Do I need to book in advance?

Yes. Tickets are timed-entry, and popular slots fill quickly, especially on weekends. <experience type="Popup" tgid="7744" title="Book online" id="5w32owMB" /> to secure your preferred entry.

What is included in the standard ticket?

The <experience type="Popup" tgid="7744" title="standard ticket" id="veyRTAPa" /> covers a self-guided tour of all exhibits, a live English presentation, plus two complimentary drinks at the tasting bar. It does not include <experience type="Popup" tgid="32938" title="rooftop access" id="OVN80WNV" />.

Can I bring children to the Heineken Experience?

No, the Heineken Experience is restricted to visitors aged 18 and older, so children and young adults under 18 are not allowed.

How long does the tour usually last?

The self-guided tour lasts approximately 90 minutes. Overall, allow around 2 hours, including check-in, exhibits, and the tasting.

How long can I stay at the Heineken Experience with a timed ticket?

Your visit duration is flexible. While the self-guided tour usually takes around 1.5 hours, you can take as much time as you need after your scheduled start time.

How do I access the rooftop terrace?

Rooftop access is available only with the <experience type="Popup" tgid="32938" title="Heineken Tour + Rooftop option" id="PrPI0hM1" />. Without that ticket, you cannot enter the rooftop terrace.

Do I need to book a separate timeslot for the rooftop?

No, if you have <experience type="Popup" tgid="32938" title="Heineken Experience tickets with Rooftop access" id="8HIKCbOZ" />, there’s no need for a separate timeslot. You can visit the rooftop about 90 minutes after your tour starts.

Can I visit the rooftop before the Heineken tour?

No, you must start the tour first, then head to the rooftop afterward.

Can I combine the Heineken Experience with a canal cruise?

Yes. <link linkType="internal" newTab="true" url="" id="lTAxzzCt" shortCodeType="link" relationTo="pages" documentId="686529a8d01311edf5caff77" text="Several combo tickets" uid="www.tickets-amsterdam.com.heineken-experience.canal-cruise-combo" lang="en" /> include both the Heineken Experience and a canal cruise with onboard services. Check specific packages for details and scheduling.

What should I do if I’m late for my time slot?

Arrive at least 10–15 minutes before your scheduled time to complete check-in. Late arrivals risk missing their reserved entry slot.

Are re-entries allowed once you exit?

No, tickets are single-use. Once you leave, you cannot re-enter the museum using the same ticket.

What are the security requirements at entry?

Bring a valid ID and your ticket (printed or mobile). A brief security check, including a bag scan, is mandatory for all visitors.

Is beer still brewed in the building?

No, brewing stopped in 1988. The building is now a brand experience, but you can still visit the <link linkType="internal" newTab="true" url="" id="zC2bP9PC" shortCodeType="link" relationTo="pages" documentId="686522f75c71420e63b966b7" text="original brew room" uid="www.tickets-amsterdam.com.heineken-experience.brewery" lang="en" /> and enjoy freshly served Heinekens.

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Tickets

Heineken Experience Entry Tickets with Drinks

See where Heineken began, hear its brewing story, and enjoy a complimentary Heineken.

Everything you get: Your ticket includes Heineken Experience entry, a live English presentation, and one complimentary Heineken, giving you a closer look at the brand’s brewing heritage, original brewery, history, and production throughout your visit.
Upgrades: Add rooftop access, a one hour canal cruise, multilingual audio guide, glass top boat, and two complimentary Heinekens.
Why choose this: Learn Heineken’s story firsthand, then enjoy the beer itself as part of your standard admission after exploring the brewery.

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Book now, pay later

Explore at your pace

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Tickets

Heineken Experience Entry Tickets with Optional Rooftop Access

Visit Heineken’s historic brewery with live English commentary and optional rooftop access

Everything you get: Enter Heineken’s historic Amsterdam brewery and learn about its brewing process and heritage through an engaging live presentation in English.
Upgrades: Choose one or two Heineken or soft drinks, rooftop access, a one hour canal cruise, multilingual audio guides or glass top boat access.
Why choose this: Visit Heineken’s original brewery with a live English presentation, then tailor your visit with optional drinks, rooftop access and canal cruises.

