Experience the best of Heineken Experience

Go on a self-guided tour through Heineken’s 158-year-old brewery & age-old brewing process.

• Everything you get: Begin your Heineken Experience with a friendly English introduction, roam through copper-filled rooms, feel the jolt of the 4D ‘Brew Your Ride’ session, click playful photos, and end with two complimentary Heinekens or soft drinks.
• Why choose this: You understand the brewery better through interactive exhibits and a live presentation, and receive two drinks without paying anything more during the visit.
• Upgrades: Add a 60-min cruise with a 19-language audio guide onboard the boat, or opt for rooftop views with three drinks.

Inclusions #

• Entry to Heineken Experience

• Live presentation in English

• 2 complimentary Heinekens or soft drinks

Additional paid upgrades:

• 60-min Amsterdam canal cruise

• Audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi on the boat

• Rooftop access

• 3 glasses of Heineken

What to bring

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

• Outside food & beverages and smoking are not permitted on this experience.
• Due to venue restrictions, pets cannot tag along for this experience.
• Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Accessibility

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Your guide dogs are welcome at the venue.

Additional information

• Facilities: lockers, cloakroom, and restroom.

Learn the brewery secrets before heading up for expansive rooftop views over Amsterdam’s canals.

• Everything you get: This experience takes you through Heineken’s brewing process and brand evolution with live English commentary. End on the rooftop terrace with three included Heinekens, enjoying gorgeous Amsterdam views and open-air photo ops.
• Why choose this: Climb to the rooftop for panoramic city views, from winding canals to terracotta rooftops, and celebrate the scenery with chilled Heinekens.

Inclusions #

• Entry to Heineken Experience

• Rooftop access

• Live presentation in English

• 3 complimentary Heinekens

What to bring

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

• Outside food & beverages and smoking are not permitted on this experience.
• Due to venue restrictions, pets cannot tag along for this experience.
• Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Accessibility

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Your guide dogs are welcome at the venue.

Additional information

• Facilities: lockers, cloakroom, and restroom.

What to bring

Heineken Experience + Moco Museum Amsterdam

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Heineken Experience + Moco Museum Amsterdam

• Due to venue restrictions, pets cannot tag along for this experience.

Heineken Experience

• For safety reasons, guests under the age of 18 are not allowed on this experience.
• Outside food & beverages and smoking are not allowed in this experience.

Moco Museum Amsterdam

• For safety reasons, guests under the age of 16 years are not allowed on this experience without their guardians.
• Sharp metallic tools or objects, alcohol, drones, hats, and bags are not allowed on this experience.
• Flash photography is strictly prohibited at the venue.

Accessibility

Heineken Experience + Moco Museum Amsterdam

• Your guide dogs are welcome at the venue.

Heineken Experience

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Moco Museum Amsterdam

• This experience is not wheelchair and pram/stroller accessible.

Additional information

Heineken Experience

• Facilities: Lockers, cloakroom and restroom.

Moco Museum Amsterdam

• Children under 7 years old do not have to pay a ticket and can visit the museum for free. However, reserve a free child (0-6) ticket for them.
• Facilities: Restroom and free Wi-Fi.

Inclusions #

Moco Museum Amsterdam

• Entry to Moco Museum Amsterdam

• Access to all exhibitions (including Banksy, Basquiat, Warhol, Haring, and Kusama)

• Free audio guide available in English, Dutch, German, French, Spanish and Italian

• Access to the Moco Garden

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• 2 complimentary Heinekens or soft drinks

What to bring

Heineken Experience

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Van Gogh Museum

• Do not bring handbags larger than A4 size inside the museum. You may be refused entry if you carry items larger than 45×25×25 cm, wheeled suitcases, or trolleys of any size.

Heineken Experience

• Outside food & beverages and smoking are not permitted on this experience.
• Due to venue restrictions, pets cannot tag along for this experience.
• Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Accessibility

Van Gogh Museum

• This experience is wheelchair and pram/stroller accessible.

