT

Emanuel

Portugal
Dec 2025
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+1 more

The house is stunning, and the urban art really resonated with me. Seeing works by Banksy and KAWS was incredible, and the immersive Studio Irma installation made the experience truly magical.

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The best way to guarantee your Heineken Experience entry

Heineken Experience tickets sell out fast, especially during weekends and holidays. This interactive brewery tour is Amsterdam’s most popular beer-related attraction. Booking in advance guarantees entry and allows you to plan your day with confidence.

Book now!

TL;DR: Visiting the Heineken Experience

  • Ways to explore: Enter the historic Heineken brewery and follow the self-guided interactive experience. Learn about brewing, packaging, and brand history through exhibits, tastings, and multimedia guides.
  • Access guarantee: Pre-booked tickets ensure your entry, which is essential during peak tourist season.
  • Queues & access: Collect your tickets at the entrance; security checks are mandatory for all visitors.
  • When to book: Book as early as possible, as time slots fill quickly, particularly in summer months.
  • Good to know: The experience lasts approximately 1.5 to 2 hours. Some areas include stairs and tight spaces, so plan accordingly.

Which Heineken Experience is best for you?

ExperienceBest forDurationHighlights & inclusionsWhy choose this?

Heineken Experience Entry Tickets with 2 Drinks

Visitors who want a full brewery tour with included tastings

1.5 to 2 hours

Live English presentation, multilingual audio guide, 2 complimentary Heinekens, 4D ‘Brew Your Ride’ experience

Learn brewery history, enjoy tastings, and explore at your own pace with audio guidance

Heineken Experience Entry Tickets + Rooftop Access

Visitors who want a premium brewery experience with city views

2 hours

All standard inclusions + rooftop terrace, 3 complimentary Heinekens

Combine Heineken insights with panoramic Amsterdam views

Heineken Experience + 75-Min Adult-Only Canal Cruise

Visitors who want to pair brewery fun with scenic canal views

2.5 to 3 hours

Standard Heineken tour + 75-min glass-roof canal cruise, multilingual audio guide, 2 Heinekens

Save 22% and enjoy two iconic Amsterdam experiences in one day

Heineken Experience + Canal Cruise + Snackbox

Visitors who want brewery, cruise, and snacks in one combo

2.5 to 3 hours

Standard Heineken tour + 75-min glass-roof canal cruise, multilingual audio guide, 2 Heinekens

Combine sightseeing, brewery, and tasty bites for a fuller day out

Heineken Experience + Johan Cruijff ArenA Classic Tour

Football and beer fans who want two legendary Dutch experiences

3 to 3.5 hours

Heineken tour with 2 drinks + ArenA access (locker rooms, tunnel, pitch, Gallery of Fame)

Explore Ajax history and Heineken brewery at your own pace, save 5%

Heineken Experience + Icebar Amsterdam

Visitors looking for a unique frozen adventure with brewery insights

2.5 to 3 hours

Heineken tour with 2 drinks + skip-the-line Icebar entry, 3 drinks, thermal coat & gloves

Experience frosty fun, interactive brewery tour, and drinks at both venues

Heineken Experience + Moco Museum

Art lovers and brewery fans wanting culture and craft in one day

2.5 to 3 hours

Heineken tour with 2 drinks + Moco Museum entry, immersive digital art, garden

Pair modern art with historic brewing for two must-see Amsterdam highlights

Heineken Experience + Madame Tussauds

Visitors who want celebrity selfies plus brewery insights

2.5 to 3 hours

Heineken tour with 2 drinks + Visit to Madame Tussauds

Cover two iconic attractions within walking distance, upgrade options available (canal cruise & priority Heineken entry)

What to expect at the Heineken Experience

Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
  • Historic brewery tour: Travel back to 1867 inside Heineken’s first brewery, where restored equipment and hands-on brewing simulations guide you through the full process, complete with motion effects.
  • Interactive exhibits: Ever wondered how it feels to be part of a production line? This 4D ‘Brew Your Ride’ experience uses motion, sound, and effects to turn you into a Heineken bottle on the move.
  • Heineken Studio: Think of the Heineken Studio as a test kitchen for cool serving ideas. Expect touchscreens, futuristic taps, and systems that adjust taste or temperature at the push of a button.
  • Tasting sessions: If you think the glass shape, pouring technique, or ingredients don’t affect the flavor, then think again! These guided tasting sessions walk you through it with pro tips and sensory demos.
  • Brand history & memorabilia: The memorabilia room is a treasure trove of vintage ads, classic signage, old delivery bikes, and even the first-ever Heineken bottle design, all showing how branding and brewing grew together.