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Book now, pay later

Explore at your pace

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Combos

Combo (Save 5%): Heineken Experience Tickets + 1-Hour Heineken Flagship Cruise

Pair Amsterdam’s original brewery tour with a social canal circuit on the only official Heineken-branded cruise.

Everything you get at the Heineken Experience: Entry to the 1867 brewery for a self-guided interactive tour with a live English introduction. Includes 4D exhibits, and one chilled Heineken at the tasting bar.
Everything you get on the Heineken Flagship Cruise: A 1-hour guided tour of the UNESCO canal ring on a premium vessel. Includes live skipper commentary and an additional Heineken or soft drink served on board.
Why choose this combo: Move from the industrial heritage of the brewery to a branded cruise with a boarding point just 5 minutes away and three total included drinks across land and water.

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1 hr - 1 hr 30 mins

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Combos

Combo (Save 5%): Heineken Experience + Xtracold Icebar Amsterdam Skip-the-Line Tickets

Save 10% on Amsterdam’s premier drink-led duo by pairing a historic brewery tour with priority Icebar entry.

Everything you get at the Heineken Experience: Access the 1867 brewery for a self-guided circuit with a live English introduction. Includes interactive 4D exhibits and two chilled Heinekens in the tasting bar.
Everything you get at Xtracold Icebar Amsterdam: Skip-the-line entry to a -10°C environment with thermal gear provided. Includes three drinks served in glasses made of ice amidst 35 tons of hand-carved ice sculptures.
Why choose this combo: Secures a 10% saving and eliminates up to 45 minutes of queuing at the Icebar as you move from brewery heritage to a sub-zero lounge at your own pace across one or multiple days.

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Explore at your pace

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Combos

Combo (Save 17%): Johan Cruijff ArenA Classic Tour + Heineken Experience Tickets

What to bring

Johan Cruijff ArenA + Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Johan Cruijff ArenA + Heineken Experience

Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, large bags, and suitcases are not allowed on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Johan Cruijff ArenA

Tripods and luggage bags bigger than A4 size are not allowed on this experience.

Heineken Experience

Safety is a priority, so this experience is restricted to guests under the age of 18 years.

Accessibility

Johan Cruijff ArenA + Heineken Experience

Your guide dogs are welcome at the venue.

Johan Cruijff ArenA

This experience is wheelchair and pram/stroller accessible, but some areas of the stadium may have limited accessibility.
Ramps and elevators are available at the venue for easy access.

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information

Johan Cruijff ArenA

The route and access to certain areas may vary based on availability and events.
Group tours are available for 20–50 people with discounts; check availability in advance.
Matchday tours are only available when attending an Ajax match.
Facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Heineken Experience

Facilities: lockers, cloakroom, and restroom.

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Check availability

Explore at your pace

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Combos

Combo (Save 25%): Moco Museum Amsterdam + Heineken Experience Tickets

What to bring

Heineken Experience + Moco Museum Amsterdam

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Heineken Experience + Moco Museum Amsterdam

Due to venue restrictions, pets cannot tag along for this experience.

Heineken Experience

For safety reasons, guests under the age of 18 are not allowed on this experience.
Outside food & beverages and smoking are not allowed in this experience.

Moco Museum Amsterdam

For safety reasons, guests under the age of 16 years are not allowed on this experience without their guardians.
Sharp metallic tools or objects, alcohol, drones, hats, and bags are not allowed on this experience.
Flash photography is strictly prohibited at the venue.

Accessibility

Heineken Experience + Moco Museum Amsterdam

Your guide dogs are welcome at the venue.

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Moco Museum Amsterdam

This experience is not wheelchair and pram/stroller accessible.

Additional information

Heineken Experience

Facilities: Lockers, cloakroom and restroom.

Moco Museum Amsterdam

Children under 7 years old do not have to pay a ticket and can visit the museum for free. However, reserve a free child (0-6) ticket for them.
Facilities: Restroom and free Wi-Fi.