Heineken Experience

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Your guide dogs are welcome at the venue.

Additional information

Van Gogh Museum

• You can enter the museum at the time you pick during check-out. Visit at your scheduled time as it is a timed-entry ticket. Since the museum has limited space to accommodate all visitors, if you miss your time slot. Rescheduling is not an option.

Heineken Experience

• Facilities: lockers, cloakroom, and restroom.

Inclusions #

Van Gogh Museum

• Timed entry to Van Gogh Museum

• Access to all permanent and temporary exhibitions

  • Access to Vincent’s Path to Fame (Jun 12-Sept 6, 2026)

  • Access to The ReFramers present: In Search of an Anchor (May 22-Sept 20, 2026)

• Self-guided tour of the Van Gogh Museum

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• 2 complimentary Heinekens or soft drinks

Save 10% on Amsterdam’s premier drink-led duo by pairing a historic brewery tour with priority Icebar entry.

• Everything you get at the Heineken Experience: Access the 1867 brewery for a self-guided circuit with a live English introduction. Includes interactive 4D exhibits and two chilled Heinekens in the tasting bar.
• Everything you get at Xtracold Icebar Amsterdam: Skip-the-line entry to a -10°C environment with thermal gear provided. Includes three drinks served in glasses made of ice amidst 35 tons of hand-carved ice sculptures.
• Why choose this combo: Secures a 10% saving and eliminates up to 45 minutes of queuing at the Icebar as you move from brewery heritage to a sub-zero lounge at your own pace across one or multiple days.

Inclusions #

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• 2 complimentary Heinekens

Xtracold Icebar Amsterdam

• Skip-the-line entry to Xtracold Icebar Amsterdam

• 3 free beverages (alcoholic or non-alcoholic)

• Thermal coat and gloves

Exclusions #

Heineken Experience & Xtracold Icebar Amsterdam

• Food and additional drinks

• Transport between venues

• Personal expenses

• Gratuities

What to bring

Heineken Experience + Xtracold Icebar Amsterdam

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Heineken Experience + Xtracold Icebar Amsterdam

• Safety is a priority, so this experience is restricted to guests under the age of 18 years.
• Due to venue restrictions, pets cannot tag along for this experience.
• Smoking is now allowed in this experience.

Heineken Experience

• Outside food & beverages are not allowed in this experience.

Xtracold Icebar Amsterdam

• Large bags and luggage are not allowed in this experience.

Accessibility

Heineken Experience + Xtracold Icebar Amsterdam

• This experience is wheelchair accessible.
• Your guide dogs are welcome at the venue.

Heineken Experience

• Visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information

Heineken Experience

• Facilities: lockers, a cloakroom, and a restroom.

Xtracold Icebar Amsterdam

• Management may refuse entry if guests are intoxicated, underage, or unable to verify their age.
• Maximum stay inside the Icebar is 20 minutes.
• Last admission is 45 minutes before closing.

Pair Amsterdam’s original brewery tour with a social canal circuit on the only official Heineken-branded cruise.

• Everything you get at the Heineken Experience: Entry to the 1867 brewery for a self-guided interactive tour with a live English introduction. Includes 4D exhibits, and two chilled Heinekens at the tasting bar.
• Everything you get on the Heineken Flagship Cruise: A 1-hour guided tour of the UNESCO canal ring on a premium vessel. Includes live skipper commentary and an additional Heineken or soft drink served on board.
• Why choose this combo: Move from the industrial heritage of the brewery to a branded cruise with a boarding point just 5 minutes away and three total included drinks across land and water.