Things to know before you book your Heineken Experience tickets

  • Ticket options: Go classic with general entry, upgrade for rooftop views, or mix it up with combos, like an Amsterdam canal cruise, football stadium tour, or a modern art museum stop.
  • Cancellation policy: Heineken Experience tickets are non-refundable and non-reschedulable, so make sure you're ready to go before you click 'buy'!
  • What’s included: Your ticket covers everything from historical exhibits to the 4D experiences and the iconic ‘Best ‘Dam Bar.’ Plus, enjoy a live English talk, audio guides in six languages, and guided tasting sessions.
  • Why pick the rooftop experience: For a complete experience, head to the rooftop ! The panoramic views of Amsterdam’s skyline are unforgettable, making it a great place to pause, snap memorable pictures and enjoy your Heineken.
  • Why choose a combo: Combos are the perfect way to maximize your day and make the most of your money. Combine Heineken with a scenic canal cruise, explore the Johan Cruijff ArenA, or explore the modern art at Moco Museum!
  • Timed entry info: Entry is only allowed at your selected time, so don’t be late! The Experience is open year-round, with reduced hours on holidays like Christmas Eve and New Year’s Eve.
  • Age restrictions: Visitors must be 18 or older to enter. It’s a grown-up experience, so children and minors aren’t permitted, even with guardians.
  • Audio guide: With audio guides in Dutch, German, French, Italian, Spanish, and Portuguese, you’re free to explore each room your way, without following a group schedule.

Which Heineken Experience ticket is the best for you?

If you just want to tour the experience

Go for: Standard tickets

Duration: Flexible

Guide: Audio guide

  • Entry tickets include full access to the Heineken Experience, with a live English presentation, multilingual audio guides & extra perks like a 75-mins canal cruise, fast-track brewery entry, or access to the rooftop.

Recommended tour:

  • Heineken Experience Tickets
  • Heineken Experience Entry Tickets with Rooftop Access

If you want to explore more of Amsterdam

Go for: Combo tickets

Duration: Flexible

Guide: Audio guide

  • Whether you’re a sports fan, art lover, or a canal enthusiast, these Heineken Experience combos offer a taste of everything the city has to offer, all at an affordable price!

Recommended tours:

  • Heineken Experience Tickets + 60-Min Canal Cruise
  • Heineken Experience Tickets + Johan Cruijff ArenA Classic Tour
  • Heineken Experience + Moco Museum Tickets

What to do at the Heineken Experience?

Entrance to Heineken Experience in Amsterdam.
Guests exploring brewing equipment at the Heineken Experience.
Visitors enjoying a tour at the Heineken Experience brewery in Amsterdam.
Heineken Store interior with merchandise display and branded items.
Heineken Experience interior with Foam Infusions bar and green bottle display.
Guests interacting with a guide at the Heineken Experience in Amsterdam.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Heineken Experience bar area with green lighting and "Cheers" sign in Amsterdam.
Family enjoying canal boat tour under bridge in Amsterdam.
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Learn about the Heineken story

Get a feel for how a small Amsterdam brewery grew into a global name. You’ll see early logos, old-school bottles, and learn what made this brand stand out from the start.

Explore the historic brewery

You’ll walk through the original brewhouse where the very first batches were made. Expect golden halls, vintage machinery, old copper kettles, tiled walls, and stories hidden in every corner of the 19th-century space.