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Check availability

1 hr - 1 hr 30 mins

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Combos

Combo (Save 5%): Rijksmuseum + Heineken Experience Tickets

What to bring

Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

Amsterdam Canal Cruise

Complimentary earphones are provided, but you are encouraged to use your own.

What’s not allowed

Heineken Experience

Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.

Amsterdam Canal Cruise

Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Outside food and drinks are not allowed onboard.
Due to cruise restrictions, your pets are not allowed on board.

Accessibility

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Amsterdam Canal Cruise

This experience is wheelchair accessible. Wheelchair accessible boats only depart from the dock opposite Hard Rock Cafe at the 10:30am, 12pm, 2pm, and 3:30pm time slots.
Your guide dogs are welcome on the cruise.

Additional information

Heineken Experience + Amsterdam Canal Cruise

Your Heineken Experience ticket has a fixed timeslot chosen during booking. You must enter the museum exactly at this specific time. Your voucher needs to be scanned at the Heineken Experience entrance first. Your canal cruise ticket is an open ticket, meaning no timeslot is pre-allocated. You must redeem your open ticket inside one of the Gray Line Amsterdam/Blue Boat Company ticket offices to be assigned a timeslot for the cruise. Once redeemed, you can board the next available boat at either of the two docks listed below:
- Dock 1: Opposite Hard Rock Cafe (Stadhouderskade 501). Take tram 1, 2, 5, 11, or 12 and stop at Leidseplein. The dock is a 2-min walk from there.
- Dock 2: Opposite Heineken Experience (Stadhouderskade 550). Take tram 2, 5, or 12 and stop at Rijksmuseum (5-min walk) or take Metro 52 and stop at Vijzelgracht (2-min walk).

Heineken Experience

This experience includes alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
For safety reasons, guests under the age of 18 will not be served alcoholic drinks.
Facilities: lockers, cloakroom, and restroom.

Amsterdam Canal Cruise

Most boats have a roof that closes fully and have central heating on board. So even if it is cold outside, you will be warm inside the boat. The boats mostly sail within the city centre, where the water stays very calm, so they can sail in almost any weather.
If a cruise cannot take place due to extreme weather circumstances, the company will contact you to reschedule your ticket to another date.
Please arrive 15 mins before your departure.

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Check availability

Explore at your pace

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Combos

Combo (Save 5%): Van Gogh Museum & Heineken Experience Tickets with 2 Drinks

What to bring

Heineken Experience

Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Van Gogh Museum

Do not bring handbags larger than A4 size inside the museum. You may be refused entry if you carry items larger than 45×25×25 cm, wheeled suitcases, or trolleys of any size.

Heineken Experience

Outside food & beverages and smoking are not permitted on this experience.
Due to venue restrictions, pets cannot tag along for this experience.
Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Accessibility

Van Gogh Museum

This experience is wheelchair and pram/stroller accessible.

Heineken Experience

This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Your guide dogs are welcome at the venue.

Additional information

Van Gogh Museum

You can enter the museum at the time you pick during check-out. Visit at your scheduled time as it is a timed-entry ticket. Since the museum has limited space to accommodate all visitors, if you miss your time slot. Rescheduling is not an option.

Heineken Experience

Facilities: lockers, cloakroom, and restroom.

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Check availability

Explore at your pace

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Combos

Combo (Save 5%): Amsterdam Light Festival Covered Canal Cruise + Heineken Experience Tickets

Mix Heineken's brewing heritage with Amsterdam Light Festival's spectacular illuminated canal views.

What you get on the Amsterdam Light Festival cruise: A 75-minute evening cruise through the official festival route, passing 20+ illuminated artworks with heated seating and audio commentary.
What you get at the Heineken Experience: Entry into the 1867 brewery with a 4D ride, live English presentation, and one chilled Heineken in the social tasting room.
Why choose this combo: Booking a major seasonal highlight with the Heineken Experience saves you 5% and streamlines your planning for an afternoon at the brewery, followed by a night on the water.

