What happens if I arrive late for my time slot?

Late arrivals may not be accommodated. Entry is based on a strict schedule to manage flow, so it’s best to be on time to avoid missing your visit.

Can I enter the Heineken Experience before my booked time?

Entry is typically granted only at your chosen slot. Arriving early may give you extra time to explore the gift shop or relax in the entrance hall before your visit starts

Is the Heineken Experience open on public holidays?

Yes, the Heineken Experience is open almost all year round, including many public holidays. However, hours may be shorter on dates like December 24, 25, and 31.

Can I book a late evening slot?

Late evening slots are available on Fridays and Saturdays, with extended hours to enjoy the full experience even after the usual daytime rush.

How long before closing should I plan my visit?

Plan to start your visit at least two hours before closing. This gives you enough time to explore all exhibits without feeling rushed.

Know More About Amsterdam Heineken Experience Opening Hours

Heineken Experience

The Heineken Experience is open every day from 10:30am to 9pm.

Jan 1 TO Dec 31 Timings Days (Jan 1 TO Dec 31)	TIMINGS	Last Admission
Monday	10:30–19:30	17:15
Tuesday	10:30–19:30	17:15
Wednesday	10:30–19:30	17:15
Thursday	10:30–19:30	17:15
Friday	10:30–21:00	18:45
Saturday	10:30–21:00	18:45
Sunday (Today)	10:30–19:30	17:15

Last entry: 6:45pm
December 24, December 25, and December 31: 10:30am to 4pm (last entry at 2pm)
Rooftop Bar: 10:30am to 7pm (Sunday to Thursday) and 10:30am to 8:30pm (Friday and Saturday). The last entry is at 4:30pm.

How to buy tickets to the Heineken Experience

Heineken Experience Entry Tickets with 2 Drinks

Flexible duration

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Combo: Heineken Experience Tickets + 75-Min Adult-Only Amsterdam Canal Cruise

2 hr. 15 min.

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Guided tour

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Combo (Save 27%): Moco Museum Amsterdam + Heineken Experience Tickets

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Combo (Save 5%): Heineken Experience + Icebar Amsterdam Skip-the-Line Tickets

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Best time to visit the Heineken Experience

Weekday vs Weekend

Weekdays: Experience fewer crowds and shorter waiting times, especially during the morning hours. Ideal for those seeking a more relaxed and intimate visit. Better opportunities to enjoy interactive elements like beer tasting and brewing simulations without feeling rushed.
Weekends: Enjoy a livelier atmosphere with more visitors. Perfect for group visits or combining with other weekend activities. More crowded, with longer wait times for exhibits and activities. Arrive early in the morning to beat the crowds and have a fantastic start to your day.

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Pleasant

Crowded

Very Crowded

Closed

Peak season vs low season

Peak season (April to September): Embrace the vibrant atmosphere, but expect larger crowds. The weather is pleasant for outdoor exploration, but make sure to book tickets in advance to avoid disappointment. Crowds are larger, especially in the afternoons and on weekends.
Low season (October to March): Enjoy a quieter experience, shorter queues, and potentially discounted prices. However, dress warmly to tackle the colder weather.

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Off Season

Moderate Season

Peak Season

How long should I spend at the Heineken Experience?

Most visitors spend between 1.5 and 2 hours at the Heineken Experience. This gives you enough time to explore the former brewery at a relaxed pace, take part in hands-on activities, and enjoy the immersive exhibits spread across multiple floors.

Under 1 hour

If you are short on time, you can still experience the core of the tour. Walk through the brewing rooms, see the original copper tanks, and enjoy interactive exhibits that explain the production process, packaging innovations, and historical milestones.

1-2 hours

You can follow the entire self-guided route without feeling rushed and spend more time engaging with Heineken Ambassadors who share behind-the-scenes insights into how the brand operates today. You will also have time to check out the 4D ride and snap a few memorable photos along the way.

More than 2 hours

If you are someone who enjoys reading every panel, testing every digital activity, and really absorbing the evolution of the brewing craft and branding, you may want to stay longer. You can take breaks in the lounges, revisit favorite exhibits, and explore the gift shop at the end without hurrying through.