Experience only the best of Heineken Experience

Go on an audio-guided tour through Heineken’s 158-year old brewery & age-old brewing process.

• Everything you get: Begin your Heineken Experience with a friendly English introduction, roam with a multilingual audio guide through copper-filled rooms, feel the jolt of the 4D ‘Brew Your Ride’ session, click playful photos, and end with two complimentary Heinekens or soft drinks.
• Why choose this: You understand the brewery better with guided context in your language, and receive two drinks without paying anything more during the visit.
• Upgrades: Add a 60-min or 75-min canal cruise with a 19-language audio guide and fast-track entry to Heineken, or opt for rooftop views with three drinks.

Inclusions #

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens or soft drinks

Additional paid upgrades:

• 60-min or 75-min canal cruise (as per option selected)

• Audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi on the boat

• Fast-track entry to Heineken Experience

• Rooftop access

• 3 glasses of Heineken

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Outside food & beverages and smoking are not allowed in this experience.
• Your pets are not permitted on this experience.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.

Accessibility

• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• For your convenience, guide dogs are welcome to join you.

Additional information

• Available facilities: lockers, a cloakroom, and a restroom.

What to bring Heineken Experience

• Have your entry tickets and ID ready for a seamless experience.

Amsterdam Canal Cruise

• Complimentary earphones are provided, but you are encouraged to use your own.

What’s not allowed Heineken Experience

• Outside food & beverages and smoking are not permitted on this experience.
• Due to venue restrictions, pets cannot tag along for this experience.
• Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Amsterdam Canal Cruise

• Outside food and drinks are not allowed onboard.
• Due to cruise restrictions, your pets are not allowed on board.

Accessibility Heineken Experience

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Your guide dogs are welcome at the venue.

Amsterdam Canal Cruise

• This experience is wheelchair accessible. Wheelchair accessible boats only depart from the dock opposite Hard Rock Cafe at the 10:30am, 12pm, 2pm, and 3:30pm time slots.
• Your guide dogs are welcome on the cruise.

Additional information Heineken Experience + Amsterdam Canal Cruise

• Your Heineken Experience ticket has a fixed timeslot chosen during booking. You must enter the museum exactly at this specific time. Your voucher needs to be scanned at the Heineken Experience entrance first. Your canal cruise ticket is an open ticket, meaning no timeslot is pre-allocated. You must redeem your open ticket inside one of the Gray Line Amsterdam/Blue Boat Company ticket offices to be assigned a timeslot for the cruise. Once redeemed, you can board the next available boat at either of the two docks listed below:
  • Dock 1: Opposite Hard Rock Cafe (Stadhouderskade 501). Take tram 1, 2, 5, 11, or 12 and stop at Leidseplein. The dock is a 2-min walk from there.
  • Dock 2: Opposite Heineken Experience (Stadhouderskade 550). Take tram 2, 5, or 12 and stop at Rijksmuseum (5-min walk) or take Metro 52 and stop at Vijzelgracht (2-min walk).

Heineken Experience

• This experience includes alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
• For safety reasons, guests under the age of 18 years will not be served alcoholic drinks.
• Facilities: lockers, cloakroom, and restroom.

Amsterdam Canal Cruise

• Children up to and including 3 years old may board for free. Children between the ages of 4 and 12 years can board with discounted tickets. Children older than 12 pay the same price as adults.
• Children must be accompanied by an adult.
• Most boats have a roof that closes fully and have central heating on board. So even if it is cold outside, you will be warm inside the boat. The boats mostly sail within the city centre, where the water stays very calm, so they can sail in almost any weather.
• If a cruise cannot take place due to extreme weather circumstances, the company will contact you to reschedule your ticket to another date.
• Please arrive 15 mins before your departure.

Inclusions #

Heineken Experience

• Entry to the Heineken Experience

• 1.5-hour self-guided tour of the Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens

Amsterdam Canal Cruise

• 75-Min Amsterdam canal cruise

• Boarding opposite Hard Rock Cafe or Heineken Experience

• Audioguide in English, French, Russian, Spanish, German, Chinese, Dutch, Italian, Portuguese, Arabic, Japanese, Turkish, Polish, Czech, Croatian, Indonesian, Cantonese, Korean, and Hindi

• Kids audioguide and activity package

• Complimentary earphones

• Closed heated boat

Additional paid upgrades:

Amsterdam Canal Cruise

• Snackbox (chips, popcorn, stroopwafels, nuts, and water or soft drink of your choice)

Exclusions #

Heineken Experience + Amsterdam Canal Cruise

• Transfers

• Food and additional beverages

What to bring Heineken Experience + Moco Museum Amsterdam

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed Heineken Experience + Moco Museum Amsterdam

• Your pets are not permitted on this experience.