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Check availability

1 hr 15 mins - 1 hr 30 mins

Audio guide

Guided tour

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Combos

Combo (Save 10%): Amsterdam GVB Public Transport Pass + Heineken® Experience Tickets

Download the GVB app.
This digital pass lets you tap and ride any public transport in Amsterdam. Simply add it to your GVB app or Apple Wallet on your mobile phone for a convenient, digital travel companion.
You can change between public transport lines as many times as you want.

Validity:

Before activation: Valid for 60 days from the date of purchase.
After activation: Your pass is activated as soon as you use it for the first time and is valid for the number of 24-hour periods chosen. For example, if you select a 48-hour pass and take any public transport at 3pm on a Monday afternoon, your pass is valid till Wednesday 3pm.

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Explore at your pace

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Slide 1 of 4

Quick overview: Visiting the Heineken Experience

Ways to explore: Enter the historic Heineken brewery and follow the self-guided interactive experience. Learn about brewing, packaging, and brand history through exhibits, tastings, and multimedia guides.
Access guarantee: Pre-booked tickets ensure your entry, which is essential during peak tourist season.
Queues & access: Collect your tickets at the entrance; security checks are mandatory for all visitors.
When to book: Book as early as possible, as time slots fill quickly, particularly in summer months.
Good to know: The experience lasts approximately 1.5 to 2 hours. Some areas include stairs and tight spaces, so plan accordingly.

Which Heineken Experience is best for you?

Ticket type	Total drinks	Includes	Why choose this	Price from
Heineken Experience Entry Tickets with Drinks	1 or 2	Entry to the original brewery, live English presentation, interactive exhibits, 1 complimentary Heineken	The simplest way to learn Heineken’s story, see the brewery, and enjoy a beer at the end.	€19.95
Heineken Experience Tickets + Rooftop Access	1 or 2	Heineken Experience entry, live English presentation, rooftop access, 2 complimentary Heinekens	Upgrade your visit with a rooftop setting and extra drinks after touring the brewery.	€24.95
Rijksmuseum + Heineken Experience	1	Rijksmuseum entry, multimedia tour, Heineken Experience entry, live presentation, 1 complimentary Heineken	Pair Dutch masterpieces with one of Amsterdam’s most famous brewing attractions, both within walking distance.	€42.70
Heineken Experience + 75-Min Canal Cruise	1	Heineken Experience entry, live presentation, 1 complimentary Heineken, 45 or 75-min heated canal cruise, multilingual audio guide	Combine Amsterdam’s brewing heritage with scenic canal views from the water.	€40
Heineken Experience + 1-Hour Canal Cruise	1	Heineken Experience entry, live presentation, 1 complimentary Heineken, 1-hour canal cruise, audio guide in 19 languages	Enjoy two Amsterdam essentials with minimal planning and convenient locations.	€37.50
Heineken Experience + Heineken Flagship Cruise	1	Brewery tour, live English presentation, 1 complimentary Heineken, 1-hour flagship cruise, live guide, onboard drink	Stay within the Heineken brand story from the original brewery to its signature canal cruise.	€43.60
Amsterdam Light Festival Cruise + Heineken Experience	1	Heineken Experience entry, live presentation, 1 complimentary Heineken, 75-min Light Festival cruise, heated boat, audio commentary	Combine Amsterdam’s famous winter light installations with a visit to its iconic brewery.	€42.70

What to expect at the Heineken Experience

1/5

Enter historic brewery hall

Step into Heineken’s original 1867 brew hall and marvel at towering copper kettles along preserved mash tuns, set amid historic brick walls that echo deep brand heritage. Your timed entry fast‐tracks your immersive start.

Follow interactive brewing stations

Wander through multimedia exhibits where you can grind barley and simulate fermentation. Enjoy hands-on brewing stations, vintage bottling machines, and engaging displays that reveal Heineken’s secret recipe. An included audio app guides you at your own pace.

Experience the 4D Brew Ride

Strap into the 4D 'Brew Your Ride' simulator for a multi-axis adventure. Feel the motion as you journey through mashing, boiling, fermenting, and bottling in thrilling, sensor-driven seats—a memorable highlight that sets this tour apart.

