Opening hours at the Heineken Experience in 2026

You should arrive approximately 10 to 15 minutes before your scheduled slot. If you arrive late, entry is not guaranteed as the attraction manages capacity strictly by time-sensitive windows.

It is highly recommended to arrive exactly on time for your booked timeslot. This is essential for regulating the flow of visitors and ensuring the building does not exceed capacity, providing a better experience for everyone.

Most visitors spend approximately 2 hours. This includes the walk-through museum, the interactive exhibits, and the time spent in the tasting lounge at the end of the tour.

While your starting time is strictly fixed to your booked timeslot, you are welcome to take as much time as you need to explore. On average, most visitors find that the self-guided tour takes about 2 hours to complete.

The last admission is always 2 hours before the closing time. For most days, this is at 5:30pm, but on Fridays and Saturdays, the last entry is extended to 7pm.

If you have booked a combination ticket (Heineken Tour® + Rooftop), you do not need a separate timeslot for the rooftop. You can typically access the rooftop approximately 90 minutes after your tour begins. If you only have a standard Heineken Tour® ticket and wish to add a rooftop visit, please speak with the staff at the entrance hall.

No, this is not possible with the combination ticket. The experience is designed as a linear journey where you start with the Heineken® tour and conclude your visit by heading up to the rooftop.

The attraction is particularly popular on Saturdays, which is consistently the busiest day of the week. If you prefer a quieter experience, we recommend booking a mid-week morning or late afternoon slot.

Yes, the Heineken Experience usually remains open on King's Day (April 27), though the surrounding area becomes very crowded and public transport routes may change. It is best to check the official site for specific holiday adjustments.

Yes, VIP tours have specific, limited start times, usually occurring only a few times per day in the afternoon. These must be booked specifically and do not follow the standard 15-minute interval entry.