Moco Museum Amsterdam

• Sharp metallic tools or objects, alcohol, drones, hats, and bags are not permitted on this experience.
• Flash photography is strictly prohibited at the venue.
• For safety reasons, guests under the age of 16 years are not allowed on this experience without their guardians.

Heineken Experience

• Outside food & beverages and smoking are not permitted in this experience.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.

Accessibility Heineken Experience + Moco Museum Amsterdam

• For your convenience, guide dogs are welcome to join you.

Moco Museum Amsterdam

• This experience is not accessible by wheelchair or pram/stroller.

Heineken Experience

• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Moco Museum Amsterdam

• Available facilities: Restroom and free Wi-Fi.
• Children under 7 years old do not have to pay a ticket and can visit the museum for free. However, reserve a free child (0-6) ticket for them.

Heineken Experience

• Available facilities: Lockers, cloakroom and restroom.

Inclusions #

Moco Museum Amsterdam

• Entry to the Moco Museum in Amsterdam

• Access to all exhibitions (including Banksy, Basquiat, Warhol, Haring, and Kusama)

• Entry to immersive and interactive digital art rooms

• Free audio guide available in English, Dutch, German, French, Spanish and Italian

• Access to the Moco Garden

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens or soft drinks

• Download the GVB app.
• This digital pass lets you tap and ride any public transport in Amsterdam. Simply add it to your GVB app or Apple Wallet on your mobile phone for a convenient, digital travel companion.
• You can change between public transport lines as many times as you want.

Validity:

• Before activation: Valid for 60 days from the date of purchase.
• After activation: Your pass is activated as soon as you use it for the first time and is valid for the number of 24-hour periods chosen. For example, if you select a 48-hour pass and take any public transport at 3pm on a Monday afternoon, your pass is valid till Wednesday 3pm.

Inclusions #

Amsterdam GVB Pass

• Validity: Pass valid for 24/48/72/96/120/144/168 hours (as per option selected)

• Access to:

  • Unlimited travel on all GVB trams, GVB (night) buses, GVB metros, and GVB ferries

  • Bus 369 from Sloterdijk to Schiphol Airport (every 15 mins)

Heineken® Experience

• Entry to Heineken® Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens® or soft drinks

Exclusions #

Amsterdam GVB Pass

• Access to regional buses (Connexxion, EBS, and Syntus) or the train (NS/Dutch railway)

• Round-trip transfers from Amsterdam Schiphol Airport on the regional train (NS/Dutch railway)

What to bring

Heineken® Experience

• Have your entry tickets and ID ready for a seamless experience.

What’s not allowed

Heineken® Experience

• Outside food & beverages and smoking are not permitted on this experience.
• Due to venue restrictions, pets cannot tag along for this experience.
• Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Accessibility

Amsterdam GVB Pass

• This experience is wheelchair and pram/stroller accessible.

Heineken® Experience

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken® Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Your guide dogs are welcome at the venue.

Additional information

Amsterdam GVB Pass

• Children up to 4 years old travel for free on public transport.
• For questions about bookings, visit the Help Centre.

Heineken® Experience

• Facilities: lockers, cloakroom, and restroom.

• Download the GVB app.
• This digital pass lets you tap and ride any public transport in Amsterdam. Simply add it to your GVB app or Apple Wallet on your mobile phone for a convenient, digital travel companion.
• You can change between public transport lines as many times as you want.

Validity:

• Your pass is activated at the timeslot chosen on the check-out page and is valid for the number of 24-hour periods chosen. For example, if you select a 48-hour pass and take any public transport at 3pm on a Monday afternoon, your pass is valid till Wednesday 3pm.

Pose next to 85+ celebs at Madame Tussauds and learn the brewing process at the Heineken Experience.

• Everything you get at Madame Tussauds: Snap selfies with Beyoncé, Dua Lipa, and Zayn Malik, hang with Ronaldo, marvel at Queen Elizabeth, and wander music, film, fashion, and history-themed sections bursting with lifelike detail.
• Everything you get at the Heineken Experience: Your ticket includes entry to the Heineken Experience, an English led presentation, a multilingual audio guide covering six European languages, and two complimentary Heinekens served in the tasting area at the end of your visit.
• Why choose this combo: Both attractions sit less than 2 kilometers apart, letting you stroll Amsterdam streets, sightsee along the way, and enjoy two experiences in one efficient trip.
• Upgrades: Enjoy priority Heineken entry, then relax on a 75-minute canal cruise with a Heineken in hand and a multilingual audio guide.