Savor the signature tasting ritual

Conclude your visit at the Heineken Bar where expert staff demonstrate the perfect beer pour. Enjoy two complimentary Heineken beers or soft drinks while you toast to history. This tasting ritual brings the experience full circle.

Opt for rooftop add-on upgrade

Enhance your tour with a rooftop add-on upgrade for panoramic city views and an extra beer. Take an exclusive elevator ride to the 6th-floor terrace, enjoy a relaxed ambience, and capture unforgettable moments of Amsterdam’s skyline.

Book rooftop access

Things to know before booking your Heineken Experience tickets

Ticket options: Choose standard Heineken Experience entry, upgrade with rooftop access, or pair your visit with a canal cruise, the Rijksmuseum, the Amsterdam Light Festival cruise, or the official Heineken Flagship cruise.
What’s included: Every ticket includes access to the original Heineken brewery, interactive exhibits, a live English presentation, and at least one complimentary Heineken. Some ticket variants also include canal cruises, rooftop access, or additional drinks.
Why pick the rooftop upgrade: Looking for more than the brewery tour? Rooftop access lets you enjoy Amsterdam skyline views from an exclusive terrace while relaxing with extra included Heinekens.
Why choose a combo: Combos help you see more of Amsterdam while saving time on planning. Pair the brewery with world-famous Dutch art at the Rijksmuseum, a classic canal cruise, a seasonal Light Festival cruise, or the official Heineken Flagship experience.
Canal cruise options explained: Not all cruises are the same. Choose between a classic sightseeing canal cruise with multilingual audio commentary, a winter-only Amsterdam Light Festival cruise, or the live-guided Heineken Flagship cruise with an included drink onboard.
Timed entry information: Heineken Experience tickets are valid only for your selected entry time. Arrive 10 to 15 minutes early and have your ticket and valid ID ready for admission.
Age restrictions: The Heineken Experience is strictly for visitors aged 18 and above. A valid government-issued photo ID may be requested at entry.
Audio guides: Selected ticket variants include multilingual audio guides in Dutch, English, German, French, Italian, Spanish, Portuguese, and additional languages, allowing you to explore at your own pace.
Cancellation policy: Cancellation and rescheduling policies vary by ticket type. Some canal cruise combos offer free cancellation, while standard Heineken Experience tickets may be non-refundable, so check your ticket conditions carefully before booking.

Explore the Heineken Experience

Original 19th-century brewing room

This exhibit features the preserved brew hall from 1867, displaying large copper kettles and original mash tuns within a brick and beam setting. Visitors enter directly from the lobby along a spacious industrial corridor that highlights Heineken’s brewing origins.

About the brewery

Interactive brewing stations and exhibits

These exhibits offer hands-on demos where visitors grind malt, sniff hops, and simulate fermentation. Positioned along a defined route, the interactive stations combine modern multimedia with traditional brewing techniques, with clear signage directing visitors between displays.

4D interactive 'Brew You' ride

This simulator offers a multi-axis 4D ride that mimics a beer bottle’s journey through brewing stages. Located along dedicated corridors, the immersive attraction uses motion seating and synchronized effects to deliver a technology-driven experience from mash to bottling.

Brand history and vintage collectibles

This exhibit displays vintage bottles, early advertising materials, and award-winning memorabilia that chronicle Heineken’s evolution. Set along a measured pathway, the space offers chronological insights and features cultural artifacts that define the brand’s storied legacy.

Interactive sports and marketing displays

Focused on Heineken’s extensive sports sponsorships, this room features interactive games and marketing displays. Positioned on an upper level along a designated route, the space highlights partnerships in rugby, Formula 1, and football with clear, concise exhibits.

Heineken pouring and flavour sampling

Located in the museum’s lower level, the Tasting Bar is where visitors experience the Heineken pouring ritual. Through guided counter demonstrations, the area offers a practical exploration of beer flavors with interactive explanations and immediate sampling.

Visit the Heineken Studio

Peek into the brand’s more experimental side. The studio highlights fresh ways to serve and present Heineken, using custom taps and smart pouring setups you won’t see elsewhere.

