The complete guide to shopping at the Van Gogh Museum

The Van Gogh Museum shop is Amsterdam’s main source for licensed Van Gogh merchandise, including art prints, books, and gifts. This guide explains what the official store sells, where you’ll encounter it, and how it differs from online souvenir shopping.

Visiting the Van Gogh Museum shop

The Van Gogh Museum shop extends the visit beyond the galleries with licensed merchandise tied closely to Vincent’s paintings, letters, and exhibition program. Inside the museum on Museumplein, the store focuses on art prints, postcards, books, stationery, homeware, scarves, and children’s gifts rather than generic Amsterdam souvenirs. It’s worth setting aside time here if you want a reproduction or gift that connects directly to works you’ve just seen, especially exhibition books and collection-based items that feel more substantial than mass-market keepsakes.

Van Gogh Museum shops

Van Gogh Museum shop

The official museum store focuses on licensed merchandise linked to Van Gogh’s art and the museum collection, including prints, books, postcards, stationery, textiles, and small design gifts. It’s the best option if you want a souvenir tied directly to the galleries you’ve just seen, especially if authenticity matters more than bargain pricing.

Location: Inside the Van Gogh Museum, Paulus Potterstraat 7, 1071 DJ Amsterdam, Netherlands

Shop online for Van Gogh Museum merchandise

Bring Vincent van Gogh’s timeless art into your everyday life with official items from the Van Gogh Museum shop. Browse the online store to purchase high-quality masterwork reproductions, elegant jewellery, printed silk scarves, art books, and unique home decor inspired by classics like Sunflowers and Almond Blossom.

Frequently asked questions about Van Gogh Museum shop

No, access to the physical museum shops requires a valid museum ticket and time-slot reservation. However, you can browse and buy the complete collection online anytime via the official webshop.