Inclusions #

Heineken Experience

• 1.5-hour tour of Heineken Experience

• Live presentation in English

• 2 complementary Heinekens at ‘Dam Bar

Heineken Flagship Cruise

• 1-hour canal cruise

• English-speaking expert

• 1 beverage (water, soft drink or a cold Heineken)

Exclusions #

Heineken Experience + Heineken Flagship Cruise

• Additional drinks (available for purchase)

What to bring

Heineken Experience + Heineken Flagship Cruise

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

Heineken Experience + Heineken Flagship Cruise

• For safety reasons, guests under the age of 18 are not allowed on this experience.
• Outside food & beverages and smoking are not allowed in this experience.
• Your pets are not permitted on this experience.

Accessibility

Heineken Experience + Heineken Flagship Cruise

• For your convenience, guide dogs are welcome to join you.

Heineken Experience

• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Heineken Flagship Cruise

• This experience is not accessible to wheelchair users.

Additional information

Heineken Experience

• Available facilities: lockers, cloakroom and restroom.

What’s not allowed

Rijksmuseum

• Due to venue restrictions, pets cannot tag along for this experience.
• Flash photography is strictly prohibited at the venue.
• Cash payment is not accepted at the museum's cafes and shops.
• Only handbags no larger than A4 size are allowed inside. Larger bags, umbrellas, and similar items must be stored in the cloakroom.

Heineken Experience

• For safety reasons, guests under the age of 18 are not allowed on this experience.
• Outside food, drinks and smoking are not permitted at the venue.
• Due to venue restrictions, pets cannot tag along for this experience.

Accessibility

Rijksmuseum and Heineken Experience

• This experience is accessible to wheelchair and pram/stroller users.
• For your convenience, your guide dogs are welcome to join you.

Additional information

Rijksmuseum

• Entry is permitted up to 15 minutes after the time shown on your ticket. You may remain inside the museum until closing.
• Visitors who need assistance navigating the museum may bring one companion free of charge. A companion ticket can be collected at cash register 1.
• Tickets are valid only for the selected date and time slot and cannot be changed. Late arrivals or no-shows may forfeit entry, refunds, or rescheduling.
• If you expect to arrive late, please speak with the Rijksmuseum staff at the entrance. While entry cannot be guaranteed, assistance may be provided subject to availability.

Heineken Experience

• This experience may include alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
• Facilities: lockers, cloakroom, and restroom.

Inclusions #

Rijksmuseum

• Entry to Rijksmuseum

• Access to all exhibitions

• Multimedia tour in 10+ languages

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• 2 complimentary Heinekens

Save 9% on two of Amsterdam’s most popular social landmarks located within a 20-minute walk of each other.

• Everything you get at Madame Tussauds Amsterdam: Entry to the wax museum via a reserved time slot. Explore multiple themed zones, including film, music, and sports, at your own pace.
• Everything you get at the Heineken Experience: Access to the 1867 brewery with a live English introduction, interactive industrial exhibits, and two included Heinekens in the tasting bar.
• Why choose this combo: These attractions are located less than 2km apart, making it easy to transition from Dam Square to the Museum District in one afternoon while saving 9%.
• Upgrades: Upgrade to include a 1-hour canal cruise with an additional Heineken and a multilingual audio guide to extend your sightseeing after the brewery tour.

Inclusions #

Madame Tussauds Amsterdam

• Entry to Madame Tussauds Amsterdam

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• 2 complimentary Heinekens

Additional paid upgrades:

Heineken Experience

• Fast-track entry to Heineken Experience

Amsterdam Canal Cruise

• 1-hour canal cruise (boarding opposite Heineken Experience)

• Glass-top roof boats

• Audio guide in 19 languages (on the boat)

• Heineken onboard

Exclusions #

Heineken Experience

• Rooftop access

What to bring

Madame Tussauds Amsterdam + Heineken Experience

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Madame Tussauds Amsterdam + Heineken Experience

• Due to venue restrictions, pets cannot tag along for this experience.

Heineken Experience

• Safety is a priority, so this experience is restricted to guests under the age of 18 years.
• Outside food & beverages and smoking are not allowed in this experience.