Rooftop terrace and panoramic views

Accessible via a dedicated elevator, this outdoor terrace offers panoramic views of Amsterdam and serves as the final leg of the tour. The terrace integrates modern brewery décor with a relaxed atmosphere, concluding the experience with additional drink options.

Plan your visit to Heineken Experience

Heineken Brewery building in Amsterdam with signage and clock.

Opening hours: 10:30am to 9pm.
Last entry at: 6:45pm
Heineken Store timings: Everyday from 10:30am to 8:30pm
Duration: It will take you approximately 1.5-2 hours to complete the tour of the brewery.

Detailed timings

Heineken Experience building illuminated at night in Amsterdam.

Best day of the week to visit: Midweek visits—especially Tuesday to Thursday—are your best bet. These days tend to be calmer than weekends, giving you more space to explore and fewer lines at popular spots inside the brewery.
Best time to see sunset from the rooftop: In summer, aim for a 6pm visit on a Friday or Saturday and stay until 9pm to catch the sunset. In winter, visit around 3pm for earlier sunsets, around 4:30pm.
If you want to avoid crowds: Early mornings between 10:30am and 11:30am are the quietest. You’ll breeze through the entry, get front-row access to interactive exhibits, and enjoy the 4D ride and tastings without shoulder-to-shoulder crowds.

Know more

Person using a smartphone, possibly checking tips for Langkawi Underwater World visit.

Cloakroom facility: You can leave your belongings free of charge at the cloakroom, as long as they fit within the size limit of approximately 320 x 255 x 492 mm (HxWxD).
Free Wi-Fi: You’ll have access to free Wi-Fi across the venue, perfect for uploading photos, messaging friends, or checking out extra info during the tour.
Washrooms: Clean and accessible restrooms are located throughout the brewery, so you won’t have to go hunting mid-tour.
First aid: If something comes up, trained staff are on-site to handle medical situations. Signs are clearly posted, and help is always nearby if you need it.
Lost & found: Lost something? Staff are helpful and responsive, whether it’s a missing phone or sunglasses.
Rooftop bar & terrace: The rooftop terrace offers great city views. It’s a relaxed space where you can sit back with a refreshment and enjoy the Amsterdam skyline.

Plan your visit

Rooftop view from Heineken Experience in Amsterdam with cityscape and canal.

Wheelchair accessibility: The historic brewery wasn’t built with accessibility in mind, so there may be a few tricky spots to navigate in your wheelchair. Let the venue operators know ahead of time for a smoother visit!
Guide dogs: Only assistance dogs are welcome on the premises.

Plan your visit

No pets allowed sign on gate at Atmosphere 360 Buffet entrance.

Age restrictions: Visitors under 18 are not permitted inside the Heineken Experience.
General conduct: Drink alcoholic beverages responsibly and respect the privacy of other guests.
Rooftop access: Visiting the rooftop requires a special Heineken Experience + Rooftop ticket, or you can request access at the entrance hall.
No animals: Pets are not allowed on the premises.
Luggage restrictions: Only bags up to 320 x 255 x 492 mm can be stored in the cloakroom.
Respectful behaviour: Please treat Heineken Ambassadors with respect and follow their guidelines throughout your visit.
Photography policy: Photography and videography are allowed for personal use only, not for commercial purposes.

Heineken Store interior with merchandise display and branded items.

Exclusive Heineken merchandise: The Heineken Flagship Store offers a wide range of branded products, including barware, clothing, accessories, and collectables, all reflecting the brand’s iconic legacy.
Personalised souvenirs: You can create custom Heineken bottles and glasses using interactive kiosks, making for a unique and memorable souvenir.
Themed shopping spaces: Divided into three distinct areas—bar materials, heritage, and textiles—the store provides an engaging and enjoyable shopping experience for all.

Open to all: You don’t need a Heineken Experience ticket to shop at the flagship store. It’s open daily, even for those who are not part of the tour.

Modern shopping technology: With RFID and self-checkout options, the store ensures a smooth and efficient shopping experience, making it easier than ever to pick up your favourite Heineken gear.