Inclusions #

Madame Tussauds

• Entry to Madame Tussauds

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens

Additional Paid Upgrades

Heineken Experience

• Fast-track entry to Heineken Experience

Amsterdam Canal Cruise

• 75-min canal cruise (boarding opposite Heineken Experience)

• Glass-top roof boats

• Audio guide in 19 languages (on the boat)

• Heineken on-board

Exclusions #

Heineken Experience

• Rooftop access

What to bring Heineken Experience + Madame Tussauds

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed Heineken Experience + Madame Tussauds

• Your pets are not permitted on this experience.

Heineken Experience

• Outside food & beverages and smoking are not permitted in this experience.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.

Accessibility Heineken Experience + Madame Tussauds

• This experience is accessible to wheelchair users.
• For your convenience, guide dogs are welcome to join you.

Heineken Experience

• Visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Heineken Experience

• Available facilities: lockers, a cloakroom, and a restroom.

Madame Tussauds

• Some figures may be temporarily maintained at the Studios and may not be visible at Madame Tussauds during your visit.

Learn the brewery secrets before heading up for expansive rooftop views over Amsterdam’s canals.

• Everything you get: This experience takes you through Heineken’s brewing process and brand evolution with live English commentary & multilingual audio storytelling. End on the rooftop terrace with three included Heinekens, enjoying gorgeous Amsterdam views and open-air photo ops.
• Why choose this: Climb to the rooftop for panoramic city views, from winding canals to terracotta rooftops, and celebrate the scenery with chilled Heinekens

Inclusions #

• Entry to Heineken Experience

• Rooftop access

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 3 complimentary Heinekens

What to bring

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed

• Outside food & beverages and smoking are not allowed in this experience.
• Your pets are not permitted on this experience.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.

Accessibility

• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• For your convenience, guide dogs are welcome to join you.

Additional information

• Available facilities: lockers, a cloakroom, and a restroom.

What to bring Johan Cruijff ArenA + Heineken Experience

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed Johan Cruijff ArenA + Heineken Experience

• Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, large bags, and suitcases are not permitted on this experience.
• Your pets are not permitted on this experience.

Johan Cruijff ArenA

• Tripods and luggage bags bigger than A4 size are not permitted on this experience.

Heineken Experience

• For safety reasons, guests under the age of 18 years are not allowed on this experience.

Accessibility Johan Cruijff ArenA + Heineken Experience

• For your convenience, guide dogs are welcome to join you.

Johan Cruijff ArenA

• This experience is accessible to wheelchair and pram/stroller users, but some areas of the stadium may have limited accessibility.
• For your convenience, ramps and elevators are available throughout the venue.

Heineken Experience

• This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Johan Cruijff ArenA

• The route and access to certain areas may vary based on availability and events.
• Group tours are available for 20-50 people with discounts; check availability in advance.
• Matchday tours are only available when attending an Ajax match.
• Available facilities: Washroom, baby changing areas, paid parking, souvenir shop.

Heineken Experience

• Available facilities: lockers, a cloakroom, and a restroom.

Inclusions #

Johan Cruijff ArenA

• Access to the Johan Cruijff ArenA

• Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends

• Access to the Ajax Gallery of Fame

• Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens

From historic brewery halls to frozen Icebar cocktails, experience Amsterdam’s coolest duo together.

• Everything you get at Heineken Experience: See towering copper tanks, historic brewing rooms, and hands-on exhibits, catch a live English presentation, follow a six-language audio guide, and wrap up with two refreshing Heinekens.
• Everything you get at Icebar Amsterdam: Get skip-the-line priority entry to Icebar, bundle up in thermal clothing, and enjoy three chilling drinks while marveling at 35 tons of carved ice forming walls, tables, and shimmering frozen art at -10°C.
• Why choose this: Combine brewery heritage with Icebar chill, enjoy drinks at both while skipping queues at Icebar that typically add 15-45 mins.

Inclusions #

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens

Icebar Amsterdam

• Skip-the-line entry to the Xtracold Icebar

• 3 free beverages (alcoholic or non-alcoholic)

• Thermal coat and gloves

Exclusions #

Icebar Amsterdam

• Food and additional drinks

• Transport between venues

• Personal expenses

• Gratuities

What to bring Heineken Experience + Icebar Amsterdam

• Ensure your entry tickets and ID are on hand for a smooth experience.

What’s not allowed Heineken Experience + Icebar Amsterdam

• Your pets are not permitted on this experience.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.
• Smoking is not permitted in this experience.