Accessibility

Madame Tussauds Amsterdam + Heineken Experience

• This experience is wheelchair accessible.
• Your guide dogs are welcome at the venue.

Heineken Experience

• Visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information

Madame Tussauds Amsterdam

• Some figures may be temporarily maintained at the Studios and may not be visible at Madame Tussauds during your visit.

Heineken Experience

• Facilities: lockers, a cloakroom, and a restroom.

What to bring

Johan Cruijff ArenA + Heineken Experience

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Johan Cruijff ArenA + Heineken Experience

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, large bags, and suitcases are not allowed on this experience.
• Due to venue restrictions, pets cannot tag along for this experience.

Johan Cruijff ArenA

• Tripods and luggage bags bigger than A4 size are not allowed on this experience.

Heineken Experience

• Safety is a priority, so this experience is restricted to guests under the age of 18 years.

Accessibility

Johan Cruijff ArenA + Heineken Experience

• Your guide dogs are welcome at the venue.

Johan Cruijff ArenA

• This experience is wheelchair and pram/stroller accessible, but some areas of the stadium may have limited accessibility.
• Ramps and elevators are available at the venue for easy access.

Heineken Experience

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information

Johan Cruijff ArenA

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20–50 people with discounts; check availability in advance.
• Matchday tours are only available when attending an Ajax match.
• Facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Heineken Experience

• Facilities: lockers, cloakroom, and restroom.

Inclusions #

Johan Cruijff ArenA

• Access to the Johan Cruijff ArenA

• Access to the players’ tunnel, dugouts, dressing rooms, and the match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• 2 complimentary Heinekens

What to bring

Keukenhof

• Ensure your entry tickets and ID are on hand for a smooth experience.
• Bring comfortable walking shoes and weather-appropriate clothing.
• Please note that Keukenhof is a cash-free site, so carry your cards to make any extra payments not included in the experience.

Heineken Experience

• Have your entry tickets and ID ready for a seamless experience.

What's not allowed

Keukenhof

• Drones are not permitted on this experience.
• Due to venue restrictions, your pets cannot tag along.

Heineken Experience

• Safety is a priority, so this experience is restricted for guests under the age of 18 years.
• Outside food & beverages and smoking are not permitted on this experience.
• Due to venue restrictions, pets cannot tag along for this experience.

Accessibility

Keukenhof

• This experience is accessible to wheelchair and pram/stroller users.
• You can rent a wheelchair via www.keukenhof.nl.

Heineken Experience

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Your guide dogs are welcome at the venue.

Additional information

Keukenhof

• Keukenhof will be open from March 18 to May 9, 2027.
• Exchange your voucher for the bus tour to receive your official entry ticket.
• The ticket is only valid for the day stamped on it.
• Typical travel time is approximately 35–50 minutes each way, depending on traffic.
• Plan around 6–8 hours for your visit, but you may stay as long as you like at Keukenhof until closing time.
• Buses back to Amsterdam depart between 11am and 6:30pm, with the last bus leaving Keukenhof at 6:30pm.
• Facilities: Free Wi-Fi, small lockers, left luggage facility, dining outlets, parking, charging stations for electric vehicles, and bike rental.

Heineken Experience

• Facilities: lockers, cloakroom, and restroom.

Inclusions #

Keukenhof

• Full-day tour to Keukenhof

• Round-trip shuttle transfer from Amsterdam

• Boarding from A'DAM Tower

• Transfers on a luxury, air-conditioned bus with guaranteed seating

• Entry ticket to Keukenhof

• Free detailed Keukenhof map and practical leaflet with tips from locals in English, Spanish, Italian, French, and German

• Friendly hosts to assist at departure and arrival

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• 2 complimentary Heinekens or soft drinks

Additional paid upgrades:

Heineken Experience

• Fast-track entry to Heineken Experience

• Rooftop access

• 3 glasses of Heineken

Exclusions #

Keukenhof

• Food and drinks