Tips & guidelines

Download the app: Get the Heineken Experience app ahead of time to access fun facts, additional info, and an interactive guide in your preferred language throughout your visit.
Engage with ambassadors: Heineken Ambassadors are stationed throughout the brewery to answer your questions, share behind-the-scenes details, and teach you about the brewing process during your self-guided tour.
Bring a charged phone: Many exhibits feature multimedia content, so having a charged phone ensures you can engage with the interactive displays and snap as many photos as you’d like!
Check upgrade options: Consider adding rooftop access or a canal cruise for unique views and a more complete Amsterdam experience.
Taste pairing awareness: Pay attention to recommended pouring techniques in the tasting room to enhance flavor and aroma of drinks.
Plan restroom stops: Facilities are limited mid-tour; use restrooms early to avoid rushing during key exhibits or presentations.
Get a City Card: Pair your Heineken Experience tickets with an Amsterdam City Card for extra savings on other must-see highlights.

Frequently asked questions about Heineken Experience tickets

Yes. Tickets are timed-entry, and popular slots fill quickly, especially on weekends. Book online to secure your preferred entry.

Experience the best of Heineken Experience

Heineken Experience Entry Tickets with Drinks

Heineken Experience Entry Tickets with Optional Rooftop Access

Combo (Save 5%): Heineken Experience Tickets + 1-Hour Heineken Flagship Cruise

Combo (Save 5%): Heineken Experience + Xtracold Icebar Amsterdam Skip-the-Line Tickets

Combo (Save 17%): Johan Cruijff ArenA Classic Tour + Heineken Experience Tickets

What to bring

What’s not allowed

Accessibility

Additional information

Combo (Save 25%): Moco Museum Amsterdam + Heineken Experience Tickets

What to bring

What’s not allowed

Accessibility

Additional information

Combo (Save 5%): Rijksmuseum + Heineken Experience Tickets

What to bring

What’s not allowed

Accessibility

Additional information

Combo (Save 5%): Van Gogh Museum & Heineken Experience Tickets with 2 Drinks

Combo (Save 5%): Amsterdam Light Festival Covered Canal Cruise + Heineken Experience Tickets

Combo (Save 10%): Amsterdam GVB Public Transport Pass + Heineken® Experience Tickets

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Quick overview: Visiting the Heineken Experience

Which Heineken Experience is best for you?

What to expect at the Heineken Experience

Enter historic brewery hall

Follow interactive brewing stations

Experience the 4D Brew Ride

Savor the signature tasting ritual

Opt for rooftop add-on upgrade

Things to know before booking your Heineken Experience tickets

Explore the Heineken Experience

Original 19th-century brewing room

Interactive brewing stations and exhibits

4D interactive 'Brew You' ride

Brand history and vintage collectibles

Interactive sports and marketing displays

Heineken pouring and flavour sampling

Visit the Heineken Studio

Rooftop terrace and panoramic views

Plan your visit to Heineken Experience

Tips & guidelines

Frequently asked questions about Heineken Experience tickets

Do I need to book in advance?

What is included in the standard ticket?

Can I bring children to the Heineken Experience?

How long does the tour usually last?

How long can I stay at the Heineken Experience with a timed ticket?

How do I access the rooftop terrace?

Do I need to book a separate timeslot for the rooftop?

Can I visit the rooftop before the Heineken tour?

Can I combine the Heineken Experience with a canal cruise?

What should I do if I’m late for my time slot?

Are re-entries allowed once you exit?

What are the security requirements at entry?

Is beer still brewed in the building?

More Reads

The Brewery

Rooftop Bar

Inside the Heineken Experience

Original 19th-century brewing room

Interactive brewing stations and exhibits

4D interactive 'Brew You' ride

Brand history and vintage collectibles

Interactive sports and marketing displays

Heineken pouring and flavour sampling

Visit the Heineken Studio

The Brewery

Rooftop Bar

Inside the Heineken Experience

Rooftop terrace and panoramic views

Experience the best of Heineken Experience

Top things to do in Amsterdam