Heineken Experience

• Outside food & beverages are not permitted in this experience.

Icebar Amsterdam

• Large bags and luggage are not permitted in this experience.

Accessibility Heineken Experience + Icebar Amsterdam

• This experience is accessible to wheelchair users.
• For your convenience, guide dogs are welcome to join you.

Heineken Experience

• Visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

Additional information Heineken Experience

• Available facilities: lockers, a cloakroom, and a restroom.

Icebar Amsterdam

• Management may refuse entry if guests are intoxicated, underage, or unable to verify their age.
• Maximum stay inside the Icebar is 20 minutes.
• Last admission is 45 minutes before closing.

Rijksmuseum

• This experience is accessible to wheelchair and pram/stroller users.
• For your convenience, your guide dogs are welcome to join you.
• Your pets are not permitted on this experience.
• Flash photography is strictly prohibited at the venue.
• Cash payment is not accepted at the museum's cafes and shops.

Heineken Experience

• This experience may include alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry valid ID. Drink responsibly.
• For safety reasons, guests under the age of 18 years are not allowed on this experience.
• This experience is accessible to wheelchair and pram/stroller users.
• For your convenience, your guide dogs are welcome to join you.
• Outside food and drinks and smoking are not permitted at the venue.
• Your pets are not permitted on this experience.

Inclusions #

Rijksmuseum

• Entry to Rijksmuseum

• Access to all exhibitions

• Multimedia tour in 10+ languages

Heineken Experience

• Entry to Heineken Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens

Experience the best of Dutch brewing heritage and scenic city views with this value-packed combo.

• Everything you get at the Heineken® Experience: Enjoy entry to the Heineken® Experience and a 1.5-hour self-guided tour through the original brewery. Explore with a live presentation in English and an audio guide available in 6 languages, and end your visit with 2 complimentary Heinekens.
• Everything you get on the Amsterdam Canal Cruise: A 60-min cruise through Amsterdam’s UNESCO-listed canals. Cruise on a 100% electric luxury open or closed boat (weather dependent), with an onboard bar, led by a professional skipper and guide for insights along the way.
• Why choose this combo: Enjoy entry to two must-do Amsterdam experiences with one booking while saving money compared to buying tickets separately.

Inclusions #

Heineken® Experience

• Entry to the Heineken® Experience

• 1.5-hour self-guided tour of the Heineken® Experience

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

• 2 complimentary Heinekens®

Amsterdam Canal Cruise

• 60-min Amsterdam canal cruise

• Boarding from Centraal Station

• Professional skipper and live guide

• Well-stocked bar on board (selection of cocktails, wine, beer, and soft drinks)

• 100% electric luxury open or closed boat (depending on weather conditions)

Exclusions #

Amsterdam Canal Cruise

• Drinks (available at additional cost)

What to bring

Heineken Experience

• Have your entry tickets and ID ready for a seamless experience.

Amsterdam Canal Cruise

• Please wear weather-appropriate clothing.

What's not allowed

Heineken Experience

• Outside food & beverages and smoking are not permitted on this experience.
• Due to venue restrictions, pets cannot tag along for this experience.
• Safety is a priority, so this experience is restricted for guests under the age of 18 years.

Amsterdam Canal Cruise

• Outside food and drinks, and large items, such as a suitcase or pram, are not allowed onboard.

Accessibility

Heineken Experience

• This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
• Your guide dogs are welcome at the venue.

Amsterdam Canal Cruise

• This experience is not wheelchair accessible.

Additional information

Heineken Experience

• This experience includes alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
• For safety reasons, guests under the age of 18 years will not be served alcoholic drinks.
• Facilities: lockers, cloakroom, and restroom.

Amsterdam Canal Cruise

• Children up to and including 3 years old may board for free. Children between the ages of 4 and 12 years can board with discounted tickets. Children older than 12 pay the same price as adults.
• Children must be accompanied by an adult.
• If the weather is nice, the cruise will take place on an open boat. When it’s rainy or cold, you will sail on a covered boat.
• During the summer, the boats are not equipped with a canopy. There are enough umbrellas on board the boat to keep you dry during your cruise. If there is heavy summer rain, the skipper will seek refuge.
• If the weather is bad, the cruise will be cancelled. You will be notified in advance so you can rebook or cancel the reservation.
• All salon boats are heated. During winter, there are plenty of blankets on board to keep you warm.
• Some experiences may include alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly. Alcoholic beverages will not be served to anyone under 18.
• Large bachelor and birthday groups are not allowed on this trip.
• Bringing pets is allowed as long as it doesn’t disrupt other passengers.
• Please arrive 15 mins before your departure.