Engage with interactive exhibits

Brewing gets surprisingly interactive with exhibits that let you virtually join the process. Expect scent triggers, touch-based stations, and digital games that bring the science behind Heineken to life.

Experience ‘Brew Your Ride’

More than a gimmick, this 4D ride nails the balance of fun and info. Feel what a Heineken bottle might go through, with moving floors, bursts of wind, and playful visuals.

Visit the Heineken Studio

Peek into the brand’s more experimental side. The studio highlights fresh ways to serve and present Heineken, using custom taps and smart pouring setups you won’t see elsewhere.

Learn to pour the perfect pint

There’s a bit of science and a lot of technique behind a clean pour. Experts show you how to nail the tilt, timing, foam trimming and head height, and then you get to take a shot at it.

Enjoy guided tastings

These aren’t stiff, formal tastings. They’re relaxed sessions that walk you through what you’re tasting and why, so you leave knowing a little more about the taste, texture, and how ingredients show up on your palate.

Relax at the Best ‘Dam Bar

After the simulations, tastings, and history, this bar space lets you wind down at your own pace. It’s all indoors, casual, and honestly, a great photo spot too.

Combine with a canal cruise

Add a canal cruise to your ticket and drift through Amsterdam’s historic waterways. It’s only 45 minutes, but the views and the break from walking are totally worth it.

Plan your visit to the Heineken Experience

Heineken Brewery building in Amsterdam with signage and clock.
  • General opening hours:

Sunday to Thursday: 10:30am to 7:30pm (last entry 5:15pm)

Friday & Saturday: 10:30am to 9pm (last entry 6:45pm)

  • Exception to opening hours:

December 24, December 25, and December 31: 10:30am to 4pm (last entry at 2pm)

December 26 to December 30: 10:30am to 9pm (last entry at 6:45pm)

  • Rooftop bar: 10:30am to 7pm (Sunday to Thursday) & 10:30am to 8:30pm (Friday and Saturday)

  • Duration: It will take you approximately 1.5-2 hours to complete the tour of the brewery.

Heineken Experience building illuminated at night in Amsterdam.
  • Best day of the week to visit: Midweek visits—especially Tuesday to Thursday—are your best bet. These days tend to be calmer than weekends, giving you more space to explore and fewer lines at popular spots inside the brewery.
  • Best time to see sunset from the rooftop: In summer, aim for a 6pm visit on a Friday or Saturday and stay until 9pm to catch the sunset. In winter, visit around 3pm for earlier sunsets, around 4:30pm.
  • If you want to avoid crowds: Early mornings between 10:30am and 11:30am are the quietest. You’ll breeze through the entry, get front-row access to interactive exhibits, and enjoy the 4D ride and tastings without shoulder-to-shoulder crowds.

Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam

​Find on Maps

  • By metro: Hop on line 5 from Centraal Station 

Closest stop: Vijzelgracht, which is 5-mins away from the brewery

  • By tram: Get on line 2, 4 or 12 from Centraal Station

Closest stop: Albert Cuypstraat (7-mins from Heineken Experience) and Museumplein (10-mins away from the brewery)

  • By car: Follow the S100 route from Centraal Station to reach the brewery in about 20 minutes. The entire journey is just over 7 km.

Closest parking: APCOA Parking Heinekenplein, 2-mins away from the brewery

  • By walking: Take a 35-minute stroll from Centraal Station to the Heineken Experience. The distance between the two is around 2.6 km.
Rooftop view from Heineken Experience in Amsterdam with cityscape and canal.
  • Cloakroom facility: You can leave your belongings free of charge at the cloakroom, as long as they fit within the size limit of approximately 320 x 255 x 492 mm (HxWxD).
  • Free Wi-Fi: You’ll have access to free Wi-Fi across the venue, perfect for uploading photos, messaging friends, or checking out extra info during the tour.
  • Washrooms: Clean and accessible restrooms are located throughout the brewery, so you won’t have to go hunting mid-tour. 
  • First aid: If something comes up, trained staff are on-site to handle medical situations. Signs are clearly posted, and help is always nearby if you need it.
  • Lost & found: Lost something? Staff are helpful and responsive, whether it’s a missing phone or sunglasses. 
  • Rooftop bar & terrace: The rooftop terrace offers great city views. It’s a relaxed space where you can sit back with a refreshment and enjoy the Amsterdam skyline
  • Wheelchair accessibility: The historic brewery wasn’t built with accessibility in mind, so there may be a few tricky spots to navigate in your wheelchair. Let the venue operators know ahead of time for a smoother visit!
  • Guide dogs: Only assistance dogs are welcome in the premises.
Dining experience at Atmosphere 360 Buffet in Kuala Lumpur Tower with panoramic city views.
  • Age restrictions: Visitors under 18 are not permitted inside the Heineken Experience.
  • General conduct: Drink alcoholic beverages responsibly and respect the privacy of other guests.
  • Rooftop access: Visiting the rooftop requires a special Heineken Experience + Rooftop ticket, or you can request access at the entrance hall.
  • No animals: Pets are not allowed on the premises.
  • Luggage restrictions: Only bags up to 320 x 255 x 492 mm can be stored in the cloakroom.
  • Respectful behaviour: Please treat Heineken Ambassadors with respect and follow their guidelines throughout your visit.
  • Photography policy: Photography and videography are allowed for personal use only, not for commercial purposes.
Heineken Store interior with merchandise display and branded items.
  • Exclusive Heineken merchandise: The Heineken Flagship Store offers a wide range of branded products, including barware, clothing, accessories, and collectibles, all reflecting the brand’s iconic legacy.
  • Personalized souvenirs: You can create custom Heineken bottles and glasses using interactive kiosks, making for a unique and memorable souvenir.
  • Themed shopping spaces: Divided into three distinct areas—bar materials, heritage, and textiles—the store provides an engaging and enjoyable shopping experience for all.
  • Open to all: You don’t need a Heineken Experience ticket to shop at the flagship store. It’s open daily, even for those who are not part of the tour.
  • Modern shopping technology: With RFID and self-checkout options, the store ensures a smooth and efficient shopping experience, making it easier than ever to pick up your favorite Heineken gear.
Poke bowls with fresh ingredients at a London street food market.
  • Best ‘Dam Bar (on the premises): Wrap up your Heineken Experience at the Best ‘Dam Bar, where you can enjoy freshly poured Heineken with light bar snacks. The bar has a buzzing vibe, perfect for relaxing and socializing.
  • Poké Bowl Olakino Amsterdam (100m): Strategically located near the renowned Heineken Experience, Poké Bowl is celebrated for its distinctive Hawaiian poké bowls, recognized for their delicious flavors and health-conscious composition.
  • Taj Indian Restaurant (130m): A short walk from the Heineken Experience, Taj Indian Restaurant is distinguished by its offering of traditional South Indian cuisine, including mushroom bhaji, cheese and garlic naan, kulfi, chicken tikka masala, and more.
Langkawi Underwater World aquarium with diverse marine life exhibits.
  • Arrive 15-mins early: Make sure to arrive ahead of your time slot to ensure smooth entry. Late arrivals might not be accommodated for later sessions.
  • Bring a charged phone: Many exhibits feature multimedia content, so having a charged phone ensures you can engage with the interactive displays and snap as many photos as you’d like!
  • Download the app: Get the Heineken Experience app ahead of time to access fun facts, additional info, and an interactive guide in your preferred language throughout your visit.
  • Engage with ambassadors: Heineken Ambassadors are stationed throughout the brewery to answer your questions, share behind-the-scenes details, and teach you about the brewing process during your self-guided tour.
  • Comfortable footwear is key: The tour involves a fair amount of walking across 6 floors, so wear comfortable shoes to ensure you can fully enjoy without any discomfort.
  • Get a City Card: Pair your Heineken Experience Tickets with an Amsterdam City Card for extra savings on other must-see highlights.

Frequently Asked Questions about Heineken Experience tickets

No, the Heineken Experience is restricted to visitors aged 18 and older, so children and young adults under 18 are not allowed​.